Top 10 Free SEO Tools

Top 10 Free SEO Tools that No One Talks About

No doubts paid tools are amazing for the SEO but, are too costly to afford for most of the people.

But, if done right, free SEO tools also work great – just choose the right tools.

There are a lot of free tools for SEO but most of them are junk and do not serve their purpose correctly.

So, here we have come up with the Top 10 Handpicked Free SEO Tools that you will not see many people talking about.

Here we go…

Less Known Top 10 Free SEO Tools

Below goes the complete list.

1. Ahrefs’ Free Backlink Checker

Ahrefs’ Free Backlink Checker tool is an amazing tool to check the top 100 backlinks to any website. By being very limited as compared to the full version, it still provides a lot of value for free.

Ahrefs Free Backlink Checker
Ahrefs Free Backlink Checker

Not only the backlinks, but it also shows the top 100 referring domains. Looking at the metrics like top 5 most linked-to pages and top 5 most common anchor texts along with the Ahrefs’ premium stats like UR, DR, etc. does also help.

Ahrefs’ Free Backlink Checker Official Website

2. SEMrush SEO Writing Assistant

If you are into a lot of content writing, this SEO Writing Assistant by SEMrush might be your dream tool. It comes as a Google Docs AddOn and WordPress Plugin to help you in writing.

SEMrush SEO Writing Assistant
SEMrush SEO Writing Assistant

The tool analyzes the top 10 Google search results related to the topic that you’re writing and provides suggestions like:

  • Number of Words in Your Article
  • Overall Content Score
  • Plagiarism
  • Readability Score

The best feature of this tool is that it suggests the number of words that your article should be to rank on Google by analyzing the top 10 competitor’s results on the topic.

SEMrush SEO Writing Assistant Google Docs AddOn

SEMrush SEO Writing Assistant WordPress Plugin

3. Ubersuggest

Ubersuggest, now owned by Neil Patel, is one of the most underrated SEO tools which is great for doing Keyword Research.

The tool Ubersuggest provides you with the hundreds of Google’s Autocomplete keywords along with the other stats like CPC, Competition, Monthly Search volume, etc. You can also filter negative keywords that you don’t want to see.

Ubersuggest
Ubersuggest

Using Ubersuggest is pretty simple – just enter your keyword in the search box and hit enter, it will start showing you hundreds of results within a few seconds.

Ubersuggest Official Website

4. Google’s Pagespeed Insights

We all know the value of speed in SEO. If your website is not fast enough then you will be losing most of your precious visitors.

Google’s Pagespeed Insights is an awesome tool which lets you test your website’s speed in a very detailed manner. It also provides you with various suggestions to improve the speed of your website.

Google Pagespeed Insights
Google Pagespeed Insights

The tool provides speed test results for Desktop as well as the Mobile devices. You can know which resources are taking too long to load and make changes accordingly.

Google’s Pagespeed Insights Official Website

5. Answer the Public

Unlike most of the keyword research tools, Answer the Public does not fetch the keywords suggestion from the Google Keyword Planner. Instead, it looks for the various questions that people ask on forums, social media, blogs, etc. and turns them into keywords.

Answer the Public
Answer the Public

Answer the Public also provides “vs keywords (e.g. Apple vs Samsung)” which are easier to create contents on and also easier to rank in the Google.

The tool groups all the suggested keywords in a circular style which you can download as an image or a spreadsheet.

Answer the Public Official Website

6. Keywords Everywhere

Keywords Everywhere is a simple Google Chrome extension which provides on-the-go search volume, CPC and competition of the keywords that you search on Google.

The extension also provides Related Keywords and People Also Search For Keywords along with their volume, competition, and CPC in the sidebar of your search results.

Keywords Everywhere
Keywords Everywhere

By the way, the Keywords Everywhere tool does not only supports Google Search but also Google Analytics, Google Trends, Google Search Console, Google Search Widgets, Amazon, eBay, YouTube, Bing, Answer the Public, Moz, etc.

Keywords Everywhere Google Chrome Extension

7. Google’s Mobile-Friendly Test

On most of the blog sites, more than 60-80% of the readers visit using a smartphone. And, if your site is not mobile-friendly then you might lose a considerable amount of visitors.

There comes Google’s Mobile-Friendly Test tool which will tell whether your website is mobile friendly or not. And, if not where can you do changes to make it so.

Google Mobile Friendly Page Test
Google Mobile Friendly Page Test

The tool is pretty simple and straight forward to use – just enter your website’s URL and press enter. It will try to load your website on a mobile device and provide you with the complete analytics and suggestions to make it mobile-friendly.

Google’s Mobile-Friendly Test Official Website

8. VidIQ

If you are into YouTube then this tool is a must-have. VidIQ is a Google Chrome extension which will tell you whether your video title is SEO friendly and if you are using correct tags for the video.

VidIQ Chrome Extension
VidIQ Chrome Extension

The tool VidIQ is great for finding new topics by researching your competitor’s videos. It shows some stats like Twitter and Facebook followers of the channel, tags, controversial keywords, like-dislike ratio, etc. which no other free tools can.

