Click Here Anchor Tag Button

5 Reasons Why ‘Click Here’ As Anchor Text isn’t recommended (But There Are Exceptions)

Anchor text plays a defining role in how clickable a hyperlink in your content is. Even though the page you are linking to maybe a credible, authoritative and informative resource, all that won’t matter for the reader if the anchor text is lackluster or repulsive.

Many website owners and copywriters fail at this crucial step of content creation by treating anchor text as an afterthought. There’s no better example of this failure than the frequent use of ‘Click Here’ as anchor text. While the phrase sounds harmless and to some extent practical, it’s usually not recommended for anchor text though there are exceptions.

We take a look at why you should use ‘Click Here’ sparingly.

1. Google Doesn’t Like It

One of the reasons for the popularity, proliferation, and power of the Internet is the absence of a central authority. Still, while there’s nobody or person sitting somewhere dictating what can and cannot be done on the worldwide web, Google is by far the single most influential organization on the Internet.

Accounting for the largest proportion of web traffic, Google’s opinions on how the world wide web should work is pivotal. You are under no obligation to adhere to Google’s recommendations or rules but failure to do so would mean missing out on the enormous web traffic that originates from Google Search.

When it comes to the use of ‘Click Here’ as anchor text, Google is unequivocal in discouraging it (see Google’s SEO Starter Guide).

2. Confuses Search Engines

Google discourages the use of ‘Click Here’ as anchor text. That’s partly because the phrase doesn’t help search engine bots understand and categorize the content. When assessing content for relevance and authority, search engines compare the text on the target page with the phrases different websites use as anchor text to link to the page. If you use ‘Click Here’ for most or all links on your web page or website, you’re denying search engines the vital information they need to establish the context of the target page.

Click Here Buttons
Click Here Buttons

It’s bad enough if you are using ‘Click Here’ for external links but much worse when linking to internal pages. In theory, you are the foremost authority on the content of your page. So if you are not clear about what your internal pages are about, you cannot expect anyone else to do it for you. Your web page’s reputation could suffer for it in the eyes of search engines.

3. It May Be Ambiguous

‘Click Here’ is such a common, generic phrase that a user wouldn’t know what they are getting into. There’s an ambiguity that may breed confusion and hesitation. Always assume that your users are in a rush and that they’d be keen on getting down to business in the shortest time possible. Giving them the run-around with ambiguous anchor text defeats the purpose of the link.

Of course, you can mitigate against such confusion by leading up to the ‘Click Here’ with a couple of sentences providing context and explaining what the user will find when they follow the link.

4. It Assumes the Type of Device

Study the traffic to your website and pay attention to what devices most visitors are using. If you are like most sites today, you’ll realize that half or more of your traffic is from smartphones and tablets. If that’s the case, most users aren’t using a mouse when navigating your site. Ergo, when your anchor text says ‘Click Here’, that instruction cannot be executed in its literal form on a mobile device where screen tapping is the name of the game.

And that’s not the only instance where ‘Click Here’ cannot apply. Some users may be navigating your page with their keyboard or via voice commands. ‘Click Here’ not only seems to ignore these alternative modes of navigation but also implies that they are not supported.

5. It’s a Little Pedantic

“Sit here”. “Stand there”. “Walk here”. On the face of it, these statements seem quite harmless. However, if you’ve ever had someone say them to you, they come across as condescending, patronizing, infantilizing, pedantic and just rude (depending on the tone used). Every human has a proud and perhaps rebellious streak within them that makes them resent being told what to do. So when you tell users to ‘Click Here’, some may actually think twice about following your direction just to prove that you have no right to order them around.

Click Here
Click Here

One of the key tenets for business success is establishing an emotional connection with your prospective customers. Recognizing the visitors to your page are rational, intelligent individuals by paying attention to small details like your anchor text phrasing can make a substantial positive difference to your click-through rates.

‘Click here’ as anchor text reached its peak in the 1990s when web designers were experimenting with stylish page design and getting rid of the underlines on hyperlinks. Making the links indistinguishable from the rest of the text was thought of as a means of creating flowing, coherent content. It didn’t take too long though for many to figure out this was a bad idea and actually affected click-through rates by rendering hyperlinks almost invisible.

As a general rule, your anchor text should be concise yet descriptive enough for readers to know what information they can expect. By avoiding ‘Click Here’ and similarly problematic phrases, you’ll be halfway there to creating an anchor text that entices users to follow the link.

Do like, share, subscribe, and follow ShouTech on Facebook, Instagram, Twitter, and LinkedIn to see the latest SEO and digital marketing tips.

 

Published By: Anish Tiwari is a Digital Marketing Expert and Blogger who loves to write and explore newness relating to IT, Search Engines, Web Development, Gadgets, etc. Follow me on Facebook and Instagram for the glimpses. You can also find me on Twitter and LinkedIn for better communication.

Top 10 Free SEO Tools

Top 10 Free SEO Tools that No One Talks About

No doubts paid tools are amazing for the SEO but, are too costly to afford for most of the people.

But, if done right, free SEO tools also work great – just choose the right tools.

There are a lot of free tools for SEO but most of them are junk and do not serve their purpose correctly.

So, here we have come up with the Top 10 Handpicked Free SEO Tools that you will not see many people talking about.

Here we go…

Less Known Top 10 Free SEO Tools

Below goes the complete list.

1. Ahrefs’ Free Backlink Checker

Ahrefs’ Free Backlink Checker tool is an amazing tool to check the top 100 backlinks to any website. By being very limited as compared to the full version, it still provides a lot of value for free.

Ahrefs Free Backlink Checker
Ahrefs Free Backlink Checker

Not only the backlinks, but it also shows the top 100 referring domains. Looking at the metrics like top 5 most linked-to pages and top 5 most common anchor texts along with the Ahrefs’ premium stats like UR, DR, etc. does also help.

