Online Reputation Management

6 Things Every Business Should Know About Online Reputation Management in Melbourne

Are you searching for online reputation management in Melbourne? A wrong Facebook picture or a series of bad reviews can ruin the name and fame build over time. Both individuals and businesses worry about falling down in the pit of a bad reputation in the digital world. The status or image of a brand has become a critical factor in the last decade. Businesses are judged for their actions and brand representation. So, a well-planned representation can promote brand image while a series of mistakes can ruin it.

Thanks to the experts of online reputation management in Melbourne, businesses are able to utilize regular management of their brand image in the online world. But many still feel confused about the necessity of such a service. This post covers some of the most valuable questions regarding the status of a brand in the digital world.

  1. What can a reputation manager do for a business?

The job of such a specialist is to ensure the desired image of a business or individual in the digital world. The past, present, and future of a brand are protected from any element that can harm the image.

Benefits of Online Reputation Management
Benefits of Online Reputation Management

The basic responsibilities include:

  • Creating effective, targeted and well-designed content.
  • Attaining authoritative links and removing negative links.
  • Obtaining high-quality reviews and working on the elimination of negative reviews.
  • Working on any crisis that can harm the brand image.
  • Utilizing SEO to enhance digital credibility.
  • Cleaning every aspect of web presence for consistency and quality.
  1. Why does every business need digital image management?

Running a business is not an easy task. The owner of a business has to wear multiple hats on a daily basis. At the same time, the employees of a business are supposed to focus on daily tasks. They can’t divert their focus from the actions required to keep the business running.

Why Business Needs ORM Services
Why Business Needs ORM Services

On the other hand, image building requires consistent efforts and professional excellence in managing the dynamic nature of the digital world. Hence, the presence of professionals is necessary for every business to monitor and manage the status of their brand consistently.

  1. What are the common problems most brands encounter?

Commonly, the problems arise due to the unawareness of growing issues. Most brands require assistance to manage their content quality, SEO, reviews, and content marketing. Bad optimization of the web presence and low-quality content are highly common these days.

The solutions require a comprehensive assessment of the problems with an audit. ORM specialists can conduct such an audit and plan a step-by-step process to eliminate every problem.

  1. How long does it take to fix an ORM problem?

The duration required to resolve an ORM problem depends on various factors. The intensity of an issue, the objectives, the size of a brand and many other aspects come into play to decide the time duration. This is the reason why smart businesses keep an ongoing ORM partner to protect themselves from such problems in the first place.

Every ORM problem is unique and requires a unique approach to its solution, which is why professional consultation becomes essential for a business.

  1. Should a business be proactive or reactive?

In most cases, a business has to follow both proactive and reactive approaches, depending on the situation. However, the presence of an ORM partner shifts the graph a little bit towards the proactive side. The specialists regularly monitor the web presence of a brand with website analysis, social media evaluation, search engine assessment, and other valuable steps.

Business Advertisement Actively
Business Advertisement Actively

Being proactive diminishes the chances of a brand image crisis. However, there is always a chance to find an unwanted situation. Then, the ORM team takes reactive measures to recover a brand from that situation.

  1. What is the process of changing a negative conversation into something positive?

For a company, the conversation happening around their brand decides the reputation. So, a negative conversation in the industry puts a bad impact on the status of a brand.

Changing a negative conversation into a positive one requires well-directed steps. It starts with the identification of the cause of a negative conversation. Why people are talking negatively about a brand? This leads to a problem, which requires a solution. Then, the brand has to work on the solution and provide a positive side of the same problem to their target market.

Power of Data Analytics in Online Marketing
Power of Data Analytics in Online Marketing

Spreading a positive voice requires influencers’ support and their involvement in brand marketing. The key is to listen to the target market. Only then, a brand can know what to focus on and how to create a new, positive conversation.

Final words

While consistent ORM is necessary, it is also possible to come back from a bad brand image. It all comes down the ability to work hard in the right direction.

Call a reliable company providing services on online reputation management in Melbourne now! Brand identity requires consistent, proactive and reactive support.

Do like, share, subscribe, and follow ShouTech on Facebook, Instagram, Twitter, and LinkedIn to see more monetization and money making tips via working online.

 

 

Published By: Anish Tiwari is a Digital Marketing Expert and Blogger who loves to write and explore newness relating to IT, Search Engines, Web Development, Gadgets, etc. Follow me on Facebook and Instagram for the glimpses. You can also find me on Twitter and LinkedIn for better communication.

Top 10 Free SEO Tools

Top 10 Free SEO Tools that No One Talks About

No doubts paid tools are amazing for the SEO but, are too costly to afford for most of the people.

But, if done right, free SEO tools also work great – just choose the right tools.

There are a lot of free tools for SEO but most of them are junk and do not serve their purpose correctly.

So, here we have come up with the Top 10 Handpicked Free SEO Tools that you will not see many people talking about.

Here we go…

Less Known Top 10 Free SEO Tools

Below goes the complete list.

1. Ahrefs’ Free Backlink Checker

Ahrefs’ Free Backlink Checker tool is an amazing tool to check the top 100 backlinks to any website. By being very limited as compared to the full version, it still provides a lot of value for free.

Ahrefs Free Backlink Checker
Ahrefs Free Backlink Checker

Not only the backlinks, but it also shows the top 100 referring domains. Looking at the metrics like top 5 most linked-to pages and top 5 most common anchor texts along with the Ahrefs’ premium stats like UR, DR, etc. does also help.

Ahrefs’ Free Backlink Checker Official Website

2. SEMrush SEO Writing Assistant

If you are into a lot of content writing, this SEO Writing Assistant by SEMrush might be your dream tool. It comes as a Google Docs AddOn and WordPress Plugin to help you in writing.

SEMrush SEO Writing Assistant
SEMrush SEO Writing Assistant

The tool analyzes the top 10 Google search results related to the topic that you’re writing and provides suggestions like:

  • Number of Words in Your Article
  • Overall Content Score
  • Plagiarism
  • Readability Score

The best feature of this tool is that it suggests the number of words that your article should be to rank on Google by analyzing the top 10 competitor’s results on the topic.

