SEO Friendly Redirections
SEO Friendly Redirections

Redirections! Every one whose involved in SEO, Digital Marketing and Website Design and Development related activities are familiar with the word called “Redirection”. Redirection is a great thing to make a website function in good health if deployed in a great way. In a website many times a website requires some redirections and sometimes it requires some redirections errors solution as well.

Okay! So let’s start learning of some important and famous redirection errors and their solutions.

1. Canonical Redirections

Canonical redirections are the errors that are occurred when there is same content featuring on more than one page in a website. That time we need to set a canonical destination for that particular content by telling Google that this is the original destination of that particular content, but we still want to show this content on these one or more pages.

Canonical Redirection
Canonical Redirection

Mainly this issue is seen on e-commerce websites where one content is being displayed on more than one pages. That time you need to tell Google that this is original destination of that content but it is being used on many pages or destinations in the website.

2. 301 Redirections (Permanent Redirections)

301 redirection known as Permanent Redirection is a redirection error displayed by web servers when a link or resource is moved from its old place to new place.

30 Redirects - Permanent Redirection
30 Redirects – Permanent Redirection

For example, if you are moving your website from an old domain to new domain then that time you can set a 301 redirection function to land your users to your new web address.

3. 302 Redirections (Temporary Redirections)

302 redirections are known as Temporary Redirections error is displayed by search engines when a link or resource is not functioning. But this error code is used for temporary redirection and placed on those pages which are not available for a certain time.

302 Redirect - Temporary Redirection
302 Redirect – Temporary Redirection

In e-commerce websites many times users can see 302 redirection error codes on specific webpages like summer sale, winter sale etc. They use 302 redirections on specific or occasional pages to take down those pages after the sale ends and when season arrives again they make those pages active for visitors.

4. Non WWW to WWW redirections

Non WWW to WWW redirection issues are occurred by Google Search Console which is also used to ensure the authenticity of the content. If this issue is not fixed on your website then Google count your web address 2 different URLs running with same domain name and content, one is without WWW and another is with WWW.


Example: ShouTech’s one address is and another address is then Google counts it two domains are featuring same content. Google counts this issue as duplicate content issue which needs to be fixed by setting up a preferred domain address.

You can set the preferred domain address on Google Search Console and then users will be redirected to that domain automatically, either they are typing your domain with WWW or without WWW.

5. More than 1 Index or Home Page

We can easily see this error on numerous websites and this is also an error affecting the authenticity of content. It is a condition and I am going to explain it in an example below:

Let’s say ShouTech has index page and several times users are seeing the index page with different addresses or conditions.

Faulty Redirects
Faulty Redirects

First home or index page is  and second index page is Both pages are considered as home page but at a time we can run only one page as home or index page and we need to fix it by setting up a 301 redirection code to let users to land on the preferred home page.


These are the redirection issues generally seen on websites which is not optimized for search engines. Now you can take the help of this article to find and fix various redirection issues of your website to make it friendlier for search engines and to boost up your rankings in search engines slightly better.


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Written by:Anish Tiwari is an SEO/SMO expert and Blogger loves to write and explore newness relates to IT, Search Engines, Web Development, and Gadgets etc. Follow me on Facebook and Instagram for the glimpses. You can also find me on Twitter and LinkedIn for better communication.