VidIQ Google Chrome Extension

9. What’s My SERP

As the name suggests, What’s My SERP is a completely free tool to keep a record of the main keywords of your website. You will have to enter the Domain name, Region, Platform and Keywords that you wanna keep an eye on.

Whats My SERP
Whats My SERP

And, if you want to know the current position of your keywords, just click refresh and, within seconds, it will show the current position along with the positive or negative changes in the Google rankings.

What’s My SERP Official Website

10. SimilarWeb Chrome Extension

SimilarWeb Chrome Extension is a website analytics tool which provides information like monthly traffic, engagement rate, keyword ranking and traffic source for any website.

SimilarWeb Chrome Extension
SimilarWeb Chrome Extension

You will need to just install the Chrome extension and click on the SimilarWeb icon while visiting any website – it will provide you key metrics for any website for free.

SimilarWeb Google Chrome Extension

Conclusion

Free SEO Tools which are listed here provide you with a lot of value and there are many SEO experts out there who are still using free tools while making tons of $$$.

So, now, it’s your turn…

Which tool from the above list do you use regularly?

Or, have we missed any important tool?

Either way, let’s know by dropping a quick comment right now.

Author Bio

Deepak is the founder of the digiTechnolog and a blogger, digital marketer, and WordPress expert. He loves writing about WordPress optimization and various other internet related topics.

Do like, share, subscribe, and follow ShouTech on Facebook, Instagram, Twitter, and LinkedIn to see the latest SEO and digital marketing pro tips.

 

Published By: Anish Tiwari is a Digital Marketing Expert and Blogger who loves to write and explore newness relating to IT, Search Engines, Web Development, Gadgets, etc. Follow me on Facebook and Instagram for the glimpses. You can also find me on Twitter and LinkedIn for better communication.

10 important things to do after launching your new website on the web! Digital Marketing Case Study from ShouTech

You have successfully developed your new website and invested lots of time in the entire process of design and development. A website is not developed with just codes and design skills, people make lots of efforts and struggles a lot in testing the different functions, layout, rendering of the website in various browsers and devices.

You have made a great website which is compatible with every browser and capable to render in devices with different resolutions and screen sizes.

But what to do just after launching your new website is the biggest dilemma for people. So, here we are telling you what to do just after launching your website!

1. Do a full testing of your website

I know it seems a bit awkward because you already did lots of testing before launching your website, but, after uploading web pages on the server, several times we have seen that some functions don’t work properly. So, once you launched your website on the web successfully, do must conduct a full website testing to see whether it is functioning well or still needs some enhancements or debugging.

It will help you to find and fix various issues with the live website and lets you serve your visitors the best website with the best navigation and functions experience.

2. Setup Google Search Console (Google Webmaster Tools formerly)

Not many people are sound with this because it is not very much popular as like the Google Analytics. As a site owner, Google Search Console (GSC) or Google Webmaster Tools (GWMT) formerly, is the 2nd most important item in your worklist.

Google Search Console or Google Webmaster Tools
Google Search Console or Google Webmaster Tools

It will help you to optimize your website to make it search engine friendly and help you boost your website from the SEO perspective. In short and simple words; you can track the health status of your website with Google Search Console.

A newly launched website always comes with several issues and errors which is not good for SEO perspective, such as, internal linking structure, external links pointing to your site, sitemap issues, popular keywords, indexing status of your site, crawl stats and errors, security issues, duplicate title and descriptions, sitemaps submissions, fetch and render, robots.txt testing, HTML improvements and much more.

3. Setup Google Analytics

Google Analytics is a traffic monitoring tool that helps the website owner to track and analyze the traffic coming to their website and according to that, the site owner can make a better promotional plan to market their website.

Google Analytics tracks your audience and records their behavior and actions that visitors are taking with your website. It helps you to analyze the traffic of your website to figure out how many people are visiting your website every day and lets you know what to improve to draw more traffic to your website.

There are many alternatives available such as KissInsights, Compete, Alexa etc. But Google Analytics is the best tool in the industry so far, not just because it was created by Google but yes, it offers the most powerful features to make impressive marketing and promotional plan with proven success.

4. Create an XML Sitemap for your website

A website has lots of URLs which is accessible to search engines and users both, but in dynamic sites, lots of or some URLs can’t be seen by people due to some issues or intentionally by the developers or site owner. But, search engines can see all types of URLs (if not blocked by the robots).

Sometimes, due to the poor coding structure or some other causes, bounds search engines to access and crawl those URLs and a sitemap is a collection or list of all the URLs that a website has. Providing a sitemap to search engines is a good practice to improve the crawl rate and speed both and help search engines to index your pages more gently and improve your visibility in search engine result pages (SERPs).

5. Index your website quickly with Fetching

Do Fetch as Google to index your website quicker than the usual time, a very newly launched website is not quickly indexed by Google and it takes some time. If you want to let Google know about your website and get attention to index your website quicker than the usual, than do Fetch as Google or Fetch and Render as well.