SEMrush SEO Writing Assistant Google Docs AddOn

SEMrush SEO Writing Assistant WordPress Plugin

3. Ubersuggest

Ubersuggest, now owned by Neil Patel, is one of the most underrated SEO tools which is great for doing Keyword Research.

The tool Ubersuggest provides you with the hundreds of Google’s Autocomplete keywords along with the other stats like CPC, Competition, Monthly Search volume, etc. You can also filter negative keywords that you don’t want to see.

Ubersuggest
Ubersuggest

Using Ubersuggest is pretty simple – just enter your keyword in the search box and hit enter, it will start showing you hundreds of results within a few seconds.

Ubersuggest Official Website

4. Google’s Pagespeed Insights

We all know the value of speed in SEO. If your website is not fast enough then you will be losing most of your precious visitors.

Google’s Pagespeed Insights is an awesome tool which lets you test your website’s speed in a very detailed manner. It also provides you with various suggestions to improve the speed of your website.

Google Pagespeed Insights
Google Pagespeed Insights

The tool provides speed test results for Desktop as well as the Mobile devices. You can know which resources are taking too long to load and make changes accordingly.

Google’s Pagespeed Insights Official Website

5. Answer the Public

Unlike most of the keyword research tools, Answer the Public does not fetch the keywords suggestion from the Google Keyword Planner. Instead, it looks for the various questions that people ask on forums, social media, blogs, etc. and turns them into keywords.

Answer the Public
Answer the Public

Answer the Public also provides “vs keywords (e.g. Apple vs Samsung)” which are easier to create contents on and also easier to rank in the Google.

The tool groups all the suggested keywords in a circular style which you can download as an image or a spreadsheet.

Answer the Public Official Website

6. Keywords Everywhere

Keywords Everywhere is a simple Google Chrome extension which provides on-the-go search volume, CPC and competition of the keywords that you search on Google.

The extension also provides Related Keywords and People Also Search For Keywords along with their volume, competition, and CPC in the sidebar of your search results.

Keywords Everywhere
Keywords Everywhere

By the way, the Keywords Everywhere tool does not only supports Google Search but also Google Analytics, Google Trends, Google Search Console, Google Search Widgets, Amazon, eBay, YouTube, Bing, Answer the Public, Moz, etc.

Keywords Everywhere Google Chrome Extension

7. Google’s Mobile-Friendly Test

On most of the blog sites, more than 60-80% of the readers visit using a smartphone. And, if your site is not mobile-friendly then you might lose a considerable amount of visitors.

There comes Google’s Mobile-Friendly Test tool which will tell whether your website is mobile friendly or not. And, if not where can you do changes to make it so.

Google Mobile Friendly Page Test
Google Mobile Friendly Page Test

The tool is pretty simple and straight forward to use – just enter your website’s URL and press enter. It will try to load your website on a mobile device and provide you with the complete analytics and suggestions to make it mobile-friendly.

Google’s Mobile-Friendly Test Official Website

8. VidIQ

If you are into YouTube then this tool is a must-have. VidIQ is a Google Chrome extension which will tell you whether your video title is SEO friendly and if you are using correct tags for the video.

VidIQ Chrome Extension
VidIQ Chrome Extension

The tool VidIQ is great for finding new topics by researching your competitor’s videos. It shows some stats like Twitter and Facebook followers of the channel, tags, controversial keywords, like-dislike ratio, etc. which no other free tools can.

VidIQ Google Chrome Extension

9. What’s My SERP

As the name suggests, What’s My SERP is a completely free tool to keep a record of the main keywords of your website. You will have to enter the Domain name, Region, Platform and Keywords that you wanna keep an eye on.

Whats My SERP
Whats My SERP

And, if you want to know the current position of your keywords, just click refresh and, within seconds, it will show the current position along with the positive or negative changes in the Google rankings.

What’s My SERP Official Website

10. SimilarWeb Chrome Extension

SimilarWeb Chrome Extension is a website analytics tool which provides information like monthly traffic, engagement rate, keyword ranking and traffic source for any website.

SimilarWeb Chrome Extension
SimilarWeb Chrome Extension

You will need to just install the Chrome extension and click on the SimilarWeb icon while visiting any website – it will provide you key metrics for any website for free.

SimilarWeb Google Chrome Extension

Conclusion

Free SEO Tools which are listed here provide you with a lot of value and there are many SEO experts out there who are still using free tools while making tons of $$$.

So, now, it’s your turn…

Which tool from the above list do you use regularly?

Or, have we missed any important tool?

Either way, let’s know by dropping a quick comment right now.

Author Bio

Deepak is the founder of the digiTechnolog and a blogger, digital marketer, and WordPress expert. He loves writing about WordPress optimization and various other internet related topics.

Do like, share, subscribe, and follow ShouTech on Facebook, Instagram, Twitter, and LinkedIn to see the latest SEO and digital marketing pro tips.

 

Published By: Anish Tiwari is a Digital Marketing Expert and Blogger who loves to write and explore newness relating to IT, Search Engines, Web Development, Gadgets, etc. Follow me on Facebook and Instagram for the glimpses. You can also find me on Twitter and LinkedIn for better communication.

Artificial Intelligence and Android Apps

How is AI paving their ways in Android app development?

Apps were smart but they are getting smarter with the addition of newer technologies like AI, AR, VR, and ML. With the enterprise and business facing crucial competition, they are striving to add every possible innovative addition that provides them a competitive edge and something extraordinary than the usual Android apps. Looks like AI has some significant impact on the business and enterprise apps. According to the reports of Statista AI is expected to cross $17 Billion by the end of 2020. I bet you want to be a part of this booming industry.

The best way is to start incorporating it in the Android apps. It will take your apps to whole another level. Here is how.

