With markets getting so much global, you simply can’t afford to miss the prospective worldwide audience. To attract an international audience, you must ensure that your website is created to cater all their needs, the website has to be search engine friendly and most importantly your visitor must understand the content and get a seamless browsing experience.
Search Engine Optimization (SEO) is the process of making your website to be ranked on the top pages of various search engines, particularly on Google. You need to compete with your business rivals, convert visitors to customers and eventually increase your sales. Getting visitors to your website is one thing and converting those leads into sales is an altogether different strategy. In this article, we will mainly focus on a few tricks to bring traffic to your existing website.
Tip 1: Use the translator on page
Yes, English is the global language, but we must realize that your website will attract international visitors and they feel more comfortable with their native language. They will have more confidence to buy goods from your e-shop if the FAQ section has resolutions to all their quarries. This will not only give your customer peace of mind, rather it will boost your sales and you may get more referrals for your website through your existing customers.
Tip 2: Power on the Like button
With countless users of social media, it will be very wise to promote your website on social media. Creating your social media page and promoting it on various platforms is the most cost-effective way to gain sales. However, don’t bombard your fans with direct links for people to buy. Use the social media platform to converse with your customers for new product release, an announcement of discount vouchers, an offer of the month and more catchy postings.
You might be interested in other means on digital marketing, so please review our blog on digital marketing.
Tip 3: Use your keywords smartly
Stuffing your website with maximum keywords is not a good idea anymore. Now Google’s algorithm is so intelligent to read the behavior of people and record user’s reactions to headings and titles and records the time they spend on a website making that website rank higher. Better use catchy lines to entice your visitors to read your website content, include the target keywords in heading so that Google picks them and appraise your website on the top pages, leave traces of your link to various online press releases and blogs.
Tip 4: Request reviews from your customers
After any purchase, please get the review directly from the horse’s mouth. The product review from customers will definitely add some content to your website and contribute to the number of hits.
The more hits and review your website receives, there are more chances that Google put an eye-catching star adjacent to your listing.
This is a guest post sponsored by the Viral Web Tech and Written by Anish Tiwari from ShouTech. Feel free to contact us today to publish your guest posts on our website with do-follow links. To learn more about the guidelines, browse our guest posting guidelines today.
Are you searching for online reputation management in Melbourne? A wrong Facebook picture or a series of bad reviews can ruin the name and fame build over time. Both individuals and businesses worry about falling down in the pit of a bad reputation in the digital world. The status or image of a brand has become a critical factor in the last decade. Businesses are judged for their actions and brand representation. So, a well-planned representation can promote brand image while a series of mistakes can ruin it.
Thanks to the experts of online reputation management in Melbourne,businesses are able to utilize regular management of their brand image in the online world. But many still feel confused about the necessity of such a service. This post covers some of the most valuable questions regarding the status of a brand in the digital world.
What can a reputation manager do for a business?
The job of such a specialist is to ensure the desired image of a business or individual in the digital world. The past, present, and future of a brand are protected from any element that can harm the image.
The basic responsibilities include:
Creating effective, targeted and well-designed content.
Attaining authoritative links and removing negative links.
Obtaining high-quality reviews and working on the elimination of negative reviews.
Working on any crisis that can harm the brand image.
Utilizing SEO to enhance digital credibility.
Cleaning every aspect of web presence for consistency and quality.
Why does every business need digital image management?
Running a business is not an easy task. The owner of a business has to wear multiple hats on a daily basis. At the same time, the employees of a business are supposed to focus on daily tasks. They can’t divert their focus from the actions required to keep the business running.
On the other hand, image building requires consistent efforts and professional excellence in managing the dynamic nature of the digital world. Hence, the presence of professionals is necessary for every business to monitor and manage the status of their brand consistently.
What are the common problems most brands encounter?
Commonly, the problems arise due to the unawareness of growing issues. Most brands require assistance to manage their content quality, SEO, reviews, and content marketing. Bad optimization of the web presence and low-quality content are highly common these days.
The solutions require a comprehensive assessment of the problems with an audit. ORM specialists can conduct such an audit and plan a step-by-step process to eliminate every problem.
How long does it take to fix an ORM problem?
The duration required to resolve an ORM problem depends on various factors. The intensity of an issue, the objectives, the size of a brand and many other aspects come into play to decide the time duration. This is the reason why smart businesses keep an ongoing ORM partner to protect themselves from such problems in the first place.
