Digital Marketing

How can digital marketing help in business growth? (Guest Blog)

Digital marketing has become one of the lucrative forms of marketing for brands who wish to grow their business drastically and efficiently. Digital marketing definition refers to marketing with the help of digital channels or mediums such as websites, social media platforms, blogs, email, apps, etc. It helps in connecting with the audience at large, generate effective leads and therefore generate revenue.

Let’s find out how digital marketing can help in the growth of your business:

1. Expanding the customer base

Always remember, that it is the customers who help a business prosper. Creating and expanding the customer outreach in digital marketing is extremely crucial to maintaining a friendly relationship with the customer. When customers’ find out that the brand’s digital marketing presence is interactive and open to complaints, queries, etc., automatically, they develop a sense of trust and compliance. So in brief, customer acquisition is quite significant for a business.

2. Targeting the potential audience

Digital marketing is a boon to the brands as they can target their audience while marketing online. It is a waste to reach out to a wider audience who is not interested in the brand, which usually occurs in print and television advertising. Digital marketing allows a business or a brand to target their audience in terms of age, interest, geographical barriers, etc. There are various types of digital marketing techniques such as SEO, PPC, SMM, etc., but the base point here is the targeted potential audience.

Target Potential Customers
Target Potential Customers

3. Stronger form than traditional marketing

As a matter of fact, digital marketing is way more affordable and effective than traditional marketing. The amount of money that offline or traditional marketing spends through print or television marketing is way more than the paid advertisements that are run online. The return on investment is much higher which leads to effective result generation. Advertisements run online can is analyzed and tracked for better performance. This is the reason why brands nowadays, prefer to market their products and services with the help of digital marketing instead of traditional marketing.

4. Creating reliable branding

No matter whether the size of the business is small or large, with digital marketing, every organization can create steady and reliable branding. A unique logo with the name of the organization, a tagline or a slogan along with professional looking graphics is all a company needs to portray them as a strong and consistent brand. This kind of branding in the digital marketing sphere helps in bridging the gap between the small and large enterprises. Also, excellent branding helps in attracting people to take interest in the brand and connect with it further.

5. Search rankings can improve results

Even though a business has made assumptions about who are the potential customers, it is always advised to review the search rankings first. Search engines like Google, etc. are considered as a platform where customers search for their ideal product or services of choice. Digital marketing helps in boosting businesses’ sales by getting hold of such potential leads who are already interested in buying the same category of products/services.

6. Maintaining a strong social media presence

It is proven that millions of people spend the maximum of their time on the social media than any other form of media. It would be a fool’s act for a business to not have a social media account to connect with the audience. Staying updated and upgraded with the social media is a vital aspect of a business to grow. Social media platforms such as Facebook, Instagram, Twitter, LinkedIn, etc, are considered as mandatory platforms to attract new customers and at the same time maintain a healthy relationship with the existing ones.

Social Media
Social Media

7. The power of SEO is unimaginable

Search engine optimization is undoubtedly one of the best ways of digital marketing. It helps in driving in more traffic to the brand’s website and therefore, increases sales. An important part of the digital marketing strategy is the use of strong SEO friendly keywords that are relevant to the business. Good SEO helps a brand to be found on the first page of the search engines. The brand’s landing page should be stronger than any other page as the customers would be redirected there. It should contain effective content and information to ensure the customers face no problem in engaging with the brand easily.

8. Email marketing for repeat visitors

If the customers are opting for a brand by filling in their email details, then they are mainly likely to take interest and stay updated with what the brand is doing. Email marketing is a form of digital marketing that allows the brand to take advantage of the email list by sending them request about upcoming offers and deals. Periodic emails can help in driving back shoppers for another repeat purchase. Remember, annoying the customers with too many emails can make you lose out on customers.

9. Mobile friendly approach

Last but not the least, a brand that has a responsive design and layout has more plus points than a brand that doesn’t have one. Maximum portion of the traffic gained through digital media is from mobile phones. Whether you are on the go or sitting back at one place, you would definitely opt for your mobile phone rather than your personal computer. Every business should have a mobile-optimized website so that the viewers do not face problem in viewing the page and changing their mind from making a purchase. This ensures proper navigation and alignment to help in increasing the conversion rates.

Mobile Friendly SEO
Mobile Friendly SEO

Digital marketing is evolving every single day. It is never staying the same and is constantly changing to come up with trends that are out of the box. Custom fit solutions for a brand ensures in optimizing maximum profits for the business. Agencies such as Digital Marketing Agency India take such key target points into consideration and outreach their audience to derive maximum engagement, conversions and revenue generation. Therefore, it can be said is that in this era of digitization, digital marketing is definitely the best marketing form that will help you grow your business.

