Xiaomi India has launched their latest Mi A3 smartphone in India in an event held on The Lalit hotel in New Delhi at 21st August 2019. The device is the successor of its predecessor Mi A2 and A3 is a massive upgrade over Mi A2 in all aspects.
The smartphone is launched with AI triple rear cameras setup with Android One OS. The smartphone is coming with trendy and attractive gradient back panel with glossy finish protected by the Corning Gorilla Glass 5.
The Mi A3 features houses a 48 Megapixel Main Rear Camera accompanied by the 8MP ultra wide-angle sensor and a 2MP depth sensors. The highlight of the smartphone is the AI triple cameras in the backside, Xiaomi is using the 48 MP main Sony IMX586 sensor of f/1.79 aperture to capture the crisper images; the 8 MP ultra-wide-angle sensor comes with 118° FOV (field of view) to capture wider shots without any distortion and noise in images; and a 2 MP sensor is used to capture the depth of field information. The cameras are capable to record 4K videos and come with EIS support to reduce the shakes and movements while capturing photos and videos.
The device features a 32 megapixel FF (fixed focus) selfie camera on the front features 1.6μm 4-in-1 Super Pixel Design with 5pc lens, ƒ/2.0, 79° FOV (field of view). The front camera lets you capture the panorama selfie as well to capture more people in your selfies.
The Smartphone comes with a 6.08 inches Super AMOLED HD+ display with 19.5:9 aspect ratio, NTSC 102.7% color gamut, 2.5D curved glass back with rounded display corners. The display is protected by the 3 layer coating of Corning Gorilla Glass 5 said by the Manu Kumar Jain in the launch event.
The smartphone comes equipped with a Qualcomm Snapdragon 665 AIE Octa-core Kryo 260 CPU of up to 2.0 GHz processor made with 11 mm FinFET process and Adreno 610 GPU. The device comes in 2 variants first is 4 GB RAM and 64 GB storage and second is with 6 GB RAM and 128 GB storage. The device comes with hybrid slots and lets you use either of 2 SIM cards or 1 SIM card and 1 memory card of up to 256 GB.
The device comes pre-loaded with the Android Pie OS and runs on Android One OS, it means, you will receive the latest software updates quicker than other devices directly from Google. The smartphone houses a 4030 mAh battery supports Quick Charge 3.0 with 18W fast charging technology. It has an in-display fingerprint sensor, USB Type C, 3.5mm earphone jack, IR blaster, 4G Dual SIM connectivity options.
The smartphone is available in 3 colour options; Kind of Grey, Not just Blue and More than White. In terms of pricing, the 4GB RAM with 64 GB storage is priced at rupees 12,999 and 6 GB RAM and 128 GB storage variant is priced at rupees 15,999 and this is the first time the company has launched an Android One smartphone in India in less than 15000 rupees.
The smartphone will be going on sale from 23rd August 2019 on Mi.com, Amazon, Flipkart, and Mi Home stores, and very soon it will be available to buy on offline stores.
Giveaway: Do like and share this blog by tagging your 4 friends on Facebook, Instagram, and Twitter. The person who shares this article on all social media platforms by tagging the genuine people wins the giveaway.
Winner will be awarded 1 Limited Edition ShouTech T-shirt worth rupees 499 along with rupees 150 cash via PayTM/GooglePay. The winner will be featured on our social media channels as well.
Winner will be chosen carefully by assessing their social media profiles and the profile of the person’s as well they have tagged. If we found any profile fake or spammy, then a different winner will be chosen for the same on 31st August 2019 at 07:00 PM and announced on our social media pages. If we haven’t seen any eligible person for the giveaway, then we are holding the right to cancel the giveaway anytime. The contest is valid for the residents of India only.
It’s been really a great year for ShouTech, though we have faced many upwards and downfalls in the business of blogging. We met with some fraud people or companies who gave us great financial pain.
But, let’s keep the bad things aside and let you guys know about our achievements and good news.
We are really thankful to all of you for loving and supporting us and we are expecting the same this year (in 2019) as well.
We have seen 20 x growths in traffic and managed to get more than 3K subscribers.
So here’s the preview of our achievements of the year 2018.
We turned 2 years as well in the month of December 2018.
Got a chance to meet with the best entrepreneurs (Indian and Foreigners)
In 2018, we got a chance to meet with some of the world’s best entrepreneurs.
