Top 10 Free SEO Tools

Top 10 Free SEO Tools that No One Talks About

No doubts paid tools are amazing for the SEO but, are too costly to afford for most of the people.

But, if done right, free SEO tools also work great – just choose the right tools.

There are a lot of free tools for SEO but most of them are junk and do not serve their purpose correctly.

So, here we have come up with the Top 10 Handpicked Free SEO Tools that you will not see many people talking about.

Here we go…

Less Known Top 10 Free SEO Tools

Below goes the complete list.

1. Ahrefs’ Free Backlink Checker

Ahrefs’ Free Backlink Checker tool is an amazing tool to check the top 100 backlinks to any website. By being very limited as compared to the full version, it still provides a lot of value for free.

Ahrefs Free Backlink Checker
Ahrefs Free Backlink Checker

Not only the backlinks, but it also shows the top 100 referring domains. Looking at the metrics like top 5 most linked-to pages and top 5 most common anchor texts along with the Ahrefs’ premium stats like UR, DR, etc. does also help.

Ahrefs’ Free Backlink Checker Official Website

2. SEMrush SEO Writing Assistant

If you are into a lot of content writing, this SEO Writing Assistant by SEMrush might be your dream tool. It comes as a Google Docs AddOn and WordPress Plugin to help you in writing.

SEMrush SEO Writing Assistant
SEMrush SEO Writing Assistant

The tool analyzes the top 10 Google search results related to the topic that you’re writing and provides suggestions like:

  • Number of Words in Your Article
  • Overall Content Score
  • Plagiarism
  • Readability Score

The best feature of this tool is that it suggests the number of words that your article should be to rank on Google by analyzing the top 10 competitor’s results on the topic.

SEMrush SEO Writing Assistant Google Docs AddOn

SEMrush SEO Writing Assistant WordPress Plugin

3. Ubersuggest

Ubersuggest, now owned by Neil Patel, is one of the most underrated SEO tools which is great for doing Keyword Research.

The tool Ubersuggest provides you with the hundreds of Google’s Autocomplete keywords along with the other stats like CPC, Competition, Monthly Search volume, etc. You can also filter negative keywords that you don’t want to see.

Ubersuggest
Ubersuggest

Using Ubersuggest is pretty simple – just enter your keyword in the search box and hit enter, it will start showing you hundreds of results within a few seconds.

Ubersuggest Official Website

4. Google’s Pagespeed Insights

We all know the value of speed in SEO. If your website is not fast enough then you will be losing most of your precious visitors.

Google’s Pagespeed Insights is an awesome tool which lets you test your website’s speed in a very detailed manner. It also provides you with various suggestions to improve the speed of your website.

Google Pagespeed Insights
Google Pagespeed Insights

The tool provides speed test results for Desktop as well as the Mobile devices. You can know which resources are taking too long to load and make changes accordingly.

Google’s Pagespeed Insights Official Website

5. Answer the Public

Unlike most of the keyword research tools, Answer the Public does not fetch the keywords suggestion from the Google Keyword Planner. Instead, it looks for the various questions that people ask on forums, social media, blogs, etc. and turns them into keywords.

Answer the Public
Answer the Public

Answer the Public also provides “vs keywords (e.g. Apple vs Samsung)” which are easier to create contents on and also easier to rank in the Google.

The tool groups all the suggested keywords in a circular style which you can download as an image or a spreadsheet.

Answer the Public Official Website

6. Keywords Everywhere

Keywords Everywhere is a simple Google Chrome extension which provides on-the-go search volume, CPC and competition of the keywords that you search on Google.

The extension also provides Related Keywords and People Also Search For Keywords along with their volume, competition, and CPC in the sidebar of your search results.

Keywords Everywhere
Keywords Everywhere

By the way, the Keywords Everywhere tool does not only supports Google Search but also Google Analytics, Google Trends, Google Search Console, Google Search Widgets, Amazon, eBay, YouTube, Bing, Answer the Public, Moz, etc.

Keywords Everywhere Google Chrome Extension

7. Google’s Mobile-Friendly Test

On most of the blog sites, more than 60-80% of the readers visit using a smartphone. And, if your site is not mobile-friendly then you might lose a considerable amount of visitors.

There comes Google’s Mobile-Friendly Test tool which will tell whether your website is mobile friendly or not. And, if not where can you do changes to make it so.

Google Mobile Friendly Page Test
Google Mobile Friendly Page Test

The tool is pretty simple and straight forward to use – just enter your website’s URL and press enter. It will try to load your website on a mobile device and provide you with the complete analytics and suggestions to make it mobile-friendly.

Google’s Mobile-Friendly Test Official Website

8. VidIQ

If you are into YouTube then this tool is a must-have. VidIQ is a Google Chrome extension which will tell you whether your video title is SEO friendly and if you are using correct tags for the video.

VidIQ Chrome Extension
VidIQ Chrome Extension

The tool VidIQ is great for finding new topics by researching your competitor’s videos. It shows some stats like Twitter and Facebook followers of the channel, tags, controversial keywords, like-dislike ratio, etc. which no other free tools can.

VidIQ Google Chrome Extension

9. What’s My SERP

As the name suggests, What’s My SERP is a completely free tool to keep a record of the main keywords of your website. You will have to enter the Domain name, Region, Platform and Keywords that you wanna keep an eye on.

Whats My SERP
Whats My SERP

And, if you want to know the current position of your keywords, just click refresh and, within seconds, it will show the current position along with the positive or negative changes in the Google rankings.

What’s My SERP Official Website

10. SimilarWeb Chrome Extension

SimilarWeb Chrome Extension is a website analytics tool which provides information like monthly traffic, engagement rate, keyword ranking and traffic source for any website.

SimilarWeb Chrome Extension
SimilarWeb Chrome Extension

You will need to just install the Chrome extension and click on the SimilarWeb icon while visiting any website – it will provide you key metrics for any website for free.

SimilarWeb Google Chrome Extension

Conclusion

Free SEO Tools which are listed here provide you with a lot of value and there are many SEO experts out there who are still using free tools while making tons of $$$.

So, now, it’s your turn…

Which tool from the above list do you use regularly?

Or, have we missed any important tool?

Either way, let’s know by dropping a quick comment right now.

Author Bio

Deepak is the founder of the digiTechnolog and a blogger, digital marketer, and WordPress expert. He loves writing about WordPress optimization and various other internet related topics.

