Apps were smart but they are getting smarter with the addition of newer technologies like AI, AR, VR, and ML. With the enterprise and business facing crucial competition, they are striving to add every possible innovative addition that provides them a competitive edge and something extraordinary than the usual Android apps. Looks like AI has some significant impact on the business and enterprise apps. According to the reports of Statista AI is expected to cross $17 Billion by the end of 2020. I bet you want to be a part of this booming industry.
The best way is to start incorporating it in the Android apps. It will take your apps to whole another level. Here is how.
This is a cool feature which accompanies with added security. There was a time when such features were just in high-security places. But, now it can be integrated into your Android apps as well. Face detection is all about identifying the user’s face in digital images. This technology is already in existence, you just need to integrate it into your Android app and make it cool, innovative, and highly secure. Also, the market is at the inception stage of accepting and implementing it which can give your app a competitive advantage.
It’s a very unique AI feature you can integrate it into your Android app. It helps to locate particular points in the 2D image. With such feature, real estate apps would be highly benefited. If you are having trouble getting required users to your real estate app, AI can be the solution to your problem. It is basically the core part of the complex research process. It is part of the improved security process for payment transactions. With this feature, the payment will be safer for users. People can lay trust easily.
We have seen what this feature has done to Gmail. People just loved the smart reply feature.
It’s just great how they combined AI and ML technologies to avail highly personalized experience. By integrating smart reply feature, the user can save a lot of time during a conversation.
The user needs to type a word and there will be a suggestion about the next word or to complete an entire sentence. This will be a great addition for the business Android application. Well, the Android app development company might charge a bit extra but the investment is worth the return. Not every Android app has this feature which will surge the demand of your app, number of visitors, and hence increasing the engagement as well.
Creating a customer base might be a bit easy but, maintaining them is tricky. There are always new things entering the market and the chances of user shifting to other apps are high. If you provide the users with a personalized experience, they are bound to stick with your app. Artificial intelligence offers predictive analysis according to the user’s likes and behavior and also show recommendation based on it. This way the user will find things that they like and won’t have scroll the entire app for that. Apps like Facebook, Netflix, Amazon Prime, have already adapted AI in their app and users love it.
It takes two processes to integrate this feature into the Android app. The first is detecting texts from media files in video and image formats. The second is getting the detected text. The feature basically breaks the text into different segments to detect the text. This feature has a lot of potential for modern businesses. At present, there are several word-based Android game apps that make use of this feature to provide gamers with the task relating to words.
Android developers can make use of this AI feature in varied ways. An image labeler app can allow the developers to give an interactive label to the image. Classifying an image would be a lot easier along with giving a label to rectangular ROI and pixel semantic segmentation with the technology. The user will feel more attached to the images and objects of the android app with image labeling.
Considered as one of the most revolutionary innovation in the Android app development field; chatbots are great when it comes to communicating with the audience, collecting information and data, and availing the users with the enhanced services. Healthcare, insurance, and eCommerce are the industries that are going to benefit the most if they integrate chatbots into their apps.
Also, it’s a cost saver. You will be relieved from hiring a customer executive to answer the users 24/7. Chatbots will give a human-like experience.
Well, AI has already paved its way into the Android app. I suppose it’s high time if you are considering hiring an Android app development company to deploy your app, choose the one having the abilities to integrate AI. I suggest you don’t wait till the time when every single app has this functionality and your extra cost doesn’t even pay you off. It’s just to sustain the market. At this stage, the innovation can give you a higher return.
In the present scenario, Android is one of the fastest growing technologies in the world. Android is competing successfully in a wide range of Smartphone as well as tablets simultaneously with several other devices.
Observing this, people may think developing an Android App or a program is simple, but in reality, it’s not! Android developers deal with many difficulties for developing even a simple application.
Android is known as an early bird OS (Operating System) that comes up with presenting the world’s most excellent OS in the Mobile market.
Today, various app development companies are working actively to improve the system people perform multiple jobs such as mailing, watch movies/videos, catching up trending news, and interact over various platforms. Thus, people are associated continuously to their smartphone through one or the other means.