Ahrefs’ Free Backlink Checker Official Website

2. SEMrush SEO Writing Assistant

If you are into a lot of content writing, this SEO Writing Assistant by SEMrush might be your dream tool. It comes as a Google Docs AddOn and WordPress Plugin to help you in writing.

SEMrush SEO Writing Assistant
SEMrush SEO Writing Assistant

The tool analyzes the top 10 Google search results related to the topic that you’re writing and provides suggestions like:

  • Number of Words in Your Article
  • Overall Content Score
  • Plagiarism
  • Readability Score

The best feature of this tool is that it suggests the number of words that your article should be to rank on Google by analyzing the top 10 competitor’s results on the topic.

SEMrush SEO Writing Assistant Google Docs AddOn

SEMrush SEO Writing Assistant WordPress Plugin

3. Ubersuggest

Ubersuggest, now owned by Neil Patel, is one of the most underrated SEO tools which is great for doing Keyword Research.

The tool Ubersuggest provides you with the hundreds of Google’s Autocomplete keywords along with the other stats like CPC, Competition, Monthly Search volume, etc. You can also filter negative keywords that you don’t want to see.

Ubersuggest
Ubersuggest

Using Ubersuggest is pretty simple – just enter your keyword in the search box and hit enter, it will start showing you hundreds of results within a few seconds.

Ubersuggest Official Website

4. Google’s Pagespeed Insights

We all know the value of speed in SEO. If your website is not fast enough then you will be losing most of your precious visitors.

Google’s Pagespeed Insights is an awesome tool which lets you test your website’s speed in a very detailed manner. It also provides you with various suggestions to improve the speed of your website.

Google Pagespeed Insights
Google Pagespeed Insights

The tool provides speed test results for Desktop as well as the Mobile devices. You can know which resources are taking too long to load and make changes accordingly.

Google’s Pagespeed Insights Official Website

5. Answer the Public

Unlike most of the keyword research tools, Answer the Public does not fetch the keywords suggestion from the Google Keyword Planner. Instead, it looks for the various questions that people ask on forums, social media, blogs, etc. and turns them into keywords.

Answer the Public
Answer the Public

Answer the Public also provides “vs keywords (e.g. Apple vs Samsung)” which are easier to create contents on and also easier to rank in the Google.

The tool groups all the suggested keywords in a circular style which you can download as an image or a spreadsheet.

Answer the Public Official Website

6. Keywords Everywhere

Keywords Everywhere is a simple Google Chrome extension which provides on-the-go search volume, CPC and competition of the keywords that you search on Google.

The extension also provides Related Keywords and People Also Search For Keywords along with their volume, competition, and CPC in the sidebar of your search results.

Keywords Everywhere
Keywords Everywhere

By the way, the Keywords Everywhere tool does not only supports Google Search but also Google Analytics, Google Trends, Google Search Console, Google Search Widgets, Amazon, eBay, YouTube, Bing, Answer the Public, Moz, etc.

Keywords Everywhere Google Chrome Extension

7. Google’s Mobile-Friendly Test

On most of the blog sites, more than 60-80% of the readers visit using a smartphone. And, if your site is not mobile-friendly then you might lose a considerable amount of visitors.

There comes Google’s Mobile-Friendly Test tool which will tell whether your website is mobile friendly or not. And, if not where can you do changes to make it so.

Google Mobile Friendly Page Test
Google Mobile Friendly Page Test

The tool is pretty simple and straight forward to use – just enter your website’s URL and press enter. It will try to load your website on a mobile device and provide you with the complete analytics and suggestions to make it mobile-friendly.

Google’s Mobile-Friendly Test Official Website

8. VidIQ

If you are into YouTube then this tool is a must-have. VidIQ is a Google Chrome extension which will tell you whether your video title is SEO friendly and if you are using correct tags for the video.

VidIQ Chrome Extension
VidIQ Chrome Extension

The tool VidIQ is great for finding new topics by researching your competitor’s videos. It shows some stats like Twitter and Facebook followers of the channel, tags, controversial keywords, like-dislike ratio, etc. which no other free tools can.

VidIQ Google Chrome Extension

9. What’s My SERP

As the name suggests, What’s My SERP is a completely free tool to keep a record of the main keywords of your website. You will have to enter the Domain name, Region, Platform and Keywords that you wanna keep an eye on.

Whats My SERP
Whats My SERP

And, if you want to know the current position of your keywords, just click refresh and, within seconds, it will show the current position along with the positive or negative changes in the Google rankings.

What’s My SERP Official Website

10. SimilarWeb Chrome Extension

SimilarWeb Chrome Extension is a website analytics tool which provides information like monthly traffic, engagement rate, keyword ranking and traffic source for any website.

SimilarWeb Chrome Extension
SimilarWeb Chrome Extension

You will need to just install the Chrome extension and click on the SimilarWeb icon while visiting any website – it will provide you key metrics for any website for free.

SimilarWeb Google Chrome Extension

Conclusion

Free SEO Tools which are listed here provide you with a lot of value and there are many SEO experts out there who are still using free tools while making tons of $$$.

So, now, it’s your turn…

Which tool from the above list do you use regularly?

Or, have we missed any important tool?

Either way, let’s know by dropping a quick comment right now.

Author Bio

Deepak is the founder of the digiTechnolog and a blogger, digital marketer, and WordPress expert. He loves writing about WordPress optimization and various other internet related topics.

Do like, share, subscribe, and follow ShouTech on Facebook, Instagram, Twitter, and LinkedIn to see the latest SEO and digital marketing pro tips.

 

Published By: Anish Tiwari is a Digital Marketing Expert and Blogger who loves to write and explore newness relating to IT, Search Engines, Web Development, Gadgets, etc. Follow me on Facebook and Instagram for the glimpses. You can also find me on Twitter and LinkedIn for better communication.

Blog - ShouTech

Does web hosting company need blog? (Guest Post)

Yes, of course, the web hosting company will use the blogs, not only the web hosting company all the business will add the blogs to enhance and promote their brands in an effective way.