Do like, share, subscribe, and follow ShouTech on Facebook, Instagram, Twitter, and LinkedIn to see the latest SEO and digital marketing pro tips.

 

Published By: Anish Tiwari is a Digital Marketing Expert and Blogger who loves to write and explore newness relating to IT, Search Engines, Web Development, Gadgets, etc. Follow me on Facebook and Instagram for the glimpses. You can also find me on Twitter and LinkedIn for better communication.

Happy New Year 2019 and 2018 Year in Review of ShouTech

Happy New Year 2019 from ShouTech – Year in Review of 2018, Income Report with good and bad times

It’s been really a great year for ShouTech, though we have faced many upwards and downfalls in the business of blogging. We met with some fraud people or companies who gave us great financial pain.

But, let’s keep the bad things aside and let you guys know about our achievements and good news.

We are really thankful to all of you for loving and supporting us and we are expecting the same this year (in 2019) as well.

Journey of change from 2018 to 2019
The journey of change from 2018 to 2019

We have seen 20 x growths in traffic and managed to get more than 3K subscribers.

So here’s the preview of our achievements of the year 2018.

We turned 2 years as well in the month of December 2018.

  1. Got a chance to meet with the best entrepreneurs (Indian and Foreigners)

In 2018, we got a chance to meet with some of the world’s best entrepreneurs.

Manu Kumar Jain - Global VP Xiaomi and MD of Xiaomi India
Manu Kumar Jain – Global VP Xiaomi and MD of Xiaomi India

Mr. Manu Kumar Jain – Global VP Xiaomi and MD of Xiaomi India

Raghu Reddy - Head of Ecommerce - Xiaomi India
Raghu Reddy – Head of Ecommerce – Xiaomi India

Raghu Reddy – Head of E-commerce, Xiaomi India

Dinesh Sharma - Head of Ecommerce - Asus India
Dinesh Sharma – Head of Ecommerce – Asus India

Dinesh Sharma – Head of E-commerce, Asus Smartphones India

Aline Couto and Cassiano
Aline Couto and Cassiano

Aline Couto and Cassiano – Founders of InfoProdutos Brasil, and OfferPay

  1. Attended many great events

We have got a chance to attend some great events as well in this year, and for many, we have shared the pictures on our social media channels and written the articles as well on ShouTech to let you guys know.

Redmi Note 6 Pro Launch Event
Redmi Note 6 Pro Launch Event
Shibani Kashyap Live Performance - New Delhi
Shibani Kashyap Live Performance – New Delhi
Asus Zenfone Max Pro M2 Launch Event
Asus Zenfone Max Pro M2 Launch Event
Redmi 6 Series Launch Event with Raghu Reddy
Redmi 6 Series Launch Event with Raghu Reddy
  1. Got some amazing gifts

We got some amazing gifts as well in 2018 and this is the beginning. However, there are not very much but yes, every single piece has a value, and here at ShouTech, we respect the value, not the price.

Pics will be uploaded later (I am not sure about uploading pictures, but you can see my Instagram account to see all the gifts).

  1. We started getting work for Digital Marketing and Website Development

However, we started our journey as a digital marketing and technology blog, but, from 2018, we started getting some work from the companies and started working for them as a Digital Marketing and Website Development consultant.

We are helping our clients to turn their business into brands and giving them a slick and attractive website and mobile apps that users love to browse and install.

  1. We started accepting Guest Posts and Sponsored Posts

2018 was such a great year for us; we started accepting guest posts as well as sponsored posts. We are really feeling proud to say that we have promoted some sponsored posts for the BigBoyToyz, Addictive Media, The Amaryllis (Unity Group) and many more.

Accepting sponsored posts given us a chance to earn money from blogging and we earned a great amount of money from this.

Do you want to sponsor any post here, feel free to contact us today?

  1. Started featuring the interviews to cheer up the new influencers and artists

Every person who wants to be a blogger, influencer, or artist requires a platform to be found and famous on the web. We at ShouTech is here to helping such people and providing them a platform to showcase their talent on ShouTech.

If you want to be a famous blogger, influencer, writer, or artist in any field, we are open for collaboration. Just drop us your details and we will help you featuring your interview at ShouTech without charging you a single penny. Sounds good? Then why you are waiting, just give us a call or message us at +91 96250 06733 (WhatsApp).

  1. Got a new logo and re-designed the website

As the New Year comes, so we thought a change would be great sometimes. This is why we got a new Logo featuring symmetric design and re-designed our website to give it a new and more organized look.

Old Logo of SHouTech
Old Logo of ShouTech
New Logo of SHouTech
New Logo of SHouTech
  1. ShouTech merchandise is available

Finally, we got our official merchandise this year as we started making money through blogging. Here are the photos of our cool looking T-Shirts available in 2 fabrics and in 2 colors as well, you can make your choice.

ShouTech Merchandise - T-Shirts
ShouTech Merchandise – T-Shirts

Hold on, we will be giving away these T-Shirts very soon to you and you just need to take part in our contests to win these cool looking premium T-shirts. Stay tuned and keep browsing our website to participate in our giveaways and contests.

  1. A platform to encourage writers as intern or volunteer

If you are a writer and looking for a website to showcase your writing skills to thousands of people, then we at ShouTech can give you a chance to join us as a contributor writer and start writing and uploading articles on our website.

This is a way to encourage new writers to feature their writing skills on a growing and great platform.

  1. Our achievements and earnings

Finally, the most amazing and awaited part come, how much we earned and what are our achievements?

So, let’s begin the fun here, and we are really thankful to our readers to love and support us because without your love, support, and faith it’s impossible to get all these things.

We started earning from the website by accepting Sponsored posts and started getting work as a Digital Marketing, Website Design and Development, Content Writing, Blogger Outreach, and Mobile Apps Development Company from some of our great clients.

Income generated through:

Digital Marketing and IT services: More than 2 lacs (Annually)

Sponsored posts and guest postings: More than 20K (Annually)

Also, I got a brand new Honda CB Hornet 160R ABD DLX motorbike (Top Model) too in our family. Personally, I named it Felicity (the bike).

Honda CB Hornet 160R ABS DLX
Honda CB Hornet 160R ABS DLX

There are some other things as well which we have got this year, but not everything could be shared here, will share all it with you later.