  1. Face Detection

This is a cool feature which accompanies with added security. There was a time when such features were just in high-security places. But, now it can be integrated into your Android apps as well. Face detection is all about identifying the user’s face in digital images. This technology is already in existence, you just need to integrate it into your Android app and make it cool, innovative, and highly secure. Also, the market is at the inception stage of accepting and implementing it which can give your app a competitive advantage.

  1. Landmark Detection

It’s a very unique AI feature you can integrate it into your Android app. It helps to locate particular points in the 2D image. With such feature, real estate apps would be highly benefited. If you are having trouble getting required users to your real estate app, AI can be the solution to your problem. It is basically the core part of the complex research process. It is part of the improved security process for payment transactions. With this feature, the payment will be safer for users. People can lay trust easily.

  1. Smart Reply

We have seen what this feature has done to Gmail. People just loved the smart reply feature.

It’s just great how they combined AI and ML technologies to avail highly personalized experience. By integrating smart reply feature, the user can save a lot of time during a conversation.

Effectiveness of AI
Effectiveness of AI

The user needs to type a word and there will be a suggestion about the next word or to complete an entire sentence. This will be a great addition for the business Android application. Well, the Android app development company might charge a bit extra but the investment is worth the return. Not every Android app has this feature which will surge the demand of your app, number of visitors, and hence increasing the engagement as well.

  1. Personalized Experience

Creating a customer base might be a bit easy but, maintaining them is tricky. There are always new things entering the market and the chances of user shifting to other apps are high. If you provide the users with a personalized experience, they are bound to stick with your app. Artificial intelligence offers predictive analysis according to the user’s likes and behavior and also show recommendation based on it. This way the user will find things that they like and won’t have scroll the entire app for that. Apps like Facebook, Netflix, Amazon Prime, have already adapted AI in their app and users love it.

  1. Text Recognition

It takes two processes to integrate this feature into the Android app. The first is detecting texts from media files in video and image formats. The second is getting the detected text. The feature basically breaks the text into different segments to detect the text. This feature has a lot of potential for modern businesses. At present, there are several word-based Android game apps that make use of this feature to provide gamers with the task relating to words.

  1. Image Labeling

Android developers can make use of this AI feature in varied ways. An image labeler app can allow the developers to give an interactive label to the image. Classifying an image would be a lot easier along with giving a label to rectangular ROI and pixel semantic segmentation with the technology. The user will feel more attached to the images and objects of the android app with image labeling.

  1. Chatbots

Considered as one of the most revolutionary innovation in the Android app development field; chatbots are great when it comes to communicating with the audience, collecting information and data, and availing the users with the enhanced services. Healthcare, insurance, and eCommerce are the industries that are going to benefit the most if they integrate chatbots into their apps.

Android App Ideas
Android App Ideas

Also, it’s a cost saver. You will be relieved from hiring a customer executive to answer the users 24/7. Chatbots will give a human-like experience.

Conclusion

Well, AI has already paved its way into the Android app. I suppose it’s high time if you are considering hiring an Android app development company to deploy your app, choose the one having the abilities to integrate AI. I suggest you don’t wait till the time when every single app has this functionality and your extra cost doesn’t even pay you off. It’s just to sustain the market. At this stage, the innovation can give you a higher return.

 

Author Bio: Pratik Kanada is the CEO of 360 Degree Technosoft, a mobile app development company. He loves writing about leadership, start-up quests, social media, the latest tech trends, and mobile applications.

 

Published By: Anish Tiwari is a Digital Marketing Expert and Blogger who loves to write and explore newness relating to IT, Search Engines, Web Development, Gadgets, etc. Follow me on Facebook and Instagram for the glimpses. You can also find me on Twitter and LinkedIn for better communication.

Snovio

Snov.io – email outreach and automation tool for business

Hello Guys!

Today we are introducing the Snov.io platform to let you know how revolutionary the software for businesses is. Snov.io is an email automation tool helping businesses revolutionize and automate email marketing.

As everything in the world is evolving, the Snov.io team thought why not evolve email marketing and take it to the next level by leveraging automation technology. This is why they’ve developed an email outreach and automation tool for business, drip campaigns, to revolutionize email marketing.

Today, you will learn what drip campaigns are and how they work to improve our businesses. Here we go!

What is a drip campaign?

Drip campaigns are automated email sequences delivered to the users, subscribers, and clients according to the pre-defined schedule depending on their interaction with the received email. Little tweaks and changes need to be done by your side; the email sending and tracking are managed automatically by the tool.

Snovio Email Drip Campaign Setup Dashboard
Snovio Email Drip Campaign Setup Dashboard

Once the campaign is set, the tool automatically sends emails according to the schedule, triggers, and set delays. There are many benefits an email drip campaign can offer you.

Would you like to know more about these benefits? Easy!

Benefits of Snov.io Email Drip Campaigns

There are many benefits an email drip campaign can bring you. Mainly, there are 4 major benefits you’ll face; let us discuss them.

1.     Scheduling

Scheduling is the best feature of the tool as it lets you send emails to your customers’ list at the time and days specified by you. The schedule is the best option to set the email deliveries at a particular time and days according to your needs. Let Snov.io send emails at the time and days specified by you in the campaign.

Scheduling - Snov.io
Scheduling – Snov.io

2.     Timing

There is a perfect time to do any task and the same thing is done in email drip campaigns as well. In drip campaigns, every email is sent at a perfect time to increase the chances of its readability and conversion. More readability means more conversion that skyrocket your business, and triggers are here to track the actions of your prospects over the emails.

3.     Personalization

One of the most significant things is personalization. Adding some personal value makes every recipient feels special. Instead of sending bulk emails, send very few triggered drip emails with a personalized approach and make every person feel special as if they are receiving a personal treatment.

The best way to personalize an email is by adding the recipient’s name, company name, event, or any other special details that make a recipient feels unique.

4.     Automation

Automation is the last but the best feature the tool has. All in all, it is represented by the above-mentioned scheduling, delays, and triggers. You can automate the process of sending emails according to the necessary days and time. Let Snov.io analyze how your subscribers and clients interact with received emails and send follow-ups depending on this information.