Without explaining about the web hosting if I directly tell you about the needs of a blog in the web hosting it will be quiet uninteresting.

So just take a quick look about web hosting and its types

WEB HOSTING

The significant goal of the web hosting company is to offer you the technologies and services to view the content of web pages or any websites via the internet.

Another query will rise for you where this website and web pages are stored?

It will be stored in the special and unique computer called as the server. The server contains a huge amount of data that is stored and manages in it.

FOR EXAMPLE

If a user wants to search your company website, you will type the website address into the web browser. This address act as a bridge and your computer will connect to the company server and shows the details.

Web Hosting - ShouTech
Web Hosting – ShouTech

THERE ARE SPACIOUS TYPES OF WEB HOSTING

  • DEDICATED SERVER HOSTING

A server is provided to the single organization, for a single purpose known as a website.

  • SHARED HOSTING

It is the type of hosting where the single physical server hosts the multiple clients.

  • VPS HOSTING

VPS hosting uses the Virtualization technology. In which one powerful service is divided into multiple virtual servers.

  • CLOUD HOSTING

Cloud hosting is the virtual server that uses the computing resources from the physical web server. The client can use their service based on their need depending on their requirements.

Web Hosting - Cloud
Web Hosting – Cloud
  • RESELLER HOSTING

The reseller hosting is the hosting service that was wholesale and then sells to the customer to get profit.

In this, the account owner has the capability to use the hard drive space and bandwidth to host websites on the basis of third parties.

NOW LET ME TELL ABOUT THE USES OF THE BLOGS IN THE WEB HOSTING AREA

BLOG – QUICKEST BRAND LAUNCHING MODE

In today’s generation blogging becomes so important for all the business solutions. It has become an integral part of the human’s life. The main purpose of the blog is to promote the company website via mass content. The content has to unique and it should be written in simple English so that people could involve in their reading and able to understand without using the dictionary. You may find the blog as a medium to pour your creative thoughts, promote your company brands, E-learning.

Blog - ShouTech
Blog – ShouTech

READER MINDSET

As a blogger point of view, the viewer just engages their valuable time in reading the contents based on their area of interest. They don’t like to read the serious technical topics. They just need some of the humor sense that has to be indulged in the topic they read. So even if you are writing any technical blog it has to be like a storytelling mode. The reader has to be connected with the flow like a continuous water flow.

  • BLOG WILL ENHANCE TRAFFIC TO YOUR WEBSITE

If you want more visitors for your web hosting site just raise your hands and say yes.

YES…

How can you improve your traffic?

Now you will get a query what is traffic?

It is nothing but a number of visitors visiting your website.

Using the blog as a great medium a web hosting company could gain more traffic and promote their brand in a well rich manner.

When you insert a blog on the company website one more indexed page is added. It’s one more opportunity to show your company website in search engines and drives the traffic.

  • IT CONVERTS TRAFFIC INTO LEADS

Now the traffic will be coming to your website through your blog, you have a circumstance to convert the traffic into leads. Next “add a call to action” for all your blogs there you will mention the free trial. After the visitors use the free session, they will automatically purchase your brand.

  • MORE EFFECTIVE SEO

Having a site isn’t sufficient to enable on the web guests to discover it with the majority of the other online chaos. Having an advertising technique is fundamental to draw in new guests to your site, along these lines developing your business.

To get the best outcomes from SEO, you have to refresh your site with crisp substance all the time. Along these lines, when the Google bots survey your site, they will push it to the best among Google seek unpaid results. Generally speaking, if your site isn’t included among an initial couple of results on Google, it is likely you are not getting a ton of movement.

To enable Google to list your website, you have to incorporate pertinent words and expressions in your substance, and there’s no preferred place to do that over in your blog.

  • ESSENTIAL FOR DIGITAL MARKETING SUCCESS

A blog fit into this digital marketing for adding fuel to the fire. Internet marketing is one of the important things in this Era. It has certain strategies like search engine ranking, paid advertisement. The space on your page provides a huge need to place your company ads. Promoting your brand to social media is an added advantage.

  • AUTHORIZE YOUR WEB HOSTING BUSINESS AS AN INDUSTRY LEADER

No matter how small your business looks you can still build your trust by providing valid information via blogs. In the period of time, you will become resourceful, where the informative contents will lead to higher customer conversation rates. This is significantly important for small companies to compete with large companies.

  • DEVELOPING BRAND OR QUALITY

The blog generally provides the ability of online interactions and conversation that helps the business to establish a project or specific traits that mainly focus on innovations and customer service.

  • ACQUIRING FEEDBACKS, TESTIMONIALS, AND REVIEWS

One of the important sources of your business is the blog and the readers. Reader comments, customer comments about your business products and services.

The positive comment provides confidence and trust to other potential companies; while the negative comments will help you to improve your business.

  • FINAL THOUGHT

Having a blog for your web hosting company is a tremendous way to create a deep foundation for your marketing and business applications.

Have you developed a blog for your web hosting company?

Published by: Anish Tiwari, a professional blogger and digital marketing expert having 3+ years of experience in SEO, SMO, Blogging, Content Writing, and strategy planning etc. If you want to feature your company, blogs, and articles on a high-quality guest blogging website, then feel free to contact him or either contact ShouTech directly at shout@shoutech.in to get your company featured at ShouTech.

5 Steps to build more Creative and Effective Social Media Campaigns (Guest Blog)

Are you experiencing a creative drought? Or are you reprimanding your social media campaign with creative ideas, but some of these ideas get stuck in approval? You can come here in some ways with a more creative campaign to achieve your business objectives today, even if you are in the campaign planning process.

Running a social media campaign can be much different than running a managed social media profile.

Unlike your ongoing social media marketing campaigns, campaigns are for specific purposes and are only for a specific duration. This plan you take to run a social media campaign can be different from your usual social media marketing strategy and digital marketing strategy.