Also, the corporate world is not left out on these changes. As many business owners have started to demand an app for their businesses, some of these corporate apps are project management tools, time management software, etc. have jump highly. To be sure, it is fair to say that mobile app development companies and app developers to succeed have blended them into the realm of mobile app development.
Let’s discuss Android is growing and transforming the world
In the present scenario, Android is almost everywhere. Mobile apps development companies produce astonishing applications also for cars, smart watches, television, and many more devices.
For example: Think you are relaxing at your home with a cup of tea or coffee – take a look around your home. You will notice many of things that are working on Android OS.
Originally Android began as an experiment, and by now it has confirmed with the proof that it can run on every object that has the capability of enduring a tiny microprocessor.
Though Android app development has enormous advantages to the entire world, also a few other modifications can still make it more beneficial.
Thinking!! What else can be made to make Android app development simpler?
Replacing Java language
Though Java is one of the leading and reliable programming languages, now it’s time to think something extraordinary. App developers must begin thinking of new languages which will replace Java as the primary language for Android development.
One more problem is DB management AP. Android is still dependant on SQL commands that extremely influence the method of development. When SQL errors occur debugging becomes very tough as it consumes a lot of time and includes no GUI to look over the database data. Hence, app developers must begin seeking out other alternatives/options.
Let’s take a close look at some of the latest trends for Android users
It is the current trends for Android app developers that allow Android users a unique level of storage facilities. But the developer must check that it should not occupy much space.
The reason why you should use cloud storage is as below:
It is a safe, fast, easy to use and effective way of storing images, emails, text messages; and it prevents users from losing their files when they require most.
When device owners upload their documents to cloud storage servers, they provide secure back-up for all of their documents, images, videos. Then, there is no risk of losing things permanently due to failure of the device or stolen mobile phone or tablet. They can also simply share their files between any devices, computers and can also utilize cloud storage as a way of sharing stuff with their groups.
Demand for In-app Search Capacity:
Presently, Apps are an essential part of all smartphone users. Hence, it is necessary to provide all features that must be accessible under the right circumstances. In other words, an app should have the ability to work the same as well as on any website.
It is seen that mobile device usage has driven a high lift in app-related searches. Due to this mobile app search has arisen as a vertical within traditional universal search.
Google had rolled out deep linking within Google search, which allows Android users searching on their phone to find and release content in their Android applications by clicking on links to Google search results.
It’s important to know that 72% of mobile engagement relies on apps as compared to browsers. Looking at usage among teenagers, apps are increasingly in demand. Also, 55% of teenagers use voice search. Deep linking technology has made it possible. Smaller start-ups to big companies like Google, Twitter, and Facebook, have begun to implement this technology. As per layman’s terms, it’s about making hyperlinks. It has historically connected the pages of the web smartly. Rather than just pointing you to web pages, it is also possible to know of what device you’re using, and if mobile, what apps you have installed.
Adopting Augmented Reality and Virtual Reality apps
Augmented Reality (AR) apps, as well as Virtual Reality (VR) apps, are presently being developed at a rapid speed. Also, it is predicted that till this year-end Android is going to beat and meet the demands of today’s modern generation public.
As many of us are switching to browse more on mobile apps; hence the demand for in-app search capacity is also expanding rapidly. Users are demanding for executing search function simpler. Thus, we can state that in the past few years Android has improved a lot and has grown from being a simple OS to powering multiple other devices now.
In future years, it will evolve even more. Thus, if you are deeming of developing an Android app, then hire an app developer who knows all the latest trends and have excellent skills.
Due to the increasing demand for mobile applications, Android developers are required every year for hiring. Mobile applications have become a mandatory part of every nation every day, making it a mandatory part of the lives of people to facilitate daily and easy work.
So difficult for getting some good ideas, but with a great mobile app developer developing and it does not make you wrong telling your business even if it helps. If you are in a hurry, do not make enough efforts when choosing mobile application developer, you are in a big risk of choosing a wrong choice. This will certainly harm your business and will solve problems in the future.
