Click Here Anchor Tag Button

5 Reasons Why ‘Click Here’ As Anchor Text isn’t recommended (But There Are Exceptions)

Anchor text plays a defining role in how clickable a hyperlink in your content is. Even though the page you are linking to maybe a credible, authoritative and informative resource, all that won’t matter for the reader if the anchor text is lackluster or repulsive.

Many website owners and copywriters fail at this crucial step of content creation by treating anchor text as an afterthought. There’s no better example of this failure than the frequent use of ‘Click Here’ as anchor text. While the phrase sounds harmless and to some extent practical, it’s usually not recommended for anchor text though there are exceptions.

We take a look at why you should use ‘Click Here’ sparingly.

1. Google Doesn’t Like It

One of the reasons for the popularity, proliferation, and power of the Internet is the absence of a central authority. Still, while there’s nobody or person sitting somewhere dictating what can and cannot be done on the worldwide web, Google is by far the single most influential organization on the Internet.

Accounting for the largest proportion of web traffic, Google’s opinions on how the world wide web should work is pivotal. You are under no obligation to adhere to Google’s recommendations or rules but failure to do so would mean missing out on the enormous web traffic that originates from Google Search.

When it comes to the use of ‘Click Here’ as anchor text, Google is unequivocal in discouraging it (see Google’s SEO Starter Guide).

2. Confuses Search Engines

Google discourages the use of ‘Click Here’ as anchor text. That’s partly because the phrase doesn’t help search engine bots understand and categorize the content. When assessing content for relevance and authority, search engines compare the text on the target page with the phrases different websites use as anchor text to link to the page. If you use ‘Click Here’ for most or all links on your web page or website, you’re denying search engines the vital information they need to establish the context of the target page.

Click Here Buttons
Click Here Buttons

It’s bad enough if you are using ‘Click Here’ for external links but much worse when linking to internal pages. In theory, you are the foremost authority on the content of your page. So if you are not clear about what your internal pages are about, you cannot expect anyone else to do it for you. Your web page’s reputation could suffer for it in the eyes of search engines.

3. It May Be Ambiguous

‘Click Here’ is such a common, generic phrase that a user wouldn’t know what they are getting into. There’s an ambiguity that may breed confusion and hesitation. Always assume that your users are in a rush and that they’d be keen on getting down to business in the shortest time possible. Giving them the run-around with ambiguous anchor text defeats the purpose of the link.

Of course, you can mitigate against such confusion by leading up to the ‘Click Here’ with a couple of sentences providing context and explaining what the user will find when they follow the link.

4. It Assumes the Type of Device

Study the traffic to your website and pay attention to what devices most visitors are using. If you are like most sites today, you’ll realize that half or more of your traffic is from smartphones and tablets. If that’s the case, most users aren’t using a mouse when navigating your site. Ergo, when your anchor text says ‘Click Here’, that instruction cannot be executed in its literal form on a mobile device where screen tapping is the name of the game.

And that’s not the only instance where ‘Click Here’ cannot apply. Some users may be navigating your page with their keyboard or via voice commands. ‘Click Here’ not only seems to ignore these alternative modes of navigation but also implies that they are not supported.

5. It’s a Little Pedantic

“Sit here”. “Stand there”. “Walk here”. On the face of it, these statements seem quite harmless. However, if you’ve ever had someone say them to you, they come across as condescending, patronizing, infantilizing, pedantic and just rude (depending on the tone used). Every human has a proud and perhaps rebellious streak within them that makes them resent being told what to do. So when you tell users to ‘Click Here’, some may actually think twice about following your direction just to prove that you have no right to order them around.

Click Here
Click Here

One of the key tenets for business success is establishing an emotional connection with your prospective customers. Recognizing the visitors to your page are rational, intelligent individuals by paying attention to small details like your anchor text phrasing can make a substantial positive difference to your click-through rates.

‘Click here’ as anchor text reached its peak in the 1990s when web designers were experimenting with stylish page design and getting rid of the underlines on hyperlinks. Making the links indistinguishable from the rest of the text was thought of as a means of creating flowing, coherent content. It didn’t take too long though for many to figure out this was a bad idea and actually affected click-through rates by rendering hyperlinks almost invisible.

As a general rule, your anchor text should be concise yet descriptive enough for readers to know what information they can expect. By avoiding ‘Click Here’ and similarly problematic phrases, you’ll be halfway there to creating an anchor text that entices users to follow the link.

Do like, share, subscribe, and follow ShouTech on Facebook, Instagram, Twitter, and LinkedIn to see the latest SEO and digital marketing tips.

 

Published By: Anish Tiwari is a Digital Marketing Expert and Blogger who loves to write and explore newness relating to IT, Search Engines, Web Development, Gadgets, etc. Follow me on Facebook and Instagram for the glimpses. You can also find me on Twitter and LinkedIn for better communication.

Online Reputation Management

6 Things Every Business Should Know About Online Reputation Management in Melbourne

Are you searching for online reputation management in Melbourne? A wrong Facebook picture or a series of bad reviews can ruin the name and fame build over time. Both individuals and businesses worry about falling down in the pit of a bad reputation in the digital world. The status or image of a brand has become a critical factor in the last decade. Businesses are judged for their actions and brand representation. So, a well-planned representation can promote brand image while a series of mistakes can ruin it.

Thanks to the experts of online reputation management in Melbourne, businesses are able to utilize regular management of their brand image in the online world. But many still feel confused about the necessity of such a service. This post covers some of the most valuable questions regarding the status of a brand in the digital world.

  1. What can a reputation manager do for a business?

The job of such a specialist is to ensure the desired image of a business or individual in the digital world. The past, present, and future of a brand are protected from any element that can harm the image.

Benefits of Online Reputation Management
Benefits of Online Reputation Management

The basic responsibilities include:

  • Creating effective, targeted and well-designed content.
  • Attaining authoritative links and removing negative links.
  • Obtaining high-quality reviews and working on the elimination of negative reviews.
  • Working on any crisis that can harm the brand image.
  • Utilizing SEO to enhance digital credibility.
  • Cleaning every aspect of web presence for consistency and quality.
  1. Why does every business need digital image management?

Running a business is not an easy task. The owner of a business has to wear multiple hats on a daily basis. At the same time, the employees of a business are supposed to focus on daily tasks. They can’t divert their focus from the actions required to keep the business running.