Every ORM problem is unique and requires a unique approach to its solution, which is why professional consultation becomes essential for a business.
Should a business be proactive or reactive?
In most cases, a business has to follow both proactive and reactive approaches, depending on the situation. However, the presence of an ORM partner shifts the graph a little bit towards the proactive side. The specialists regularly monitor the web presence of a brand with website analysis, social media evaluation, search engine assessment, and other valuable steps.
Being proactive diminishes the chances of a brand image crisis. However, there is always a chance to find an unwanted situation. Then, the ORM team takes reactive measures to recover a brand from that situation.
What is the process of changing a negative conversation into something positive?
For a company, the conversation happening around their brand decides the reputation. So, a negative conversation in the industry puts a bad impact on the status of a brand.
Changing a negative conversation into a positive one requires well-directed steps. It starts with the identification of the cause of a negative conversation. Why people are talking negatively about a brand? This leads to a problem, which requires a solution. Then, the brand has to work on the solution and provide a positive side of the same problem to their target market.
Spreading a positive voice requires influencers’ support and their involvement in brand marketing. The key is to listen to the target market. Only then, a brand can know what to focus on and how to create a new, positive conversation.
While consistent ORM is necessary, it is also possible to come back from a bad brand image. It all comes down the ability to work hard in the right direction.
No doubts paid tools are amazing for the SEO but, are too costly to afford for most of the people.
But, if done right, free SEO tools also work great – just choose the right tools.
There are a lot of free tools for SEO but most of them are junk and do not serve their purpose correctly.
So, here we have come up with the Top 10 Handpicked Free SEO Tools that you will not see many people talking about.
Here we go…
Less Known Top 10 Free SEO Tools
Below goes the complete list.
1. Ahrefs’ Free Backlink Checker
Ahrefs’ Free Backlink Checker tool is an amazing tool to check the top 100 backlinks to any website. By being very limited as compared to the full version, it still provides a lot of value for free.
Not only the backlinks, but it also shows the top 100 referring domains. Looking at the metrics like top 5 most linked-to pages and top 5 most common anchor texts along with the Ahrefs’ premium stats like UR, DR, etc. does also help.
Ubersuggest, now owned by Neil Patel, is one of the most underrated SEO tools which is great for doing Keyword Research.
The tool Ubersuggest provides you with the hundreds of Google’s Autocomplete keywords along with the other stats like CPC, Competition, Monthly Search volume, etc. You can also filter negative keywords that you don’t want to see.
Using Ubersuggest is pretty simple – just enter your keyword in the search box and hit enter, it will start showing you hundreds of results within a few seconds.
Unlike most of the keyword research tools, Answer the Public does not fetch the keywords suggestion from the Google Keyword Planner. Instead, it looks for the various questions that people ask on forums, social media, blogs, etc. and turns them into keywords.
Answer the Public also provides “vs keywords (e.g. Apple vs Samsung)” which are easier to create contents on and also easier to rank in the Google.
The tool groups all the suggested keywords in a circular style which you can download as an image or a spreadsheet.
Keywords Everywhere is a simple Google Chrome extension which provides on-the-go search volume, CPC and competition of the keywords that you search on Google.
The extension also provides Related Keywords and People Also Search For Keywords along with their volume, competition, and CPC in the sidebar of your search results.
By the way, the Keywords Everywhere tool does not only supports Google Search but also Google Analytics, Google Trends, Google Search Console, Google Search Widgets, Amazon, eBay, YouTube, Bing, Answer the Public, Moz, etc.
On most of the blog sites, more than 60-80% of the readers visit using a smartphone. And, if your site is not mobile-friendly then you might lose a considerable amount of visitors.
There comes Google’s Mobile-Friendly Test tool which will tell whether your website is mobile friendly or not. And, if not where can you do changes to make it so.
The tool is pretty simple and straight forward to use – just enter your website’s URL and press enter. It will try to load your website on a mobile device and provide you with the complete analytics and suggestions to make it mobile-friendly.
If you are into YouTube then this tool is a must-have. VidIQ is a Google Chrome extension which will tell you whether your video title is SEO friendly and if you are using correct tags for the video.
The tool VidIQ is great for finding new topics by researching your competitor’s videos. It shows some stats like Twitter and Facebook followers of the channel, tags, controversial keywords, like-dislike ratio, etc. which no other free tools can.