So, if you plan to hire a skilled and experienced application developer, we need to know a number of key features here.
Now speaking Android, well, at the mobile application development phase, this is among the fastest growing markets in recent times. Because of its wide offerings and variants, Android plays a vital role among various IT services providers. It is the most popular ‘instant messaging’ or gaming apps, and Android has successfully delivered fantastic results in the form of various applications. So, when you throw Android App Developer in Android Application Development, consider the following:
1. Search Online:
Choose some of the most trusted and experienced developers in your work area. By creating a list of developers, you think you’re doing your job better.
2. Select the right platform for your app:
First and foremost, decide on any platform you want to create an app, whether Android, iOS or Windows or all of them. If you want to create a personalized application and apps using a framework like PhoneGap, you have to decide. Often, simple applications can be created in PhoneGap, but the need for functional applications and future measurements is simply created by home application development.
While only developers have created apps for the same site, only developers can build up to three sites. Android app developers, iPhone app developers or applications for all platforms for mobile application developers.
3. Last customer note about Projects:
Your interest is important to implement a background check by finding a developer. View apps created by developers in the past can access their success rates. Furthermore, there are references to how to review their past customers and how to talk with the developer about their experience.
Before hiring the Android app developer, you have to consider many features. And, one of them is connected to previous customers. By connecting previous customers, you need to know how the developer has treated with his previous customers. And, after the plan, how they work, how they respond, how often they relate, how they deal with challenges, etc.
4. Try creating a strong and lasting relationship:
The application development process is not a timer, so when you choose an application developer, look at what you can do with the product preparation time. A good and long working relationship with the developer is always good.
5. Right skills appraisal:
When creating an application, a developer can encrypt using various languages, which is not a favorable situation. So someone who writes the code that connects the selected services should be selected. Key languages are Objective-C (for Apple’s iOS), and Java (for Android). These two languages are very hard on public web languages like PHP, so choose the right skills for development appraisal.
Should you look for – Android Developer Approach or Android Application Development Company What are you working on? – Understand the developer’s ability to understand professional requirements, the ability to improve the design and the ability to provide the best-in-class user experience with innovative thinking to employ the efficient Android Developer Service Provider.
6. Select the price for the developers depends on quality:
Looking for cheap options is not good. Cost of the project is going to be complicated. In case you want to create a gaming app, make sure it’s an expensive affair due to complicated encryption. Instead, focus on quality. Your application must be user-friendly and no cost should be low quality. Otherwise, for a long time, you have to be prepared to make more costs.
7. App development not about coding only:
The coding design is an important aspect of the design, but it certainly is not. The user-friendly interface can be viewed easily and conveniently. At the same time, the app should be attractive that your competitors can stand out among the apps.
Look at the Android Developer Team that supports Android application development services. Many times, many companies and brands have noticed that the customer development process works with freelancers without any prior information. To meet this challenge, you need to be in touch with members of a developed team and inquire about their team in order to train developers.
8. Give experience worth:
If you choose an experienced developer, he has made some mistakes and can better understand your needs as compared to the new ones. An expert in the corporate operating system is very keen to show that the developer has worked very late and that the apps they have created are not included in their portfolio. You need to verify the developer’s experience and experience that has shown interest in mobile application development. The perfect developer will discuss the challenges you gain to get your mobile app successful.
It is easy to find many trusted utility development companies in market use, except for mobile application and quality application developers, continuous application usage services. They serve many sectors such as banking, finance, retail, health, and media.
Jessica Watson writes for websites and blogs for two years. She had a fair share of writing in various places, but his main focus is on technology, smartphone, and finance. This Guest Post is shared by her on behalf of 4kapks.com that provides free APK downloads. You can contact ShouTech to post your Free Guest Blog here today.
Business products and services have to be marketed with a lot of gusto. Potential buyers are a priced commodity, and marketing experts have to attract them. Lead magnets are incentives that are offered to customers in exchange for information. An opt-in bribe is used to lure the buyer into giving away contact details. The information such as name, email address, phone number, etc., is necessary for communication.