Fetch as Google
Fetch as Google

Follow the steps to fetch your website:

  • Login to Google Search Console (Google Webmaster Tools formerly).
  • Navigate to Crawl and click on Fetch as Google.
  • Now Paste the desired URL into the URL bar which you want to fetch.
  • Click on the Fetch Button.
  • Once Google found the URL, Click on submit to index.
  • On the popup, click crawl this URL and its Direct Links.

Paste the URL into a Google search just after 5-10 minutes once fetching process completed to see your indexed content.

6. Submit URL to Google to make it visible to search engines

Submit URL to Google is a service offered by Google to the webmasters to let Google know about the new website or newly added web pages to an existing website.

This service helps Google to identify the new website or new web pages on the web and crawl it faster than the normal time. If you made a new website or added a new page to your website than just submit it to the Google and let Google know about it for faster and quicker index or crawl rate.

Submit URL to Google
Submit URL to Google

If you made your website with WordPress, then go to wp-admin and log in, navigate to Settings/Reading.

Look for “Search Engine Visibility” and make that the search box saying “Discourage search engines from indexing this site” remains unchecked, this allows search engines to index and crawls your website.

7. Improve your website speed

Your site speed is also one of the topmost factors that you must look just after launching your website to the World Wide Web (WWW). People don’t like visiting websites taking much time to load up the full functions. Once, your website is live, conduct a Google PageSpeed Test to see how fast your website is loading on Desktop and Mobile devices.

Google PageSpeed Insights is a great tool to see how fast your website is at both types of devices (Mobile and Desktop). It doesn’t only let you know about the speed score, it even tells you what are the steps required to make your website faster. Just take a look at the suggestions and do the needful changes to make your website quicker to load.

8. Make it found on Social Media

Lots of websites are launching on the web every day and nobody know about your existence until you come up and tell people about you and your business. Social Media is a great platform to let people know about you and your business; just set up your account by following some required steps and optimize your profile.

Start uploading pictures, videos and keep posting on your timeline, news feed, and fan pages and everywhere you are available on social media. Keep tagging and mentioning people and use hashtags (#) and be found easily on the social media platforms and be popular on the web.

If you want more about how to go viral on social media, then this article will surely help you to make the best social media promotion strategy to promote your website on social media in 2018.

9. Use SEO strategies and techniques effectively

A lot of new websites are launched daily on the web but nobody even knows about them. The reason behind this is, they are not making efforts to make it popular and let people know about their websites.

If you really want people to visit your website, then you must do quality SEO work by following the best SEO strategies and SEO techniques. Use high-quality content on the website, make your website search engine friendly and use relevant keywords in Titles, and Meta Descriptions to make your web pages visible in search engine results pages (SERPs).

10. Backup your website

The last and the final step is taking the full backup of your website to prevent any data loss before making your website live on the web. Taking regular website backup is also important for setting up your website security utmost. This will help in many cases like when your website has been hacked, affected by any malware, or accidentally you lose some data while uploading the website on the web.

Then that time, these copies of WebPages or website backup can help you gain the same information or data again, and you can save a lot of your time with this convenient and important thing to do.

Conclusion

Do must check that your website has all the above things, just after making it live on the web. Because, launching a website is not tough, but making it attractive and useful to your targeted audience or people is not such an easy in the crowded market dominated by the older websites.

Make your website more attractive and useful and keep supporting ShouTech.

Do let us know how good the article is for you?

If you have any queries, suggestions or opinion for us, then feel free to let us know in the comments below and we will surely be in touch with you soon to help you.

Thanks for visiting ShouTech. Have a nice day!

 

Written by:Anish Tiwari is an SEO/SMO expert and Blogger loves to write and explore newness relates to IT, Search Engines, Web Development, and Gadgets etc. Follow me on Facebook and Instagram for the glimpses. You can also find me on Twitter and LinkedIn for better communication.

Why Search Engine Love Content - ShouTech

Why search engines love only content? Here’s the answer

In the world of Digital Marketing, everyone is known with one thing that is “content is king”. Every time a very popular question is asked by people from digital marketers that is why search engines love content?

When the question is asked by the entrepreneurs, experts or influencers there are different opinions and answers were gotten up by these people. But the simplest answer is here which will help you to understand the importance of text in the world of digital marketing.

Content is a new way of showing creativity

There are millions of writers are available in form of bloggers, content writers, poets, journalists and so many others. But it’s not such an easy way to write such an attractive content which is useful and much capable to attract users.

Content is King
Content is King

You just need to write such a high quality and attractive content if you want to engage visitors within your website/blog. Content is also measured by the newness, uniqueness, and information level and users interest, reading time, active time of users and all are the factors by which search engines define the usefulness or value of that particular content and then your content gets a position in Search Engines Result Pages (SERPs).

Write such a useful content and be as much creative as much as you can, to acquire vaguely more users.

Search bots only understand the content

Search engines are also a software program that is developed by the software developers and designers which is a collection of so many codes and functions interconnected with each other. As being developed by the codes, functions, and content this is the reason that search engines only understand the content.