Final words

All these achievements and income has been possible from your love, support, and faith in us. We want the same love, support, and faith from you this year as well. So, do give us a like, share, follow, and subscribe via email or on all social media channels.

Do join us as a volunteer writer to showcase your writing skills to thousands of people and be a famous writer.

 

Published By: Anish Tiwari is an SEO/SMO expert and Blogger who loves to write and explore newness relating to IT, Search Engines, Web Development, Gadgets etc. Follow me on Facebook and Instagram for the glimpses. You can also find me on Twitter and LinkedIn for better communication.

Lots of love to all from ShouTech.

Blog - ShouTech

Does web hosting company need blog? (Guest Post)

Yes, of course, the web hosting company will use the blogs, not only the web hosting company all the business will add the blogs to enhance and promote their brands in an effective way.

Without explaining about the web hosting if I directly tell you about the needs of a blog in the web hosting it will be quiet uninteresting.

So just take a quick look about web hosting and its types

WEB HOSTING

The significant goal of the web hosting company is to offer you the technologies and services to view the content of web pages or any websites via the internet.

Another query will rise for you where this website and web pages are stored?

It will be stored in the special and unique computer called as the server. The server contains a huge amount of data that is stored and manages in it.

FOR EXAMPLE

If a user wants to search your company website, you will type the website address into the web browser. This address act as a bridge and your computer will connect to the company server and shows the details.

Web Hosting - ShouTech
Web Hosting – ShouTech

THERE ARE SPACIOUS TYPES OF WEB HOSTING

  • DEDICATED SERVER HOSTING

A server is provided to the single organization, for a single purpose known as a website.

  • SHARED HOSTING

It is the type of hosting where the single physical server hosts the multiple clients.

  • VPS HOSTING

VPS hosting uses the Virtualization technology. In which one powerful service is divided into multiple virtual servers.

  • CLOUD HOSTING

Cloud hosting is the virtual server that uses the computing resources from the physical web server. The client can use their service based on their need depending on their requirements.

Web Hosting - Cloud
Web Hosting – Cloud
  • RESELLER HOSTING

The reseller hosting is the hosting service that was wholesale and then sells to the customer to get profit.

In this, the account owner has the capability to use the hard drive space and bandwidth to host websites on the basis of third parties.

NOW LET ME TELL ABOUT THE USES OF THE BLOGS IN THE WEB HOSTING AREA

BLOG – QUICKEST BRAND LAUNCHING MODE

In today’s generation blogging becomes so important for all the business solutions. It has become an integral part of the human’s life. The main purpose of the blog is to promote the company website via mass content. The content has to unique and it should be written in simple English so that people could involve in their reading and able to understand without using the dictionary. You may find the blog as a medium to pour your creative thoughts, promote your company brands, E-learning.

Blog - ShouTech
Blog – ShouTech

READER MINDSET

As a blogger point of view, the viewer just engages their valuable time in reading the contents based on their area of interest. They don’t like to read the serious technical topics. They just need some of the humor sense that has to be indulged in the topic they read. So even if you are writing any technical blog it has to be like a storytelling mode. The reader has to be connected with the flow like a continuous water flow.

  • BLOG WILL ENHANCE TRAFFIC TO YOUR WEBSITE

If you want more visitors for your web hosting site just raise your hands and say yes.

YES…

How can you improve your traffic?

Now you will get a query what is traffic?

It is nothing but a number of visitors visiting your website.

Using the blog as a great medium a web hosting company could gain more traffic and promote their brand in a well rich manner.

When you insert a blog on the company website one more indexed page is added. It’s one more opportunity to show your company website in search engines and drives the traffic.

  • IT CONVERTS TRAFFIC INTO LEADS

Now the traffic will be coming to your website through your blog, you have a circumstance to convert the traffic into leads. Next “add a call to action” for all your blogs there you will mention the free trial. After the visitors use the free session, they will automatically purchase your brand.

  • MORE EFFECTIVE SEO

Having a site isn’t sufficient to enable on the web guests to discover it with the majority of the other online chaos. Having an advertising technique is fundamental to draw in new guests to your site, along these lines developing your business.

To get the best outcomes from SEO, you have to refresh your site with crisp substance all the time. Along these lines, when the Google bots survey your site, they will push it to the best among Google seek unpaid results. Generally speaking, if your site isn’t included among an initial couple of results on Google, it is likely you are not getting a ton of movement.

To enable Google to list your website, you have to incorporate pertinent words and expressions in your substance, and there’s no preferred place to do that over in your blog.

  • ESSENTIAL FOR DIGITAL MARKETING SUCCESS

A blog fit into this digital marketing for adding fuel to the fire. Internet marketing is one of the important things in this Era. It has certain strategies like search engine ranking, paid advertisement. The space on your page provides a huge need to place your company ads. Promoting your brand to social media is an added advantage.

  • AUTHORIZE YOUR WEB HOSTING BUSINESS AS AN INDUSTRY LEADER

No matter how small your business looks you can still build your trust by providing valid information via blogs. In the period of time, you will become resourceful, where the informative contents will lead to higher customer conversation rates. This is significantly important for small companies to compete with large companies.

  • DEVELOPING BRAND OR QUALITY

The blog generally provides the ability of online interactions and conversation that helps the business to establish a project or specific traits that mainly focus on innovations and customer service.

  • ACQUIRING FEEDBACKS, TESTIMONIALS, AND REVIEWS

One of the important sources of your business is the blog and the readers. Reader comments, customer comments about your business products and services.

The positive comment provides confidence and trust to other potential companies; while the negative comments will help you to improve your business.

  • FINAL THOUGHT

Having a blog for your web hosting company is a tremendous way to create a deep foundation for your marketing and business applications.

Have you developed a blog for your web hosting company?

Published by: Anish Tiwari, a professional blogger and digital marketing expert having 3+ years of experience in SEO, SMO, Blogging, Content Writing, and strategy planning etc. If you want to feature your company, blogs, and articles on a high-quality guest blogging website, then feel free to contact him or either contact ShouTech directly at shout@shoutech.in to get your company featured at ShouTech.

5 Steps to build more Creative and Effective Social Media Campaigns (Guest Blog)

Are you experiencing a creative drought? Or are you reprimanding your social media campaign with creative ideas, but some of these ideas get stuck in approval? You can come here in some ways with a more creative campaign to achieve your business objectives today, even if you are in the campaign planning process.