Mr. Manu Kumar Jain – Global VP Xiaomi and MD of Xiaomi India
Raghu Reddy – Head of E-commerce, Xiaomi India
Dinesh Sharma – Head of E-commerce, Asus Smartphones India
Aline Couto and Cassiano – Founders of InfoProdutos Brasil, and OfferPay
Attended many great events
We have got a chance to attend some great events as well in this year, and for many, we have shared the pictures on our social media channels and written the articles as well on ShouTech to let you guys know.
Got some amazing gifts
We got some amazing gifts as well in 2018 and this is the beginning. However, there are not very much but yes, every single piece has a value, and here at ShouTech, we respect the value, not the price.
Pics will be uploaded later (I am not sure about uploading pictures, but you can see my Instagram account to see all the gifts).
We started getting work for Digital Marketing and Website Development
However, we started our journey as a digital marketing and technology blog, but, from 2018, we started getting some work from the companies and started working for them as a Digital Marketing and Website Development consultant.
We are helping our clients to turn their business into brands and giving them a slick and attractive website and mobile apps that users love to browse and install.
We started accepting Guest Posts and Sponsored Posts
2018 was such a great year for us; we started accepting guest posts as well as sponsored posts. We are really feeling proud to say that we have promoted some sponsored posts for the BigBoyToyz, Addictive Media, The Amaryllis (Unity Group) and many more.
Accepting sponsored posts given us a chance to earn money from blogging and we earned a great amount of money from this.
Do you want to sponsor any post here, feel free to contact us today?
Started featuring the interviews to cheer up the new influencers and artists
Every person who wants to be a blogger, influencer, or artist requires a platform to be found and famous on the web. We at ShouTech is here to helping such people and providing them a platform to showcase their talent on ShouTech.
If you want to be a famous blogger, influencer, writer, or artist in any field, we are open for collaboration. Just drop us your details and we will help you featuring your interview at ShouTech without charging you a single penny. Sounds good? Then why you are waiting, just give us a call or message us at +91 96250 06733(WhatsApp).
Got a new logo and re-designed the website
As the New Year comes, so we thought a change would be great sometimes. This is why we got a new Logo featuring symmetric design and re-designed our website to give it a new and more organized look.
ShouTech merchandise is available
Finally, we got our official merchandise this year as we started making money through blogging. Here are the photos of our cool looking T-Shirts available in 2 fabrics and in 2 colors as well, you can make your choice.
Hold on, we will be giving away these T-Shirts very soon to you and you just need to take part in our contests to win these cool looking premium T-shirts. Stay tuned and keep browsing our website to participate in our giveaways and contests.
A platform to encourage writers as intern or volunteer
If you are a writer and looking for a website to showcase your writing skills to thousands of people, then we at ShouTech can give you a chance to join us as a contributor writer and start writing and uploading articles on our website.
This is a way to encourage new writers to feature their writing skills on a growing and great platform.
Our achievements and earnings
Finally, the most amazing and awaited part come, how much we earned and what are our achievements?
So, let’s begin the fun here, and we are really thankful to our readers to love and support us because without your love, support, and faith it’s impossible to get all these things.
We started earning from the website by accepting Sponsored posts and started getting work as a Digital Marketing, Website Design and Development, Content Writing, Blogger Outreach, and Mobile Apps Development Company from some of our great clients.
Income generated through:
Digital Marketing and IT services: More than 2 lacs (Annually)
Sponsored posts and guest postings: More than 20K (Annually)
Also, I got a brand new Honda CB Hornet 160R ABD DLX motorbike (Top Model) too in our family. Personally, I named it Felicity (the bike).
There are some other things as well which we have got this year, but not everything could be shared here, will share all it with you later.
All these achievements and income has been possible from your love, support, and faith in us. We want the same love, support, and faith from you this year as well. So, do give us a like, share, follow, and subscribe via email or on all social media channels.
Do join us as a volunteer writer to showcase your writing skills to thousands of people and be a famous writer.
You have successfully developed your new website and invested lots of time in the entire process of design and development. A website is not developed with just codes and design skills, people make lots of efforts and struggles a lot in testing the different functions, layout, rendering of the website in various browsers and devices.
You have made a great website which is compatible with every browser and capable to render in devices with different resolutions and screen sizes.