Social Media Marketing
Social Media Marketing

Talking to customers

Depending on your business, it goes on a call or takes a survey form. However, you are using this feedback, know that how people give money to you can do it not only for your product but also to understand that your industry is large enough to think and experience.

If you are not in such a situation, you can speak directly with your customers, try and schedule your customer success with some time. These are people who are constantly conversing with your audience and can tell you what pain points they are trying to solve. Then you can create custom social media campaigns on those specific challenges.

Do not forget the best practices SEO

All social media platforms have their own search engines and many of them can be indexed by Google, Bing and other third-party search engines, making SEO an important component of any campaign or competition.

Before launching your campaign, compile a list of targeted keywords, as well as any relevant hashtags you want to socialize. Once your list has been created, conduct basic query searches to find out what types of content are being discovered or what kind of content is coming in. The principle insights can help you refine your keyword list, ensure relevance, and potentially get a glimpse of the competition.

Collaborate with content

Do your social and content teams work together or do you rarely run on parallel tracks that are intersecting? If the latter is true, then you are losing.

When your content team is reporting socially (or not) well, they can create good content for your social team. When fits within the framework of brand messaging, product offerings, and large marketing enterprises, your social team can be more strategic about how content is posted when ads are continually updated about what content needs advertising. This intersection can really be a magic.

Run a Competitive Analysis

Regular competitive analysis helps you build a benchmark for your own brand. For example:

  • What is the average daily engagement for the brand you are looking at as your competition?
  • How often is their hashtag (#) used on a weekly basis?
  • What is a successful campaign for your primary competitor in terms of investment, follower growth, and the depth of connections (e.g., straightforward comments against comments and conversations)?

Keep in mind that benchmarking brands against you are not required to be competitive in banks or in your industry as well as for the dollar: they are trying to encourage specific brand voice or visual association with your target audience.

Social Media Optimization
Social Media Optimization

Search for your social media audience

About 79% of adults use Facebook-but are your customers actively engaged with the brand there? It’s important for your audience to understand things like who buys your audience, which age group is most difficult to sell, and what is the highest level of revenue for your returning customers? For social media, getting to know your audience is equally serious.

First, your brand must view the demographics of your most valuable social channel. As we have mentioned before, you should take note of your social media marketing policies. That’s why you need to find the most relevant channels with your goals.

Engage with your audience and do not ignore

Social media channels are created in the form of networks. This means that their main objective is to have a place to talk, discuss topics, and share content. Your brand cannot forget these basic elements of “networking” and efforts are not made to ensure the chances of conversations or engagement.

Through social media, you get respect in the form of a brand by being present and talking to your audience. This is the reason why social customer care is very important for brands wishing to raise awareness of the audience. It’s all about engagement.

Learn from innovative CMOs and marketers

It is necessary to think and think about doing research on marketing executives (including myself!). Read interviews with CMOs from best-class brands, and focus on wide-ranging initiatives in your company. The strategies and messages set at a higher level always have a marching effect on departmental orders-if not now, then the next quarter. Understand bold, innovative approaches, and you will be able to come up with and perform creative campaigns that meet your business goals in your organization.

Spend time listening

Hearing your friends comes naturally. You want to hear what they have to say, and it is easy: they are sitting on the table with you on brunch, or you are writing back and forth in the storm. Since you are involved in this uninterrupted exchange of information, and listening carefully, you know about as many friends as you know about yourself. There is no truth about your relationship with your social audiences.

With our social audiences, we push information (proprietary material) and measure the effect of that content. Sometimes we forget to begin by listening to our audience and actually creating content about their care. We push content that is not perfect. It seems that this is telling your friend about a golden retriever puppy, whom he wants to adopt and wants to ask for your advice, and you are answering by listing your favorite properties of Labradoodles – Is not right. We, marketers, become terrible in this trap. Here’s how you can change your thinking.

Make your sympathy

Sympathy is created when you pay attention and listen deeply. It comes naturally in friendship: If your friend is hurting, you are hurting. When you share the painful news of your friend’s divorce, you will not scroll through your Instagram feed, right? The same concept can be applied to your relationship with your customers and/or social audiences. Do not engage yourself so much with your proprietary content (what your brand is saying) that you miss your audience’s view and feel at social, forums and blogs.

Author Bio:

Avani Shah is a Marketing Manager at TemplateTrip. She is a resident of India. Avani is also experienced in Prestashop Responsive Themes, WordPress E-commerce Themes, mega trone. She also likes to share her thoughts, on SEO, Digital Marketing, Email Marketing, and Web Development.

 

Published by: Anish Tiwari, a professional blogger and digital marketing expert having 3+ years of experience in SEO, SMO, Blogging, Content Writing, and strategy planning etc. If you want to feature your company, blogs, and articles on a high-quality guest blogging website, then feel free to contact him or either contact ShouTech directly at shout@shoutech.in to get your company featured at ShouTech.

Google Plus Shut Down

Google+ Plus is going to shut down due to data breach security issues

Google said that the company is going to shut down the consumer version of Google+ (Google Plus) due to a security issue that exposed the data of about 500,000 consumers. This data breach causes the closing of the long-struggling social media platform. The data breach issue was detected in March 2018, but Google did not tell its users about this bug.

Google Plus is launched in 2011 by Google as a competitor of Facebook but due to low usage and engagement company is going to shut down the service for public users. However, the services are still active for its enterprise customers who are using it to communicate with co-workers.

Google Plus Shut Down
Google Plus Shut Down

Google found and fixed the bug back in March, but the news is leaked and spreading vastly caused the damage. German privacy controllers in Germany and the US are now planning to take a legal action, and previous SEC authorities are freely hypothesizing about what Google may have fouled up.

The problem also not seems to be very small in scope, and the main reason for the issues was a specific developer API that could be used to see the private information. But, there’s no clear evidence to see that whether it was used to see the sensitive data or not, even this was not cleared yet that how much private data was there to see.

It’s not a crime for Google but as the company is covering this serious issue from its users rather informing them, which makes it critical for Google. This recent issue also forced Google to update the User Data Policy of Gmail’s consumer version service, which limits apps to access the user data.