As the name suggests, What’s My SERP is a completely free tool to keep a record of the main keywords of your website. You will have to enter the Domain name, Region, Platform and Keywords that you wanna keep an eye on.
And, if you want to know the current position of your keywords, just click refresh and, within seconds, it will show the current position along with the positive or negative changes in the Google rankings.
Whenever you start something new, whatever it may a website or a blog or a classified business, you buy theme, domain and hosting or hire a developer or designer, in this case when you get something free service, it looks like a gift from a friend.
Same happiness you feel when you get a free web hosting service or free domain name or free SSL certificate.
In this article, we will focus on a free web hosting service and its pros and cons. What the exact meaning of a free web hosting service, which is being offered by various web hosts. How it may affect your website?
Understand free web hosting
Web hosting is a kind of internet space where your website’s files and data are stored for a certain time period. We can say that web hosting service is a home where your business files and data are kept to existence.
Free web hosting service is the same stuff as paid but web host sells it without any cost for more than one year.
This hosting is a small part of a large dedicated server where you get some necessary tools and options to manage your own and separate website. Sometimes you get advanced features to handle cPanel or WHM and website builder.
Free Web Hosting is good for You IF
Free web hosting has lots of disadvantages but it may be beneficial for some bloggers. If you just started your blog and you are going to post the first article then free web hosting is the cheapest way to run a blog because the blog doesn’t need too much features to handle.
Some following cases you would like to run a blog on free web hosting –
When your blog does not get too much traffic or you don’t have enough budget to buy paid one.
You are deciding to test something new technology without spending a single buck then free web hosting is the best way to do it.
If you have the patience to solve hosting errors because free web hosting service doesn’t offer fast support features.
If you don’t have any expertise in handling larger server like cPanel, then free hosting is suitable because it contains less complex interface.
Free web hosting is not good for IF
Free web hosting is not ideal in all cases. Sometimes it creates big troubles for a business. Before taking over it you should aware of all the terms, in which you should not buy it.
Some following case free web hosting doesn’t seem good for you IF
When your blog is getting lots of potential traffic on a daily basis then you should not acquire free hosting. It may increase blog loading speed and readers can leave your blog quickly.
When you need numerous complex features to manage your blog then free web hosting doesn’t play a huge role.
When you need managed service and requires a fast technical support team then you should free hosting.
Why web host sells free Internet Space?
I think this question might create confusion for many bloggers who are looking for a web hosting service. Because every product aims to sell to generate revenue and free web hosting does not generate a single dollar for the service provider.
So webmasters ask us how hosting companies sell free space whereas they don’t get any buck, it sounds like bizarre.
But it is the reality that free web hosting service has become trendy among bloggers so they are choosing it to push up their blogs.
But the main question is why service providers do offer free internet space?
The reason of selling free hosting that hosting companies look long term relationship with their respective clients and they offer hosting package for more than one year like combo offers along with free domain and free SSL certificate to grab startup phase customers.
Most of the time free hosting doesn’t contain advanced features like 24/7 technical support service and managed features.
The word “Feel” can give you a pleasant glimpse to a certain time but not always. Such kind of online services always seems doubtful and never acceptable buy webmaster geeks.
Many bloggers complain about unnecessary irrelevant ads to their web host and they feel helpless regarding this issue. It means, If you run your blog on free web hosting package then your service provider may run their affiliate ads on your blog without permission and you don’t have right to remove them. These things always distract your traffic from your content and goods.
After all, buying free hosting is all about your decision. It depends on you what your intention and what you are looking to achieve through free service. My intention is to make our visitors aware of free web hosting because it has become the main attraction point among bloggers. Ask any question using the comment section.
The insights on all things SEO are invaluable, especially when it comes from John Mueller. Recently, the Senior Webmaster Trends Analyst at Google answered some pressing questions on the use of nofollow links, dangers of duplicate content, and more. Most of his answers got featured on Reddit’s “Ask Me Anything” session. Here are 10 things an SEO can learn from his comments, including excerpts of the answers he gave to the users on Reddit.
Insight #1: On Hiding Design Features on Websites’ Responsive Version
The essence of the question is simply this: would hiding some design features for enhancing user experience (UX) have a negative impact on rankings, now that websites are gravitating towards mobile-first indexing.