Humans can see anything like an image, video or flash animation because we have eyes. But, search engines don’t have an eye like us and that bounds search engines to understand which is the animation, image or video and this is the reason search engines understand content only and they still use their protocols to understand the value of the content to determine a suitable position for that content.

How search engines assess the quality of content?

There are so many algorithms, factors and protocols are made which helps search engines to calculate the worthiness of content. Mainly search engines love new, unique, high quality and attractive content which is useful for people. Search engines ignore duplicate, thin, old, unauthentic and low-quality content and prevent it to display in SERPs.

Quality Content
Quality Content

A well-written content with no errors looks new, unique and trendy for the users get great attraction and that is what search engines looking for. If you are well capable to do so, then your website or web pages will be shown on the top of the SERPs.

What do you need to do to be visible in Google SERPs?

Everyone knows that content is the king of the modern era of the web and this is the only thing to decide your website’s fate in terms of search rankings in various search engines. So, here I am going to tell you what activities you have to do to make your website or web pages more visible in SERPs to increase your business.

Create high-quality content

It is always recommended for every website owner to write high-quality content for their website. A content is written without grammatical and sentence case error, a unique and trendy topic with a great flow structure is known as the high-quality content.

Do some R&D to choose trendy and new topics wisely

Doing some R&D (Research and Development) is worth whenever you are planning to write an article. Spend some time on the web and conclude a great R&D to find a great topic wisely to write for. People are always looking for a trendy, unique and new topic which they can read to increase their knowledge.

Share it with people to increase awareness

I am sure you are capable enough to create high quality and attractive content which is really capable to engage and attract the audience. But the question is how do you engage with your customers? Are you writing lots of high-quality content but not getting clicks or actions on your content or website?

Sharing is Caring
Sharing is Caring

You just need to share your content with people and let them know about it. Sharing is a great way to let people know that this is the content or thing present on the web can help you understand the facts about certain things.

There are lots of easy ways available to market and share your content, just read the “Best content marketing activities of 2018 for your website promotion” content marketing guide by ShouTech.

If you don’t know how to market content, then you can hire a great Digital Marketing Company providing high-quality SEO or SMO services for business promotion.

Conclusion

Content is the only thing that search engines can read and understand and for WWW (World Wide Web) you have only one way to show your creativity and that only way is Content!

Create new, unique, high quality and trendy content to win the trust of search engines and your readers or audience as well to get rewarded by people and search engines.

Hope you liked the article and if you really liked it, then don’t forget to share it within your circle and don’t forget to like and subscribe ShouTech.

 

Written by: – Anish Tiwari is an SEO/SMO expert and Blogger loves to write and explore newness relates to IT, Search Engines, Web Development, and Gadgets etc. Follow me on Facebook and Instagram for the glimpses. You can also find me on Twitter and LinkedIn for better communication.

Benefits of SEO for Businesses

Reasons why every business needs an SEO agency (Guest Blog)

12 ways how SEO agency can help you run your business

Search Engine Optimization (SEO) is comprised of a number of actions and strategies with a goal to improve the visibility of your website in search engines. It is a well-known name in the world of digital marketing. This is the reason why it is called ‘Search Engine Optimization’. There are two types of SEO: On-page and Off-page. On-page includes anything that you can control your website for improving the rankings. The list includes header text, keyword presence, site speed and others, whereas Off-page SEO includes anything which is done on other websites for the enhancement of the rankings.

SEO for your business

There are multiple reasons why SEO can be really beneficial for your business. Let us have a look at them.

1. Branding and visibility

When people search for your services and products, there is no doubt that you will want to appear high in the search engine rankings. This is because ranking high in the search engines adds more value to your business. It has been seen that most of the searchers don’t just rely on one website. They go through multiple of websites in order to get their job done. So, this means that if you are continuously visible on the Search engine results pages (SERPs), you are definitely going to gain more potential customers. There are possible chances that if you are frequently getting displayed on their every search result, they will automatically show more trust in you.

2. Best Return on Investment

Search Engine Optimization is a form of inbound marketing strategy so it allows you to be in front of the people when they are looking for the services and products that your business provides. You don’t really need to convince them about your services and products. So, if you use SEO, it helps you win most of the game. All you got to do is to show up when they are looking for a business like you have.

3. Credibility

The ranking of your website is a symbol of confidence in the minds of your consumers. It is a bit tough for your customers to realize it, but if your website ranks high in the order, it automatically makes your website credible.

4. Insight to your customers

SEO is known to generate valuable and organic search traffic. Then, it becomes the prior job of Google Analytics to track this traffic. The data and analysis give you a deep insight into your customers about how they browse, how they search, the technology they use, the language they use, their specific area. This is necessary because it helps you make some valuable decisions regarding the strategies of your business, both offline and online.

SEO agency- Is it really a good choice?

It all depends on the requirements of your company. If you have started a business recently, it is quite understood that you will not get enough time in a day. There are even certain business owners who get time to develop content frequently. But, when it comes to professional SEO, you will need professionals to make the program successful. There are multiple of tasks that are considered to make an SEO plan effective.