Experience the next generation of email marketing

It’s natural that people get offended by receiving a lot of unwanted emails to their mailbox. Especially when they realize they are a part of bulk recipients. And what happens next? They just delete all the emails sent by the sender and simply block the sender.

Snovio
Snovio

So the time of doing bulk email marketing is gone as it is an old school approach already. However, we do not say that this is not beneficial, but not that much as it used to be in the past.

Now, you have a new way of sending triggered, targeted, and improved emails to your recipients by sending those emails through drip emails. Instead of sending emails in bulk, send them a sequence of emails with a customized, relevant, and targeted approach at the best time to read.

Final Words

We’ve been using the tool for 8-10 days and have already seen its potential of getting converted leads through email marketing. We would like to advise you to give it a try and we are sure you will love it.

As a digital marketing and tech blog, we are capable enough to capture a great number of email-based subscribers by the tool. Nobody wants to receive bulk emails as people don’t have enough time to waste reading unnecessary emails. It’s better to make them feel special and send them a few emails but best emails with the most relevant information.

 

Published and Written By: Anish Tiwari is an SEO/SMO expert and Blogger who loves to write and explore newness relating to IT, Search Engines, Web Development, Gadgets, etc. Follow me on Facebook and Instagram for the glimpses. You can also find me on Twitter and LinkedIn for better communication.

 

This is a sponsored post shared by the ShouTech on behalf of Snov.io. Don’t forget to check and use this awesome tool and use it to scale up your business profits.

Blog - ShouTech

Does web hosting company need blog? (Guest Post)

Yes, of course, the web hosting company will use the blogs, not only the web hosting company all the business will add the blogs to enhance and promote their brands in an effective way.

Without explaining about the web hosting if I directly tell you about the needs of a blog in the web hosting it will be quiet uninteresting.

So just take a quick look about web hosting and its types

WEB HOSTING

The significant goal of the web hosting company is to offer you the technologies and services to view the content of web pages or any websites via the internet.

Another query will rise for you where this website and web pages are stored?

It will be stored in the special and unique computer called as the server. The server contains a huge amount of data that is stored and manages in it.

FOR EXAMPLE

If a user wants to search your company website, you will type the website address into the web browser. This address act as a bridge and your computer will connect to the company server and shows the details.

Web Hosting - ShouTech
Web Hosting – ShouTech

THERE ARE SPACIOUS TYPES OF WEB HOSTING

  • DEDICATED SERVER HOSTING

A server is provided to the single organization, for a single purpose known as a website.

  • SHARED HOSTING

It is the type of hosting where the single physical server hosts the multiple clients.

  • VPS HOSTING

VPS hosting uses the Virtualization technology. In which one powerful service is divided into multiple virtual servers.

  • CLOUD HOSTING

Cloud hosting is the virtual server that uses the computing resources from the physical web server. The client can use their service based on their need depending on their requirements.

Web Hosting - Cloud
Web Hosting – Cloud
  • RESELLER HOSTING

The reseller hosting is the hosting service that was wholesale and then sells to the customer to get profit.

In this, the account owner has the capability to use the hard drive space and bandwidth to host websites on the basis of third parties.

NOW LET ME TELL ABOUT THE USES OF THE BLOGS IN THE WEB HOSTING AREA

BLOG – QUICKEST BRAND LAUNCHING MODE

In today’s generation blogging becomes so important for all the business solutions. It has become an integral part of the human’s life. The main purpose of the blog is to promote the company website via mass content. The content has to unique and it should be written in simple English so that people could involve in their reading and able to understand without using the dictionary. You may find the blog as a medium to pour your creative thoughts, promote your company brands, E-learning.

Blog - ShouTech
Blog – ShouTech

READER MINDSET

As a blogger point of view, the viewer just engages their valuable time in reading the contents based on their area of interest. They don’t like to read the serious technical topics. They just need some of the humor sense that has to be indulged in the topic they read. So even if you are writing any technical blog it has to be like a storytelling mode. The reader has to be connected with the flow like a continuous water flow.

  • BLOG WILL ENHANCE TRAFFIC TO YOUR WEBSITE

If you want more visitors for your web hosting site just raise your hands and say yes.

YES…

How can you improve your traffic?

Now you will get a query what is traffic?

It is nothing but a number of visitors visiting your website.

Using the blog as a great medium a web hosting company could gain more traffic and promote their brand in a well rich manner.

When you insert a blog on the company website one more indexed page is added. It’s one more opportunity to show your company website in search engines and drives the traffic.

  • IT CONVERTS TRAFFIC INTO LEADS

Now the traffic will be coming to your website through your blog, you have a circumstance to convert the traffic into leads. Next “add a call to action” for all your blogs there you will mention the free trial. After the visitors use the free session, they will automatically purchase your brand.

  • MORE EFFECTIVE SEO

Having a site isn’t sufficient to enable on the web guests to discover it with the majority of the other online chaos. Having an advertising technique is fundamental to draw in new guests to your site, along these lines developing your business.

To get the best outcomes from SEO, you have to refresh your site with crisp substance all the time. Along these lines, when the Google bots survey your site, they will push it to the best among Google seek unpaid results. Generally speaking, if your site isn’t included among an initial couple of results on Google, it is likely you are not getting a ton of movement.

To enable Google to list your website, you have to incorporate pertinent words and expressions in your substance, and there’s no preferred place to do that over in your blog.

  • ESSENTIAL FOR DIGITAL MARKETING SUCCESS

A blog fit into this digital marketing for adding fuel to the fire. Internet marketing is one of the important things in this Era. It has certain strategies like search engine ranking, paid advertisement. The space on your page provides a huge need to place your company ads. Promoting your brand to social media is an added advantage.

  • AUTHORIZE YOUR WEB HOSTING BUSINESS AS AN INDUSTRY LEADER

No matter how small your business looks you can still build your trust by providing valid information via blogs. In the period of time, you will become resourceful, where the informative contents will lead to higher customer conversation rates. This is significantly important for small companies to compete with large companies.

