Click Here Anchor Tag Button

5 Reasons Why ‘Click Here’ As Anchor Text isn’t recommended (But There Are Exceptions)

Anchor text plays a defining role in how clickable a hyperlink in your content is. Even though the page you are linking to maybe a credible, authoritative and informative resource, all that won’t matter for the reader if the anchor text is lackluster or repulsive.

Many website owners and copywriters fail at this crucial step of content creation by treating anchor text as an afterthought. There’s no better example of this failure than the frequent use of ‘Click Here’ as anchor text. While the phrase sounds harmless and to some extent practical, it’s usually not recommended for anchor text though there are exceptions.

We take a look at why you should use ‘Click Here’ sparingly.

1. Google Doesn’t Like It

One of the reasons for the popularity, proliferation, and power of the Internet is the absence of a central authority. Still, while there’s nobody or person sitting somewhere dictating what can and cannot be done on the worldwide web, Google is by far the single most influential organization on the Internet.

Accounting for the largest proportion of web traffic, Google’s opinions on how the world wide web should work is pivotal. You are under no obligation to adhere to Google’s recommendations or rules but failure to do so would mean missing out on the enormous web traffic that originates from Google Search.

When it comes to the use of ‘Click Here’ as anchor text, Google is unequivocal in discouraging it (see Google’s SEO Starter Guide).

2. Confuses Search Engines

Google discourages the use of ‘Click Here’ as anchor text. That’s partly because the phrase doesn’t help search engine bots understand and categorize the content. When assessing content for relevance and authority, search engines compare the text on the target page with the phrases different websites use as anchor text to link to the page. If you use ‘Click Here’ for most or all links on your web page or website, you’re denying search engines the vital information they need to establish the context of the target page.

Click Here Buttons
Click Here Buttons

It’s bad enough if you are using ‘Click Here’ for external links but much worse when linking to internal pages. In theory, you are the foremost authority on the content of your page. So if you are not clear about what your internal pages are about, you cannot expect anyone else to do it for you. Your web page’s reputation could suffer for it in the eyes of search engines.

3. It May Be Ambiguous

‘Click Here’ is such a common, generic phrase that a user wouldn’t know what they are getting into. There’s an ambiguity that may breed confusion and hesitation. Always assume that your users are in a rush and that they’d be keen on getting down to business in the shortest time possible. Giving them the run-around with ambiguous anchor text defeats the purpose of the link.

Of course, you can mitigate against such confusion by leading up to the ‘Click Here’ with a couple of sentences providing context and explaining what the user will find when they follow the link.

4. It Assumes the Type of Device

Study the traffic to your website and pay attention to what devices most visitors are using. If you are like most sites today, you’ll realize that half or more of your traffic is from smartphones and tablets. If that’s the case, most users aren’t using a mouse when navigating your site. Ergo, when your anchor text says ‘Click Here’, that instruction cannot be executed in its literal form on a mobile device where screen tapping is the name of the game.

And that’s not the only instance where ‘Click Here’ cannot apply. Some users may be navigating your page with their keyboard or via voice commands. ‘Click Here’ not only seems to ignore these alternative modes of navigation but also implies that they are not supported.

5. It’s a Little Pedantic

“Sit here”. “Stand there”. “Walk here”. On the face of it, these statements seem quite harmless. However, if you’ve ever had someone say them to you, they come across as condescending, patronizing, infantilizing, pedantic and just rude (depending on the tone used). Every human has a proud and perhaps rebellious streak within them that makes them resent being told what to do. So when you tell users to ‘Click Here’, some may actually think twice about following your direction just to prove that you have no right to order them around.

Click Here
Click Here

One of the key tenets for business success is establishing an emotional connection with your prospective customers. Recognizing the visitors to your page are rational, intelligent individuals by paying attention to small details like your anchor text phrasing can make a substantial positive difference to your click-through rates.

‘Click here’ as anchor text reached its peak in the 1990s when web designers were experimenting with stylish page design and getting rid of the underlines on hyperlinks. Making the links indistinguishable from the rest of the text was thought of as a means of creating flowing, coherent content. It didn’t take too long though for many to figure out this was a bad idea and actually affected click-through rates by rendering hyperlinks almost invisible.

