Click Here Anchor Tag Button

5 Reasons Why ‘Click Here’ As Anchor Text isn’t recommended (But There Are Exceptions)

Anchor text plays a defining role in how clickable a hyperlink in your content is. Even though the page you are linking to maybe a credible, authoritative and informative resource, all that won’t matter for the reader if the anchor text is lackluster or repulsive.

Many website owners and copywriters fail at this crucial step of content creation by treating anchor text as an afterthought. There’s no better example of this failure than the frequent use of ‘Click Here’ as anchor text. While the phrase sounds harmless and to some extent practical, it’s usually not recommended for anchor text though there are exceptions.

We take a look at why you should use ‘Click Here’ sparingly.

1. Google Doesn’t Like It

One of the reasons for the popularity, proliferation, and power of the Internet is the absence of a central authority. Still, while there’s nobody or person sitting somewhere dictating what can and cannot be done on the worldwide web, Google is by far the single most influential organization on the Internet.

Accounting for the largest proportion of web traffic, Google’s opinions on how the world wide web should work is pivotal. You are under no obligation to adhere to Google’s recommendations or rules but failure to do so would mean missing out on the enormous web traffic that originates from Google Search.

When it comes to the use of ‘Click Here’ as anchor text, Google is unequivocal in discouraging it (see Google’s SEO Starter Guide).

2. Confuses Search Engines

Google discourages the use of ‘Click Here’ as anchor text. That’s partly because the phrase doesn’t help search engine bots understand and categorize the content. When assessing content for relevance and authority, search engines compare the text on the target page with the phrases different websites use as anchor text to link to the page. If you use ‘Click Here’ for most or all links on your web page or website, you’re denying search engines the vital information they need to establish the context of the target page.

Click Here Buttons
Click Here Buttons

It’s bad enough if you are using ‘Click Here’ for external links but much worse when linking to internal pages. In theory, you are the foremost authority on the content of your page. So if you are not clear about what your internal pages are about, you cannot expect anyone else to do it for you. Your web page’s reputation could suffer for it in the eyes of search engines.

3. It May Be Ambiguous

‘Click Here’ is such a common, generic phrase that a user wouldn’t know what they are getting into. There’s an ambiguity that may breed confusion and hesitation. Always assume that your users are in a rush and that they’d be keen on getting down to business in the shortest time possible. Giving them the run-around with ambiguous anchor text defeats the purpose of the link.

Of course, you can mitigate against such confusion by leading up to the ‘Click Here’ with a couple of sentences providing context and explaining what the user will find when they follow the link.

4. It Assumes the Type of Device

Study the traffic to your website and pay attention to what devices most visitors are using. If you are like most sites today, you’ll realize that half or more of your traffic is from smartphones and tablets. If that’s the case, most users aren’t using a mouse when navigating your site. Ergo, when your anchor text says ‘Click Here’, that instruction cannot be executed in its literal form on a mobile device where screen tapping is the name of the game.

And that’s not the only instance where ‘Click Here’ cannot apply. Some users may be navigating your page with their keyboard or via voice commands. ‘Click Here’ not only seems to ignore these alternative modes of navigation but also implies that they are not supported.

5. It’s a Little Pedantic

“Sit here”. “Stand there”. “Walk here”. On the face of it, these statements seem quite harmless. However, if you’ve ever had someone say them to you, they come across as condescending, patronizing, infantilizing, pedantic and just rude (depending on the tone used). Every human has a proud and perhaps rebellious streak within them that makes them resent being told what to do. So when you tell users to ‘Click Here’, some may actually think twice about following your direction just to prove that you have no right to order them around.

Click Here
Click Here

One of the key tenets for business success is establishing an emotional connection with your prospective customers. Recognizing the visitors to your page are rational, intelligent individuals by paying attention to small details like your anchor text phrasing can make a substantial positive difference to your click-through rates.

‘Click here’ as anchor text reached its peak in the 1990s when web designers were experimenting with stylish page design and getting rid of the underlines on hyperlinks. Making the links indistinguishable from the rest of the text was thought of as a means of creating flowing, coherent content. It didn’t take too long though for many to figure out this was a bad idea and actually affected click-through rates by rendering hyperlinks almost invisible.