So, let’s see how Google is handling this, because it doesn’t matter whether the breach was small or big, but such vulnerability like this is enough to lose the users trust.

Stay tuned to learn more updates, news, and reviews related to technology to keep you informed always. Do not forget to like, subscribe, and share the ShouTech if you liked this article.

 

Published By: Anish Tiwari is a writer and professional Blogger at ShouTech and having more than 3 years of experience in Digital Marketing and Blogging. Follow ShouTech on Facebook, Twitter, LinkedIn, and Instagram to improve your business presence on the web. You can send us your guest post if you want to feature your business on ShouTech.

Top 10 SEO Insights by John Mueller from Google

Top 10 Insights on SEO from Google’s John Mueller (Guest Post)

The insights on all things SEO are invaluable, especially when it comes from John Mueller. Recently, the Senior Webmaster Trends Analyst at Google answered some pressing questions on the use of nofollow links, dangers of duplicate content, and more. Most of his answers got featured on Reddit’s “Ask Me Anything” session. Here are 10 things an SEO can learn from his comments, including excerpts of the answers he gave to the users on Reddit.

Insight #1:  On Hiding Design Features on Websites’ Responsive Version

The essence of the question is simply this: would hiding some design features for enhancing user experience (UX) have a negative impact on rankings, now that websites are gravitating towards mobile-first indexing.

From Mueller’s answer, it can be inferred that although some design features have to be compromised on mobile-optimized version of web pages, important UX elements have to be fully loaded on the page just as users open it. He substantiated that Google understands why certain layout features would have to be hidden, but still, it is important to promote user interaction for better conversion rates.

Insight #2:  On Whether Google Plans to Ignore the Nofollow Directive

Nofollow directive is a value added in Meta tags for a webpage’s HTML source code, to suggest Google not to follow external links within the site. This has been used by several websites.

Does Google Ignores Nofollow Links?
Does Google Ignores Nofollow Links?

Mueller said that Google has no plans to ignore nofollow all of a sudden since it does not cause any issues but find it as useful to the search engine. Although, he did point out that there is a tendency for things to evolve in due course. So, one cannot rule out an algorithm update that may invite changes in future.

Insight #3:  Do Websites with Better Organic Click Through Rates Rank Higher?

This refers to the number of clicks, which a site appearing on SERP receives divided by impressions. Those in the SEO profession seems to think that organic CTR contributes to search rankings, but the Google executive says that it perhaps is not as influential as most people feel it is. His answer suggests people do “weird things” after a search, like stepping back, and that indicates that clicks on a ranked site are not an accurate measure of its quality. Besides, there are ways to encourage higher rankings and that is to optimize long-tail keywords, Meta descriptions, etc. Here is the best content marketing strategy of 2018 to follow to promote your website naturally in search engines.

Insight #4:  On Whether Google Algorithms Differ in Countries

A Reddit user doubted if there are inconsistencies for rankings for different zones, as denoted by the country code on Google websites. This raised the question whether the search engine uses different algorithms or ranking factors based on nations. Mueller says Google try not to adopt distinct algorithms per language or nation since it is more scalable to create something that is uniform for the web. He puts the inconsistencies, such as rich snippets launched in select markets, down to local content.

Insight #5:  How do Spammers and Bots Influence Search Trends and Volume?

The essence of the question is whether bots and spammers can be held accountable for non-organic trends, which illicit marketers can take up. In response, Mueller says that Google is doing their best to block and filter those, although captcha pops up to even the most reasonable search queries. There has to be a way to help people get what they want without having to prove they are no robots, and Mueller rightly feels there should be an easier way to block and filter bots and spammers without having to rely too much on captcha.

Insight #6:  Creating Different Pages for Each Question and Answer

A Reddit user asked since his website has articles on a range of topics, whether it would be possible to create articles for each question and answer without violating Google’s duplicate content guidelines. Mueller suggests a different idea: work on quality, not quantity.

Insight #7:  John Mueller’s Definition Of a Wrong SEO Advice

He says a wrong SEO advice is one that has no effect on rankings in the long run, especially. He equates it to advising a business to change invoice printing paper – something that involves time and effort for no real beneficial outcome.

Insight #8:  On the Frequency of Publishing Content and Ranking

It has been a misconception among site owners that publishing content frequently can attain higher search rankings. He says that Google algorithms do not give preferential treatment to websites that publish content regularly than other websites.

Insight #9:  SEO Tip to Avoid Duplicate Content

One method SEOs use to avoid duplicate content, which may impact rankings, is to rewrite the source content with subtle differences. That is by using synonyms and associated words to make the content unique. According to Mueller, this can be counterproductive to a website. It is always best to make content as unique as possible.

Insight #10:  The Mobile-First Index

The mobile version of a site is a priority when it comes to what Google includes in the index, making it the main version over the desktop version. This change is rolling out to only those sites, which the search engine considers ready for the move. This is why Mueller states webmasters not to panic. In other words, until the site is ready to be launched as a mobile-friendly version, he advises sticking to quality content on desktop version to get indexed and then crawled. The logic is to take time to come with the best mobile-friendly site that ranks higher.

Author-Bio:  Jayalekshmi is an SEO Analyst working at MyHobbes.com for last 2 years.  She completed her Bachelor’s Degree from Musaliar College of Engineering and Technology, a diploma course in digital marketing and Oracle Certified Associate. In her free time, she learns classical music and cooking wonderful dishes.

 

Published by: Anish Tiwari, a professional tech blogger and digital marketing expert with 3+ years of experience in SEO, SMO, Blogging, Content Writing, and strategy planning etc. If you want to feature your company, blogs, and articles on a high-quality guest blogging website, then feel free to contact him or either contact ShouTech directly at shout@shoutech.in to get your company featured at ShouTech.