Why Business Needs ORM Services
Why Business Needs ORM Services

On the other hand, image building requires consistent efforts and professional excellence in managing the dynamic nature of the digital world. Hence, the presence of professionals is necessary for every business to monitor and manage the status of their brand consistently.

  1. What are the common problems most brands encounter?

Commonly, the problems arise due to the unawareness of growing issues. Most brands require assistance to manage their content quality, SEO, reviews, and content marketing. Bad optimization of the web presence and low-quality content are highly common these days.

The solutions require a comprehensive assessment of the problems with an audit. ORM specialists can conduct such an audit and plan a step-by-step process to eliminate every problem.

  1. How long does it take to fix an ORM problem?

The duration required to resolve an ORM problem depends on various factors. The intensity of an issue, the objectives, the size of a brand and many other aspects come into play to decide the time duration. This is the reason why smart businesses keep an ongoing ORM partner to protect themselves from such problems in the first place.

Every ORM problem is unique and requires a unique approach to its solution, which is why professional consultation becomes essential for a business.

  1. Should a business be proactive or reactive?

In most cases, a business has to follow both proactive and reactive approaches, depending on the situation. However, the presence of an ORM partner shifts the graph a little bit towards the proactive side. The specialists regularly monitor the web presence of a brand with website analysis, social media evaluation, search engine assessment, and other valuable steps.

Business Advertisement Actively
Business Advertisement Actively

Being proactive diminishes the chances of a brand image crisis. However, there is always a chance to find an unwanted situation. Then, the ORM team takes reactive measures to recover a brand from that situation.

  1. What is the process of changing a negative conversation into something positive?

For a company, the conversation happening around their brand decides the reputation. So, a negative conversation in the industry puts a bad impact on the status of a brand.

Changing a negative conversation into a positive one requires well-directed steps. It starts with the identification of the cause of a negative conversation. Why people are talking negatively about a brand? This leads to a problem, which requires a solution. Then, the brand has to work on the solution and provide a positive side of the same problem to their target market.

Power of Data Analytics in Online Marketing
Power of Data Analytics in Online Marketing

Spreading a positive voice requires influencers’ support and their involvement in brand marketing. The key is to listen to the target market. Only then, a brand can know what to focus on and how to create a new, positive conversation.

Final words

While consistent ORM is necessary, it is also possible to come back from a bad brand image. It all comes down the ability to work hard in the right direction.

Call a reliable company providing services on online reputation management in Melbourne now! Brand identity requires consistent, proactive and reactive support.

Do like, share, subscribe, and follow ShouTech on Facebook, Instagram, Twitter, and LinkedIn to see more monetization and money making tips via working online.

 

 

Published By: Anish Tiwari is a Digital Marketing Expert and Blogger who loves to write and explore newness relating to IT, Search Engines, Web Development, Gadgets, etc. Follow me on Facebook and Instagram for the glimpses. You can also find me on Twitter and LinkedIn for better communication.

Top 10 SEO Insights by John Mueller from Google

Top 10 Insights on SEO from Google’s John Mueller (Guest Post)

The insights on all things SEO are invaluable, especially when it comes from John Mueller. Recently, the Senior Webmaster Trends Analyst at Google answered some pressing questions on the use of nofollow links, dangers of duplicate content, and more. Most of his answers got featured on Reddit’s “Ask Me Anything” session. Here are 10 things an SEO can learn from his comments, including excerpts of the answers he gave to the users on Reddit.

Insight #1:  On Hiding Design Features on Websites’ Responsive Version

The essence of the question is simply this: would hiding some design features for enhancing user experience (UX) have a negative impact on rankings, now that websites are gravitating towards mobile-first indexing.

From Mueller’s answer, it can be inferred that although some design features have to be compromised on mobile-optimized version of web pages, important UX elements have to be fully loaded on the page just as users open it. He substantiated that Google understands why certain layout features would have to be hidden, but still, it is important to promote user interaction for better conversion rates.

Insight #2:  On Whether Google Plans to Ignore the Nofollow Directive

Nofollow directive is a value added in Meta tags for a webpage’s HTML source code, to suggest Google not to follow external links within the site. This has been used by several websites.

Does Google Ignores Nofollow Links?
Does Google Ignores Nofollow Links?

Mueller said that Google has no plans to ignore nofollow all of a sudden since it does not cause any issues but find it as useful to the search engine. Although, he did point out that there is a tendency for things to evolve in due course. So, one cannot rule out an algorithm update that may invite changes in future.

Insight #3:  Do Websites with Better Organic Click Through Rates Rank Higher?

This refers to the number of clicks, which a site appearing on SERP receives divided by impressions. Those in the SEO profession seems to think that organic CTR contributes to search rankings, but the Google executive says that it perhaps is not as influential as most people feel it is. His answer suggests people do “weird things” after a search, like stepping back, and that indicates that clicks on a ranked site are not an accurate measure of its quality. Besides, there are ways to encourage higher rankings and that is to optimize long-tail keywords, Meta descriptions, etc. Here is the best content marketing strategy of 2018 to follow to promote your website naturally in search engines.

Insight #4:  On Whether Google Algorithms Differ in Countries

A Reddit user doubted if there are inconsistencies for rankings for different zones, as denoted by the country code on Google websites. This raised the question whether the search engine uses different algorithms or ranking factors based on nations. Mueller says Google try not to adopt distinct algorithms per language or nation since it is more scalable to create something that is uniform for the web. He puts the inconsistencies, such as rich snippets launched in select markets, down to local content.

Insight #5:  How do Spammers and Bots Influence Search Trends and Volume?

The essence of the question is whether bots and spammers can be held accountable for non-organic trends, which illicit marketers can take up. In response, Mueller says that Google is doing their best to block and filter those, although captcha pops up to even the most reasonable search queries. There has to be a way to help people get what they want without having to prove they are no robots, and Mueller rightly feels there should be an easier way to block and filter bots and spammers without having to rely too much on captcha.

Insight #6:  Creating Different Pages for Each Question and Answer

A Reddit user asked since his website has articles on a range of topics, whether it would be possible to create articles for each question and answer without violating Google’s duplicate content guidelines. Mueller suggests a different idea: work on quality, not quantity.

Insight #7:  John Mueller’s Definition Of a Wrong SEO Advice

He says a wrong SEO advice is one that has no effect on rankings in the long run, especially. He equates it to advising a business to change invoice printing paper – something that involves time and effort for no real beneficial outcome.