From Mueller’s answer, it can be inferred that although some design features have to be compromised on mobile-optimized version of web pages, important UX elements have to be fully loaded on the page just as users open it. He substantiated that Google understands why certain layout features would have to be hidden, but still, it is important to promote user interaction for better conversion rates.
Insight #2: On Whether Google Plans to Ignore the Nofollow Directive
Nofollow directive is a value added in Meta tags for a webpage’s HTML source code, to suggest Google not to follow external links within the site. This has been used by several websites.
Mueller said that Google has no plans to ignore nofollow all of a sudden since it does not cause any issues but find it as useful to the search engine. Although, he did point out that there is a tendency for things to evolve in due course. So, one cannot rule out an algorithm update that may invite changes in future.
Insight #3: Do Websites with Better Organic Click Through Rates Rank Higher?
This refers to the number of clicks, which a site appearing on SERP receives divided by impressions. Those in the SEO profession seems to think that organic CTR contributes to search rankings, but the Google executive says that it perhaps is not as influential as most people feel it is. His answer suggests people do “weird things” after a search, like stepping back, and that indicates that clicks on a ranked site are not an accurate measure of its quality. Besides, there are ways to encourage higher rankings and that is to optimize long-tail keywords, Meta descriptions, etc. Here is the best content marketing strategy of 2018 to follow to promote your website naturally in search engines.
Insight #4: On Whether Google Algorithms Differ in Countries
A Reddit user doubted if there are inconsistencies for rankings for different zones, as denoted by the country code on Google websites. This raised the question whether the search engine uses different algorithms or ranking factors based on nations. Mueller says Google try not to adopt distinct algorithms per language or nation since it is more scalable to create something that is uniform for the web. He puts the inconsistencies, such as rich snippets launched in select markets, down to local content.
Insight #5: How do Spammers and Bots Influence Search Trends and Volume?
The essence of the question is whether bots and spammers can be held accountable for non-organic trends, which illicit marketers can take up. In response, Mueller says that Google is doing their best to block and filter those, although captcha pops up to even the most reasonable search queries. There has to be a way to help people get what they want without having to prove they are no robots, and Mueller rightly feels there should be an easier way to block and filter bots and spammers without having to rely too much on captcha.
Insight #6: Creating Different Pages for Each Question and Answer
A Reddit user asked since his website has articles on a range of topics, whether it would be possible to create articles for each question and answer without violating Google’s duplicate content guidelines. Mueller suggests a different idea: work on quality, not quantity.
Insight #7: John Mueller’s Definition Of a Wrong SEO Advice
He says a wrong SEO advice is one that has no effect on rankings in the long run, especially. He equates it to advising a business to change invoice printing paper – something that involves time and effort for no real beneficial outcome.
Insight #8: On the Frequency of Publishing Content and Ranking
It has been a misconception among site owners that publishing content frequently can attain higher search rankings. He says that Google algorithms do not give preferential treatment to websites that publish content regularly than other websites.
Insight #9: SEO Tip to Avoid Duplicate Content
One method SEOs use to avoid duplicate content, which may impact rankings, is to rewrite the source content with subtle differences. That is by using synonyms and associated words to make the content unique. According to Mueller, this can be counterproductive to a website. It is always best to make content as unique as possible.
Insight #10: The Mobile-First Index
The mobile version of a site is a priority when it comes to what Google includes in the index, making it the main version over the desktop version. This change is rolling out to only those sites, which the search engine considers ready for the move. This is why Mueller states webmasters not to panic. In other words, until the site is ready to be launched as a mobile-friendly version, he advises sticking to quality content on desktop version to get indexed and then crawled. The logic is to take time to come with the best mobile-friendly site that ranks higher.
Author-Bio: Jayalekshmi is an SEO Analyst working at MyHobbes.com for last 2 years. She completed her Bachelor’s Degree from Musaliar College of Engineering and Technology, a diploma course in digital marketing and Oracle Certified Associate. In her free time, she learns classical music and cooking wonderful dishes.
Published by:Anish Tiwari, a professional tech blogger and digital marketing expert with 3+ years of experience in SEO, SMO, Blogging, Content Writing, and strategy planning etc. If you want to feature your company, blogs, and articles on a high-quality guest blogging website, then feel free to contact him or either contact ShouTech directly at email@example.com to get your company featured at ShouTech.