Running a social media campaign can be much different than running a managed social media profile.

Unlike your ongoing social media marketing campaigns, campaigns are for specific purposes and are only for a specific duration. This plan you take to run a social media campaign can be different from your usual social media marketing strategy and digital marketing strategy.

Social Media Marketing
Social Media Marketing

Talking to customers

Depending on your business, it goes on a call or takes a survey form. However, you are using this feedback, know that how people give money to you can do it not only for your product but also to understand that your industry is large enough to think and experience.

If you are not in such a situation, you can speak directly with your customers, try and schedule your customer success with some time. These are people who are constantly conversing with your audience and can tell you what pain points they are trying to solve. Then you can create custom social media campaigns on those specific challenges.

Do not forget the best practices SEO

All social media platforms have their own search engines and many of them can be indexed by Google, Bing and other third-party search engines, making SEO an important component of any campaign or competition.

Before launching your campaign, compile a list of targeted keywords, as well as any relevant hashtags you want to socialize. Once your list has been created, conduct basic query searches to find out what types of content are being discovered or what kind of content is coming in. The principle insights can help you refine your keyword list, ensure relevance, and potentially get a glimpse of the competition.

Collaborate with content

Do your social and content teams work together or do you rarely run on parallel tracks that are intersecting? If the latter is true, then you are losing.

When your content team is reporting socially (or not) well, they can create good content for your social team. When fits within the framework of brand messaging, product offerings, and large marketing enterprises, your social team can be more strategic about how content is posted when ads are continually updated about what content needs advertising. This intersection can really be a magic.

Run a Competitive Analysis

Regular competitive analysis helps you build a benchmark for your own brand. For example:

  • What is the average daily engagement for the brand you are looking at as your competition?
  • How often is their hashtag (#) used on a weekly basis?
  • What is a successful campaign for your primary competitor in terms of investment, follower growth, and the depth of connections (e.g., straightforward comments against comments and conversations)?

Keep in mind that benchmarking brands against you are not required to be competitive in banks or in your industry as well as for the dollar: they are trying to encourage specific brand voice or visual association with your target audience.

Social Media Optimization
Social Media Optimization

Search for your social media audience

About 79% of adults use Facebook-but are your customers actively engaged with the brand there? It’s important for your audience to understand things like who buys your audience, which age group is most difficult to sell, and what is the highest level of revenue for your returning customers? For social media, getting to know your audience is equally serious.

First, your brand must view the demographics of your most valuable social channel. As we have mentioned before, you should take note of your social media marketing policies. That’s why you need to find the most relevant channels with your goals.

Engage with your audience and do not ignore

Social media channels are created in the form of networks. This means that their main objective is to have a place to talk, discuss topics, and share content. Your brand cannot forget these basic elements of “networking” and efforts are not made to ensure the chances of conversations or engagement.

Through social media, you get respect in the form of a brand by being present and talking to your audience. This is the reason why social customer care is very important for brands wishing to raise awareness of the audience. It’s all about engagement.

Learn from innovative CMOs and marketers

It is necessary to think and think about doing research on marketing executives (including myself!). Read interviews with CMOs from best-class brands, and focus on wide-ranging initiatives in your company. The strategies and messages set at a higher level always have a marching effect on departmental orders-if not now, then the next quarter. Understand bold, innovative approaches, and you will be able to come up with and perform creative campaigns that meet your business goals in your organization.

Spend time listening

Hearing your friends comes naturally. You want to hear what they have to say, and it is easy: they are sitting on the table with you on brunch, or you are writing back and forth in the storm. Since you are involved in this uninterrupted exchange of information, and listening carefully, you know about as many friends as you know about yourself. There is no truth about your relationship with your social audiences.

With our social audiences, we push information (proprietary material) and measure the effect of that content. Sometimes we forget to begin by listening to our audience and actually creating content about their care. We push content that is not perfect. It seems that this is telling your friend about a golden retriever puppy, whom he wants to adopt and wants to ask for your advice, and you are answering by listing your favorite properties of Labradoodles – Is not right. We, marketers, become terrible in this trap. Here’s how you can change your thinking.

Make your sympathy

Sympathy is created when you pay attention and listen deeply. It comes naturally in friendship: If your friend is hurting, you are hurting. When you share the painful news of your friend’s divorce, you will not scroll through your Instagram feed, right? The same concept can be applied to your relationship with your customers and/or social audiences. Do not engage yourself so much with your proprietary content (what your brand is saying) that you miss your audience’s view and feel at social, forums and blogs.

Author Bio:

Avani Shah is a Marketing Manager at TemplateTrip. She is a resident of India. Avani is also experienced in Prestashop Responsive Themes, WordPress E-commerce Themes, mega trone. She also likes to share her thoughts, on SEO, Digital Marketing, Email Marketing, and Web Development.

 

Published by: Anish Tiwari, a professional blogger and digital marketing expert having 3+ years of experience in SEO, SMO, Blogging, Content Writing, and strategy planning etc. If you want to feature your company, blogs, and articles on a high-quality guest blogging website, then feel free to contact him or either contact ShouTech directly at shout@shoutech.in to get your company featured at ShouTech.

Google Plus Shut Down

Google+ Plus is going to shut down due to data breach security issues

Google said that the company is going to shut down the consumer version of Google+ (Google Plus) due to a security issue that exposed the data of about 500,000 consumers. This data breach causes the closing of the long-struggling social media platform. The data breach issue was detected in March 2018, but Google did not tell its users about this bug.

Google Plus is launched in 2011 by Google as a competitor of Facebook but due to low usage and engagement company is going to shut down the service for public users. However, the services are still active for its enterprise customers who are using it to communicate with co-workers.

Google Plus Shut Down
Google Plus Shut Down

Google found and fixed the bug back in March, but the news is leaked and spreading vastly caused the damage. German privacy controllers in Germany and the US are now planning to take a legal action, and previous SEC authorities are freely hypothesizing about what Google may have fouled up.

The problem also not seems to be very small in scope, and the main reason for the issues was a specific developer API that could be used to see the private information. But, there’s no clear evidence to see that whether it was used to see the sensitive data or not, even this was not cleared yet that how much private data was there to see.

It’s not a crime for Google but as the company is covering this serious issue from its users rather informing them, which makes it critical for Google. This recent issue also forced Google to update the User Data Policy of Gmail’s consumer version service, which limits apps to access the user data.

