App development is not an easy task and it is not everyone’s cup of tea. Increasing the app downloads on play store is even trickier. You would obviously want your app to get global recognition and a lot of people to install it. The extreme competition between various companies and app developers has made it a difficult task. For all your hard work to pay well in the end, you might require your app to start generating income as soon as possible. Whether you have just launched a new app or your app has been released a long time ago, you can re-optimize it and increase the downloads. Follow these tips to increase the app downloads on play store.
App Store Optimization
App Store Optimization (ASO) is one of the most important aspects while developing an app. With efficient ASO, the visibility of the app improves in the App Store. You can do this by optimizing various elements like keywords, app description, title etc. This makes the app more discoverable, thus increasing the number of downloads. A lot of people know its importance in an App Store but are not actively using it. It generates positive outputs and is extremely cost-efficient. There is a lot of software options available for free for you to choose from. You can even opt to avail App Store Optimization services.
Quality of App
One of the most important things that you cannot compromise with is quality. If your app has a good number of competitors, then you must design your app in such a way that it stands out from others. The other thing to keep in mind is the size of the app. It should use minimal space and limited internet data. The app must also provide better graphics to its users. Try providing frequent updates and debug all the issues. An SEO agency helps the developers to make a suitable app with the required optimization. This will attract more number of customers. The short introduction to the app and the screenshots supported with it must be of good quality.
Ratings and Reviews
Positive reviews are extremely important for your app. A new user always looks at the rating and reads the reviews before installing it. The positive review algorithm increases the ranking. If the number of negative reviews increases when compared to the positive ones, then automatically the ranking will get lowered. You can ask your users during the initial hours of using the app to give the review and ranking. Another important thing is to resolve any issue as soon as possible. Give the best experience to your users so as to avoid any bad reviews.
The app must be extremely friendly to its users. This will increase the number of downloads and rank you on top. In an app store, the apps must be easily accessible as well as beneficial to its users. The developers must make sure that users of different age groups incorporate it. This will also increase the number of the target audience.
A lot of developers appoint a Beta tester before releasing any new update. Many leading apps also release beta updates for common people who have enrolled for the Beta testing program. They can leave the program whenever they wish to. These users will get the update before it is available for the rest of the users and they can suggest any changes or give reviews.
Your social media presence is also important. Try getting recognition on various social networking channels to attract more users to your app. This is a great way to improve your overall ranking on the app store. An SEO agency or a digital marketing company can also help you in this area. The major internet traffic comes from these users and hence they know more about the apps and the latest technologies. For brand endorsement, you can contact influencers and celebrities
After increasing your downloads, you must try to retain your users. Be active in responding and solving the queries of your app users. Always try to improve your services. All these can help you in increasing your ranking and remaining on top of the play store results.