  • PPC advertising
  • Frequent blog posts
  • Guest blog posts for third-party sites
  • Social media posts
  • Analysis of the backlinks
  • Reputation and citation management

For a small business, it is always a smart idea to work with a reputed SEO agency. This is because when you are new to the business, you don’t really have an idea about the management or training responsibilities.

Hiring an SEO agency is cost effective and also delivers the best results. Other than that, there are several reasons why an SEO agency is a good option.

Why should hire SEO Company
Why should hire SEO Company

When you hire an SEO agency, you will have someone who is familiar with SEO. The SEO experts have a lot of experience with other businesses and are trained to face the real-time challenges. He works according to the strategy and process. And other than that, if you hire an in-house person, you will not have any idea about the things they are doing or what they are supposed to do because you are not an expert in SEO.

Bad, isn’t it?

Why should you hire an SEO agency?

There are multiple reasons why choosing an SEO agency is a better choice for your business rather than hiring an in-house person.

  1. Time-saving – When you are in business, you just cannot afford to waste time and when it comes to SEO, time doesn’t favor you. This is because time is often considered as the first priority in the business world. A professional SEO agency keeps the time-factor in their mind and works accordingly. They are someone on which you can count on and expect the work on time. They are trained to work for hours to make sure that your company reached a good position.
  2. More traffic to your website– When you hire a professional SEO agency, it helps you to generate maximum traffic and thus, improves your website rankings. So, if you want to increase traffic to your website, hire an SEO agency today.
  3. Expertise and experience– If you work with a reputed SEO agency, they work according to the latest techniques and complete the project in the quickest time possible. A good SEO agency has a decent track record.
  4. Management becomes easy– A good SEO agency has professional people that can help you in making the management process much easier so that you can get the utmost value
  5. Cost-effective– It is highly recommended that until and unless you are a large corporation, do not take the matter in your hands. The SEO professionals have an expert knowledge of SEO and they are habitual of working according to a strategy. The best thing about SEO is that it focuses on organic traffic with the help of catchy keywords and phrases rather than spending too much money on paid advertisements. So, it is definitely a good investment.
  6. Workforce and manpower– Hiring in-house SEO employees is really going to cost you too much. So, it really does make sense to hire a professional SEO agency. An expert SEO team is always ready to tackle all the SEO needs. They are well proficient in updating the strategies by using all the latest trends.
  7. Ahead in the competition– SEO is about being ahead in the competition. And for staying ahead in the competition, you require a thigh-breaking marketing plan and a reputed SEO team will help you with that.
  8. Correct use of resources: You get to learn a lot of things about SEO tactics and also how to implement an SEO strategy effectively, which is actually exhausting and time-consuming. When you outsource your SEO, you will figure out the time that you really have to manage your overall business.
  9. Business reputation– SEO experts carry know-how of making your business visible on online platforms.
  10. Better content– An SEO agency is comprised of people who can create brilliant content, which is, as you know the most important aspect of SEO.
  11. Long-term growth– SEO is one of those things which gives a company long-term marketing value. So, if you hire an SEO agency, it can really be the helping hand.
  12. Preventing a downfall– If you connect with one of the best SEO service provider agencies, you will not have to worry about any issues that are lowering your rankings.

These are the top 12 reasons helping business owners to understand the benefits of SEO, hope you liked the article. If you really found this helpful then do share it with your circle to help your friends, colleagues and loved ones to educate them as well.

Google SEO
Google SEO

Do you have any suggestion, opinion, query, or feedback for us? Feel free to share your thoughts with us in the comments section below, we will be happy to hear from you and respond you quickly as well.

 

Bharat Rawat is a digital marketing expert working in Addictive Media as SEO Manager. He has 5 years of experience in the digital marketing arena. He has done search engine optimization for many big brands like Big Boy Toyz, Unity Group, McDonald’s, Lal Path Labs, Toshiba AC, Dr. Morepen Now and many small and medium-size organizations. Catch him if you need any help regarding guest blogging or digital marketing.

ShouTech is a rapidly growing Digital Marketing and IT blog startup in India, if you want to feature your free guest blog on a great website then send us your guest post today.

Latest Google SEO Update - December 2017

Google latest SEO Update: Snippets appears longer in SERPs now, description length increased in December 2017

Google latest SEO update December 2017. Snippets appear longer in SERPs now and company said that new change is meant to provide more descriptive snippets.

Google has recently confirmed that they have released another new update for the betterment of SERPs through an official change in their snippets. Now snippets appear longer in SERPs with the rollover of new changes. A snippet is made by the combination of a webpage’s Title, URL and Description which is visible in SERPs together when someone makes a search relevant to your webpage’s keywords.

A Google spokesperson said:

We recently made a change to provide more descriptive and useful snippets, to help people better understand how pages are relevant to their searches. This resulted in snippets becoming slightly longer, on average.

Here is a screenshot highlighting the description snippet of a Google search result:

Latest Google SERP Snippet
Latest Google SERP Snippet

From the last week or so, people are noticing that the snippets look longer than the actual.