So, let’s see how Google is handling this, because it doesn’t matter whether the breach was small or big, but such vulnerability like this is enough to lose the users trust.

Stay tuned to learn more updates, news, and reviews related to technology to keep you informed always. Do not forget to like, subscribe, and share the ShouTech if you liked this article.

 

Published By: Anish Tiwari is a writer and professional Blogger at ShouTech and having more than 3 years of experience in Digital Marketing and Blogging. Follow ShouTech on Facebook, Twitter, LinkedIn, and Instagram to improve your business presence on the web. You can send us your guest post if you want to feature your business on ShouTech.

Top 10 SEO Insights by John Mueller from Google

Top 10 Insights on SEO from Google’s John Mueller (Guest Post)

The insights on all things SEO are invaluable, especially when it comes from John Mueller. Recently, the Senior Webmaster Trends Analyst at Google answered some pressing questions on the use of nofollow links, dangers of duplicate content, and more. Most of his answers got featured on Reddit’s “Ask Me Anything” session. Here are 10 things an SEO can learn from his comments, including excerpts of the answers he gave to the users on Reddit.

Insight #1:  On Hiding Design Features on Websites’ Responsive Version

The essence of the question is simply this: would hiding some design features for enhancing user experience (UX) have a negative impact on rankings, now that websites are gravitating towards mobile-first indexing.

From Mueller’s answer, it can be inferred that although some design features have to be compromised on mobile-optimized version of web pages, important UX elements have to be fully loaded on the page just as users open it. He substantiated that Google understands why certain layout features would have to be hidden, but still, it is important to promote user interaction for better conversion rates.

Insight #2:  On Whether Google Plans to Ignore the Nofollow Directive

Nofollow directive is a value added in Meta tags for a webpage’s HTML source code, to suggest Google not to follow external links within the site. This has been used by several websites.

Does Google Ignores Nofollow Links?
Does Google Ignores Nofollow Links?

Mueller said that Google has no plans to ignore nofollow all of a sudden since it does not cause any issues but find it as useful to the search engine. Although, he did point out that there is a tendency for things to evolve in due course. So, one cannot rule out an algorithm update that may invite changes in future.

Insight #3:  Do Websites with Better Organic Click Through Rates Rank Higher?

This refers to the number of clicks, which a site appearing on SERP receives divided by impressions. Those in the SEO profession seems to think that organic CTR contributes to search rankings, but the Google executive says that it perhaps is not as influential as most people feel it is. His answer suggests people do “weird things” after a search, like stepping back, and that indicates that clicks on a ranked site are not an accurate measure of its quality. Besides, there are ways to encourage higher rankings and that is to optimize long-tail keywords, Meta descriptions, etc. Here is the best content marketing strategy of 2018 to follow to promote your website naturally in search engines.

Insight #4:  On Whether Google Algorithms Differ in Countries

A Reddit user doubted if there are inconsistencies for rankings for different zones, as denoted by the country code on Google websites. This raised the question whether the search engine uses different algorithms or ranking factors based on nations. Mueller says Google try not to adopt distinct algorithms per language or nation since it is more scalable to create something that is uniform for the web. He puts the inconsistencies, such as rich snippets launched in select markets, down to local content.

Insight #5:  How do Spammers and Bots Influence Search Trends and Volume?

The essence of the question is whether bots and spammers can be held accountable for non-organic trends, which illicit marketers can take up. In response, Mueller says that Google is doing their best to block and filter those, although captcha pops up to even the most reasonable search queries. There has to be a way to help people get what they want without having to prove they are no robots, and Mueller rightly feels there should be an easier way to block and filter bots and spammers without having to rely too much on captcha.

Insight #6:  Creating Different Pages for Each Question and Answer

A Reddit user asked since his website has articles on a range of topics, whether it would be possible to create articles for each question and answer without violating Google’s duplicate content guidelines. Mueller suggests a different idea: work on quality, not quantity.

Insight #7:  John Mueller’s Definition Of a Wrong SEO Advice

He says a wrong SEO advice is one that has no effect on rankings in the long run, especially. He equates it to advising a business to change invoice printing paper – something that involves time and effort for no real beneficial outcome.

Insight #8:  On the Frequency of Publishing Content and Ranking

It has been a misconception among site owners that publishing content frequently can attain higher search rankings. He says that Google algorithms do not give preferential treatment to websites that publish content regularly than other websites.

Insight #9:  SEO Tip to Avoid Duplicate Content

One method SEOs use to avoid duplicate content, which may impact rankings, is to rewrite the source content with subtle differences. That is by using synonyms and associated words to make the content unique. According to Mueller, this can be counterproductive to a website. It is always best to make content as unique as possible.

Insight #10:  The Mobile-First Index

The mobile version of a site is a priority when it comes to what Google includes in the index, making it the main version over the desktop version. This change is rolling out to only those sites, which the search engine considers ready for the move. This is why Mueller states webmasters not to panic. In other words, until the site is ready to be launched as a mobile-friendly version, he advises sticking to quality content on desktop version to get indexed and then crawled. The logic is to take time to come with the best mobile-friendly site that ranks higher.

Author-Bio:  Jayalekshmi is an SEO Analyst working at MyHobbes.com for last 2 years.  She completed her Bachelor’s Degree from Musaliar College of Engineering and Technology, a diploma course in digital marketing and Oracle Certified Associate. In her free time, she learns classical music and cooking wonderful dishes.

 

Published by: Anish Tiwari, a professional tech blogger and digital marketing expert with 3+ years of experience in SEO, SMO, Blogging, Content Writing, and strategy planning etc. If you want to feature your company, blogs, and articles on a high-quality guest blogging website, then feel free to contact him or either contact ShouTech directly at shout@shoutech.in to get your company featured at ShouTech.

10 important things to do after launching your new website on the web! Digital Marketing Case Study from ShouTech

You have successfully developed your new website and invested lots of time in the entire process of design and development. A website is not developed with just codes and design skills, people make lots of efforts and struggles a lot in testing the different functions, layout, rendering of the website in various browsers and devices.

You have made a great website which is compatible with every browser and capable to render in devices with different resolutions and screen sizes.

But what to do just after launching your new website is the biggest dilemma for people. So, here we are telling you what to do just after launching your website!