  • DEVELOPING BRAND OR QUALITY

The blog generally provides the ability of online interactions and conversation that helps the business to establish a project or specific traits that mainly focus on innovations and customer service.

  • ACQUIRING FEEDBACKS, TESTIMONIALS, AND REVIEWS

One of the important sources of your business is the blog and the readers. Reader comments, customer comments about your business products and services.

The positive comment provides confidence and trust to other potential companies; while the negative comments will help you to improve your business.

  • FINAL THOUGHT

Having a blog for your web hosting company is a tremendous way to create a deep foundation for your marketing and business applications.

Have you developed a blog for your web hosting company?

Published by: Anish Tiwari, a professional blogger and digital marketing expert having 3+ years of experience in SEO, SMO, Blogging, Content Writing, and strategy planning etc. If you want to feature your company, blogs, and articles on a high-quality guest blogging website, then feel free to contact him or either contact ShouTech directly at shout@shoutech.in to get your company featured at ShouTech.

5 Steps to build more Creative and Effective Social Media Campaigns (Guest Blog)

Are you experiencing a creative drought? Or are you reprimanding your social media campaign with creative ideas, but some of these ideas get stuck in approval? You can come here in some ways with a more creative campaign to achieve your business objectives today, even if you are in the campaign planning process.

Running a social media campaign can be much different than running a managed social media profile.

Unlike your ongoing social media marketing campaigns, campaigns are for specific purposes and are only for a specific duration. This plan you take to run a social media campaign can be different from your usual social media marketing strategy and digital marketing strategy.

Social Media Marketing
Social Media Marketing

Talking to customers

Depending on your business, it goes on a call or takes a survey form. However, you are using this feedback, know that how people give money to you can do it not only for your product but also to understand that your industry is large enough to think and experience.

If you are not in such a situation, you can speak directly with your customers, try and schedule your customer success with some time. These are people who are constantly conversing with your audience and can tell you what pain points they are trying to solve. Then you can create custom social media campaigns on those specific challenges.

Do not forget the best practices SEO

All social media platforms have their own search engines and many of them can be indexed by Google, Bing and other third-party search engines, making SEO an important component of any campaign or competition.

Before launching your campaign, compile a list of targeted keywords, as well as any relevant hashtags you want to socialize. Once your list has been created, conduct basic query searches to find out what types of content are being discovered or what kind of content is coming in. The principle insights can help you refine your keyword list, ensure relevance, and potentially get a glimpse of the competition.

Collaborate with content

Do your social and content teams work together or do you rarely run on parallel tracks that are intersecting? If the latter is true, then you are losing.

When your content team is reporting socially (or not) well, they can create good content for your social team. When fits within the framework of brand messaging, product offerings, and large marketing enterprises, your social team can be more strategic about how content is posted when ads are continually updated about what content needs advertising. This intersection can really be a magic.

Run a Competitive Analysis

Regular competitive analysis helps you build a benchmark for your own brand. For example:

  • What is the average daily engagement for the brand you are looking at as your competition?
  • How often is their hashtag (#) used on a weekly basis?
  • What is a successful campaign for your primary competitor in terms of investment, follower growth, and the depth of connections (e.g., straightforward comments against comments and conversations)?

Keep in mind that benchmarking brands against you are not required to be competitive in banks or in your industry as well as for the dollar: they are trying to encourage specific brand voice or visual association with your target audience.

Social Media Optimization
Social Media Optimization

Search for your social media audience

About 79% of adults use Facebook-but are your customers actively engaged with the brand there? It’s important for your audience to understand things like who buys your audience, which age group is most difficult to sell, and what is the highest level of revenue for your returning customers? For social media, getting to know your audience is equally serious.

First, your brand must view the demographics of your most valuable social channel. As we have mentioned before, you should take note of your social media marketing policies. That’s why you need to find the most relevant channels with your goals.

Engage with your audience and do not ignore

Social media channels are created in the form of networks. This means that their main objective is to have a place to talk, discuss topics, and share content. Your brand cannot forget these basic elements of “networking” and efforts are not made to ensure the chances of conversations or engagement.

Through social media, you get respect in the form of a brand by being present and talking to your audience. This is the reason why social customer care is very important for brands wishing to raise awareness of the audience. It’s all about engagement.

Learn from innovative CMOs and marketers

It is necessary to think and think about doing research on marketing executives (including myself!). Read interviews with CMOs from best-class brands, and focus on wide-ranging initiatives in your company. The strategies and messages set at a higher level always have a marching effect on departmental orders-if not now, then the next quarter. Understand bold, innovative approaches, and you will be able to come up with and perform creative campaigns that meet your business goals in your organization.

Spend time listening

Hearing your friends comes naturally. You want to hear what they have to say, and it is easy: they are sitting on the table with you on brunch, or you are writing back and forth in the storm. Since you are involved in this uninterrupted exchange of information, and listening carefully, you know about as many friends as you know about yourself. There is no truth about your relationship with your social audiences.

With our social audiences, we push information (proprietary material) and measure the effect of that content. Sometimes we forget to begin by listening to our audience and actually creating content about their care. We push content that is not perfect. It seems that this is telling your friend about a golden retriever puppy, whom he wants to adopt and wants to ask for your advice, and you are answering by listing your favorite properties of Labradoodles – Is not right. We, marketers, become terrible in this trap. Here’s how you can change your thinking.

Make your sympathy

Sympathy is created when you pay attention and listen deeply. It comes naturally in friendship: If your friend is hurting, you are hurting. When you share the painful news of your friend’s divorce, you will not scroll through your Instagram feed, right? The same concept can be applied to your relationship with your customers and/or social audiences. Do not engage yourself so much with your proprietary content (what your brand is saying) that you miss your audience’s view and feel at social, forums and blogs.