Insight #8:  On the Frequency of Publishing Content and Ranking

It has been a misconception among site owners that publishing content frequently can attain higher search rankings. He says that Google algorithms do not give preferential treatment to websites that publish content regularly than other websites.

Insight #9:  SEO Tip to Avoid Duplicate Content

One method SEOs use to avoid duplicate content, which may impact rankings, is to rewrite the source content with subtle differences. That is by using synonyms and associated words to make the content unique. According to Mueller, this can be counterproductive to a website. It is always best to make content as unique as possible.

Insight #10:  The Mobile-First Index

The mobile version of a site is a priority when it comes to what Google includes in the index, making it the main version over the desktop version. This change is rolling out to only those sites, which the search engine considers ready for the move. This is why Mueller states webmasters not to panic. In other words, until the site is ready to be launched as a mobile-friendly version, he advises sticking to quality content on desktop version to get indexed and then crawled. The logic is to take time to come with the best mobile-friendly site that ranks higher.

Author-Bio:  Jayalekshmi is an SEO Analyst working at MyHobbes.com for last 2 years.  She completed her Bachelor’s Degree from Musaliar College of Engineering and Technology, a diploma course in digital marketing and Oracle Certified Associate. In her free time, she learns classical music and cooking wonderful dishes.

 

Published by: Anish Tiwari, a professional tech blogger and digital marketing expert with 3+ years of experience in SEO, SMO, Blogging, Content Writing, and strategy planning etc. If you want to feature your company, blogs, and articles on a high-quality guest blogging website, then feel free to contact him or either contact ShouTech directly at shout@shoutech.in to get your company featured at ShouTech.

10 important things to do after launching your new website on the web! Digital Marketing Case Study from ShouTech

You have successfully developed your new website and invested lots of time in the entire process of design and development. A website is not developed with just codes and design skills, people make lots of efforts and struggles a lot in testing the different functions, layout, rendering of the website in various browsers and devices.

You have made a great website which is compatible with every browser and capable to render in devices with different resolutions and screen sizes.

But what to do just after launching your new website is the biggest dilemma for people. So, here we are telling you what to do just after launching your website!

1. Do a full testing of your website

I know it seems a bit awkward because you already did lots of testing before launching your website, but, after uploading web pages on the server, several times we have seen that some functions don’t work properly. So, once you launched your website on the web successfully, do must conduct a full website testing to see whether it is functioning well or still needs some enhancements or debugging.

It will help you to find and fix various issues with the live website and lets you serve your visitors the best website with the best navigation and functions experience.

2. Setup Google Search Console (Google Webmaster Tools formerly)

Not many people are sound with this because it is not very much popular as like the Google Analytics. As a site owner, Google Search Console (GSC) or Google Webmaster Tools (GWMT) formerly, is the 2nd most important item in your worklist.

Google Search Console or Google Webmaster Tools
Google Search Console or Google Webmaster Tools

It will help you to optimize your website to make it search engine friendly and help you boost your website from the SEO perspective. In short and simple words; you can track the health status of your website with Google Search Console.

A newly launched website always comes with several issues and errors which is not good for SEO perspective, such as, internal linking structure, external links pointing to your site, sitemap issues, popular keywords, indexing status of your site, crawl stats and errors, security issues, duplicate title and descriptions, sitemaps submissions, fetch and render, robots.txt testing, HTML improvements and much more.

3. Setup Google Analytics

Google Analytics is a traffic monitoring tool that helps the website owner to track and analyze the traffic coming to their website and according to that, the site owner can make a better promotional plan to market their website.

Google Analytics tracks your audience and records their behavior and actions that visitors are taking with your website. It helps you to analyze the traffic of your website to figure out how many people are visiting your website every day and lets you know what to improve to draw more traffic to your website.

There are many alternatives available such as KissInsights, Compete, Alexa etc. But Google Analytics is the best tool in the industry so far, not just because it was created by Google but yes, it offers the most powerful features to make impressive marketing and promotional plan with proven success.

4. Create an XML Sitemap for your website

A website has lots of URLs which is accessible to search engines and users both, but in dynamic sites, lots of or some URLs can’t be seen by people due to some issues or intentionally by the developers or site owner. But, search engines can see all types of URLs (if not blocked by the robots).

Sometimes, due to the poor coding structure or some other causes, bounds search engines to access and crawl those URLs and a sitemap is a collection or list of all the URLs that a website has. Providing a sitemap to search engines is a good practice to improve the crawl rate and speed both and help search engines to index your pages more gently and improve your visibility in search engine result pages (SERPs).

5. Index your website quickly with Fetching

Do Fetch as Google to index your website quicker than the usual time, a very newly launched website is not quickly indexed by Google and it takes some time. If you want to let Google know about your website and get attention to index your website quicker than the usual, than do Fetch as Google or Fetch and Render as well.

Fetch as Google
Fetch as Google

Follow the steps to fetch your website:

  • Login to Google Search Console (Google Webmaster Tools formerly).
  • Navigate to Crawl and click on Fetch as Google.
  • Now Paste the desired URL into the URL bar which you want to fetch.
  • Click on the Fetch Button.
  • Once Google found the URL, Click on submit to index.
  • On the popup, click crawl this URL and its Direct Links.

Paste the URL into a Google search just after 5-10 minutes once fetching process completed to see your indexed content.

6. Submit URL to Google to make it visible to search engines

Submit URL to Google is a service offered by Google to the webmasters to let Google know about the new website or newly added web pages to an existing website.

This service helps Google to identify the new website or new web pages on the web and crawl it faster than the normal time. If you made a new website or added a new page to your website than just submit it to the Google and let Google know about it for faster and quicker index or crawl rate.

Submit URL to Google
Submit URL to Google

If you made your website with WordPress, then go to wp-admin and log in, navigate to Settings/Reading.

Look for “Search Engine Visibility” and make that the search box saying “Discourage search engines from indexing this site” remains unchecked, this allows search engines to index and crawls your website.

7. Improve your website speed

Your site speed is also one of the topmost factors that you must look just after launching your website to the World Wide Web (WWW). People don’t like visiting websites taking much time to load up the full functions. Once, your website is live, conduct a Google PageSpeed Test to see how fast your website is loading on Desktop and Mobile devices.