But what to do just after launching your new website is the biggest dilemma for people. So, here we are telling you what to do just after launching your website!
1. Do a full testing of your website
I know it seems a bit awkward because you already did lots of testing before launching your website, but, after uploading web pages on the server, several times we have seen that some functions don’t work properly. So, once you launched your website on the web successfully, do must conduct a full website testing to see whether it is functioning well or still needs some enhancements or debugging.
It will help you to find and fix various issues with the live website and lets you serve your visitors the best website with the best navigation and functions experience.
2. Setup Google Search Console (Google Webmaster Tools formerly)
Not many people are sound with this because it is not very much popular as like the Google Analytics. As a site owner, Google Search Console (GSC) or Google Webmaster Tools (GWMT) formerly, is the 2nd most important item in your worklist.
It will help you to optimize your website to make it search engine friendly and help you boost your website from the SEO perspective. In short and simple words; you can track the health status of your website with Google Search Console.
A newly launched website always comes with several issues and errors which is not good for SEO perspective, such as, internal linking structure, external links pointing to your site, sitemap issues, popular keywords, indexing status of your site, crawl stats and errors, security issues, duplicate title and descriptions, sitemaps submissions, fetch and render, robots.txt testing, HTML improvements and much more.
3. Setup Google Analytics
Google Analytics is a traffic monitoring tool that helps the website owner to track and analyze the traffic coming to their website and according to that, the site owner can make a better promotional plan to market their website.
Google Analytics tracks your audience and records their behavior and actions that visitors are taking with your website. It helps you to analyze the traffic of your website to figure out how many people are visiting your website every day and lets you know what to improve to draw more traffic to your website.
There are many alternatives available such as KissInsights, Compete, Alexa etc. But Google Analytics is the best tool in the industry so far, not just because it was created by Google but yes, it offers the most powerful features to make impressive marketing and promotional plan with proven success.
4. Create an XML Sitemap for your website
A website has lots of URLs which is accessible to search engines and users both, but in dynamic sites, lots of or some URLs can’t be seen by people due to some issues or intentionally by the developers or site owner. But, search engines can see all types of URLs (if not blocked by the robots).
Sometimes, due to the poor coding structure or some other causes, bounds search engines to access and crawl those URLs and a sitemap is a collection or list of all the URLs that a website has. Providing a sitemap to search engines is a good practice to improve the crawl rate and speed both and help search engines to index your pages more gently and improve your visibility in search engine result pages (SERPs).
5. Index your website quickly with Fetching
Do Fetch as Google to index your website quicker than the usual time, a very newly launched website is not quickly indexed by Google and it takes some time. If you want to let Google know about your website and get attention to index your website quicker than the usual, than do Fetch as Google or Fetch and Render as well.
Follow the steps to fetch your website:
Login to Google Search Console (Google Webmaster Tools formerly).
Navigate to Crawl and click on Fetch as Google.
Now Paste the desired URL into the URL bar which you want to fetch.
Click on the Fetch Button.
Once Google found the URL, Click on submit to index.
On the popup, click crawl this URL and its Direct Links.
Paste the URL into a Google search just after 5-10 minutes once fetching process completed to see your indexed content.
6. Submit URL to Google to make it visible to search engines
Submit URL to Google is a service offered by Google to the webmasters to let Google know about the new website or newly added web pages to an existing website.
This service helps Google to identify the new website or new web pages on the web and crawl it faster than the normal time. If you made a new website or added a new page to your website than just submit it to the Google and let Google know about it for faster and quicker index or crawl rate.
If you made your website with WordPress, then go to wp-admin and log in, navigate to Settings/Reading.
Look for “Search Engine Visibility” and make that the search box saying “Discourage search engines from indexing this site” remains unchecked, this allows search engines to index and crawls your website.
7. Improve your website speed
Your site speed is also one of the topmost factors that you must look just after launching your website to the World Wide Web (WWW). People don’t like visiting websites taking much time to load up the full functions. Once, your website is live, conduct a Google PageSpeed Test to see how fast your website is loading on Desktop and Mobile devices.
Google PageSpeed Insights is a great tool to see how fast your website is at both types of devices (Mobile and Desktop). It doesn’t only let you know about the speed score, it even tells you what are the steps required to make your website faster. Just take a look at the suggestions and do the needful changes to make your website quicker to load.