 

Published By: Anish Tiwari on behalf of Bharat Rawat a digital marketing expert working in Addictive Media as an SEO Manager. He has 5 years of experience in the digital marketing arena. He has done search engine optimization for many big brands like AIMA, Big Boy Toyz, McDonald’s, Lal Path Labs, Wagga Wagga, Toshiba AC, Hardware Homes, Medela, Merino Laminates, Alpha Corp, Dr. Morepen Now and many more. Catch him if you need any help regarding guest blogging or digital marketing.

If you have any Guest Post or Guest Blog then send us today to make it live on ShouTech.

Artificial Intelligence (AI) and Machine Learning (ML) in revolutionize the Digital Marketing via ShouTech

How artificial intelligence (AI) and machine learning (ML) is taking the digital marketing to the next level?

The term Artificial Intelligence (AI) and Machine Learning (ML) has been a point of consideration or a supreme focus in the world of web-based business. It is the belief of the scientists and industry leaders that the rave and rare capability which the world knows as Artificial Intelligence (AI) and Machine Learning (ML) should be good enough in terms of radically transforming the workflow into something more proactive and more effectual. If you are a greenhorn then the thought which should be uppermost in your mind causing some disturbance is what is Artificial Intelligence as well as what is Machine Learning. So, let’s thrash out on the leverage which is known to the whole world as AI and ML.

What is Artificial Intelligence?

To broadly classify, artificial intelligence is a specific intelligence which is demonstrated or shown by machines or gadgets. It is believed that such intelligence which is being shown by machines would be very rare in nature. It can perhaps be compared with natural and normal human intelligence. To state it bluntly, AI stands for the sharp intellect of smart gadgets or contraptions, which comes with awe-inspiring features. A contraption which is adorned with artificial intelligence then it is going to be capable of speech recognition, visual perception, language transcription or translation capacities as well as decision making prowess. With the help of AI, a machine is actually going to learn things from experience.

Artificial Intelligence (AI) - ShouTech
Artificial Intelligence (AI) – ShouTech

What is machine learning?

To be very precise, machine learning is, in fact, the apt application of the knowledge known as AI. It actually stands for your capacity to learn anything in an automated atmosphere or ambiance. Data-driven learning actually gets to reach an ultimate point in this particular system of learning. Specific computer programs are developed with a view to making the learning process more futuristic.

Machine Learning - ShouTech
Machine Learning – ShouTech

You can mark the words of the staunch and astute industry leaders when they say that ML and AI would focus on the creation of a win-win situation for B2C and B2B entities alike. Machines will increasingly turn out to be more functional with the capacity of human-like thinking.

How do digital entities profit from a combined approach of AI and ML?

Artificial Intelligence (AI) and Machine Learning (ML) are evidently and eventually taking the digital marketing to the next level. The present-day world of business revolves around well thought of application of artificial application as well as the epoch-making the trend of machine learning. The entire world is going to be revolutionized with the apt application of AI and ML.

Digital Marketing - ShouTech
Digital Marketing – ShouTech

AI effect coupled with ML would empower the delivery networks to an extreme level. All the complex data will be interpreted in a seamless fashion and thereby enhance the ultimate output to the betterment of an enterprise. Digital entities will surely grab torrential benefits as they embrace these two newfangled trends. If you delve deep into it, you will be able to fathom out the quintessential essence of the trend.

The major characteristic features can be outlined like this: –

  • Neural networks
  • Mathematical optimization
  • Enhancement of statistical methods
  • Probability testing
  • Moral reasoning
  • Evaluation of potential risk
  • Data mining
  • Taking care of logical theorem
  • Reinforcement learning
  • Multifaceted scheduling
  • Automated planning
  • Swarm intelligence
  • Multi-agent action steps
  • Supervised as well as unsupervised learning
  • Information retrieval processes
  • Object recognition as well as facial recognition
  • Speech recognition systems
  • Motion planning and manipulation

Big enterprises and entities from all over the globe have come to recognize the supreme power of contraptions having artificial intelligence. These have a perfect understanding of how AI and machine learning technicalities can hone up their potentials. This is the reason why they make it a point to include AI and ML in their latest digital marketing strategies. The core fundamentals of artificial intelligence and the multifaceted advantages of machine learning would lead the futuristic organizations and Digital Marketing entities to the next level of advancement in a proficient manner.

Digital Marketers leverage Artificial Intelligence (AI) and Machine Learning (ML) to create smart content

We all are browsing and surfing the internet and hunting something on Google and some other platforms as well. As we make searches on Google most of the time, then this is clearly seen most of the content available online is B2B.

