Google AdWords was launched on October 23, 2000, nearly 18 years ago with an aim to provide the best and easy solution to help people branding their services and products online. Almost, after 18 years, Google AdWords is changing to Google Ads. Now, Google wants to change the name of this powerful money making tool from Google AdWords to Google Ads to make things simpler.
Google said “we are simplifying our products for advertisers and publishers of all sizes so they can more easily reach consumers anywhere, at any moment and on any channel.”
- AdWords is presently Google Ads.
- DoubleClick sponsor items and Google Analytics 360 Suite are currently Google Marketing Platform.
- DoubleClick distributer items and DoubleClick Ad Exchange is presently Google Ad Manager.
- I see no specify of Google AdSense, yet I speculate that may fall under Google Ad Manager.
Read the Google’s official announcement regarding the change of Google AdWords name into Google Ads.
Beginning July 24, 2018, you will start to see the new Google Ads mark, including the new name and logo, reflected in the item interface; encourage focus, charging reports, and different areas. The URL you use to get to your record will change from adwords.google.com to ads.google.com, and the support center will change from support.google.com/adwords to support.google.com/google-ads.
In any occasion, I’d state I saw this coming in the Google+ period when Google named their AdWords channel Google Ads, the URL is still https://plus.google.com/u/0/+GoogleAds and this was quite a while back.
Anyway, I speculate this is certifiably not an immense give, it is only a brand change – nothing else is changing much with this. Be that as it may, 18 long stretches of marking for AdWords is presently gone, 22 years for DoubleClick is also gone.
There is significantly more scope of this on Techmeme on the off chance that you need to see some different viewpoints.
Forum discussion at WebmasterWorld.
Image and Content Source: SERoundtable
Written by: – Anish Tiwari is an SEO/SMO expert and Blogger loves to write and explore newness relates to IT, Search Engines, Web Development, and Gadgets etc. Follow me on Facebook and Instagram for the glimpses. You can also find me on Twitter and LinkedIn for better communication.