As a general rule, your anchor text should be concise yet descriptive enough for readers to know what information they can expect. By avoiding ‘Click Here’ and similarly problematic phrases, you’ll be halfway there to creating an anchor text that entices users to follow the link.

Do like, share, subscribe, and follow ShouTech on Facebook, Instagram, Twitter, and LinkedIn to see the latest SEO and digital marketing tips.

 

Published By: Anish Tiwari is a Digital Marketing Expert and Blogger who loves to write and explore newness relating to IT, Search Engines, Web Development, Gadgets, etc. Follow me on Facebook and Instagram for the glimpses. You can also find me on Twitter and LinkedIn for better communication.

Ecommerce Optimization Techniques of 2019

Tips Guaranteed Increase the Sales of Your Ecommerce Business Website in Google

With markets getting so much global, you simply can’t afford to miss the prospective worldwide audience. To attract an international audience, you must ensure that your website is created to cater all their needs, the website has to be search engine friendly and most importantly your visitor must understand the content and get a seamless browsing experience.

Search Engine Optimization (SEO) is the process of making your website to be ranked on the top pages of various search engines, particularly on Google. You need to compete with your business rivals, convert visitors to customers and eventually increase your sales. Getting visitors to your website is one thing and converting those leads into sales is an altogether different strategy. In this article, we will mainly focus on a few tricks to bring traffic to your existing website.

Tip 1: Use the translator on page

Yes, English is the global language, but we must realize that your website will attract international visitors and they feel more comfortable with their native language. They will have more confidence to buy goods from your e-shop if the FAQ section has resolutions to all their quarries. This will not only give your customer peace of mind, rather it will boost your sales and you may get more referrals for your website through your existing customers.

Tip 2: Power on the Like button

With countless users of social media, it will be very wise to promote your website on social media. Creating your social media page and promoting it on various platforms is the most cost-effective way to gain sales. However, don’t bombard your fans with direct links for people to buy. Use the social media platform to converse with your customers for new product release, an announcement of discount vouchers, an offer of the month and more catchy postings.

Social Media Optimization
Social Media Optimization

You might be interested in other means on digital marketing, so please review our blog on digital marketing.

Tip 3:  Use your keywords smartly

Stuffing your website with maximum keywords is not a good idea anymore. Now Google’s algorithm is so intelligent to read the behavior of people and record user’s reactions to headings and titles and records the time they spend on a website making that website rank higher. Better use catchy lines to entice your visitors to read your website content, include the target keywords in heading so that Google picks them and appraise your website on the top pages, leave traces of your link to various online press releases and blogs.

Tip 4:  Request reviews from your customers

After any purchase, please get the review directly from the horse’s mouth. The product review from customers will definitely add some content to your website and contribute to the number of hits.

Benefits of Customer Reviews
Benefits of Customer Reviews

The more hits and review your website receives, there are more chances that Google put an eye-catching star adjacent to your listing.

Closing Lines

This is a guest post sponsored by the Viral Web Tech and Written by Anish Tiwari from ShouTech. Feel free to contact us today to publish your guest posts on our website with do-follow links. To learn more about the guidelines, browse our guest posting guidelines today.

Do like, share, subscribe, and follow ShouTech on Facebook, Instagram, Twitter, and LinkedIn to see the latest SEO and digital marketing tips.

 

Written and Published By: Anish Tiwari is a Digital Marketing Expert and Blogger who loves to write and explore newness relating to IT, Search Engines, Web Development, Gadgets, etc. Follow me on Facebook and Instagram for the glimpses. You can also find me on Twitter and LinkedIn for better communication.

Top 10 Free SEO Tools

Top 10 Free SEO Tools that No One Talks About

No doubts paid tools are amazing for the SEO but, are too costly to afford for most of the people.

But, if done right, free SEO tools also work great – just choose the right tools.

There are a lot of free tools for SEO but most of them are junk and do not serve their purpose correctly.

So, here we have come up with the Top 10 Handpicked Free SEO Tools that you will not see many people talking about.

Here we go…

Less Known Top 10 Free SEO Tools

Below goes the complete list.

1. Ahrefs’ Free Backlink Checker

Ahrefs’ Free Backlink Checker tool is an amazing tool to check the top 100 backlinks to any website. By being very limited as compared to the full version, it still provides a lot of value for free.