Digital Marketing - ShouTech
Digital Marketing – ShouTech

Thus in 2018, it is anticipated that marketers will progressively begin utilizing Machine Learning (ML) and Artificial Learning (AI) to create “smart content”. A combination of search marketing, AI and ML, and content marketing creates smart content. Identifying what customers want and where they are organically searching for such things is a great example of leveraging AI and ML. Gathering and using these information helps content marketers to create customer-centric content. The customer-centric approach makes the content more discoverable in search engine results pages (SERPs).

Hope you like it guys! Let us know your feedback, opinion or doubts in the comments section below. We will do our best to come up with the proper solutions to your problems.

Thanks for visiting ShouTech, have a nice day! Send us your Free Guest Post to be featured at ShouTech. This is a guest post written by me on behalf of Viral Web Tech.

 

Written by:Anish Tiwari is an SEO/SMO expert and Blogger loves to write and explore newness relates to IT, Search Engines, Web Development, and Gadgets etc. Follow me on Facebook and Instagram for the glimpses. You can also find me on Twitter and LinkedIn for better communication.

Benefits of Mobile Apps Development - Muser

Benefits of mobile apps development and business growth guide by Muser | Guest Post on ShouTech

New innovative products and services are coming up in the market everyday to make human lives easier. We have to admit that, all these things are possible through technological revolution only.

Advancements in products or services are being made for our comfort. Just like in making of an Eco-friendly car, reaching out to mars or unlocking our phone by a glimpse of our face. This has only been possible because of the continuous and visionary advancement in the technical filed. The technological revolution has not only helped us perform everyday activities in the blink of an eye but also has opened us billions and billions gate of new opportunities to strive for.

However, technological revolution has made humans completely dependent on computers, smartphones and mobile devices. Businesses have gone online, markets are now virtual, and currencies have become crypto. And all these dealings are done with the help of some minuscule mobile applications, but not to forget, made with some great visions and for bigger purposes. These mobile applications not only give a boost to your business but also play a key role in maintaining its efficiency. Now, such applications have now become an integral asset for any business and its operation.

To dominate your competition you should always be lurking for new opportunities and be adaptive enough to accept and inculcate emerging trends, quickly. Otherwise, the 21st century doesn’t accept and serve the obsolete.

A decade ago, nobody thought of applications like Facebook, Twitter, Amazon, LinkedIn, Tumblr will become giants and open a new horizon for everyone. But, now with them you can talk to and see the other half of the world in a mere second.

It has been rightly said that “a little knowledge is a very dangerous thing” and to educate people more about mobile applications, MUSER has tried to provide a small overview.

What is a mobile application (app)?

A mobile app is a computer programme designed to run on portable computing devices such as mobile phones, smartphones and tablets. These applications are developed specifically to run on the above mentioned devices rather running on desktop or laptop computer.

Mobile Application Development - ShouTech
Mobile Application Development – ShouTech

Benefit of having a mobile app

Benefit of having a mobile app is just like the benefit of using mobile phones over fixed dialers. Mobile apps cater to different categories, different fields, and different sectors. As a businessman, these applications help you to visit different marketplaces present anywhere in the world and help you to trade any services or goods you produce or distribute. And also helps catapulting your visibility to significant leaps and bounds.

Some of the few common misconceptions about mobile apps

With the advent of the technological era, learning and education are flowing from everywhere to everywhere. But still a lot people are living in a dilemma and aren’t ready to break the ice to accept these applications for their daily bread and butter.

Web Apps Development - Muser
Web Apps Development – Muser

1. Mobile apps are expensive and complex

When it comes to develop a specific mobile app centered for business, people often take it as a complex work to perform and stick to not going for it. Perhaps, costing factor also plays a key role in decision making. These preconceived thoughts are the major reasons which are preventing middle-class businessman to go on-line and spread their reach of doing business. But, in today’s world, the cheapest thing to buy is technology. We still remember buying a SIM cards for 1K each. But now, we get them for free for lifetime. Basic mobile phones were close to 10K but with the help of latest technology we can buy the most advanced smartphones in less than the same amount, easily.

Mobile application is not as much expensive as people think they are. Cost of a mobile app depends on the number of features you want your app should have. The complexity and the time required to develop an app play a crucial role in determining the its cost.

Some of the responsible factors are as follows:

  • Number of features your app should have.
  • Compatibility on platforms (Android, iOS, Windows or Hybrid) or (Hybrid apps are the ones who work on iOS, android, windows and blackberry)
  • Complexity level of the user interface (UI) i.e designing and animations.
  • Backend Development.
  • Type of workforce.