Digital Marketing gurus have dangled this online carrot for successful outcomes. There are many ways of attracting a customer and holding his attention. On the web, this translates to spectacular site design, readable text, offers and gift brochures. All types of text, audio, and visual data are utilized in devising a successful strategy. Creating, promoting, and sustaining a brand name takes time and effort. Lead magnets are an effective, formulaic method of captivating the minds and eyeballs of digital consumers.
Having an impressive mailing list is not a sign of a successful campaign.
Learn to differentiate between email subscribers and paying customers.
Experts suggest targeted campaigns to guarantee immediate viewer response.
They also favor building a committed and healthy customer relationship.
Invest and be flexible to deliver impactful content to smartphones, PCs, and tablets.
Putting It in the Context of Mobile Apps
Online advertising has taken many shapes, sizes, and colors in recent years. The basic aim is to direct organic traffic to a website and assure conversions. Desktop and mobile phone users are both lured into making subscriptions or purchases. Mobile app marketing experts implement effective lead magnet techniques. They may choose a multi-device, cross-platform optimization method or a device-centric procedure.
The percentage of digital users who depend on multiple devices has grown sharply. They expect support for various platforms, along with speedy access.
High conversion rate through mobile devices is a big challenge. User clicks have to lead to well-designed, responsive landing or sales pages.
Consumers like to feel special and exclusive offers can be attractive. Solutions include video tours, e-books, checklists, and blog post incentives.
Knowledge of consumer behavior can be used to elicit a positive response. Understand the audience’s needs and deliver meaningful gifts (downloads).
The app marketing campaign has to aim for effective lead magnets. They have to be action-oriented, easy to consume, free, productive and relevant.
Tips and Tricks
Businesses hire competent and reputed digital consultants to rake in the profits. Smartphone apps are an effective tool in the marketer’s repertoire. The top Application Development Company in Delhi suggests these guidelines for campaign success:
Word of mouth publicity and referrals from former clients do not work. Lead magnets are trendy, and they are envisioned for success in the modern social milieu.
Inexperienced marketers research the web resources for ideas and solutions. An agency has to target these customers through value propositions.
Get down to the specifics and be thorough with all the details. Focussed lead magnets are effective in a particular industry or software platform.
App developers have to lure in buyers with technical finesse. Their marketing scheme has to be specific like – “How to book a two-way trip to the Bahamas on the mobile?”
Marketing advisors devise ad campaigns with well-defined objectives. They factor in the target audience, mobile conversion, and viewer response.
An additional thought is put into building healthy customer relationships. Short, medium and long-term relations with buyers are envisioned.
The lead magnet strategy is specifically developed for mobile apps. The software platform, the format of ads, and client business are taken into account.
Top Quality Lead Magnet Deliveries
Choose a format that has valuable information and visual appeal. Giving away technical expertise and business tricks for free may seem counter-intuitive. But these tricks strengthen relationships and build an online reputation. Try these effective lead magnet formats and withstand the competition on the internet:
Cheat Sheets and Checklists – Step by step instructions are short and easy to read. Patterned and well outlined mobile app guides are enticing.
E-mail Courses and E-books- Downloadable e-books and free 1-week courses via email are effective. They help in customer retention and user response monitoring.
Free Consultations – Filter out non-serious buyers and offer a free consultation to establish a stable social reputation.
Open Source Toolkits – Free templates and user interface widgets are ideal gifts through mobile or smartphone
Sharing Expertise – Useful lead magnets include customized audits and PDF reports.
Above written tips will help you turn your mobile app into a lead magnet. Now, generate more business leads through your mobile app and expand your business reach. Let us know your thoughts, opinions, and feedback to help us serve you in a better way.
Author: Muser is known for providing the best mobile app development and digital marketing services in India or worldwide. You can contact us for digital marketing, mobile app promotion or marketing, and website development as well. Browse our website to know more about us.
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New innovative products and services are coming up in the market everyday to make human lives easier. We have to admit that, all these things are possible through technological revolution only.