8. Make it found on Social Media
Lots of websites are launching on the web every day and nobody know about your existence until you come up and tell people about you and your business. Social Media is a great platform to let people know about you and your business; just set up your account by following some required steps and optimize your profile.
Start uploading pictures, videos and keep posting on your timeline, news feed, and fan pages and everywhere you are available on social media. Keep tagging and mentioning people and use hashtags (#) and be found easily on the social media platforms and be popular on the web.
If you want more about how to go viral on social media, then this article will surely help you to make the best social media promotion strategy to promote your website on social media in 2018.
9. Use SEO strategies and techniques effectively
A lot of new websites are launched daily on the web but nobody even knows about them. The reason behind this is, they are not making efforts to make it popular and let people know about their websites.
If you really want people to visit your website, then you must do quality SEO work by following the best SEO strategies and SEO techniques. Use high-quality content on the website, make your website search engine friendly and use relevant keywords in Titles, and Meta Descriptions to make your web pages visible in search engine results pages (SERPs).
10. Backup your website
The last and the final step is taking the full backup of your website to prevent any data loss before making your website live on the web. Taking regular website backup is also important for setting up your website security utmost. This will help in many cases like when your website has been hacked, affected by any malware, or accidentally you lose some data while uploading the website on the web.
Then that time, these copies of WebPages or website backup can help you gain the same information or data again, and you can save a lot of your time with this convenient and important thing to do.
Do must check that your website has all the above things, just after making it live on the web. Because, launching a website is not tough, but making it attractive and useful to your targeted audience or people is not such an easy in the crowded market dominated by the older websites.
Make your website more attractive and useful and keep supporting ShouTech.
Do let us know how good the article is for you?
If you have any queries, suggestions or opinion for us, then feel free to let us know in the comments below and we will surely be in touch with you soon to help you.
In the world of Digital Marketing, everyone is known with one thing that is “content is king”. Every time a very popular question is asked by people from digital marketers that is why search engines love content?
When the question is asked by the entrepreneurs, experts or influencers there are different opinions and answers were gotten up by these people. But the simplest answer is here which will help you to understand the importance of text in the world of digital marketing.
Content is a new way of showing creativity
There are millions of writers are available in form of bloggers, content writers, poets, journalists and so many others. But it’s not such an easy way to write such an attractive content which is useful and much capable to attract users.
You just need to write such a high quality and attractive content if you want to engage visitors within your website/blog. Content is also measured by the newness, uniqueness, and information level and users interest, reading time, active time of users and all are the factors by which search engines define the usefulness or value of that particular content and then your content gets a position in Search Engines Result Pages (SERPs).
Write such a useful content and be as much creative as much as you can, to acquire vaguely more users.
Search bots only understand the content
Search engines are also a software program that is developed by the software developers and designers which is a collection of so many codes and functions interconnected with each other. As being developed by the codes, functions, and content this is the reason that search engines only understand the content.
Humans can see anything like an image, video or flash animation because we have eyes. But, search engines don’t have an eye like us and that bounds search engines to understand which is the animation, image or video and this is the reason search engines understand content only and they still use their protocols to understand the value of the content to determine a suitable position for that content.
How search engines assess the quality of content?
There are so many algorithms, factors and protocols are made which helps search engines to calculate the worthiness of content. Mainly search engines love new, unique, high quality and attractive content which is useful for people. Search engines ignore duplicate, thin, old, unauthentic and low-quality content and prevent it to display in SERPs.
A well-written content with no errors looks new, unique and trendy for the users get great attraction and that is what search engines looking for. If you are well capable to do so, then your website or web pages will be shown on the top of the SERPs.
What do you need to do to be visible in Google SERPs?
Everyone knows that content is the king of the modern era of the web and this is the only thing to decide your website’s fate in terms of search rankings in various search engines. So, here I am going to tell you what activities you have to do to make your website or web pages more visible in SERPs to increase your business.
Create high-quality content
It is always recommended for every website owner to write high-quality content for their website. A content is written without grammatical and sentence case error, a unique and trendy topic with a great flow structure is known as the high-quality content.
Do some R&D to choose trendy and new topics wisely
Doing some R&D (Research and Development) is worth whenever you are planning to write an article. Spend some time on the web and conclude a great R&D to find a great topic wisely to write for. People are always looking for a trendy, unique and new topic which they can read to increase their knowledge.