It depends on whether you want a professional mobile app development company or a freelancer.

2. Websites are better than mobile apps

Many people think that websites are better than mobile apps, but this myopic perception is wrong. The 21st century is the dawn of smartphones. Every third person living on earth has a smartphone and is busy surfing internet for better opportunity. According to a research hosted by Statista, there are about 2.53 billion smartphone users in the world and 67% of them are surfing internet for grabbing learning and networking and expanding their business reach . In fact, many firms have observed and analysed that conversion rate of getting new business is almost 120% higher for the companies who have their personal mobile app.

3. Finding an app development company is easy

Finding a mobile application development company is easy? What do you think?

Web Based Application Development Company - Muser
Web Based Application Development Company – Muser

To be very frank, no, had it been that easy then why 80% of businesses don’t have their mobile app. For this, we can consider the fact that they have never thought of developing one for them. But, what about the other people who are interested? They want to have a business app, but they haven’t found an experienced and knowledgeable app developer to look to. There are more than 12 million app developers in the in the world but to find the right candidate of your choice can be a real pain. You might find handful of app development agencies within your proximity but getting the most suitable one after analyzing its work is undoubtedly tough.

So, if you want to hire the best suited mobile app developer who is capable of understanding your requirements and deliver the best result in time, these are the following things to check. Years of experience, efficiency, palate for designing are the most crucial things to consider of the developer. You should also see his best work which he has produced so far. If a proper analysis of mentioned things satiates you, then you are good to go. Kudos! You have the best mobile app development company for your business app.

4. Mobile app is useless in my business

People are often confused about the usability of mobile app for their business. It only happens when the concerned person doesn’t have knowledge of how to make his business go online or doesn’t care for flourishing his business. But when it comes to business, one should never jump to a quick conclusion, take a deep breath and do some research to find out some scope for a mobile app. Just think the other way round. Think of what you are losing without an app and new target audience you can reach with it.

Don’t forget that company like PayTM started from ground zero and has managed to strive ahead with its contemporaries and is the most trusted payment gateway app in India.

5. In-house team is better than outsourcing

It is very common that people don’t like outsourcing their mobile app development tasks. Rather, they prefer to hire some app developers to get their application developed. But, this is not the way one should think. The most important thing is to get in touch with a like-minded and experienced team. The forte of the app development team should match with your app category. Also, don’t forget to check its portfolio. A responsible team will always look after its clients and deliver the beyond expected results in time. As a client, you have the leverage to track and control the process until you get the desired work. Whereas, newly made, in-house team will not have that harmony and camaraderie to work as efficiently as a proficient App Development Agency. Outsourcing is really a great idea to get the  work done with lesser cost involved compared to hiring an in-house team.

6. It is just about coding and nothing else

If you want to develop a feature rich and cool looking app, all you need to know is “coding” and nothing else. But, you are completely wrong here, attractive mobile app requires ample number of efforts and knowledge to design an interactive user interface. It requires a lot of mind work to think and find the evitable problems a user can face. During the development of any app, the developer becomes a user to tackle each and every issue/problem he might face in future. Once clearing this stage with this, a proper testing is done. Testing is a time taking process to find out the errors and glitches the prototype has and several random checks are conducted to eliminate each of them. Every single button, feature or element needs to be tested a lot to check whether they are working properly or still requires improvement.

That’s why you need to create several prototypes and wire-frames before finalizing a layout for your app. In short, Application development is surely not about coding only!

7. Your app can go viral without marketing

This is one of the biggest myths most of the business owners have, nowadays. People think that if they have a well-designed and features rich app, then it can go viral in a very short period of time without doing anything for it. To be very frank, it is not that easy or possible, I would rather put. Marketing an app is not easy at all and to make it go viral is a hard nut to crack. But, just for a second think about your application. Other than handful of developers, designers, yourself, friends and family members, who else know about your application? Right, no one! So, viral marketing will not happen on its own. You need a good team to do it for you. A good digital marketing agency is a one stop shop for you to marketing your application.

Mobile Apps Development - ShouTech
Mobile Apps Development – ShouTech

Now, what to do?

As we said above, you need to market your app to get noticed. But, what If you don’t have enough capital to invest then you can follow some app marketing strategies. They are absolutely free and can give your app some organic downloads without needing excessive efforts. But, if you seriously want instant results then you need to market your app through paid social media ads, Google ads and other available options.

It would be better to use a combined approach of organic and paid app marketing strategies to promote your app and get the best result without spending a lot of time, effort and money. This will surely increase your number of downloads.