Ahrefs Free Backlink Checker
Ahrefs Free Backlink Checker

Not only the backlinks, but it also shows the top 100 referring domains. Looking at the metrics like top 5 most linked-to pages and top 5 most common anchor texts along with the Ahrefs’ premium stats like UR, DR, etc. does also help.

Ahrefs’ Free Backlink Checker Official Website

2. SEMrush SEO Writing Assistant

If you are into a lot of content writing, this SEO Writing Assistant by SEMrush might be your dream tool. It comes as a Google Docs AddOn and WordPress Plugin to help you in writing.

SEMrush SEO Writing Assistant
SEMrush SEO Writing Assistant

The tool analyzes the top 10 Google search results related to the topic that you’re writing and provides suggestions like:

  • Number of Words in Your Article
  • Overall Content Score
  • Plagiarism
  • Readability Score

The best feature of this tool is that it suggests the number of words that your article should be to rank on Google by analyzing the top 10 competitor’s results on the topic.

SEMrush SEO Writing Assistant Google Docs AddOn

SEMrush SEO Writing Assistant WordPress Plugin

3. Ubersuggest

Ubersuggest, now owned by Neil Patel, is one of the most underrated SEO tools which is great for doing Keyword Research.

The tool Ubersuggest provides you with the hundreds of Google’s Autocomplete keywords along with the other stats like CPC, Competition, Monthly Search volume, etc. You can also filter negative keywords that you don’t want to see.

Ubersuggest
Ubersuggest

Using Ubersuggest is pretty simple – just enter your keyword in the search box and hit enter, it will start showing you hundreds of results within a few seconds.

Ubersuggest Official Website

4. Google’s Pagespeed Insights

We all know the value of speed in SEO. If your website is not fast enough then you will be losing most of your precious visitors.

Google’s Pagespeed Insights is an awesome tool which lets you test your website’s speed in a very detailed manner. It also provides you with various suggestions to improve the speed of your website.

Google Pagespeed Insights
Google Pagespeed Insights

The tool provides speed test results for Desktop as well as the Mobile devices. You can know which resources are taking too long to load and make changes accordingly.

Google’s Pagespeed Insights Official Website

5. Answer the Public

Unlike most of the keyword research tools, Answer the Public does not fetch the keywords suggestion from the Google Keyword Planner. Instead, it looks for the various questions that people ask on forums, social media, blogs, etc. and turns them into keywords.

Answer the Public
Answer the Public

Answer the Public also provides “vs keywords (e.g. Apple vs Samsung)” which are easier to create contents on and also easier to rank in the Google.

The tool groups all the suggested keywords in a circular style which you can download as an image or a spreadsheet.

Answer the Public Official Website

6. Keywords Everywhere

Keywords Everywhere is a simple Google Chrome extension which provides on-the-go search volume, CPC and competition of the keywords that you search on Google.

The extension also provides Related Keywords and People Also Search For Keywords along with their volume, competition, and CPC in the sidebar of your search results.

Keywords Everywhere
Keywords Everywhere

By the way, the Keywords Everywhere tool does not only supports Google Search but also Google Analytics, Google Trends, Google Search Console, Google Search Widgets, Amazon, eBay, YouTube, Bing, Answer the Public, Moz, etc.

Keywords Everywhere Google Chrome Extension

7. Google’s Mobile-Friendly Test

On most of the blog sites, more than 60-80% of the readers visit using a smartphone. And, if your site is not mobile-friendly then you might lose a considerable amount of visitors.

There comes Google’s Mobile-Friendly Test tool which will tell whether your website is mobile friendly or not. And, if not where can you do changes to make it so.

Google Mobile Friendly Page Test
Google Mobile Friendly Page Test

The tool is pretty simple and straight forward to use – just enter your website’s URL and press enter. It will try to load your website on a mobile device and provide you with the complete analytics and suggestions to make it mobile-friendly.

Google’s Mobile-Friendly Test Official Website

8. VidIQ

If you are into YouTube then this tool is a must-have. VidIQ is a Google Chrome extension which will tell you whether your video title is SEO friendly and if you are using correct tags for the video.