1. Do a full testing of your website

I know it seems a bit awkward because you already did lots of testing before launching your website, but, after uploading web pages on the server, several times we have seen that some functions don’t work properly. So, once you launched your website on the web successfully, do must conduct a full website testing to see whether it is functioning well or still needs some enhancements or debugging.

It will help you to find and fix various issues with the live website and lets you serve your visitors the best website with the best navigation and functions experience.

2. Setup Google Search Console (Google Webmaster Tools formerly)

Not many people are sound with this because it is not very much popular as like the Google Analytics. As a site owner, Google Search Console (GSC) or Google Webmaster Tools (GWMT) formerly, is the 2nd most important item in your worklist.

Google Search Console or Google Webmaster Tools
Google Search Console or Google Webmaster Tools

It will help you to optimize your website to make it search engine friendly and help you boost your website from the SEO perspective. In short and simple words; you can track the health status of your website with Google Search Console.

A newly launched website always comes with several issues and errors which is not good for SEO perspective, such as, internal linking structure, external links pointing to your site, sitemap issues, popular keywords, indexing status of your site, crawl stats and errors, security issues, duplicate title and descriptions, sitemaps submissions, fetch and render, robots.txt testing, HTML improvements and much more.

3. Setup Google Analytics

Google Analytics is a traffic monitoring tool that helps the website owner to track and analyze the traffic coming to their website and according to that, the site owner can make a better promotional plan to market their website.

Google Analytics tracks your audience and records their behavior and actions that visitors are taking with your website. It helps you to analyze the traffic of your website to figure out how many people are visiting your website every day and lets you know what to improve to draw more traffic to your website.

There are many alternatives available such as KissInsights, Compete, Alexa etc. But Google Analytics is the best tool in the industry so far, not just because it was created by Google but yes, it offers the most powerful features to make impressive marketing and promotional plan with proven success.

4. Create an XML Sitemap for your website

A website has lots of URLs which is accessible to search engines and users both, but in dynamic sites, lots of or some URLs can’t be seen by people due to some issues or intentionally by the developers or site owner. But, search engines can see all types of URLs (if not blocked by the robots).

Sometimes, due to the poor coding structure or some other causes, bounds search engines to access and crawl those URLs and a sitemap is a collection or list of all the URLs that a website has. Providing a sitemap to search engines is a good practice to improve the crawl rate and speed both and help search engines to index your pages more gently and improve your visibility in search engine result pages (SERPs).

5. Index your website quickly with Fetching

Do Fetch as Google to index your website quicker than the usual time, a very newly launched website is not quickly indexed by Google and it takes some time. If you want to let Google know about your website and get attention to index your website quicker than the usual, than do Fetch as Google or Fetch and Render as well.

Fetch as Google
Fetch as Google

Follow the steps to fetch your website:

  • Login to Google Search Console (Google Webmaster Tools formerly).
  • Navigate to Crawl and click on Fetch as Google.
  • Now Paste the desired URL into the URL bar which you want to fetch.
  • Click on the Fetch Button.
  • Once Google found the URL, Click on submit to index.
  • On the popup, click crawl this URL and its Direct Links.

Paste the URL into a Google search just after 5-10 minutes once fetching process completed to see your indexed content.

6. Submit URL to Google to make it visible to search engines

Submit URL to Google is a service offered by Google to the webmasters to let Google know about the new website or newly added web pages to an existing website.

This service helps Google to identify the new website or new web pages on the web and crawl it faster than the normal time. If you made a new website or added a new page to your website than just submit it to the Google and let Google know about it for faster and quicker index or crawl rate.

Submit URL to Google
Submit URL to Google

If you made your website with WordPress, then go to wp-admin and log in, navigate to Settings/Reading.

Look for “Search Engine Visibility” and make that the search box saying “Discourage search engines from indexing this site” remains unchecked, this allows search engines to index and crawls your website.

7. Improve your website speed

Your site speed is also one of the topmost factors that you must look just after launching your website to the World Wide Web (WWW). People don’t like visiting websites taking much time to load up the full functions. Once, your website is live, conduct a Google PageSpeed Test to see how fast your website is loading on Desktop and Mobile devices.

Google PageSpeed Insights is a great tool to see how fast your website is at both types of devices (Mobile and Desktop). It doesn’t only let you know about the speed score, it even tells you what are the steps required to make your website faster. Just take a look at the suggestions and do the needful changes to make your website quicker to load.

8. Make it found on Social Media

Lots of websites are launching on the web every day and nobody know about your existence until you come up and tell people about you and your business. Social Media is a great platform to let people know about you and your business; just set up your account by following some required steps and optimize your profile.

Start uploading pictures, videos and keep posting on your timeline, news feed, and fan pages and everywhere you are available on social media. Keep tagging and mentioning people and use hashtags (#) and be found easily on the social media platforms and be popular on the web.

If you want more about how to go viral on social media, then this article will surely help you to make the best social media promotion strategy to promote your website on social media in 2018.

9. Use SEO strategies and techniques effectively

A lot of new websites are launched daily on the web but nobody even knows about them. The reason behind this is, they are not making efforts to make it popular and let people know about their websites.

If you really want people to visit your website, then you must do quality SEO work by following the best SEO strategies and SEO techniques. Use high-quality content on the website, make your website search engine friendly and use relevant keywords in Titles, and Meta Descriptions to make your web pages visible in search engine results pages (SERPs).

10. Backup your website

The last and the final step is taking the full backup of your website to prevent any data loss before making your website live on the web. Taking regular website backup is also important for setting up your website security utmost. This will help in many cases like when your website has been hacked, affected by any malware, or accidentally you lose some data while uploading the website on the web.

Then that time, these copies of WebPages or website backup can help you gain the same information or data again, and you can save a lot of your time with this convenient and important thing to do.

Conclusion

Do must check that your website has all the above things, just after making it live on the web. Because, launching a website is not tough, but making it attractive and useful to your targeted audience or people is not such an easy in the crowded market dominated by the older websites.

Make your website more attractive and useful and keep supporting ShouTech.

Do let us know how good the article is for you?

If you have any queries, suggestions or opinion for us, then feel free to let us know in the comments below and we will surely be in touch with you soon to help you.

Thanks for visiting ShouTech. Have a nice day!