Google PageSpeed Insights is a great tool to see how fast your website is at both types of devices (Mobile and Desktop). It doesn’t only let you know about the speed score, it even tells you what are the steps required to make your website faster. Just take a look at the suggestions and do the needful changes to make your website quicker to load.

8. Make it found on Social Media

Lots of websites are launching on the web every day and nobody know about your existence until you come up and tell people about you and your business. Social Media is a great platform to let people know about you and your business; just set up your account by following some required steps and optimize your profile.

Start uploading pictures, videos and keep posting on your timeline, news feed, and fan pages and everywhere you are available on social media. Keep tagging and mentioning people and use hashtags (#) and be found easily on the social media platforms and be popular on the web.

If you want more about how to go viral on social media, then this article will surely help you to make the best social media promotion strategy to promote your website on social media in 2018.

9. Use SEO strategies and techniques effectively

A lot of new websites are launched daily on the web but nobody even knows about them. The reason behind this is, they are not making efforts to make it popular and let people know about their websites.

If you really want people to visit your website, then you must do quality SEO work by following the best SEO strategies and SEO techniques. Use high-quality content on the website, make your website search engine friendly and use relevant keywords in Titles, and Meta Descriptions to make your web pages visible in search engine results pages (SERPs).

10. Backup your website

The last and the final step is taking the full backup of your website to prevent any data loss before making your website live on the web. Taking regular website backup is also important for setting up your website security utmost. This will help in many cases like when your website has been hacked, affected by any malware, or accidentally you lose some data while uploading the website on the web.

Then that time, these copies of WebPages or website backup can help you gain the same information or data again, and you can save a lot of your time with this convenient and important thing to do.

Conclusion

Do must check that your website has all the above things, just after making it live on the web. Because, launching a website is not tough, but making it attractive and useful to your targeted audience or people is not such an easy in the crowded market dominated by the older websites.

Make your website more attractive and useful and keep supporting ShouTech.

Do let us know how good the article is for you?

If you have any queries, suggestions or opinion for us, then feel free to let us know in the comments below and we will surely be in touch with you soon to help you.

Thanks for visiting ShouTech. Have a nice day!

 

Written by:Anish Tiwari is an SEO/SMO expert and Blogger loves to write and explore newness relates to IT, Search Engines, Web Development, and Gadgets etc. Follow me on Facebook and Instagram for the glimpses. You can also find me on Twitter and LinkedIn for better communication.

Why Search Engine Love Content - ShouTech

Why search engines love only content? Here’s the answer

In the world of Digital Marketing, everyone is known with one thing that is “content is king”. Every time a very popular question is asked by people from digital marketers that is why search engines love content?

When the question is asked by the entrepreneurs, experts or influencers there are different opinions and answers were gotten up by these people. But the simplest answer is here which will help you to understand the importance of text in the world of digital marketing.

Content is a new way of showing creativity

There are millions of writers are available in form of bloggers, content writers, poets, journalists and so many others. But it’s not such an easy way to write such an attractive content which is useful and much capable to attract users.

Content is King
Content is King

You just need to write such a high quality and attractive content if you want to engage visitors within your website/blog. Content is also measured by the newness, uniqueness, and information level and users interest, reading time, active time of users and all are the factors by which search engines define the usefulness or value of that particular content and then your content gets a position in Search Engines Result Pages (SERPs).

Write such a useful content and be as much creative as much as you can, to acquire vaguely more users.

Search bots only understand the content

Search engines are also a software program that is developed by the software developers and designers which is a collection of so many codes and functions interconnected with each other. As being developed by the codes, functions, and content this is the reason that search engines only understand the content.

Humans can see anything like an image, video or flash animation because we have eyes. But, search engines don’t have an eye like us and that bounds search engines to understand which is the animation, image or video and this is the reason search engines understand content only and they still use their protocols to understand the value of the content to determine a suitable position for that content.

How search engines assess the quality of content?

There are so many algorithms, factors and protocols are made which helps search engines to calculate the worthiness of content. Mainly search engines love new, unique, high quality and attractive content which is useful for people. Search engines ignore duplicate, thin, old, unauthentic and low-quality content and prevent it to display in SERPs.

Quality Content
Quality Content

A well-written content with no errors looks new, unique and trendy for the users get great attraction and that is what search engines looking for. If you are well capable to do so, then your website or web pages will be shown on the top of the SERPs.

What do you need to do to be visible in Google SERPs?

Everyone knows that content is the king of the modern era of the web and this is the only thing to decide your website’s fate in terms of search rankings in various search engines. So, here I am going to tell you what activities you have to do to make your website or web pages more visible in SERPs to increase your business.

Create high-quality content

It is always recommended for every website owner to write high-quality content for their website. A content is written without grammatical and sentence case error, a unique and trendy topic with a great flow structure is known as the high-quality content.

Do some R&D to choose trendy and new topics wisely

Doing some R&D (Research and Development) is worth whenever you are planning to write an article. Spend some time on the web and conclude a great R&D to find a great topic wisely to write for. People are always looking for a trendy, unique and new topic which they can read to increase their knowledge.

Share it with people to increase awareness

I am sure you are capable enough to create high quality and attractive content which is really capable to engage and attract the audience. But the question is how do you engage with your customers? Are you writing lots of high-quality content but not getting clicks or actions on your content or website?

Sharing is Caring
Sharing is Caring

You just need to share your content with people and let them know about it. Sharing is a great way to let people know that this is the content or thing present on the web can help you understand the facts about certain things.

There are lots of easy ways available to market and share your content, just read the “Best content marketing activities of 2018 for your website promotion” content marketing guide by ShouTech.

If you don’t know how to market content, then you can hire a great Digital Marketing Company providing high-quality SEO or SMO services for business promotion.

Conclusion

Content is the only thing that search engines can read and understand and for WWW (World Wide Web) you have only one way to show your creativity and that only way is Content!

Create new, unique, high quality and trendy content to win the trust of search engines and your readers or audience as well to get rewarded by people and search engines.

Hope you liked the article and if you really liked it, then don’t forget to share it within your circle and don’t forget to like and subscribe ShouTech.

 

Written by: – Anish Tiwari is an SEO/SMO expert and Blogger loves to write and explore newness relates to IT, Search Engines, Web Development, and Gadgets etc. Follow me on Facebook and Instagram for the glimpses. You can also find me on Twitter and LinkedIn for better communication.

