Google has acquainted the infinite scrolling into mobile search results pages.
Where there used to be page numbers at the base of SERPs there is currently a “more results” button appears. Tapping on the button will produce more search results to load up on the same page.
Google has confirmed this is only a “test.” However, it’s not a kind of test that shows up every so often. The “more results” button appeared for each search I performed today in the Google application and different mobile browsers.
Maybe it’s a “test” to assume that it’s generally accessible, yet Google will choose whether or not to keep this feature according to the user’s feedback. Until Google confirms whether it’s permanent, we can assume it the temporary one just for now.
Don’t you think that Google has changed the definition of ranking on the first page? We’ll need to sit back and see if this test turns into the new standard.
Source: Search Engine Journal
Written by: – Anish Tiwari is an SEO/SMO expert and Blogger loves to write and explore newness relates to IT, Search Engines, Web Development, and Gadgets etc. Follow me on Facebook and Instagram for the glimpses. You can also find me on Twitter and LinkedIn for better communication.