As a general rule, your anchor text should be concise yet descriptive enough for readers to know what information they can expect. By avoiding ‘Click Here’ and similarly problematic phrases, you’ll be halfway there to creating an anchor text that entices users to follow the link.

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Published By: Anish Tiwari is a Digital Marketing Expert and Blogger who loves to write and explore newness relating to IT, Search Engines, Web Development, Gadgets, etc. Follow me on Facebook and Instagram for the glimpses. You can also find me on Twitter and LinkedIn for better communication.

10 important things to do after launching your new website on the web! Digital Marketing Case Study from ShouTech

You have successfully developed your new website and invested lots of time in the entire process of design and development. A website is not developed with just codes and design skills, people make lots of efforts and struggles a lot in testing the different functions, layout, rendering of the website in various browsers and devices.

You have made a great website which is compatible with every browser and capable to render in devices with different resolutions and screen sizes.

But what to do just after launching your new website is the biggest dilemma for people. So, here we are telling you what to do just after launching your website!

1. Do a full testing of your website

I know it seems a bit awkward because you already did lots of testing before launching your website, but, after uploading web pages on the server, several times we have seen that some functions don’t work properly. So, once you launched your website on the web successfully, do must conduct a full website testing to see whether it is functioning well or still needs some enhancements or debugging.

It will help you to find and fix various issues with the live website and lets you serve your visitors the best website with the best navigation and functions experience.

2. Setup Google Search Console (Google Webmaster Tools formerly)

Not many people are sound with this because it is not very much popular as like the Google Analytics. As a site owner, Google Search Console (GSC) or Google Webmaster Tools (GWMT) formerly, is the 2nd most important item in your worklist.

Google Search Console or Google Webmaster Tools
Google Search Console or Google Webmaster Tools

It will help you to optimize your website to make it search engine friendly and help you boost your website from the SEO perspective. In short and simple words; you can track the health status of your website with Google Search Console.

A newly launched website always comes with several issues and errors which is not good for SEO perspective, such as, internal linking structure, external links pointing to your site, sitemap issues, popular keywords, indexing status of your site, crawl stats and errors, security issues, duplicate title and descriptions, sitemaps submissions, fetch and render, robots.txt testing, HTML improvements and much more.

3. Setup Google Analytics

Google Analytics is a traffic monitoring tool that helps the website owner to track and analyze the traffic coming to their website and according to that, the site owner can make a better promotional plan to market their website.

Google Analytics tracks your audience and records their behavior and actions that visitors are taking with your website. It helps you to analyze the traffic of your website to figure out how many people are visiting your website every day and lets you know what to improve to draw more traffic to your website.

There are many alternatives available such as KissInsights, Compete, Alexa etc. But Google Analytics is the best tool in the industry so far, not just because it was created by Google but yes, it offers the most powerful features to make impressive marketing and promotional plan with proven success.

4. Create an XML Sitemap for your website

A website has lots of URLs which is accessible to search engines and users both, but in dynamic sites, lots of or some URLs can’t be seen by people due to some issues or intentionally by the developers or site owner. But, search engines can see all types of URLs (if not blocked by the robots).

Sometimes, due to the poor coding structure or some other causes, bounds search engines to access and crawl those URLs and a sitemap is a collection or list of all the URLs that a website has. Providing a sitemap to search engines is a good practice to improve the crawl rate and speed both and help search engines to index your pages more gently and improve your visibility in search engine result pages (SERPs).

5. Index your website quickly with Fetching

Do Fetch as Google to index your website quicker than the usual time, a very newly launched website is not quickly indexed by Google and it takes some time. If you want to let Google know about your website and get attention to index your website quicker than the usual, than do Fetch as Google or Fetch and Render as well.

Fetch as Google
Fetch as Google

Follow the steps to fetch your website:

  • Login to Google Search Console (Google Webmaster Tools formerly).
  • Navigate to Crawl and click on Fetch as Google.
  • Now Paste the desired URL into the URL bar which you want to fetch.
  • Click on the Fetch Button.
  • Once Google found the URL, Click on submit to index.
  • On the popup, click crawl this URL and its Direct Links.

Paste the URL into a Google search just after 5-10 minutes once fetching process completed to see your indexed content.

6. Submit URL to Google to make it visible to search engines

Submit URL to Google is a service offered by Google to the webmasters to let Google know about the new website or newly added web pages to an existing website.