VidIQ Chrome Extension
VidIQ Chrome Extension

The tool VidIQ is great for finding new topics by researching your competitor’s videos. It shows some stats like Twitter and Facebook followers of the channel, tags, controversial keywords, like-dislike ratio, etc. which no other free tools can.

VidIQ Google Chrome Extension

9. What’s My SERP

As the name suggests, What’s My SERP is a completely free tool to keep a record of the main keywords of your website. You will have to enter the Domain name, Region, Platform and Keywords that you wanna keep an eye on.

Whats My SERP
Whats My SERP

And, if you want to know the current position of your keywords, just click refresh and, within seconds, it will show the current position along with the positive or negative changes in the Google rankings.

What’s My SERP Official Website

10. SimilarWeb Chrome Extension

SimilarWeb Chrome Extension is a website analytics tool which provides information like monthly traffic, engagement rate, keyword ranking and traffic source for any website.

SimilarWeb Chrome Extension
SimilarWeb Chrome Extension

You will need to just install the Chrome extension and click on the SimilarWeb icon while visiting any website – it will provide you key metrics for any website for free.

SimilarWeb Google Chrome Extension

Conclusion

Free SEO Tools which are listed here provide you with a lot of value and there are many SEO experts out there who are still using free tools while making tons of $$$.

So, now, it’s your turn…

Which tool from the above list do you use regularly?

Or, have we missed any important tool?

Either way, let’s know by dropping a quick comment right now.

Author Bio

Deepak is the founder of the digiTechnolog and a blogger, digital marketer, and WordPress expert. He loves writing about WordPress optimization and various other internet related topics.

Do like, share, subscribe, and follow ShouTech on Facebook, Instagram, Twitter, and LinkedIn to see the latest SEO and digital marketing pro tips.

 

Published By: Anish Tiwari is a Digital Marketing Expert and Blogger who loves to write and explore newness relating to IT, Search Engines, Web Development, Gadgets, etc. Follow me on Facebook and Instagram for the glimpses. You can also find me on Twitter and LinkedIn for better communication.

Blog - ShouTech

Does web hosting company need blog? (Guest Post)

Yes, of course, the web hosting company will use the blogs, not only the web hosting company all the business will add the blogs to enhance and promote their brands in an effective way.

Without explaining about the web hosting if I directly tell you about the needs of a blog in the web hosting it will be quiet uninteresting.

So just take a quick look about web hosting and its types

WEB HOSTING

The significant goal of the web hosting company is to offer you the technologies and services to view the content of web pages or any websites via the internet.

Another query will rise for you where this website and web pages are stored?

It will be stored in the special and unique computer called as the server. The server contains a huge amount of data that is stored and manages in it.

FOR EXAMPLE

If a user wants to search your company website, you will type the website address into the web browser. This address act as a bridge and your computer will connect to the company server and shows the details.

Web Hosting - ShouTech
Web Hosting – ShouTech

THERE ARE SPACIOUS TYPES OF WEB HOSTING

  • DEDICATED SERVER HOSTING

A server is provided to the single organization, for a single purpose known as a website.

  • SHARED HOSTING

It is the type of hosting where the single physical server hosts the multiple clients.

  • VPS HOSTING

VPS hosting uses the Virtualization technology. In which one powerful service is divided into multiple virtual servers.

  • CLOUD HOSTING

Cloud hosting is the virtual server that uses the computing resources from the physical web server. The client can use their service based on their need depending on their requirements.

Web Hosting - Cloud
Web Hosting – Cloud
  • RESELLER HOSTING

The reseller hosting is the hosting service that was wholesale and then sells to the customer to get profit.

In this, the account owner has the capability to use the hard drive space and bandwidth to host websites on the basis of third parties.

NOW LET ME TELL ABOUT THE USES OF THE BLOGS IN THE WEB HOSTING AREA

BLOG – QUICKEST BRAND LAUNCHING MODE

In today’s generation blogging becomes so important for all the business solutions. It has become an integral part of the human’s life. The main purpose of the blog is to promote the company website via mass content. The content has to unique and it should be written in simple English so that people could involve in their reading and able to understand without using the dictionary. You may find the blog as a medium to pour your creative thoughts, promote your company brands, E-learning.