According to some big search engine analyzing firms, such as Search Engine Land, Moz and RankRanger etc. the size of the description has been increase to up to 230 characters from its older 165 character limits. Have a look at the growth chart below:

Google Latest SERPs Snippet Update December 2017
Google Latest SERPs Snippet Update December 2017

Lots of SEOs and webmasters are recommending changing their Meta descriptions but I don’t think so that Google is recommending doing such thing. The snippets are being generated dynamically based on the user’s search query and the content available in both the Meta description and the content available on the webpage.

So, if you are seeing a longer snippet for your website in Google SERPs than it has pulled the content from the page to make your snippet more descriptive.

How it affects the SEO?

There are some benefits SEOs will get with this update, read below:

1. Changes the perspective of webmasters for writing and optimizing Meta descriptions

Writing an attractive description which seems informative for users and optimized with keywords for search engines in a short word limits of 165 characters is a challenge for webmasters. Now we have more space to write a good Meta description and webmasters can now make more experiments with the content and make it more attractive and informative for the users and make it more optimized for search engines.

2. Impact on click-through rate (CTR)

It also impacts the click through rate as well and there are two things likely to be done with it, either it would be positive or negative. Longer descriptions mean people have something extra to read which attracts them to click on your link. As a marketer you definitely like that because this is exactly you are intended to do.

3. There are chances to see a drop in click-through rate

Just think about it a bit deeply to understand the fact that the SERPs will be dominated by the webpage’s ranking on 1st or 2nd place as people don’t want to scroll down so far. The pages visible on top will get more clicks and the pages being further down on the first page will have less click-through rate which lessens up the value of the page that it has to.

What should Digital Marketers do?

As you got familiar with the recent changes mentioned above, now you are capable to make a better plan. In my recommendation, just find the landing pages which are getting most organic search traffic on your website and optimize their Meta descriptions with the new longer limits.

Just find the pages that are giving you the more traffic and those are getting ranked, just go to the pages and check their description limits. You can re-optimize those pages with the new description which should be between 230 to 280 characters.

Hope you like it guys! Let us know your feedback and doubts in the comments section so that we can help you solve it for your better understanding.

Thanks for visiting ShouTech, have a nice day! Send us your Free Guest Post to be featured at ShouTech.

Image Source

Written by:Anish Tiwari is an SEO/SMO expert and Blogger loves to write and explore newness relates to IT, Search Engines, Web Development, and Gadgets etc. Follow me on Facebook and Instagram for the glimpses. You can also find me on Twitter and LinkedIn for better communication.

Latest Link Building Strategy of 2018

Latest link building activities of 2018 to make effective website promotion strategy

Hello Digital Marketers!

As we all are knew with the word website promotion and many are already know how to do it. But, this article is for those who want to promote their website in search engines and have slight or even deep knowledge of SEO or internet marketing or for those as well whose are very fresher in the SEO or Internet Marketing industry.

So, many of you are known with the activities to do for the link building but many are still unknown with these activities and many known people are confused what to include in the list and what not. So this article help both type of people for fresher and slightly experienced. So, let’s start learning!

1. B2B/B2C Marketplace Listings

It is one of the best ways of link building to build backlinks as well as used to increase the awareness of your website. Several famous B2B/B2C marketplaces are available to target various small, medium and large scale businesses of many verticals and doing so will help and let those businesses find us easily. It’s a great technique to include into the work list to build high quality backlinks as well.

B2B and B2C marketplace listings
B2B and B2C marketplace listings

2. Classified Ads/Advertisements

Classified ads or advertisements are also a great approach to amplify the awareness of the website. Classified ads are great way to generate business leads but choosing a good destination is the most important thing to do such thing respectively.

Classifieds Ads for Customer Reach
Classifieds Ads for Customer Reach

Classified sites are very crowded and every time these sites have great number of active users. So earning backlinks from such sites will be beneficial for you every time, doesn’t matter whether it’s a dofollow or nofollow backlink.

3. Press Release Submissions

Press release submission is one of the most anticipated works in the Digital Marketing arena. It’s a great way to let your customers know about your specialties, services you’re offering, your products and so on. One can do a press release to describe their specialties on their targeted business nature.

Press Release Submission
Press Release Submission

These sites are very crowded and except only unique and high quality content. Due to their prominence you can get a great backlinks if your content will be approved on such sites.

4. Infographics Submission

Infographics is a great way to portray your services with an excellent combination of Images and Texts. For infographic creation, you really need a creative mind, because in Infographics it’s all about better placement of images with a very few amount of content or words (Generic Terms or Keywords) in form of content. But Infographics can tell a lot about you and your services and share them with your relevant audience through effective marketing plan.

Infographics Submission
Infographics Submission

It will help you to earn backlinks as well from great or trusted sources.

5. Document/PDF Sharing

Share informative and interesting stuffs in form of Doc, PPT Presentations and PDFs with your readers to solve their complexities in regards to better understanding of yourself or about your organization. And this is the sign of a good business, because every organization can’t afford much time to do these types of activities, but, if you’re capable to do so then don’t waste your time to grab the best.