Benefits of SEO for Businesses

Reasons why every business needs an SEO agency (Guest Blog)

12 ways how SEO agency can help you run your business

Search Engine Optimization (SEO) is comprised of a number of actions and strategies with a goal to improve the visibility of your website in search engines. It is a well-known name in the world of digital marketing. This is the reason why it is called ‘Search Engine Optimization’. There are two types of SEO: On-page and Off-page. On-page includes anything that you can control your website for improving the rankings. The list includes header text, keyword presence, site speed and others, whereas Off-page SEO includes anything which is done on other websites for the enhancement of the rankings.

SEO for your business

There are multiple reasons why SEO can be really beneficial for your business. Let us have a look at them.

1. Branding and visibility

When people search for your services and products, there is no doubt that you will want to appear high in the search engine rankings. This is because ranking high in the search engines adds more value to your business. It has been seen that most of the searchers don’t just rely on one website. They go through multiple of websites in order to get their job done. So, this means that if you are continuously visible on the Search engine results pages (SERPs), you are definitely going to gain more potential customers. There are possible chances that if you are frequently getting displayed on their every search result, they will automatically show more trust in you.

2. Best Return on Investment

Search Engine Optimization is a form of inbound marketing strategy so it allows you to be in front of the people when they are looking for the services and products that your business provides. You don’t really need to convince them about your services and products. So, if you use SEO, it helps you win most of the game. All you got to do is to show up when they are looking for a business like you have.

3. Credibility

The ranking of your website is a symbol of confidence in the minds of your consumers. It is a bit tough for your customers to realize it, but if your website ranks high in the order, it automatically makes your website credible.

4. Insight to your customers

SEO is known to generate valuable and organic search traffic. Then, it becomes the prior job of Google Analytics to track this traffic. The data and analysis give you a deep insight into your customers about how they browse, how they search, the technology they use, the language they use, their specific area. This is necessary because it helps you make some valuable decisions regarding the strategies of your business, both offline and online.

SEO agency- Is it really a good choice?

It all depends on the requirements of your company. If you have started a business recently, it is quite understood that you will not get enough time in a day. There are even certain business owners who get time to develop content frequently. But, when it comes to professional SEO, you will need professionals to make the program successful. There are multiple of tasks that are considered to make an SEO plan effective.

  • PPC advertising
  • Frequent blog posts
  • Guest blog posts for third-party sites
  • Social media posts
  • Analysis of the backlinks
  • Reputation and citation management

For a small business, it is always a smart idea to work with a reputed SEO agency. This is because when you are new to the business, you don’t really have an idea about the management or training responsibilities.

Hiring an SEO agency is cost effective and also delivers the best results. Other than that, there are several reasons why an SEO agency is a good option.

Why should hire SEO Company
Why should hire SEO Company

When you hire an SEO agency, you will have someone who is familiar with SEO. The SEO experts have a lot of experience with other businesses and are trained to face the real-time challenges. He works according to the strategy and process. And other than that, if you hire an in-house person, you will not have any idea about the things they are doing or what they are supposed to do because you are not an expert in SEO.

Bad, isn’t it?

Why should you hire an SEO agency?

There are multiple reasons why choosing an SEO agency is a better choice for your business rather than hiring an in-house person.

  1. Time-saving – When you are in business, you just cannot afford to waste time and when it comes to SEO, time doesn’t favor you. This is because time is often considered as the first priority in the business world. A professional SEO agency keeps the time-factor in their mind and works accordingly. They are someone on which you can count on and expect the work on time. They are trained to work for hours to make sure that your company reached a good position.
  2. More traffic to your website– When you hire a professional SEO agency, it helps you to generate maximum traffic and thus, improves your website rankings. So, if you want to increase traffic to your website, hire an SEO agency today.
  3. Expertise and experience– If you work with a reputed SEO agency, they work according to the latest techniques and complete the project in the quickest time possible. A good SEO agency has a decent track record.
  4. Management becomes easy– A good SEO agency has professional people that can help you in making the management process much easier so that you can get the utmost value
  5. Cost-effective– It is highly recommended that until and unless you are a large corporation, do not take the matter in your hands. The SEO professionals have an expert knowledge of SEO and they are habitual of working according to a strategy. The best thing about SEO is that it focuses on organic traffic with the help of catchy keywords and phrases rather than spending too much money on paid advertisements. So, it is definitely a good investment.
  6. Workforce and manpower– Hiring in-house SEO employees is really going to cost you too much. So, it really does make sense to hire a professional SEO agency. An expert SEO team is always ready to tackle all the SEO needs. They are well proficient in updating the strategies by using all the latest trends.
  7. Ahead in the competition– SEO is about being ahead in the competition. And for staying ahead in the competition, you require a thigh-breaking marketing plan and a reputed SEO team will help you with that.
  8. Correct use of resources: You get to learn a lot of things about SEO tactics and also how to implement an SEO strategy effectively, which is actually exhausting and time-consuming. When you outsource your SEO, you will figure out the time that you really have to manage your overall business.
  9. Business reputation– SEO experts carry know-how of making your business visible on online platforms.
  10. Better content– An SEO agency is comprised of people who can create brilliant content, which is, as you know the most important aspect of SEO.
  11. Long-term growth– SEO is one of those things which gives a company long-term marketing value. So, if you hire an SEO agency, it can really be the helping hand.
  12. Preventing a downfall– If you connect with one of the best SEO service provider agencies, you will not have to worry about any issues that are lowering your rankings.

These are the top 12 reasons helping business owners to understand the benefits of SEO, hope you liked the article. If you really found this helpful then do share it with your circle to help your friends, colleagues and loved ones to educate them as well.

Google SEO
Google SEO

Do you have any suggestion, opinion, query, or feedback for us? Feel free to share your thoughts with us in the comments section below, we will be happy to hear from you and respond you quickly as well.

 

Bharat Rawat is a digital marketing expert working in Addictive Media as SEO Manager. He has 5 years of experience in the digital marketing arena. He has done search engine optimization for many big brands like Big Boy Toyz, Unity Group, McDonald’s, Lal Path Labs, Toshiba AC, Dr. Morepen Now and many small and medium-size organizations. Catch him if you need any help regarding guest blogging or digital marketing.

ShouTech is a rapidly growing Digital Marketing and IT blog startup in India, if you want to feature your free guest blog on a great website then send us your guest post today.