 

Written by:Anish Tiwari is an SEO/SMO expert and Blogger loves to write and explore newness relates to IT, Search Engines, Web Development, and Gadgets etc. Follow me on Facebook and Instagram for the glimpses. You can also find me on Twitter and LinkedIn for better communication.

Why Search Engine Love Content - ShouTech

Why search engines love only content? Here’s the answer

In the world of Digital Marketing, everyone is known with one thing that is “content is king”. Every time a very popular question is asked by people from digital marketers that is why search engines love content?

When the question is asked by the entrepreneurs, experts or influencers there are different opinions and answers were gotten up by these people. But the simplest answer is here which will help you to understand the importance of text in the world of digital marketing.

Content is a new way of showing creativity

There are millions of writers are available in form of bloggers, content writers, poets, journalists and so many others. But it’s not such an easy way to write such an attractive content which is useful and much capable to attract users.

Content is King
Content is King

You just need to write such a high quality and attractive content if you want to engage visitors within your website/blog. Content is also measured by the newness, uniqueness, and information level and users interest, reading time, active time of users and all are the factors by which search engines define the usefulness or value of that particular content and then your content gets a position in Search Engines Result Pages (SERPs).

Write such a useful content and be as much creative as much as you can, to acquire vaguely more users.

Search bots only understand the content

Search engines are also a software program that is developed by the software developers and designers which is a collection of so many codes and functions interconnected with each other. As being developed by the codes, functions, and content this is the reason that search engines only understand the content.

Humans can see anything like an image, video or flash animation because we have eyes. But, search engines don’t have an eye like us and that bounds search engines to understand which is the animation, image or video and this is the reason search engines understand content only and they still use their protocols to understand the value of the content to determine a suitable position for that content.

How search engines assess the quality of content?

There are so many algorithms, factors and protocols are made which helps search engines to calculate the worthiness of content. Mainly search engines love new, unique, high quality and attractive content which is useful for people. Search engines ignore duplicate, thin, old, unauthentic and low-quality content and prevent it to display in SERPs.

Quality Content
Quality Content

A well-written content with no errors looks new, unique and trendy for the users get great attraction and that is what search engines looking for. If you are well capable to do so, then your website or web pages will be shown on the top of the SERPs.

What do you need to do to be visible in Google SERPs?

Everyone knows that content is the king of the modern era of the web and this is the only thing to decide your website’s fate in terms of search rankings in various search engines. So, here I am going to tell you what activities you have to do to make your website or web pages more visible in SERPs to increase your business.

Create high-quality content

It is always recommended for every website owner to write high-quality content for their website. A content is written without grammatical and sentence case error, a unique and trendy topic with a great flow structure is known as the high-quality content.

Do some R&D to choose trendy and new topics wisely

Doing some R&D (Research and Development) is worth whenever you are planning to write an article. Spend some time on the web and conclude a great R&D to find a great topic wisely to write for. People are always looking for a trendy, unique and new topic which they can read to increase their knowledge.

Share it with people to increase awareness

I am sure you are capable enough to create high quality and attractive content which is really capable to engage and attract the audience. But the question is how do you engage with your customers? Are you writing lots of high-quality content but not getting clicks or actions on your content or website?

Sharing is Caring
Sharing is Caring

You just need to share your content with people and let them know about it. Sharing is a great way to let people know that this is the content or thing present on the web can help you understand the facts about certain things.

There are lots of easy ways available to market and share your content, just read the “Best content marketing activities of 2018 for your website promotion” content marketing guide by ShouTech.

If you don’t know how to market content, then you can hire a great Digital Marketing Company providing high-quality SEO or SMO services for business promotion.

Conclusion

Content is the only thing that search engines can read and understand and for WWW (World Wide Web) you have only one way to show your creativity and that only way is Content!

Create new, unique, high quality and trendy content to win the trust of search engines and your readers or audience as well to get rewarded by people and search engines.

Hope you liked the article and if you really liked it, then don’t forget to share it within your circle and don’t forget to like and subscribe ShouTech.

 

Written by: – Anish Tiwari is an SEO/SMO expert and Blogger loves to write and explore newness relates to IT, Search Engines, Web Development, and Gadgets etc. Follow me on Facebook and Instagram for the glimpses. You can also find me on Twitter and LinkedIn for better communication.

Google AdWords is Now Google Ads

Google Update 2018: Soon Google AdWords become Google Ads

Google AdWords was launched on October 23, 2000, nearly 18 years ago with an aim to provide the best and easy solution to help people branding their services and products online. Almost, after 18 years, Google AdWords is changing to Google Ads. Now, Google wants to change the name of this powerful money making tool from Google AdWords to Google Ads to make things simpler.

Google AdWords is Now Google Ads
Google AdWords is Now Google Ads

Google said “we are simplifying our products for advertisers and publishers of all sizes so they can more easily reach consumers anywhere, at any moment and on any channel.”

  • AdWords is presently Google Ads.
  • DoubleClick sponsor items and Google Analytics 360 Suite are currently Google Marketing Platform.
  • DoubleClick distributer items and DoubleClick Ad Exchange is presently Google Ad Manager.
  • I see no specify of Google AdSense, yet I speculate that may fall under Google Ad Manager.

Read the Google’s official announcement regarding the change of Google AdWords name into Google Ads.

Beginning July 24, 2018, you will start to see the new Google Ads mark, including the new name and logo, reflected in the item interface; encourage focus, charging reports, and different areas. The URL you use to get to your record will change from adwords.google.com to ads.google.com, and the support center will change from support.google.com/adwords to support.google.com/google-ads.

In any occasion, I’d state I saw this coming in the Google+ period when Google named their AdWords channel Google Ads, the URL is still https://plus.google.com/u/0/+GoogleAds and this was quite a while back.

Anyway, I speculate this is certifiably not an immense give, it is only a brand change – nothing else is changing much with this. Be that as it may, 18 long stretches of marking for AdWords is presently gone, 22 years for DoubleClick is also gone.

There is significantly more scope of this on Techmeme on the off chance that you need to see some different viewpoints.

Forum discussion at WebmasterWorld.

Image and Content Source: SERoundtable

 

Written by: – Anish Tiwari is an SEO/SMO expert and Blogger loves to write and explore newness relates to IT, Search Engines, Web Development, and Gadgets etc. Follow me on Facebook and Instagram for the glimpses. You can also find me on Twitter and LinkedIn for better communication.