Document Sharing
Document Sharing

Document or PDF sharing sites are also known for their large active user base, doing this will also help you to earn good backlinks.

6. Video Sharing

Video Sharing is the most adoptive and beneficial way to getting notified or famous, shoot and share good and creative videos to express your business model and services in a good way, it will help your readers to solve their issues and also it will open the doors of generating new business opportunities and challenges which can lead you to the success.

Video Marketing or Sharing
Video Marketing or Sharing

There are so many popular video sharing sites are available on which you can upload your videos and many of them will give you backlinks as well.

7. Search Engine Submissions

Search engine submissions seem a bit outdated but still you can use some search engine submission sites just for the backlinks building purpose. Many websites are available to do this and many websites are available which don’t have anything wrong to worry about.

8. Directory Submissions

Directory submissions are also a good way to build backlinks for your website, but not very much websites are available to do this and the remaining best websites only accepts the best and creative submissions. So before submitting your website in a directory, just make sure that you are using high quality and creative content.

Directory Submissions
Directory Submissions

Earning backlinks from popular and famous directories will help to boost the ranking of the website.

9. Social Bookmarking Submissions

Social bookmarking submission is also a great SEO technique can be used for link building purpose. Social bookmarking sites also have great amount of active users every time and chances are there that many of them can save or bookmark your website if it sounds useful for them.

Social Bookmarking
Social Bookmarking

There are several high quality social bookmarking sites are available where you can submit your website to get backlinks.

10. Blog submissions

Blog submissions are good to get backlinks from some external micro sites these websites are also known as micro blogging websites or platforms. These websites will let you to create your own sub-domain on their main domain and then you are able to upload content and share it with your readers or audience.

Blog Submissions
Blog Submissions

A well written blog on a great blogging platform can help you to obtain great fame. And content on such sites are also considered as backlinks.

11. Article Submissions

Article submissions are also a great technique to build backlinks and it must needs to be in the work list. Several great article submission sites are available where tons of users are active every time to read new updates and information. A well written article published on a great site can give you several benefits such as great traffic, popularity and many more.

So, you can do this to build backlinks as well as to build your reputation as well to get popularity.

12. Guest Blogging

Guest blogging is a hand on approach to build high quality backlinks from trusted and crowded source. Every guest blog has tons of active users’ every time and it’s a great way to get relevant and targeted traffic. Live post on prominent guest blogging websites can give you great backlinks and it boosts your website traffic as well.

Guest Blogging
Guest Blogging

13. MR/PR Articles Submission

MR/PR (Media Relation/Public Relation) Articles are also a great way to earn high quality backlinks. It also seems like guest blogging but it has some slight differences. There are many world renowned media houses like TechCrunch, Cnet, YourStory, CrunchBase and many others are available to do such activities.

14. PBNs (Personal or Private Blogging Networks):

PBNs AKA Personal or Private Blogging Networks or some people call it private blogging networks as well. As like guest blogs PBNs also an own domain or website address and one can visit and see that website anytime. PBNs features very unique and attractive content which makes it looking like a real company but it sends all the incoming business leads to a different website through some interactive dynamic functions.

PBNs Personal or Private Blogging Networks
PBNs Personal or Private Blogging Networks

PBNs websites are associated or linked with several different websites and those websites can be represented as clients, partners, accolades, freelancers or maybe other associated business person and contractors etc. It is also a great way to get good backlinks from a website featuring great and high quality content.

Conclusion

If you are building or planning link building activities to promote or market your website on the web, then you have be very specific as different websites requires different set of activities to build backlinks. In this article, I have mentioned some good activities which you can incorporate in your internet marketing work list for link building purpose. So, choose activities which suits better for your business and get featured on Google and other search engines more instantly.

If you like this article then do must like and share it in your circles and if you have any query, confusion, doubt or suggestion then feel free to let us know in the comments and we will dig deeply into it for a better resolution. Any coming suggestions or recommendations will be appreciated and it helps us to grow and be popular on the web.

Want to write a free guest post with us then visit here to know more about, how to write for ShouTech?

Thanks for visiting ShouTech, Have a great day!

 

Written by:Anish Tiwari is an SEO/SMO expert and Blogger loves to write and explore newness relates to IT, Search Engines, Web Development, and Gadgets etc. Follow me on Facebook and Instagram for the glimpses. You can also find me on Twitter and LinkedIn for better communication.

Offpage SEO definition

What is Offpage SEO: Definition and Benefits by ShouTech

We described the onpage SEO on our next post again we came with another descriptive post, but this time for offpage SEO. As like onpage SEO, people are also talking and asking about the offpage SEO. So, lets go ahead without writing so much…

Definition of offpage SEO

Offpage SEO has a set of various activities which needs to be performed in a well manner to be sure that the website we are working on will get the high amount of traffic and great visibility in search engines.