Android Application Developer

Top 8 Tips to Hire a Good Android App Developer (Guest Post)

Due to the increasing demand for mobile applications, Android developers are required every year for hiring. Mobile applications have become a mandatory part of every nation every day, making it a mandatory part of the lives of people to facilitate daily and easy work.

So difficult for getting some good ideas, but with a great mobile app developer developing and it does not make you wrong telling your business even if it helps. If you are in a hurry, do not make enough efforts when choosing mobile application developer, you are in a big risk of choosing a wrong choice. This will certainly harm your business and will solve problems in the future.

Android App Development
Android App Development

So, if you plan to hire a skilled and experienced application developer, we need to know a number of key features here.

Now speaking Android, well, at the mobile application development phase, this is among the fastest growing markets in recent times. Because of its wide offerings and variants, Android plays a vital role among various IT services providers. It is the most popular ‘instant messaging’ or gaming apps, and Android has successfully delivered fantastic results in the form of various applications. So, when you throw Android App Developer in Android Application Development, consider the following:

1. Search Online:

Choose some of the most trusted and experienced developers in your work area. By creating a list of developers, you think you’re doing your job better.

2. Select the right platform for your app:

First and foremost, decide on any platform you want to create an app, whether Android, iOS or Windows or all of them. If you want to create a personalized application and apps using a framework like PhoneGap, you have to decide. Often, simple applications can be created in PhoneGap, but the need for functional applications and future measurements is simply created by home application development.

Mobile App Development
Mobile App Development

While only developers have created apps for the same site, only developers can build up to three sites. Android app developers, iPhone app developers or applications for all platforms for mobile application developers.

3. Last customer note about Projects:

Your interest is important to implement a background check by finding a developer. View apps created by developers in the past can access their success rates. Furthermore, there are references to how to review their past customers and how to talk with the developer about their experience.

Before hiring the Android app developer, you have to consider many features. And, one of them is connected to previous customers. By connecting previous customers, you need to know how the developer has treated with his previous customers. And, after the plan, how they work, how they respond, how often they relate, how they deal with challenges, etc.

4. Try creating a strong and lasting relationship:

The application development process is not a timer, so when you choose an application developer, look at what you can do with the product preparation time. A good and long working relationship with the developer is always good.

5. Right skills appraisal:

When creating an application, a developer can encrypt using various languages, which is not a favorable situation. So someone who writes the code that connects the selected services should be selected. Key languages are Objective-C (for Apple’s iOS), and Java (for Android). These two languages are very hard on public web languages like PHP, so choose the right skills for development appraisal.

Android App Developer
Android App Developer

Should you look for – Android Developer Approach or Android Application Development Company What are you working on? – Understand the developer’s ability to understand professional requirements, the ability to improve the design and the ability to provide the best-in-class user experience with innovative thinking to employ the efficient Android Developer Service Provider.

6. Select the price for the developers depends on quality:

Looking for cheap options is not good. Cost of the project is going to be complicated. In case you want to create a gaming app, make sure it’s an expensive affair due to complicated encryption. Instead, focus on quality. Your application must be user-friendly and no cost should be low quality. Otherwise, for a long time, you have to be prepared to make more costs.

7. App development not about coding only:

The coding design is an important aspect of the design, but it certainly is not. The user-friendly interface can be viewed easily and conveniently. At the same time, the app should be attractive that your competitors can stand out among the apps.

Look at the Android Developer Team that supports Android application development services. Many times, many companies and brands have noticed that the customer development process works with freelancers without any prior information. To meet this challenge, you need to be in touch with members of a developed team and inquire about their team in order to train developers.

8. Give experience worth:

If you choose an experienced developer, he has made some mistakes and can better understand your needs as compared to the new ones. An expert in the corporate operating system is very keen to show that the developer has worked very late and that the apps they have created are not included in their portfolio. You need to verify the developer’s experience and experience that has shown interest in mobile application development. The perfect developer will discuss the challenges you gain to get your mobile app successful.

Conclusion:

It is easy to find many trusted utility development companies in market use, except for mobile application and quality application developers, continuous application usage services. They serve many sectors such as banking, finance, retail, health, and media.

Author Bio:

Jessica Watson writes for websites and blogs for two years. She had a fair share of writing in various places, but his main focus is on technology, smartphone, and finance. This Guest Post is shared by her on behalf of 4kapks.com that provides free APK downloads. You can contact ShouTech to post your Free Guest Blog here today.

 

Published by: Anish Tiwari, a professional tech blogger and digital marketing expert with 3+ years of experience in SEO, SMO, Blogging, Content Writing, and strategy planning etc. If you want to feature your company, blogs, and articles on a high-quality guest blogging website, then feel free to contact him or either contact ShouTech directly at shout@shoutech.in to get your company featured at ShouTech.

10 important things to do after launching your new website on the web! Digital Marketing Case Study from ShouTech

You have successfully developed your new website and invested lots of time in the entire process of design and development. A website is not developed with just codes and design skills, people make lots of efforts and struggles a lot in testing the different functions, layout, rendering of the website in various browsers and devices.

You have made a great website which is compatible with every browser and capable to render in devices with different resolutions and screen sizes.

But what to do just after launching your new website is the biggest dilemma for people. So, here we are telling you what to do just after launching your website!

1. Do a full testing of your website

I know it seems a bit awkward because you already did lots of testing before launching your website, but, after uploading web pages on the server, several times we have seen that some functions don’t work properly. So, once you launched your website on the web successfully, do must conduct a full website testing to see whether it is functioning well or still needs some enhancements or debugging.

It will help you to find and fix various issues with the live website and lets you serve your visitors the best website with the best navigation and functions experience.

2. Setup Google Search Console (Google Webmaster Tools formerly)

Not many people are sound with this because it is not very much popular as like the Google Analytics. As a site owner, Google Search Console (GSC) or Google Webmaster Tools (GWMT) formerly, is the 2nd most important item in your worklist.