Advancements in products or services are being made for our comfort. Just like in making of an Eco-friendly car, reaching out to mars or unlocking our phone by a glimpse of our face. This has only been possible because of the continuous and visionary advancement in the technical filed. The technological revolution has not only helped us perform everyday activities in the blink of an eye but also has opened us billions and billions gate of new opportunities to strive for.
However, technological revolution has made humans completely dependent on computers, smartphones and mobile devices. Businesses have gone online, markets are now virtual, and currencies have become crypto. And all these dealings are done with the help of some minuscule mobile applications, but not to forget, made with some great visions and for bigger purposes. These mobile applications not only give a boost to your business but also play a key role in maintaining its efficiency. Now, such applications have now become an integral asset for any business and its operation.
To dominate your competition you should always be lurking for new opportunities and be adaptive enough to accept and inculcate emerging trends, quickly. Otherwise, the 21st century doesn’t accept and serve the obsolete.
A decade ago, nobody thought of applications like Facebook, Twitter, Amazon, LinkedIn, Tumblr will become giants and open a new horizon for everyone. But, now with them you can talk to and see the other half of the world in a mere second.
It has been rightly said that “a little knowledge is a very dangerous thing” and to educate people more about mobile applications, MUSER has tried to provide a small overview.
What is a mobile application (app)?
A mobile app is a computer programme designed to run on portable computing devices such as mobile phones, smartphones and tablets. These applications are developed specifically to run on the above mentioned devices rather running on desktop or laptop computer.
Benefit of having a mobile app
Benefit of having a mobile app is just like the benefit of using mobile phones over fixed dialers. Mobile apps cater to different categories, different fields, and different sectors. As a businessman, these applications help you to visit different marketplaces present anywhere in the world and help you to trade any services or goods you produce or distribute. And also helps catapulting your visibility to significant leaps and bounds.
Some of the few common misconceptions about mobile apps
With the advent of the technological era, learning and education are flowing from everywhere to everywhere. But still a lot people are living in a dilemma and aren’t ready to break the ice to accept these applications for their daily bread and butter.
1. Mobile apps are expensive and complex
When it comes to develop a specific mobile app centered for business, people often take it as a complex work to perform and stick to not going for it. Perhaps, costing factor also plays a key role in decision making. These preconceived thoughts are the major reasons which are preventing middle-class businessman to go on-line and spread their reach of doing business. But, in today’s world, the cheapest thing to buy is technology. We still remember buying a SIM cards for 1K each. But now, we get them for free for lifetime. Basic mobile phones were close to 10K but with the help of latest technology we can buy the most advanced smartphones in less than the same amount, easily.
Mobile application is not as much expensive as people think they are. Cost of a mobile app depends on the number of features you want your app should have. The complexity and the time required to develop an app play a crucial role in determining the its cost.
Some of the responsible factors are as follows:
Number of features your app should have.
Compatibility on platforms (Android, iOS, Windows or Hybrid) or (Hybrid apps are the ones who work on iOS, android, windows and blackberry)
Complexity level of the user interface (UI) i.e designing and animations.
Many people think that websites are better than mobile apps, but this myopic perception is wrong. The 21st century is the dawn of smartphones. Every third person living on earth has a smartphone and is busy surfing internet for better opportunity. According to a research hosted by Statista, there are about 2.53 billion smartphone users in the world and 67% of them are surfing internet for grabbing learning and networking and expanding their business reach . In fact, many firms have observed and analysed that conversion rate of getting new business is almost 120% higher for the companies who have their personal mobile app.
3. Finding an app development company is easy
Finding a mobile application development company is easy? What do you think?
To be very frank, no, had it been that easy then why 80% of businesses don’t have their mobile app. For this, we can consider the fact that they have never thought of developing one for them. But, what about the other people who are interested? They want to have a business app, but they haven’t found an experienced and knowledgeable app developer to look to. There are more than 12 million app developers in the in the world but to find the right candidate of your choice can be a real pain. You might find handful of app development agencies within your proximity but getting the most suitable one after analyzing its work is undoubtedly tough.