Benefits of SEO for Businesses

Reasons why every business needs an SEO agency (Guest Blog)

12 ways how SEO agency can help you run your business

Search Engine Optimization (SEO) is comprised of a number of actions and strategies with a goal to improve the visibility of your website in search engines. It is a well-known name in the world of digital marketing. This is the reason why it is called ‘Search Engine Optimization’. There are two types of SEO: On-page and Off-page. On-page includes anything that you can control your website for improving the rankings. The list includes header text, keyword presence, site speed and others, whereas Off-page SEO includes anything which is done on other websites for the enhancement of the rankings.

SEO for your business

There are multiple reasons why SEO can be really beneficial for your business. Let us have a look at them.

1. Branding and visibility

When people search for your services and products, there is no doubt that you will want to appear high in the search engine rankings. This is because ranking high in the search engines adds more value to your business. It has been seen that most of the searchers don’t just rely on one website. They go through multiple of websites in order to get their job done. So, this means that if you are continuously visible on the Search engine results pages (SERPs), you are definitely going to gain more potential customers. There are possible chances that if you are frequently getting displayed on their every search result, they will automatically show more trust in you.

2. Best Return on Investment

Search Engine Optimization is a form of inbound marketing strategy so it allows you to be in front of the people when they are looking for the services and products that your business provides. You don’t really need to convince them about your services and products. So, if you use SEO, it helps you win most of the game. All you got to do is to show up when they are looking for a business like you have.

3. Credibility

The ranking of your website is a symbol of confidence in the minds of your consumers. It is a bit tough for your customers to realize it, but if your website ranks high in the order, it automatically makes your website credible.

4. Insight to your customers

SEO is known to generate valuable and organic search traffic. Then, it becomes the prior job of Google Analytics to track this traffic. The data and analysis give you a deep insight into your customers about how they browse, how they search, the technology they use, the language they use, their specific area. This is necessary because it helps you make some valuable decisions regarding the strategies of your business, both offline and online.

SEO agency- Is it really a good choice?

It all depends on the requirements of your company. If you have started a business recently, it is quite understood that you will not get enough time in a day. There are even certain business owners who get time to develop content frequently. But, when it comes to professional SEO, you will need professionals to make the program successful. There are multiple of tasks that are considered to make an SEO plan effective.

  • PPC advertising
  • Frequent blog posts
  • Guest blog posts for third-party sites
  • Social media posts
  • Analysis of the backlinks
  • Reputation and citation management

For a small business, it is always a smart idea to work with a reputed SEO agency. This is because when you are new to the business, you don’t really have an idea about the management or training responsibilities.

Hiring an SEO agency is cost effective and also delivers the best results. Other than that, there are several reasons why an SEO agency is a good option.

Why should hire SEO Company
Why should hire SEO Company

When you hire an SEO agency, you will have someone who is familiar with SEO. The SEO experts have a lot of experience with other businesses and are trained to face the real-time challenges. He works according to the strategy and process. And other than that, if you hire an in-house person, you will not have any idea about the things they are doing or what they are supposed to do because you are not an expert in SEO.

Bad, isn’t it?

Why should you hire an SEO agency?

There are multiple reasons why choosing an SEO agency is a better choice for your business rather than hiring an in-house person.

  1. Time-saving – When you are in business, you just cannot afford to waste time and when it comes to SEO, time doesn’t favor you. This is because time is often considered as the first priority in the business world. A professional SEO agency keeps the time-factor in their mind and works accordingly. They are someone on which you can count on and expect the work on time. They are trained to work for hours to make sure that your company reached a good position.
  2. More traffic to your website– When you hire a professional SEO agency, it helps you to generate maximum traffic and thus, improves your website rankings. So, if you want to increase traffic to your website, hire an SEO agency today.
  3. Expertise and experience– If you work with a reputed SEO agency, they work according to the latest techniques and complete the project in the quickest time possible. A good SEO agency has a decent track record.
  4. Management becomes easy– A good SEO agency has professional people that can help you in making the management process much easier so that you can get the utmost value
  5. Cost-effective– It is highly recommended that until and unless you are a large corporation, do not take the matter in your hands. The SEO professionals have an expert knowledge of SEO and they are habitual of working according to a strategy. The best thing about SEO is that it focuses on organic traffic with the help of catchy keywords and phrases rather than spending too much money on paid advertisements. So, it is definitely a good investment.
  6. Workforce and manpower– Hiring in-house SEO employees is really going to cost you too much. So, it really does make sense to hire a professional SEO agency. An expert SEO team is always ready to tackle all the SEO needs. They are well proficient in updating the strategies by using all the latest trends.
  7. Ahead in the competition– SEO is about being ahead in the competition. And for staying ahead in the competition, you require a thigh-breaking marketing plan and a reputed SEO team will help you with that.
  8. Correct use of resources: You get to learn a lot of things about SEO tactics and also how to implement an SEO strategy effectively, which is actually exhausting and time-consuming. When you outsource your SEO, you will figure out the time that you really have to manage your overall business.
  9. Business reputation– SEO experts carry know-how of making your business visible on online platforms.
  10. Better content– An SEO agency is comprised of people who can create brilliant content, which is, as you know the most important aspect of SEO.
  11. Long-term growth– SEO is one of those things which gives a company long-term marketing value. So, if you hire an SEO agency, it can really be the helping hand.
  12. Preventing a downfall– If you connect with one of the best SEO service provider agencies, you will not have to worry about any issues that are lowering your rankings.

These are the top 12 reasons helping business owners to understand the benefits of SEO, hope you liked the article. If you really found this helpful then do share it with your circle to help your friends, colleagues and loved ones to educate them as well.

Google SEO
Google SEO

Do you have any suggestion, opinion, query, or feedback for us? Feel free to share your thoughts with us in the comments section below, we will be happy to hear from you and respond you quickly as well.

 

Bharat Rawat is a digital marketing expert working in Addictive Media as SEO Manager. He has 5 years of experience in the digital marketing arena. He has done search engine optimization for many big brands like Big Boy Toyz, Unity Group, McDonald’s, Lal Path Labs, Toshiba AC, Dr. Morepen Now and many small and medium-size organizations. Catch him if you need any help regarding guest blogging or digital marketing.

ShouTech is a rapidly growing Digital Marketing and IT blog startup in India, if you want to feature your free guest blog on a great website then send us your guest post today.