Digital Marketing

How can digital marketing help in business growth? (Guest Blog)

Digital marketing has become one of the lucrative forms of marketing for brands who wish to grow their business drastically and efficiently. Digital marketing definition refers to marketing with the help of digital channels or mediums such as websites, social media platforms, blogs, email, apps, etc. It helps in connecting with the audience at large, generate effective leads and therefore generate revenue.

Let’s find out how digital marketing can help in the growth of your business:

1. Expanding the customer base

Always remember, that it is the customers who help a business prosper. Creating and expanding the customer outreach in digital marketing is extremely crucial to maintaining a friendly relationship with the customer. When customers’ find out that the brand’s digital marketing presence is interactive and open to complaints, queries, etc., automatically, they develop a sense of trust and compliance. So in brief, customer acquisition is quite significant for a business.

2. Targeting the potential audience

Digital marketing is a boon to the brands as they can target their audience while marketing online. It is a waste to reach out to a wider audience who is not interested in the brand, which usually occurs in print and television advertising. Digital marketing allows a business or a brand to target their audience in terms of age, interest, geographical barriers, etc. There are various types of digital marketing techniques such as SEO, PPC, SMM, etc., but the base point here is the targeted potential audience.

Target Potential Customers
Target Potential Customers

3. Stronger form than traditional marketing

As a matter of fact, digital marketing is way more affordable and effective than traditional marketing. The amount of money that offline or traditional marketing spends through print or television marketing is way more than the paid advertisements that are run online. The return on investment is much higher which leads to effective result generation. Advertisements run online can is analyzed and tracked for better performance. This is the reason why brands nowadays, prefer to market their products and services with the help of digital marketing instead of traditional marketing.

4. Creating reliable branding

No matter whether the size of the business is small or large, with digital marketing, every organization can create steady and reliable branding. A unique logo with the name of the organization, a tagline or a slogan along with professional looking graphics is all a company needs to portray them as a strong and consistent brand. This kind of branding in the digital marketing sphere helps in bridging the gap between the small and large enterprises. Also, excellent branding helps in attracting people to take interest in the brand and connect with it further.

5. Search rankings can improve results

Even though a business has made assumptions about who are the potential customers, it is always advised to review the search rankings first. Search engines like Google, etc. are considered as a platform where customers search for their ideal product or services of choice. Digital marketing helps in boosting businesses’ sales by getting hold of such potential leads who are already interested in buying the same category of products/services.

6. Maintaining a strong social media presence

It is proven that millions of people spend the maximum of their time on the social media than any other form of media. It would be a fool’s act for a business to not have a social media account to connect with the audience. Staying updated and upgraded with the social media is a vital aspect of a business to grow. Social media platforms such as Facebook, Instagram, Twitter, LinkedIn, etc, are considered as mandatory platforms to attract new customers and at the same time maintain a healthy relationship with the existing ones.

Social Media
Social Media

7. The power of SEO is unimaginable

Search engine optimization is undoubtedly one of the best ways of digital marketing. It helps in driving in more traffic to the brand’s website and therefore, increases sales. An important part of the digital marketing strategy is the use of strong SEO friendly keywords that are relevant to the business. Good SEO helps a brand to be found on the first page of the search engines. The brand’s landing page should be stronger than any other page as the customers would be redirected there. It should contain effective content and information to ensure the customers face no problem in engaging with the brand easily.

8. Email marketing for repeat visitors

If the customers are opting for a brand by filling in their email details, then they are mainly likely to take interest and stay updated with what the brand is doing. Email marketing is a form of digital marketing that allows the brand to take advantage of the email list by sending them request about upcoming offers and deals. Periodic emails can help in driving back shoppers for another repeat purchase. Remember, annoying the customers with too many emails can make you lose out on customers.

9. Mobile friendly approach

Last but not the least, a brand that has a responsive design and layout has more plus points than a brand that doesn’t have one. Maximum portion of the traffic gained through digital media is from mobile phones. Whether you are on the go or sitting back at one place, you would definitely opt for your mobile phone rather than your personal computer. Every business should have a mobile-optimized website so that the viewers do not face problem in viewing the page and changing their mind from making a purchase. This ensures proper navigation and alignment to help in increasing the conversion rates.

Mobile Friendly SEO
Mobile Friendly SEO

Digital marketing is evolving every single day. It is never staying the same and is constantly changing to come up with trends that are out of the box. Custom fit solutions for a brand ensures in optimizing maximum profits for the business. Agencies such as Digital Marketing Agency India take such key target points into consideration and outreach their audience to derive maximum engagement, conversions and revenue generation. Therefore, it can be said is that in this era of digitization, digital marketing is definitely the best marketing form that will help you grow your business.

 

Published By: Anish Tiwari on behalf of Bharat Rawat a digital marketing expert working in Addictive Media as an SEO Manager. He has 5 years of experience in the digital marketing arena. He has done search engine optimization for many big brands like AIMA, Big Boy Toyz, McDonald’s, Lal Path Labs, Wagga Wagga, Toshiba AC, Hardware Homes, Medela, Merino Laminates, Alpha Corp, Dr. Morepen Now and many more. Catch him if you need any help regarding guest blogging or digital marketing.

If you have any Guest Post or Guest Blog then send us today to make it live on ShouTech.

404 Error Page

How to turn 404 Error pages into sales: Conversion Rate Optimization tips from ShouTech

Whenever someone clicks on your website from a Google Search or from a referral source, they expect to land on a specific page.

But what happens when that page isn’t available?

Users will see a beautiful 404 page to greet them instead of that particular webpage they were expected to browse. In such events, user doesn’t come back to your website as the content they want to see is not found.

404 Error
404 Error

Every website has issues with 404 errors; it’s very natural in business. But, it doesn’t mean that you can sit back and relax, by doing so, you might lose your potential customers.

Because neglecting 404 errors leave wrong impression to your users and they don’t come back to your website. Nobody wants to be disappointed while browsing a website.

But if you are dealing with such issue, then how will you hold your users and make sale through your 404 error pages. In this article, we will learn some ways how to make sales through 404 error pages.

What is a 404 error page?

A 404 Error page is a HTTP response code which will be seen by users when a resource is not found on the server.

Meanwhile, the server is unable to load the webpage from the server that you are trying to browse.