So, if you want to hire the best suited mobile app developer who is capable of understanding your requirements and deliver the best result in time, these are the following things to check. Years of experience, efficiency, palate for designing are the most crucial things to consider of the developer. You should also see his best work which he has produced so far. If a proper analysis of mentioned things satiates you, then you are good to go. Kudos! You have the best mobile app development company for your business app.
4. Mobile app is useless in my business
People are often confused about the usability of mobile app for their business. It only happens when the concerned person doesn’t have knowledge of how to make his business go online or doesn’t care for flourishing his business. But when it comes to business, one should never jump to a quick conclusion, take a deep breath and do some research to find out some scope for a mobile app. Just think the other way round. Think of what you are losing without an app and new target audience you can reach with it.
Don’t forget that company like PayTM started from ground zero and has managed to strive ahead with its contemporaries and is the most trusted payment gateway app in India.
5. In-house team is better than outsourcing
It is very common that people don’t like outsourcing their mobile app development tasks. Rather, they prefer to hire some app developers to get their application developed. But, this is not the way one should think. The most important thing is to get in touch with a like-minded and experienced team. The forte of the app development team should match with your app category. Also, don’t forget to check its portfolio. A responsible team will always look after its clients and deliver the beyond expected results in time. As a client, you have the leverage to track and control the process until you get the desired work. Whereas, newly made, in-house team will not have that harmony and camaraderie to work as efficiently as a proficient App Development Agency. Outsourcing is really a great idea to get the work done with lesser cost involved compared to hiring an in-house team.
6. It is just about coding and nothing else
If you want to develop a feature rich and cool looking app, all you need to know is “coding” and nothing else. But, you are completely wrong here, attractive mobile app requires ample number of efforts and knowledge to design an interactive user interface. It requires a lot of mind work to think and find the evitable problems a user can face. During the development of any app, the developer becomes a user to tackle each and every issue/problem he might face in future. Once clearing this stage with this, a proper testing is done. Testing is a time taking process to find out the errors and glitches the prototype has and several random checks are conducted to eliminate each of them. Every single button, feature or element needs to be tested a lot to check whether they are working properly or still requires improvement.
That’s why you need to create several prototypes and wire-frames before finalizing a layout for your app. In short, Application development is surely not about coding only!
7. Your app can go viral without marketing
This is one of the biggest myths most of the business owners have, nowadays. People think that if they have a well-designed and features rich app, then it can go viral in a very short period of time without doing anything for it. To be very frank, it is not that easy or possible, I would rather put. Marketing an app is not easy at all and to make it go viral is a hard nut to crack. But, just for a second think about your application. Other than handful of developers, designers, yourself, friends and family members, who else know about your application? Right, no one! So, viral marketing will not happen on its own. You need a good team to do it for you. A good digital marketing agency is a one stop shop for you to marketing your application.
Now, what to do?
As we said above, you need to market your app to get noticed. But, what If you don’t have enough capital to invest then you can follow some app marketing strategies. They are absolutely free and can give your app some organic downloads without needing excessive efforts. But, if you seriously want instant results then you need to market your app through paid social media ads, Google ads and other available options.
It would be better to use a combined approach of organic and paid app marketing strategies to promote your app and get the best result without spending a lot of time, effort and money. This will surely increase your number of downloads.
Every startup or stable business needs to grow continuously. When it comes to 21st century, if you don’t have a mobile app for your business, then you are definitely losing a lot of customers and money. You should figure out a suitable mobile app idea and get a great mobile app developed on a suitable platform (Android, iOS, Windows or Hybrid).
We are an App development and Digital Marketing Agency and doing the same from a long time. We really hope that this article will help budding startups to steer themselves in the right direction without toying with the possibility of expanding their business reach.
Anish Tiwari is a Digital Marketing Analyst at Muser and handling the entire digital and social media activities of the company. Muser is a swiftly growing IT Company and offers website designing and development, android, iOS mobile apps development services. The company also has a niche in Digital Marketing and branding.
Special thanks to Siddharth Sharma for giving his valuable inputs and thoughts for writing this guest blog/post.
Note: All Images are exclusively provided by Team Muser.