Author Bio:

Avani Shah is a Marketing Manager at TemplateTrip. She is a resident of India. Avani is also experienced in Prestashop Responsive Themes, WordPress E-commerce Themes, mega trone. She also likes to share her thoughts, on SEO, Digital Marketing, Email Marketing, and Web Development.

 

Published by: Anish Tiwari, a professional blogger and digital marketing expert having 3+ years of experience in SEO, SMO, Blogging, Content Writing, and strategy planning etc. If you want to feature your company, blogs, and articles on a high-quality guest blogging website, then feel free to contact him or either contact ShouTech directly at shout@shoutech.in to get your company featured at ShouTech.

Bonford

What is Bonford and why are people talking about it? (Guest Post)

In the business world, once in a while, something big happens that makes heads turn. In certain industries such occasions are rare. One such tectonic shift has been initiated by a fairly new company called Bonford. Never have I ever seen such class and sophistication in men’s fashion industry and that too at such affordable rates. I think they’ve really made an achievement here.

What is Bonford?

To put it in simple words, they are luxury leather Shoe Company. Even after being fairly new they’ve been competing head-to-head with the companies already dominating the market. They’ve gained my admiration and the markets’ respect in the short time they’ve been running.

Bonford Gentleman Leather Shoes
Bonford Gentleman Leather Shoes

Now I’ll answer the question going through your mind, what’s so good about them? What’s the entire hullabaloo about? And the most important of all should you invest in them?

Take a deep breath and bear with me. I’ll answer every question as we move along.

Who are they? As I said, they’re a new company manufacturing and selling men’s leather shoes. With the motto “go big or go home” they’ve hit big in the Indian shoe market.

What makes them so great? If I’m writing about it them, then there are a lot of things that put them on a pedestal.

Real leather a.k.a top grain leather

There are different kinds of leather available in the market and chances are you’ve been getting the short end of the deal with cheap or faux leather in the name of “genuine” leather. Genuine actually means the leftover part of leather, the one that nobody wants. They combine those leftovers and call it genuine leather. Don’t get me wrong, the source is good; the quality, on the other hand, is not.

Bonford Luxury Leather Shoes
Bonford Luxury Leather Shoes

Bonford constructs their shoes with a single piece of top grain leather. According to the leather chemist.org, top grain is, “The first cut taken from the grain side of a split hide from which nothing except the hair and associated epidermis has been removed”. Basically, it’s the most expensive kind.

Blake construction

A result of an industrial revolution, Blake stitching is when the upper part of the shoe is wrapped around the insole and stitched to the outsole with a single stitch. I made it complicated, didn’t I?

Bonford Luxury Shoes
Bonford Luxury Shoes

Simply put, Blake stitch is a single stitch that gives a clean look to the shoe. After a long wear, you can resole it easily. Oh and this makes the shoes extremely flexible.

Handcrafted and painted

The top grain leather is stitched to the cast by exceptionally experienced hands giving them a visible clean look. The coloring is also done by hand.

According to their website, the painting process is quite long with several steps of coloring treatment giving the shoes a smooth marble effect. The edges are also coated with hot wax to waterproof and seal the leather.

Price

The price, I feel has been carefully set keeping the Indian market in mind. We Indians, we wish for the best quality to be as affordable as possible.

Bonford has just done that. As compared to other competing brands, Bonford has managed to sell all that and more at a very reasonable price. I mean where else can you find such craftsmanship and quality at such a good price point.

To answer the final question

Should you buy a Bonford shoe? Isn’t it obvious already? A good leather shoe isn’t an investment you should hesitate to make.

Bonford Shoes
Bonford Shoes

All in all, I believe they’re giving a tough competition to global brands like Tresmode and Louis Philippe. They understand their customer’s needs and have exceptionally tried to help the common man in upgrading his shoe style.

Check out their website:https://in.bonford.com

Author Bio: This guest post is shared by Bharat Rawat on behalf of Bonford India, the best reseller of super luxury leather shoes. If you want to purchase imported and best quality gentleman shoes in India then contact them today. Feel free to contact ShouTech to feature your free guest blog here.

 

Published by: Anish Tiwari, a professional tech blogger and digital marketing expert with 3+ years of experience in SEO, SMO, Blogging, Content Writing, and strategy planning etc. If you want to feature your company, blogs, and articles on a high-quality guest blogging website, then feel free to contact him or either contact ShouTech directly at shout@shoutech.in to get your company featured at ShouTech.

How to buy a used luxury car

How to Buy a Used Luxury Car in India?

If you look at the second-hand car market in India, then you will find that it has changed dramatically in the last decade. Thanks to a lot of financing options, owning a super luxury car is no longer a dream. In addition to the easy financing option, other factors are fuelling the demand for luxury cars in India. Let us try to figure this out so that we can get a complete picture of the second-hand car market in India.

Due to the increased economic performance of the Indian economy, the purchasing power of people, especially the middle and upper middle class has increased tremendously. Secondly, luxury cars depreciate much faster, which gives the customer an option to buy a super luxury car in good condition at the cost of a brand-new mid-level car. With the rising income, the aspirations of people looking to own the best that money can buy have also increased significantly. Numerous financial institutions advance cheaper financial solutions in the form of loans to buy used premium cars. Additionally, the number of used luxury cars in India has also increased dramatically which has provided the Indian customer with greater choice.

Used car buying guide - ShouTech
Used car buying guide – ShouTech

If you want to buy a super luxury car, then you have to look at the following aspects to get the best bang for your money.

Buying a used luxury car guide

1. Reliability of the car that you wish to buy: The first thing that you must look for when you buy a second-hand car is its reliability. Just because a car costs several lakhs of rupees does not make it a reliable car. You must look at the past performance of the model that you wish to buy in the Indian road condition to figure out how reliable car is and how good is the service of the company if something goes wrong with that car. You should try to find out whether the spare parts of that model are widely available in India and find out whether there are enough service centers in your city where you can repair the car that you wish to buy if it breaks down.