This is how a usual 404 error page looks like:

Typical 404 Error Page
Typical 404 Error Page

This displays a simple 404 error message, which is not a good practice.

After seeing this, people will immediately close your website and don’t come again and if you leave your error pages like this, then definitely you are missing lots of your potential customers and sales as well.

These are the possible causes for 404 errors!

  1. Sometimes it happens that mistakenly we misspell a single character which causes 404 errors.
  2. Even a character can cause your link to return a 404 error.
  3. Whenever you delete old webpages without using a 301 redirection code. This is very common cause to display 404 error page to users.
  4. Simple, whenever people browse the old pages from referral or shared links which is old or deleted then people will see 404 error messages.

And there are many ways which cause this but some common steps can transform your error pages to money making pages.

Here’s the 5 points to increase sales through 404 error page:

1. Include a search box in it

On-site search is a great method which people mostly use to find specific information and content and when you are browsing a website having blog integrated, it’s a bit tough to find the specific content you are looking for.

Integrating a site-search box helps people to reduce the efforts to find their appropriate information and help you complete your goals quicker.

Search Box in a 404 Error Page
Search Box in a 404 Error Page

If you don’t want to lose your traffic from 404 error pages then providing a search option on your website is the most popular way to do it. Instead serving a blank boring page, serve a cute graphic to welcome them and let them know that the resource they are looking is no longer exists or missing.

2. Make it a lead magnet

Lead magnets are the adrenaline of any online business. People don’t want to convert at very first visit because they are not ready to make a purchase from you.

It doesn’t matter from where they’ve found you, either, they love your content but they won’t give you any details. It means you need to implement a lead magnet to capture email addresses.

Remarketing or retargeting ads are a great way to drive leads with lead magnets and it comes in all sizes and shapes. A lead magnet can be anything which describes the value of your content to your audience.

If you are offering Digital Marketing services then an e-book could be a great lead magnet to capture emails of your visitors and turn those visits into sales.

Want to drive sales from your 404 error page? You must use a convincing call to action (CTA) or try to capture more emails to drive sign-ups.

3. Offer vouchers as exit objective

Everyone loves freebies and one of my favourite ways to stick users around is to provide them coupons. Because, it is not such an easy task to keep users on your website and the hardest things is to let them to make a purchase from your site.

AdRoll said in a report that 98% of users visiting first time on your website are not gets converted or not make any purchase, it means, only 2% of users are making purchase from your website and gets converted at their first visit.

But what about those who lands on a 404 error page of your website? In this case, conversion rate is probably less than 2% or there are chances that it could be 0 as well.

Exit Vouchers on 404 Error Page
Exit Vouchers on 404 Error Page

Well, there is no way to back it up, but yes, with some great growth hacks and slight changes in design can make your 404 error page to drive some conversion.

All you need to do is in a bad situation; you need to capture the visits and turns them into a sales opportunity.

Now, you ask me how I can do it in a bad situation. Then answer is, you just need to utilize the exit intent.

Exit intent is an idea of offering some discounts and coupon codes to the customers whose are almost leaving your website.

Here is a perfect example of a 404 page which is optimized well to attract users to make a purchase.

Such techniques are a great way to turn your boring 404 error page into a money making page.

4. Land your users to products or homepage

Landing your users to products or homepage is also a great way to increase the sales through a 404 page.

A usual 404 error page is a way to drive users away from your website by simply indicating that “Page not found” or “resource is not available” which is not helping people to fulfil their requirements.

Driving sales is not easy and it’s come easily from a broken page that doesn’t mean anything to users. But some small changes can change the game completely.

Adding a simple navigation can change the game and give you sales. It helps people to find the resource they are looking for, or you are providing them a way to find the resource they want.

It helps the users to make a search and be within your website instead getting frustrated and leaving your website.

5. Make an impression

If your website doesn’t have lots of 404 error pages than you can take a less marketing-focused approach and try to make an impression to your users.

One of the best ways is to try to entertain your users when they are browsing your website. They can laugh and they like spending time on your website and find it useful for them.

Make your 404 error page a memorable enough which forces users come back to the page.

According to some researches, it just takes 1 or 2 seconds to build an impression online. You get only a very small time to win the trust of your customers and make positive relations with customers.

In short and simple, use a “Cute” approach to build a great 404 error page which entertains your users.

Conclusion

There is only one factor which is responsible to drive more sales to get succeeded in online business:

Providing users exactly same what they are looking for and you have to solve their problems.

And the toughest thing is to hold the users who lands on a 404 error page of your website and converting those visits are even tougher.

Every website is infected with the 404 error pages you are not the only one.

So, don’t ignore it and don’t sit back with relax, try to find the ways and do some analysis to find and solve issues. Try to make your 404 error pages more interactive and more appealing to let customers to make purchases from the 404 pages.

Hope you liked the article!

What are the best ways you have taken to convert traffic from 404 error pages? Let us know in the comments section below.

Thanks for visiting ShouTech, have a nice day!

Image and Content Source: Source

Written by:Anish Tiwari, on behalf of Viral Web Tech an IT company provides bouquet of web solutions such as Digital Marketing, SEO, Website Design and Development services etc. Follow us on Facebook and Instagram for the glimpses. You can also find me on Twitter and LinkedIn for better communication.

Best On Page SEO Activities

10 essential onpage SEO elements needs more focus

10 essential onpage SEO elements needs more focus

We all know that what SEO is all about and what we need to do to accomplish our goal. Having two types of strategies and both needs to be implemented with appropriate research and precautions, so that one can be sure about that his/her website comply with the search engines quality guidelines and gets great visibility and rankings as well.

10 Best On Page SEO Activities
10 Best On Page SEO Activities

However, we all are familiar with the Onpage SEO its definition and work nature as well. So, let’s take a break and read about the 10 ten essential onpage elements or areas which needs more focus than others. But it doesn’t means that other things are not important and don’t needs to fixed, you must needs to focus on every single onpage activity apart from these five essential elements.

1. Content

Everyone knows that content is the king of the website and every search engine loves content. Specially Google is a content feeder, it means the more unique, new and interesting content your website provide to Google the more greater visibility your website gets in Google SERPs. Keep it in mind that your WebPages/websites must have unique, attractive, keyword reach and engaging content that users love to read, so that it can retain a great time of users’ activity. The more high quality content your website has the better ranking and web traffic your website will get.