Blog - ShouTech
Blog – ShouTech

READER MINDSET

As a blogger point of view, the viewer just engages their valuable time in reading the contents based on their area of interest. They don’t like to read the serious technical topics. They just need some of the humor sense that has to be indulged in the topic they read. So even if you are writing any technical blog it has to be like a storytelling mode. The reader has to be connected with the flow like a continuous water flow.

  • BLOG WILL ENHANCE TRAFFIC TO YOUR WEBSITE

If you want more visitors for your web hosting site just raise your hands and say yes.

YES…

How can you improve your traffic?

Now you will get a query what is traffic?

It is nothing but a number of visitors visiting your website.

Using the blog as a great medium a web hosting company could gain more traffic and promote their brand in a well rich manner.

When you insert a blog on the company website one more indexed page is added. It’s one more opportunity to show your company website in search engines and drives the traffic.

  • IT CONVERTS TRAFFIC INTO LEADS

Now the traffic will be coming to your website through your blog, you have a circumstance to convert the traffic into leads. Next “add a call to action” for all your blogs there you will mention the free trial. After the visitors use the free session, they will automatically purchase your brand.

  • MORE EFFECTIVE SEO

Having a site isn’t sufficient to enable on the web guests to discover it with the majority of the other online chaos. Having an advertising technique is fundamental to draw in new guests to your site, along these lines developing your business.

To get the best outcomes from SEO, you have to refresh your site with crisp substance all the time. Along these lines, when the Google bots survey your site, they will push it to the best among Google seek unpaid results. Generally speaking, if your site isn’t included among an initial couple of results on Google, it is likely you are not getting a ton of movement.

To enable Google to list your website, you have to incorporate pertinent words and expressions in your substance, and there’s no preferred place to do that over in your blog.

  • ESSENTIAL FOR DIGITAL MARKETING SUCCESS

A blog fit into this digital marketing for adding fuel to the fire. Internet marketing is one of the important things in this Era. It has certain strategies like search engine ranking, paid advertisement. The space on your page provides a huge need to place your company ads. Promoting your brand to social media is an added advantage.

  • AUTHORIZE YOUR WEB HOSTING BUSINESS AS AN INDUSTRY LEADER

No matter how small your business looks you can still build your trust by providing valid information via blogs. In the period of time, you will become resourceful, where the informative contents will lead to higher customer conversation rates. This is significantly important for small companies to compete with large companies.

  • DEVELOPING BRAND OR QUALITY

The blog generally provides the ability of online interactions and conversation that helps the business to establish a project or specific traits that mainly focus on innovations and customer service.

  • ACQUIRING FEEDBACKS, TESTIMONIALS, AND REVIEWS

One of the important sources of your business is the blog and the readers. Reader comments, customer comments about your business products and services.

The positive comment provides confidence and trust to other potential companies; while the negative comments will help you to improve your business.

  • FINAL THOUGHT

Having a blog for your web hosting company is a tremendous way to create a deep foundation for your marketing and business applications.

Have you developed a blog for your web hosting company?

Published by: Anish Tiwari, a professional blogger and digital marketing expert having 3+ years of experience in SEO, SMO, Blogging, Content Writing, and strategy planning etc. If you want to feature your company, blogs, and articles on a high-quality guest blogging website, then feel free to contact him or either contact ShouTech directly at shout@shoutech.in to get your company featured at ShouTech.

Top 10 SEO Insights by John Mueller from Google

Top 10 Insights on SEO from Google’s John Mueller (Guest Post)

The insights on all things SEO are invaluable, especially when it comes from John Mueller. Recently, the Senior Webmaster Trends Analyst at Google answered some pressing questions on the use of nofollow links, dangers of duplicate content, and more. Most of his answers got featured on Reddit’s “Ask Me Anything” session. Here are 10 things an SEO can learn from his comments, including excerpts of the answers he gave to the users on Reddit.

Insight #1:  On Hiding Design Features on Websites’ Responsive Version

The essence of the question is simply this: would hiding some design features for enhancing user experience (UX) have a negative impact on rankings, now that websites are gravitating towards mobile-first indexing.

From Mueller’s answer, it can be inferred that although some design features have to be compromised on mobile-optimized version of web pages, important UX elements have to be fully loaded on the page just as users open it. He substantiated that Google understands why certain layout features would have to be hidden, but still, it is important to promote user interaction for better conversion rates.