This service helps Google to identify the new website or new web pages on the web and crawl it faster than the normal time. If you made a new website or added a new page to your website than just submit it to the Google and let Google know about it for faster and quicker index or crawl rate.

Submit URL to Google
Submit URL to Google

If you made your website with WordPress, then go to wp-admin and log in, navigate to Settings/Reading.

Look for “Search Engine Visibility” and make that the search box saying “Discourage search engines from indexing this site” remains unchecked, this allows search engines to index and crawls your website.

7. Improve your website speed

Your site speed is also one of the topmost factors that you must look just after launching your website to the World Wide Web (WWW). People don’t like visiting websites taking much time to load up the full functions. Once, your website is live, conduct a Google PageSpeed Test to see how fast your website is loading on Desktop and Mobile devices.

Google PageSpeed Insights is a great tool to see how fast your website is at both types of devices (Mobile and Desktop). It doesn’t only let you know about the speed score, it even tells you what are the steps required to make your website faster. Just take a look at the suggestions and do the needful changes to make your website quicker to load.

8. Make it found on Social Media

Lots of websites are launching on the web every day and nobody know about your existence until you come up and tell people about you and your business. Social Media is a great platform to let people know about you and your business; just set up your account by following some required steps and optimize your profile.

Start uploading pictures, videos and keep posting on your timeline, news feed, and fan pages and everywhere you are available on social media. Keep tagging and mentioning people and use hashtags (#) and be found easily on the social media platforms and be popular on the web.

If you want more about how to go viral on social media, then this article will surely help you to make the best social media promotion strategy to promote your website on social media in 2018.

9. Use SEO strategies and techniques effectively

A lot of new websites are launched daily on the web but nobody even knows about them. The reason behind this is, they are not making efforts to make it popular and let people know about their websites.

If you really want people to visit your website, then you must do quality SEO work by following the best SEO strategies and SEO techniques. Use high-quality content on the website, make your website search engine friendly and use relevant keywords in Titles, and Meta Descriptions to make your web pages visible in search engine results pages (SERPs).

10. Backup your website

The last and the final step is taking the full backup of your website to prevent any data loss before making your website live on the web. Taking regular website backup is also important for setting up your website security utmost. This will help in many cases like when your website has been hacked, affected by any malware, or accidentally you lose some data while uploading the website on the web.

Then that time, these copies of WebPages or website backup can help you gain the same information or data again, and you can save a lot of your time with this convenient and important thing to do.

Conclusion

Do must check that your website has all the above things, just after making it live on the web. Because, launching a website is not tough, but making it attractive and useful to your targeted audience or people is not such an easy in the crowded market dominated by the older websites.

Make your website more attractive and useful and keep supporting ShouTech.

Do let us know how good the article is for you?

If you have any queries, suggestions or opinion for us, then feel free to let us know in the comments below and we will surely be in touch with you soon to help you.

Thanks for visiting ShouTech. Have a nice day!

 

Written by:Anish Tiwari is an SEO/SMO expert and Blogger loves to write and explore newness relates to IT, Search Engines, Web Development, and Gadgets etc. Follow me on Facebook and Instagram for the glimpses. You can also find me on Twitter and LinkedIn for better communication.

Digital Marketing

How can digital marketing help in business growth? (Guest Blog)

Digital marketing has become one of the lucrative forms of marketing for brands who wish to grow their business drastically and efficiently. Digital marketing definition refers to marketing with the help of digital channels or mediums such as websites, social media platforms, blogs, email, apps, etc. It helps in connecting with the audience at large, generate effective leads and therefore generate revenue.

Let’s find out how digital marketing can help in the growth of your business:

1. Expanding the customer base

Always remember, that it is the customers who help a business prosper. Creating and expanding the customer outreach in digital marketing is extremely crucial to maintaining a friendly relationship with the customer. When customers’ find out that the brand’s digital marketing presence is interactive and open to complaints, queries, etc., automatically, they develop a sense of trust and compliance. So in brief, customer acquisition is quite significant for a business.

2. Targeting the potential audience

Digital marketing is a boon to the brands as they can target their audience while marketing online. It is a waste to reach out to a wider audience who is not interested in the brand, which usually occurs in print and television advertising. Digital marketing allows a business or a brand to target their audience in terms of age, interest, geographical barriers, etc. There are various types of digital marketing techniques such as SEO, PPC, SMM, etc., but the base point here is the targeted potential audience.