Google Search Console or Google Webmaster Tools
Google Search Console or Google Webmaster Tools

It will help you to optimize your website to make it search engine friendly and help you boost your website from the SEO perspective. In short and simple words; you can track the health status of your website with Google Search Console.

A newly launched website always comes with several issues and errors which is not good for SEO perspective, such as, internal linking structure, external links pointing to your site, sitemap issues, popular keywords, indexing status of your site, crawl stats and errors, security issues, duplicate title and descriptions, sitemaps submissions, fetch and render, robots.txt testing, HTML improvements and much more.

3. Setup Google Analytics

Google Analytics is a traffic monitoring tool that helps the website owner to track and analyze the traffic coming to their website and according to that, the site owner can make a better promotional plan to market their website.

Google Analytics tracks your audience and records their behavior and actions that visitors are taking with your website. It helps you to analyze the traffic of your website to figure out how many people are visiting your website every day and lets you know what to improve to draw more traffic to your website.

There are many alternatives available such as KissInsights, Compete, Alexa etc. But Google Analytics is the best tool in the industry so far, not just because it was created by Google but yes, it offers the most powerful features to make impressive marketing and promotional plan with proven success.

4. Create an XML Sitemap for your website

A website has lots of URLs which is accessible to search engines and users both, but in dynamic sites, lots of or some URLs can’t be seen by people due to some issues or intentionally by the developers or site owner. But, search engines can see all types of URLs (if not blocked by the robots).

Sometimes, due to the poor coding structure or some other causes, bounds search engines to access and crawl those URLs and a sitemap is a collection or list of all the URLs that a website has. Providing a sitemap to search engines is a good practice to improve the crawl rate and speed both and help search engines to index your pages more gently and improve your visibility in search engine result pages (SERPs).

5. Index your website quickly with Fetching

Do Fetch as Google to index your website quicker than the usual time, a very newly launched website is not quickly indexed by Google and it takes some time. If you want to let Google know about your website and get attention to index your website quicker than the usual, than do Fetch as Google or Fetch and Render as well.

Fetch as Google
Fetch as Google

Follow the steps to fetch your website:

  • Login to Google Search Console (Google Webmaster Tools formerly).
  • Navigate to Crawl and click on Fetch as Google.
  • Now Paste the desired URL into the URL bar which you want to fetch.
  • Click on the Fetch Button.
  • Once Google found the URL, Click on submit to index.
  • On the popup, click crawl this URL and its Direct Links.

Paste the URL into a Google search just after 5-10 minutes once fetching process completed to see your indexed content.

6. Submit URL to Google to make it visible to search engines

Submit URL to Google is a service offered by Google to the webmasters to let Google know about the new website or newly added web pages to an existing website.

This service helps Google to identify the new website or new web pages on the web and crawl it faster than the normal time. If you made a new website or added a new page to your website than just submit it to the Google and let Google know about it for faster and quicker index or crawl rate.

Submit URL to Google
Submit URL to Google

If you made your website with WordPress, then go to wp-admin and log in, navigate to Settings/Reading.

Look for “Search Engine Visibility” and make that the search box saying “Discourage search engines from indexing this site” remains unchecked, this allows search engines to index and crawls your website.

7. Improve your website speed

Your site speed is also one of the topmost factors that you must look just after launching your website to the World Wide Web (WWW). People don’t like visiting websites taking much time to load up the full functions. Once, your website is live, conduct a Google PageSpeed Test to see how fast your website is loading on Desktop and Mobile devices.

Google PageSpeed Insights is a great tool to see how fast your website is at both types of devices (Mobile and Desktop). It doesn’t only let you know about the speed score, it even tells you what are the steps required to make your website faster. Just take a look at the suggestions and do the needful changes to make your website quicker to load.

8. Make it found on Social Media

Lots of websites are launching on the web every day and nobody know about your existence until you come up and tell people about you and your business. Social Media is a great platform to let people know about you and your business; just set up your account by following some required steps and optimize your profile.

Start uploading pictures, videos and keep posting on your timeline, news feed, and fan pages and everywhere you are available on social media. Keep tagging and mentioning people and use hashtags (#) and be found easily on the social media platforms and be popular on the web.

If you want more about how to go viral on social media, then this article will surely help you to make the best social media promotion strategy to promote your website on social media in 2018.

9. Use SEO strategies and techniques effectively

A lot of new websites are launched daily on the web but nobody even knows about them. The reason behind this is, they are not making efforts to make it popular and let people know about their websites.

If you really want people to visit your website, then you must do quality SEO work by following the best SEO strategies and SEO techniques. Use high-quality content on the website, make your website search engine friendly and use relevant keywords in Titles, and Meta Descriptions to make your web pages visible in search engine results pages (SERPs).

10. Backup your website

The last and the final step is taking the full backup of your website to prevent any data loss before making your website live on the web. Taking regular website backup is also important for setting up your website security utmost. This will help in many cases like when your website has been hacked, affected by any malware, or accidentally you lose some data while uploading the website on the web.

Then that time, these copies of WebPages or website backup can help you gain the same information or data again, and you can save a lot of your time with this convenient and important thing to do.

Conclusion

Do must check that your website has all the above things, just after making it live on the web. Because, launching a website is not tough, but making it attractive and useful to your targeted audience or people is not such an easy in the crowded market dominated by the older websites.

Make your website more attractive and useful and keep supporting ShouTech.

Do let us know how good the article is for you?

If you have any queries, suggestions or opinion for us, then feel free to let us know in the comments below and we will surely be in touch with you soon to help you.

Thanks for visiting ShouTech. Have a nice day!

 

Written by:Anish Tiwari is an SEO/SMO expert and Blogger loves to write and explore newness relates to IT, Search Engines, Web Development, and Gadgets etc. Follow me on Facebook and Instagram for the glimpses. You can also find me on Twitter and LinkedIn for better communication.

Why Search Engine Love Content - ShouTech

Why search engines love only content? Here’s the answer

In the world of Digital Marketing, everyone is known with one thing that is “content is king”. Every time a very popular question is asked by people from digital marketers that is why search engines love content?