Insight #2:  On Whether Google Plans to Ignore the Nofollow Directive

Nofollow directive is a value added in Meta tags for a webpage’s HTML source code, to suggest Google not to follow external links within the site. This has been used by several websites.

Does Google Ignores Nofollow Links?
Does Google Ignores Nofollow Links?

Mueller said that Google has no plans to ignore nofollow all of a sudden since it does not cause any issues but find it as useful to the search engine. Although, he did point out that there is a tendency for things to evolve in due course. So, one cannot rule out an algorithm update that may invite changes in future.

Insight #3:  Do Websites with Better Organic Click Through Rates Rank Higher?

This refers to the number of clicks, which a site appearing on SERP receives divided by impressions. Those in the SEO profession seems to think that organic CTR contributes to search rankings, but the Google executive says that it perhaps is not as influential as most people feel it is. His answer suggests people do “weird things” after a search, like stepping back, and that indicates that clicks on a ranked site are not an accurate measure of its quality. Besides, there are ways to encourage higher rankings and that is to optimize long-tail keywords, Meta descriptions, etc. Here is the best content marketing strategy of 2018 to follow to promote your website naturally in search engines.

Insight #4:  On Whether Google Algorithms Differ in Countries

A Reddit user doubted if there are inconsistencies for rankings for different zones, as denoted by the country code on Google websites. This raised the question whether the search engine uses different algorithms or ranking factors based on nations. Mueller says Google try not to adopt distinct algorithms per language or nation since it is more scalable to create something that is uniform for the web. He puts the inconsistencies, such as rich snippets launched in select markets, down to local content.

Insight #5:  How do Spammers and Bots Influence Search Trends and Volume?

The essence of the question is whether bots and spammers can be held accountable for non-organic trends, which illicit marketers can take up. In response, Mueller says that Google is doing their best to block and filter those, although captcha pops up to even the most reasonable search queries. There has to be a way to help people get what they want without having to prove they are no robots, and Mueller rightly feels there should be an easier way to block and filter bots and spammers without having to rely too much on captcha.

Insight #6:  Creating Different Pages for Each Question and Answer

A Reddit user asked since his website has articles on a range of topics, whether it would be possible to create articles for each question and answer without violating Google’s duplicate content guidelines. Mueller suggests a different idea: work on quality, not quantity.

Insight #7:  John Mueller’s Definition Of a Wrong SEO Advice

He says a wrong SEO advice is one that has no effect on rankings in the long run, especially. He equates it to advising a business to change invoice printing paper – something that involves time and effort for no real beneficial outcome.

Insight #8:  On the Frequency of Publishing Content and Ranking

It has been a misconception among site owners that publishing content frequently can attain higher search rankings. He says that Google algorithms do not give preferential treatment to websites that publish content regularly than other websites.

Insight #9:  SEO Tip to Avoid Duplicate Content

One method SEOs use to avoid duplicate content, which may impact rankings, is to rewrite the source content with subtle differences. That is by using synonyms and associated words to make the content unique. According to Mueller, this can be counterproductive to a website. It is always best to make content as unique as possible.

Insight #10:  The Mobile-First Index

The mobile version of a site is a priority when it comes to what Google includes in the index, making it the main version over the desktop version. This change is rolling out to only those sites, which the search engine considers ready for the move. This is why Mueller states webmasters not to panic. In other words, until the site is ready to be launched as a mobile-friendly version, he advises sticking to quality content on desktop version to get indexed and then crawled. The logic is to take time to come with the best mobile-friendly site that ranks higher.

Author-Bio:  Jayalekshmi is an SEO Analyst working at MyHobbes.com for last 2 years.  She completed her Bachelor’s Degree from Musaliar College of Engineering and Technology, a diploma course in digital marketing and Oracle Certified Associate. In her free time, she learns classical music and cooking wonderful dishes.

 

Published by: Anish Tiwari, a professional tech blogger and digital marketing expert with 3+ years of experience in SEO, SMO, Blogging, Content Writing, and strategy planning etc. If you want to feature your company, blogs, and articles on a high-quality guest blogging website, then feel free to contact him or either contact ShouTech directly at shout@shoutech.in to get your company featured at ShouTech.