Target Potential Customers
Target Potential Customers

3. Stronger form than traditional marketing

As a matter of fact, digital marketing is way more affordable and effective than traditional marketing. The amount of money that offline or traditional marketing spends through print or television marketing is way more than the paid advertisements that are run online. The return on investment is much higher which leads to effective result generation. Advertisements run online can is analyzed and tracked for better performance. This is the reason why brands nowadays, prefer to market their products and services with the help of digital marketing instead of traditional marketing.

4. Creating reliable branding

No matter whether the size of the business is small or large, with digital marketing, every organization can create steady and reliable branding. A unique logo with the name of the organization, a tagline or a slogan along with professional looking graphics is all a company needs to portray them as a strong and consistent brand. This kind of branding in the digital marketing sphere helps in bridging the gap between the small and large enterprises. Also, excellent branding helps in attracting people to take interest in the brand and connect with it further.

5. Search rankings can improve results

Even though a business has made assumptions about who are the potential customers, it is always advised to review the search rankings first. Search engines like Google, etc. are considered as a platform where customers search for their ideal product or services of choice. Digital marketing helps in boosting businesses’ sales by getting hold of such potential leads who are already interested in buying the same category of products/services.

6. Maintaining a strong social media presence

It is proven that millions of people spend the maximum of their time on the social media than any other form of media. It would be a fool’s act for a business to not have a social media account to connect with the audience. Staying updated and upgraded with the social media is a vital aspect of a business to grow. Social media platforms such as Facebook, Instagram, Twitter, LinkedIn, etc, are considered as mandatory platforms to attract new customers and at the same time maintain a healthy relationship with the existing ones.

Social Media
Social Media

7. The power of SEO is unimaginable

Search engine optimization is undoubtedly one of the best ways of digital marketing. It helps in driving in more traffic to the brand’s website and therefore, increases sales. An important part of the digital marketing strategy is the use of strong SEO friendly keywords that are relevant to the business. Good SEO helps a brand to be found on the first page of the search engines. The brand’s landing page should be stronger than any other page as the customers would be redirected there. It should contain effective content and information to ensure the customers face no problem in engaging with the brand easily.

8. Email marketing for repeat visitors

If the customers are opting for a brand by filling in their email details, then they are mainly likely to take interest and stay updated with what the brand is doing. Email marketing is a form of digital marketing that allows the brand to take advantage of the email list by sending them request about upcoming offers and deals. Periodic emails can help in driving back shoppers for another repeat purchase. Remember, annoying the customers with too many emails can make you lose out on customers.

9. Mobile friendly approach

Last but not the least, a brand that has a responsive design and layout has more plus points than a brand that doesn’t have one. Maximum portion of the traffic gained through digital media is from mobile phones. Whether you are on the go or sitting back at one place, you would definitely opt for your mobile phone rather than your personal computer. Every business should have a mobile-optimized website so that the viewers do not face problem in viewing the page and changing their mind from making a purchase. This ensures proper navigation and alignment to help in increasing the conversion rates.

Mobile Friendly SEO
Mobile Friendly SEO

Digital marketing is evolving every single day. It is never staying the same and is constantly changing to come up with trends that are out of the box. Custom fit solutions for a brand ensures in optimizing maximum profits for the business. Agencies such as Digital Marketing Agency India take such key target points into consideration and outreach their audience to derive maximum engagement, conversions and revenue generation. Therefore, it can be said is that in this era of digitization, digital marketing is definitely the best marketing form that will help you grow your business.

 

Published By: Anish Tiwari on behalf of Bharat Rawat a digital marketing expert working in Addictive Media as an SEO Manager. He has 5 years of experience in the digital marketing arena. He has done search engine optimization for many big brands like AIMA, Big Boy Toyz, McDonald’s, Lal Path Labs, Wagga Wagga, Toshiba AC, Hardware Homes, Medela, Merino Laminates, Alpha Corp, Dr. Morepen Now and many more. Catch him if you need any help regarding guest blogging or digital marketing.

If you have any Guest Post or Guest Blog then send us today to make it live on ShouTech.