2. The resale value of the car: When you are trying to buy a super-premium car, then you should also keep the resale value of the car in the back of your mind. Nowadays, people do not keep their cars for several years, but they generally sell after three or four years of driving and then buy another car. This ensures that they always ride those cars that are technologically the best the market has to offer. However, when they like to buy a second car, then it would be advantageous for them if they were able to sell their old car for a good price. This is possible only if the car they have purchased is of a well-known global brand, which is known for its quality. Anyone who will buy the second-hand car from them will also look at the reliability should carefully. Therefore, try to find those luxury cars in India that sell at a premium in the second-hand car market of India and choose one of them.

3. Availability of the spare parts: The issue of spare parts is one of the most important factors that you must take into account when you are looking for a premium car in the second-hand car market. The more you ride your car; it is inevitable that there will be wear and tear in your car for which you need to fix by replacing some parts. There are many exotic car brands in India, which produces amazing looking models, but due to a shortage of spare parts is cars are very hard to sell. There are certain brands like Audi, Mercedes, BMW, Porsche and a few more that have an extensive sales network in most cities in India. Therefore, if you buy a model of any of these brands, you will find it easier to get their spare parts compared to other brands, which are not so widely available in Indian market.

4. Maintenance cost of the car: If you want to buy a luxury car, then you need to take into account the maintenance cost of that car. You have to understand that the older the car is, the more money you have to spend on its maintenance. In addition, the price of spare parts and servicing of such cars are very high, it may drain your finances in the long-term. Always try to find those second-hand luxury cars in India, which are only three or four years on the road. The newer the car is, the less money you will have to spend on its maintenance.

Used luxury car buying guide - ShouTech
Used luxury car buying guide – ShouTech

5. Figure out your requirements: when you plan to buy a luxury car, you must figure out for what purpose you are trying to buy it. If you want to buy it for your family, then you need to look at the space issue carefully. Many well-known brands sell premium models that cost lakhs of rupees, but not provide good cabin space. Therefore, first figure out your needs and then look at those models that will fulfill those needs.

6. Insurance for the car: You need to understand that if you buy premium cars, then you have to pay a large amount for the insurance of the car. Therefore, when you buy a second-hand premium car, make sure you look at all the benefits and cost to make an informed judgment whether you to require that car or not.

Second-hand luxury car buying guide - ShouTech
Second-hand luxury car buying guide – ShouTech

Once you have made up your mind to buy a second-hand premium car and have selected the model, then you need to look at the following things in that model to conclude an advantageous deal for yourself.

7. Look at how much kilometer it has run: Make sure that the car you wish to buy was not used extensively. The less it was used the less wear and tear, you will find in the car.

8. What is the service record of the car: You should always look at the service record to find out how many times it was repaired to understand the condition of the car. If the service record shows that the car was repaired multiple times, then it proves that the car was used roughly. It is always prudent to avoid buying such cars.

9. Find out the manufacturing date: Always look at the manufacturing date of the car that you wish to buy. The older the car is, the harder it is to find it, spare parts.

These are some of the points that you will find in buying a used luxury car guide that you should consider when you are in the second-hand market looking for a luxury car.

 

Author Bio: This guest post is shared by Bharat Rawat on behalf of Big Boy Toyz, the best reseller of super luxury and sports cars in India. If you want to purchase your dream sports car in India then contact them today. Feel free to contact ShouTech to feature your free guest blog here.

 

Published by: Anish Tiwari, a professional tech blogger and digital marketing expert with 3+ years of experience in SEO, SMO, Blogging, Content Writing, and strategy planning etc. If you want to feature your company, blogs, and articles on a high-quality guest blogging website, then feel free to contact him or either contact ShouTech directly at shout@shoutech.in to get your company featured at ShouTech.

Software Developer`

How to earn your first gig as a software engineer (Guest Post)

There are multiple ways you can implement to get your first gig as a software engineer.

But before you start applying for gigs you must comprehend the art of software engineering and web development to do so.

Develop a few samples in advance of your work, either a sample of an app or a software which you recently developed or a website which you recently hand-coded for a relative.

As easy as it sounds, getting your first gig can be pretty hard to get while starting off. Because you barely have any networking and you are new to the industry. But if you follow this guide of ours step by step, then you can easily get a hand of your first gig as a software engineer in no time.

Your friends or family members

This is where you can potentially get your first gig, your close friends or family members. As you know them personally, therefore they are much likely to give you your first gig to develop something for them.

It can either be a website or an e-commerce store for a friend. Or a random video game for your relative (Elon Musk created this game named “Blaster” when he was twelve and sold it for $500).

Friends Group
Friends Group

As starting off new you will have to network with others apart from your friends and family members as well, such as friends of friends and their relatives etc. If you have watched the movie “The Social Network” you will see that Mark Zuckerberg got his idea of creating Facebook from a guy at Harvard who offered him a gig to create the site. And that is how you will have to network with other people. You have to tell others that you can code and gain some attention to it.

Through your local store

If there is a well to do store in your local area which gets a reputable amount of sales every month and doesn’t have a website. Then you can simply ask them if you can create a website for them through which they can expand a business online. If you are one of their regular customers, then it’s even better!

You can also go to local schools. And offer them services like making them a software where you can connect students with teachers (This is something which my college did they created this app named “Classtune” where teachers and students can connect with one another).

Or either way, build something innovative for them with a service. If your idea is good, then you can expand this idea to other schools as well.

Find your first gig through freelancing sites

This is the number one way where new software and web developers get their first gigs.

Freelancing sites like Freelancer.com and Upwork.com offer various incentives to developers to get their first gig.

You can not only offer software development opportunities but various services such as photoshopping an image or helping someone with a problem in Windows 10.

Freelancer Software Engineer
Freelancer Software Engineer

But traditionally if you get gigs for software development or App development, then it will be an either making an entire website or an app. You can get up to a month to develop it and the paycheques for them are pretty good as well (you can earn between one to five grand).

Outreach Websites

You can outreach to websites which have an old or outdated design and give them a newer look for a reasonable price. If you outreach a hundred websites then you can get up to five gigs making you over a hundred bucks.