Importance of content in SEO
Importance of content in SEO

These are the five essential elements every website or webpage needs to be complying with to get the best of web. So every website owner must need to keep these things in the mind to assure that his/her website performs well in search.

2. HTML Mark-ups

HTML Mark-ups are tags known as Title, Description, Keywords, Language and several other Meta Tags and some others important codes is the first thing that search engine looks for in a webpage. So you must need to implement a great and relevant Title, Description and other important HTML Mark-up tags in your webpage to make your website capable to be ranked in search engines.

Important Meta Tags in SEO
Important Meta Tags in SEO

3. H1 or Heading 1 Tag

H1 Tag or Heading 1 tag is the first heading of the page which you can say that it defines the entire content of your webpage to search engines. H1 tells both search engines and visitors that what information search bots and visitors will get on that particular webpage. So you must be sure that your website/webpage has a great and attractive H1 tag with rich keywords.

Importance of H1 Tags in SEO
Importance of H1 Tags in SEO

A well deployed H1 tag is always beneficial for the visitors and search bots as both can find the main keyword in the H1 and both can understand what kind of information the webpage is having.

4. XML Sitemaps

Sitemaps is the thing that always is in the list and it deserves to be here. A  XML sitemap has a list of all the links that the website has. XML sitemap is used to display each and every link of the website to search engines and users as well. Not every user can access the XML sitemaps but some such people who know how about they can view the XML sitemap of a particular website.

Google Spider with XML Sitemaps
Google Spider with XML Sitemaps

So, through a sitemap search bots can know and identify how many and what pages they need to crawl. Users can also set the priority of the pages to control the crawl frequency of the WebPages according to their importance. XML sitemap can be automatically updated with dynamic functionality.

5. Redirections Issues

Every Website is developed by the web designers and developers have some redirection issues which need to be fixed by the SEO experts to ensure that the users or visitors lands on the correct website or WebPages or on the better version. Some frequent redirection issues are more than 1 index or home page, WWW to Non-WWW redirection issues, moving from old domain to new domain or many other types of redirections according to the requirement and functionality of the website. So we must need to look it carefully that every single redirection is applied gently and if there is any issues it must needs to be removed to get the best SEO potential.

redirects in seo
redirects in seo

You can read this article to understand the various redirection issues in details with suitable examples.

6. Link/URL Structure or URL Optimization

Link Structure or URL structure is one of the most important onpage SEO factors that couldn’t be ignored. URL helps WebPages to be ranked well in search engines if it is SEO friendly, create URL stuffed with your business keywords so that search engines can recognize it. A well deployed and keyword rich URL improves the keyword density and maintain the relevancy of keywords in content and in other areas of website.

URLs in SEO
URLs in SEO

7. Robots.txt

Robots are used to guide the web crawlers that how search spiders can crawl or index the website. It means you can let search spiders that these are the WebPages you are allowed to crawl or index and these WebPages you are not allowed to crawl or index. There are several permissions and functions robots.txt has to help you to guide the search crawlers or search spiders. You can even allow or block a specific set of WebPages, a particular webpage, a particular search bot and so many other functions are also there.

robots.txt in SEO
robots.txt in SEO

8. Image Optimization or Alt Tags Optimization

Image optimization is also a great way to show your images in image search results so that you can get traffic to your website through image searches. And you need to use your keywords in file name, caption, alt tags, appropriate image size, and image quality to ensure a well image optimization strategy.

Importance of Alt Tags in SEO
Importance of Alt Tags in SEO

Alt Tag or Alternative Tag both are same and both functions same as well. An Alt tag is simply a tag or a small piece of content deployed on the image and infused in a code. Let’s say your website has several images and due to slow internet, missing file or any reason image is not be able to load then that time user and search engine both will be provided that alt tag so that both can understand about the context of the image.

9. User Interface and User Experience (UI/UX) Optimization

User interface or user experience (UI/UX) is the most important thing of website and it plays a vital role to hold the visitors and get traffic. If your website doesn’t have a well designed and well deployed UI/UX then there are chances that your website fails to attracting visitors. An unattractive website always leads to poor web traffic and throws it out of the search engines results pages (SERPs). So you must need to create a great UI/UX design to ensure that your website provide smooth browsing experience along with great site navigation flow to hold and attract visitors.

Difference between UX and UI
Difference between UX and UI

10. Custom 404 Error Page

When a resource is not available due to any reason then that time 404 error pages are displayed to the visitors active on your website in the meantime. If a website produces server generated 404 pages then visitors don’t have any other option and they quit the website and start looking for another resource.

Custom 404 Error Page
Custom 404 Error Page

But if you provide a well-designed custom 404 error page then you are providing some alternate options to your visitors and there are chances that visitors can look for some other options to find a good solution. A custom 404 error page helps to hold the visitors rather letting them go-off or quitting your website. Save your visitors with a well-designed 404 error page and give them some other fruitful choices to stick within the website.

Website tracking and monitoring for further improvements

It is always good to track and monitor the performance of your website as it has several benefits. Regularly tracking and monitoring of the website help you to identify the strong and weak areas of your website. It will help you to create a better plan of improvement or site optimization.

Google Analytics: – You can use Google Analytics to track the traffic estimations of your website so that you can make a great plan to promote and market your website in search engines precisely well.

Google Search Console and Google Analytics
Google Search Console and Google Analytics

Google Search Console: – Google Search console formerly known as the Google Webmaster Tools lets you to track the health of your website and lets you know that whether you are penalized by Google or any manual spam action taken on your website. You can also set your preferred domain, link your sitemaps, identify duplicate content, traffic impressions and CTR and so many other useful metrics.

These are the essential areas you must need to optimize in your website when you are going to promote or market your website in search engines. Or else you can take out the help of a great SEO consultant or Digital Marketing expert.

 

Hope you like this article and if you have any query, confusion, doubt or suggestions then feel free to ask in the comments below so that we can look deeply into it for a better resolution. Any coming suggestions or recommendations will be appreciated and it helps us to grow and be popular on the web.

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Thanks for visiting ShouTech, Have a great day!

 

Written by:Anish Tiwari is an SEO/SMO expert and Blogger loves to write and explore newness relates to IT, Search Engines, Web Development, and Gadgets etc. Follow me on Facebook and Instagram for the glimpses. You can also find me on Twitter and LinkedIn for better communication.