When the question is asked by the entrepreneurs, experts or influencers there are different opinions and answers were gotten up by these people. But the simplest answer is here which will help you to understand the importance of text in the world of digital marketing.

Content is a new way of showing creativity

There are millions of writers are available in form of bloggers, content writers, poets, journalists and so many others. But it’s not such an easy way to write such an attractive content which is useful and much capable to attract users.

Content is King
Content is King

You just need to write such a high quality and attractive content if you want to engage visitors within your website/blog. Content is also measured by the newness, uniqueness, and information level and users interest, reading time, active time of users and all are the factors by which search engines define the usefulness or value of that particular content and then your content gets a position in Search Engines Result Pages (SERPs).

Write such a useful content and be as much creative as much as you can, to acquire vaguely more users.

Search bots only understand the content

Search engines are also a software program that is developed by the software developers and designers which is a collection of so many codes and functions interconnected with each other. As being developed by the codes, functions, and content this is the reason that search engines only understand the content.

Humans can see anything like an image, video or flash animation because we have eyes. But, search engines don’t have an eye like us and that bounds search engines to understand which is the animation, image or video and this is the reason search engines understand content only and they still use their protocols to understand the value of the content to determine a suitable position for that content.

How search engines assess the quality of content?

There are so many algorithms, factors and protocols are made which helps search engines to calculate the worthiness of content. Mainly search engines love new, unique, high quality and attractive content which is useful for people. Search engines ignore duplicate, thin, old, unauthentic and low-quality content and prevent it to display in SERPs.

Quality Content
Quality Content

A well-written content with no errors looks new, unique and trendy for the users get great attraction and that is what search engines looking for. If you are well capable to do so, then your website or web pages will be shown on the top of the SERPs.

What do you need to do to be visible in Google SERPs?

Everyone knows that content is the king of the modern era of the web and this is the only thing to decide your website’s fate in terms of search rankings in various search engines. So, here I am going to tell you what activities you have to do to make your website or web pages more visible in SERPs to increase your business.

Create high-quality content

It is always recommended for every website owner to write high-quality content for their website. A content is written without grammatical and sentence case error, a unique and trendy topic with a great flow structure is known as the high-quality content.

Do some R&D to choose trendy and new topics wisely

Doing some R&D (Research and Development) is worth whenever you are planning to write an article. Spend some time on the web and conclude a great R&D to find a great topic wisely to write for. People are always looking for a trendy, unique and new topic which they can read to increase their knowledge.

Share it with people to increase awareness

I am sure you are capable enough to create high quality and attractive content which is really capable to engage and attract the audience. But the question is how do you engage with your customers? Are you writing lots of high-quality content but not getting clicks or actions on your content or website?

Sharing is Caring
Sharing is Caring

You just need to share your content with people and let them know about it. Sharing is a great way to let people know that this is the content or thing present on the web can help you understand the facts about certain things.

There are lots of easy ways available to market and share your content, just read the “Best content marketing activities of 2018 for your website promotion” content marketing guide by ShouTech.

If you don’t know how to market content, then you can hire a great Digital Marketing Company providing high-quality SEO or SMO services for business promotion.

Conclusion

Content is the only thing that search engines can read and understand and for WWW (World Wide Web) you have only one way to show your creativity and that only way is Content!

Create new, unique, high quality and trendy content to win the trust of search engines and your readers or audience as well to get rewarded by people and search engines.

Hope you liked the article and if you really liked it, then don’t forget to share it within your circle and don’t forget to like and subscribe ShouTech.

 

Written by: – Anish Tiwari is an SEO/SMO expert and Blogger loves to write and explore newness relates to IT, Search Engines, Web Development, and Gadgets etc. Follow me on Facebook and Instagram for the glimpses. You can also find me on Twitter and LinkedIn for better communication.

Google AdWords is Now Google Ads

Google Update 2018: Soon Google AdWords become Google Ads

Google AdWords was launched on October 23, 2000, nearly 18 years ago with an aim to provide the best and easy solution to help people branding their services and products online. Almost, after 18 years, Google AdWords is changing to Google Ads. Now, Google wants to change the name of this powerful money making tool from Google AdWords to Google Ads to make things simpler.

Google AdWords is Now Google Ads
Google AdWords is Now Google Ads

Google said “we are simplifying our products for advertisers and publishers of all sizes so they can more easily reach consumers anywhere, at any moment and on any channel.”

  • AdWords is presently Google Ads.
  • DoubleClick sponsor items and Google Analytics 360 Suite are currently Google Marketing Platform.
  • DoubleClick distributer items and DoubleClick Ad Exchange is presently Google Ad Manager.
  • I see no specify of Google AdSense, yet I speculate that may fall under Google Ad Manager.

Read the Google’s official announcement regarding the change of Google AdWords name into Google Ads.

Beginning July 24, 2018, you will start to see the new Google Ads mark, including the new name and logo, reflected in the item interface; encourage focus, charging reports, and different areas. The URL you use to get to your record will change from adwords.google.com to ads.google.com, and the support center will change from support.google.com/adwords to support.google.com/google-ads.

In any occasion, I’d state I saw this coming in the Google+ period when Google named their AdWords channel Google Ads, the URL is still https://plus.google.com/u/0/+GoogleAds and this was quite a while back.

Anyway, I speculate this is certifiably not an immense give, it is only a brand change – nothing else is changing much with this. Be that as it may, 18 long stretches of marking for AdWords is presently gone, 22 years for DoubleClick is also gone.

There is significantly more scope of this on Techmeme on the off chance that you need to see some different viewpoints.

Forum discussion at WebmasterWorld.

Image and Content Source: SERoundtable

 

Written by: – Anish Tiwari is an SEO/SMO expert and Blogger loves to write and explore newness relates to IT, Search Engines, Web Development, and Gadgets etc. Follow me on Facebook and Instagram for the glimpses. You can also find me on Twitter and LinkedIn for better communication.