You can also outreach to businesses which lack various features on their website and fix it for them for a reasonable fee. If your work is worth it, then you will be referred to other sites as well in the community.

Advertising

You can invest in Google or Facebook ads to get your first gig. Simply create a good looking Facebook page and give a few samples of the works you have done. Such as a website or software which you recently hand coded.

Social Media Advertisement
Social Media Advertisement
  • And the best part of advertising?

You’ll get targeted people who are actually interested in the services that you offer. And thus they are the ones who are most likely to offer you a gig.

Start an Udemy course

You can start an Udemy course teaching others on how to code and people will potentially buy your courses for a reasonable sum of money. You can start a YouTube channel as well where you can teach others how to develop software or simply how to code and monetize that channel with ads.

Once your Channel gets a reasonable amount of views, you will eventually get offers from various people emailing you to work for them.

How to grow as a software developer?

You will have to keep a portfolio of how much money you want to make every year as a software developer and set a goal.

Also, start a website over your business and also regularly blog on it. Also, grow its branding via social media.

Try to get listed as a Pro freelancer in freelancing sites such as Fiverr and Upwork.

Also, you can partner up with one of your close friends into your freelancing business.

And also you can hire other people as well in case you get a surplus of gigs.

Conclusion

Getting your first gig will be extremely easy if you follow the strategies which we have mentioned in this guide of ours.

If this article benefited you, please give it a small Facebook share.

And also, if you need any help of queries simply comment down below.

Author Bio: Hi! I’m Roy, a regular technology blogger and also a college student who owns the website called Gearchunk. Where I often post content mainly related to Windows 10.

 

Published by: Anish Tiwari, a professional tech blogger and digital marketing expert with 3+ years of experience in SEO, SMO, Blogging, Content Writing, and strategy planning etc. If you want to feature your company, blogs, and articles on a high-quality guest blogging website, then feel free to contact him or either contact ShouTech directly at shout@shoutech.in to get your company featured at ShouTech.

Why Search Engine Love Content - ShouTech

Why search engines love only content? Here’s the answer

In the world of Digital Marketing, everyone is known with one thing that is “content is king”. Every time a very popular question is asked by people from digital marketers that is why search engines love content?

When the question is asked by the entrepreneurs, experts or influencers there are different opinions and answers were gotten up by these people. But the simplest answer is here which will help you to understand the importance of text in the world of digital marketing.

Content is a new way of showing creativity

There are millions of writers are available in form of bloggers, content writers, poets, journalists and so many others. But it’s not such an easy way to write such an attractive content which is useful and much capable to attract users.

Content is King
Content is King

You just need to write such a high quality and attractive content if you want to engage visitors within your website/blog. Content is also measured by the newness, uniqueness, and information level and users interest, reading time, active time of users and all are the factors by which search engines define the usefulness or value of that particular content and then your content gets a position in Search Engines Result Pages (SERPs).

Write such a useful content and be as much creative as much as you can, to acquire vaguely more users.

Search bots only understand the content

Search engines are also a software program that is developed by the software developers and designers which is a collection of so many codes and functions interconnected with each other. As being developed by the codes, functions, and content this is the reason that search engines only understand the content.

Humans can see anything like an image, video or flash animation because we have eyes. But, search engines don’t have an eye like us and that bounds search engines to understand which is the animation, image or video and this is the reason search engines understand content only and they still use their protocols to understand the value of the content to determine a suitable position for that content.

How search engines assess the quality of content?

There are so many algorithms, factors and protocols are made which helps search engines to calculate the worthiness of content. Mainly search engines love new, unique, high quality and attractive content which is useful for people. Search engines ignore duplicate, thin, old, unauthentic and low-quality content and prevent it to display in SERPs.

Quality Content
Quality Content

A well-written content with no errors looks new, unique and trendy for the users get great attraction and that is what search engines looking for. If you are well capable to do so, then your website or web pages will be shown on the top of the SERPs.

What do you need to do to be visible in Google SERPs?

Everyone knows that content is the king of the modern era of the web and this is the only thing to decide your website’s fate in terms of search rankings in various search engines. So, here I am going to tell you what activities you have to do to make your website or web pages more visible in SERPs to increase your business.

Create high-quality content

It is always recommended for every website owner to write high-quality content for their website. A content is written without grammatical and sentence case error, a unique and trendy topic with a great flow structure is known as the high-quality content.

Do some R&D to choose trendy and new topics wisely

Doing some R&D (Research and Development) is worth whenever you are planning to write an article. Spend some time on the web and conclude a great R&D to find a great topic wisely to write for. People are always looking for a trendy, unique and new topic which they can read to increase their knowledge.

Share it with people to increase awareness

I am sure you are capable enough to create high quality and attractive content which is really capable to engage and attract the audience. But the question is how do you engage with your customers? Are you writing lots of high-quality content but not getting clicks or actions on your content or website?

Sharing is Caring
Sharing is Caring

You just need to share your content with people and let them know about it. Sharing is a great way to let people know that this is the content or thing present on the web can help you understand the facts about certain things.

There are lots of easy ways available to market and share your content, just read the “Best content marketing activities of 2018 for your website promotion” content marketing guide by ShouTech.

If you don’t know how to market content, then you can hire a great Digital Marketing Company providing high-quality SEO or SMO services for business promotion.

Conclusion

Content is the only thing that search engines can read and understand and for WWW (World Wide Web) you have only one way to show your creativity and that only way is Content!

Create new, unique, high quality and trendy content to win the trust of search engines and your readers or audience as well to get rewarded by people and search engines.

Hope you liked the article and if you really liked it, then don’t forget to share it within your circle and don’t forget to like and subscribe ShouTech.

 

Written by: – Anish Tiwari is an SEO/SMO expert and Blogger loves to write and explore newness relates to IT, Search Engines, Web Development, and Gadgets etc. Follow me on Facebook and Instagram for the glimpses. You can also find me on Twitter and LinkedIn for better communication.