Offpage SEO techniques
Offpage SEO techniques

Off Page SEO follows all the measurements that can be taken by SEO’s to promote the websites by using various instructions, activities or factors including link building to affect the rankings of a website/webpage in by relevance keywords, keywords list or phrase in SERPs. This measurement contains all the factors of link building that helps to create high quality backlinks pointing towards website to improve ranking in Search Engines.

Benefits of Offpage SEO

There are so many benefits offpage SEO has which we will read on the below:

  • Lets you to build so many high quality backlinks pointing towards a website
  • Help you to promote your website in search engines
  • Provide better rankings in search engines
  • Help you to drive great traffic towards your website
  • Lets you to generate high quality business leads as well
  • Help your website to turns it into a brand
  • Improves the indexing and crawling speed of your website
  • Improves the trust and prominence of your website

These are the benefits we will get through the right implementation of a successful offpage SEO strategy. Before starting the offpage SEO, be sure that your website meets the quality guidelines of various search engines.

If you want to improve the ranking and visibility of your website in search engines then you must need to make a better internet marketing strategy and implement it with proper care in your work list as well. You really need to pay more attention to some activities and you must need to be patient so that you can take long term advantage of your offpage SEO strategy.

Off Page SEO
Off Page SEO

Hope you like this article and I believe that it will help you to understand about the definition of offpage SEO. If you have any queries, questions, doubts and suggestions then please feel free to ask or let us know in the comments so that we can solve it ASAP. Want to write a free guest post with us then visit here to know more about how to write for ShouTech?

Thanks for visiting ShouTech, have a nice day!

 

Written by:Anish Tiwari is an SEO/SMO expert and Blogger loves to write and explore newness relates to IT, Search Engines, Web Development, and Gadgets etc. Follow me on Facebook and Instagram for the glimpses. You can also find me on Twitter and LinkedIn for better communication.

Off Page SEO Techniques

5 must have offpage SEO activities in your worklist for 2018

SEO is a very deep sea and has a very large worklist needs to be followed at regular basis. And as it has so many benefits on the other hand it has so many complexities as well which makes it a bit time taking to take effect. And on the previous article we have seen some best onpage SEO activities, so now it’s time to learn about some must have Offpage SEO activities to implement your internet marketing plan completely.

Off page SEO activities has a very large set of activities which needs to be followed up at regular basis, but here we will picked some very best and must have activities needs more attention than other activities and it must be in your list.

1. Link Building

Link building is the first and very important activity that needs to be done for every website to build backlinks for that. Link building consist a list of activities which you need to do at regular basis to build high quality backlinks to promote your business on the web. Some of the best link building activities are directory submission, social bookmarking, search engine submission and many others.

Link Building
Link Building

2. Article Submission

Article submission is a great way to promote and advertise your content on external and different websites which has millions of active users every moment. Submitting a high quality, attractive and keyword reach article on such websites can give you great traffic and high quality backlinks as well. So start writing unique and high quality articles and start submitting it on some very popular sources. Just find some best article submission sites relevant to your business vertical and you are ready to go.

Article Submissions
Article Submissions

3. Blog Submission

Blog submission is another great way to publish your content on the web and to promote your website as well. Sharing a blog will let you market your content on the external websites. It looks like very similar to article submission but the only difference between the article and blog submission is the content quality.

Blog Submission
Blog Submission

Where the article submission requires only unique and high quality content a blog has no requirement like this, it is recommended that your blog too must have the high quality and unique content but due to any reason you can write and upload anything on your blog and it will be available for viewers as well as blogs doesn’t needs any moderation. You are the only moderator of your blogs and blogging channel.

4. Classified Ads

Classified ads or advertisements are also a best way to reach your customers or audience as it has the full details and list of your products and services. In classified you have to describe what services and products you are offering to your customers so that they can read and understand about it. The more attractive and engaging your content is the more chances you have to get business leads.

Free Classifieds
Free Classifieds

5. Business Listings/Local Citations

Business listings are known as the local citations as well so it up to you and you can call it whatever. You can do business listings to list your business on some popular business place listing websites to market your business address. It will help you to boost the local SEO rankings in SERPs when someone searches for services you are offering. A business place listing has all the required details which a customer wants it contains email address, contact number and business address as well which must be real.

Business Listing
Business Listing

Some popular business place listing platforms are Google business place, Yahoo business, Bing business place and so many others.

These are the most useful SEO activities we have found so far which suits on every business who wants to market or promote their website on the web. So just go through with the article to prepare your work list and make the most of it to unleash the best of web.

 

I hope you like this article and do like and share it with your circles to let them know about these techniques and help them to create a good business promotion strategy for their website. If you have any doubts, queries and suggestions for us then feel free to share it in the comments below and we will be in touch with you to look into it. Want to write a free guest post with us then visit here to know more about how to write for ShouTech?

Thanks for visiting ShouTech, have a nice day!

 

Written by:Anish Tiwari is an SEO/SMO expert and Blogger loves to write and explore newness relates to IT, Search Engines, Web Development, and Gadgets etc. Follow me on Facebook and Instagram for the glimpses. You can also find me on Twitter and LinkedIn for better communication.