Conclusion

Every startup or stable business needs to grow continuously. When it comes to 21st century, if you don’t have a mobile app for your business, then you are definitely losing a lot of customers and money. You should figure out a suitable mobile app idea and get a great mobile app developed on a suitable platform (Android, iOS, Windows or Hybrid).

We are an App development and Digital Marketing Agency and doing the same from a long time. We really hope that this article will help budding startups to steer themselves in the right direction without toying with the possibility of expanding their business reach.

Cheers!

Author Bio

Anish Tiwari is a Digital Marketing Analyst at Muser and handling the entire digital and social media activities of the company. Muser is a swiftly growing IT Company and offers website designing and development, android, iOS mobile apps development services. The company also has a niche in Digital Marketing and branding.

Special thanks to Siddharth Sharma for giving his valuable inputs and thoughts for writing this guest blog/post.

Note: All Images are exclusively provided by Team Muser.

 

Written by: – Anish Tiwari is an SEO/SMO expert and Blogger loves to write and explore newness relates to IT, Search Engines, Web Development, and Gadgets etc. Follow me on Facebook and Instagram for the glimpses. You can also find me on Twitter and LinkedIn for better communication.

Latest Google SEO Update - December 2017

Google latest SEO Update: Snippets appears longer in SERPs now, description length increased in December 2017

Google latest SEO update December 2017. Snippets appear longer in SERPs now and company said that new change is meant to provide more descriptive snippets.

Google has recently confirmed that they have released another new update for the betterment of SERPs through an official change in their snippets. Now snippets appear longer in SERPs with the rollover of new changes. A snippet is made by the combination of a webpage’s Title, URL and Description which is visible in SERPs together when someone makes a search relevant to your webpage’s keywords.

A Google spokesperson said:

We recently made a change to provide more descriptive and useful snippets, to help people better understand how pages are relevant to their searches. This resulted in snippets becoming slightly longer, on average.

Here is a screenshot highlighting the description snippet of a Google search result:

Latest Google SERP Snippet
Latest Google SERP Snippet

From the last week or so, people are noticing that the snippets look longer than the actual.

According to some big search engine analyzing firms, such as Search Engine Land, Moz and RankRanger etc. the size of the description has been increase to up to 230 characters from its older 165 character limits. Have a look at the growth chart below:

Google Latest SERPs Snippet Update December 2017
Google Latest SERPs Snippet Update December 2017

Lots of SEOs and webmasters are recommending changing their Meta descriptions but I don’t think so that Google is recommending doing such thing. The snippets are being generated dynamically based on the user’s search query and the content available in both the Meta description and the content available on the webpage.

So, if you are seeing a longer snippet for your website in Google SERPs than it has pulled the content from the page to make your snippet more descriptive.

How it affects the SEO?

There are some benefits SEOs will get with this update, read below:

1. Changes the perspective of webmasters for writing and optimizing Meta descriptions

Writing an attractive description which seems informative for users and optimized with keywords for search engines in a short word limits of 165 characters is a challenge for webmasters. Now we have more space to write a good Meta description and webmasters can now make more experiments with the content and make it more attractive and informative for the users and make it more optimized for search engines.

2. Impact on click-through rate (CTR)

It also impacts the click through rate as well and there are two things likely to be done with it, either it would be positive or negative. Longer descriptions mean people have something extra to read which attracts them to click on your link. As a marketer you definitely like that because this is exactly you are intended to do.

3. There are chances to see a drop in click-through rate

Just think about it a bit deeply to understand the fact that the SERPs will be dominated by the webpage’s ranking on 1st or 2nd place as people don’t want to scroll down so far. The pages visible on top will get more clicks and the pages being further down on the first page will have less click-through rate which lessens up the value of the page that it has to.

What should Digital Marketers do?

As you got familiar with the recent changes mentioned above, now you are capable to make a better plan. In my recommendation, just find the landing pages which are getting most organic search traffic on your website and optimize their Meta descriptions with the new longer limits.

Just find the pages that are giving you the more traffic and those are getting ranked, just go to the pages and check their description limits. You can re-optimize those pages with the new description which should be between 230 to 280 characters.

Hope you like it guys! Let us know your feedback and doubts in the comments section so that we can help you solve it for your better understanding.

Thanks for visiting ShouTech, have a nice day! Send us your Free Guest Post to be featured at ShouTech.

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Written by:Anish Tiwari is an SEO/SMO expert and Blogger loves to write and explore newness relates to IT, Search Engines, Web Development, and Gadgets etc. Follow me on Facebook and Instagram for the glimpses. You can also find me on Twitter and LinkedIn for better communication.