Share it with people to increase awareness
I am sure you are capable enough to create high quality and attractive content which is really capable to engage and attract the audience. But the question is how do you engage with your customers? Are you writing lots of high-quality content but not getting clicks or actions on your content or website?
You just need to share your content with people and let them know about it. Sharing is a great way to let people know that this is the content or thing present on the web can help you understand the facts about certain things.
There are lots of easy ways available to market and share your content, just read the “Best content marketing activities of 2018 for your website promotion” content marketing guide by ShouTech.
If you don’t know how to market content, then you can hire a great Digital Marketing Company providing high-quality SEO or SMO services for business promotion.
Content is the only thing that search engines can read and understand and for WWW (World Wide Web) you have only one way to show your creativity and that only way is Content!
Create new, unique, high quality and trendy content to win the trust of search engines and your readers or audience as well to get rewarded by people and search engines.
Hope you liked the article and if you really liked it, then don’t forget to share it within your circle and don’t forget to like and subscribe ShouTech.
Google AdWords was launched on October 23, 2000, nearly 18 years ago with an aim to provide the best and easy solution to help people branding their services and products online. Almost, after 18 years, Google AdWords is changing to Google Ads. Now, Google wants to change the name of this powerful money making tool from Google AdWords to Google Ads to make things simpler.
Google said “we are simplifying our products for advertisers and publishers of all sizes so they can more easily reach consumers anywhere, at any moment and on any channel.”
AdWords is presently Google Ads.
DoubleClick sponsor items and Google Analytics 360 Suite are currently Google Marketing Platform.
DoubleClick distributer items and DoubleClick Ad Exchange is presently Google Ad Manager.
I see no specify of Google AdSense, yet I speculate that may fall under Google Ad Manager.
Beginning July 24, 2018, you will start to see the new Google Ads mark, including the new name and logo, reflected in the item interface; encourage focus, charging reports, and different areas. The URL you use to get to your record will change from adwords.google.com to ads.google.com, and the support center will change from support.google.com/adwords to support.google.com/google-ads.
In any occasion, I’d state I saw this coming in the Google+ period when Google named their AdWords channel Google Ads, the URL is still https://plus.google.com/u/0/+GoogleAds and this was quite a while back.
Anyway, I speculate this is certifiably not an immense give, it is only a brand change – nothing else is changing much with this. Be that as it may, 18 long stretches of marking for AdWords is presently gone, 22 years for DoubleClick is also gone.
There is significantly more scope of this on Techmeme on the off chance that you need to see some different viewpoints.
Since the internet has become cheaper in India, everything is selling cheaply from its prices that the listener is not sure.
Now Maruti has made the mind of giving every person a car like the Internet while walking on the path of Ambani. Yes, now Maruti is bringing its cheapest car and it is priced only between 1.5 to 2 lakh rupees.
Maruti Suzuki India Limited is set to launch its smallest and most affordable car in the Indian market soon. Maruti Suzuki India Ltd is preparing to launch its cheapest car ‘Cervo’ with its popular model Maruti Alto as compared to an economic and fuel-efficient car like Tata Nano and Hyundai Eon.
According to Maruti sources, the company wants to launch this car at the earliest due to the growing competition in the car market. It is expected that its initial value can be between 1.5 to 2.5 lakh rupees. Maruti wants to replicate its very popular model Maruti 800 by this car, which is considered as India’s first budget car.
This model is currently available in Japan and Maruti can reduce some of its features to reduce the cost of Cervo in the Indian market. Cervo comes in ‘Hatchback’ class and it has meeting capacity of 4 to 5 people.
The Cervo has 0.7 liters, 660 cc petrol engine used. The company with 60 bhp power mileage claims to be more than 30km / liters. Maruti has used Advanced Variable Valve Timing (VVT) technology in Cervo which will provide maximum mileage to Cervo.
According to an ordinary small family, the boot space, designs attracting young people and available in matt mattresses, is being eagerly waiting for this car in the Indian car market. However, the company has not yet clarified how many models of Cervo will be launched in the market.
Hope you liked the article, if you have any opinion, suggestion or query, please feel free to let us know in the comments section below. We would be happy to assist you or hear from you.
Written by: – Anish Tiwari, is a Digital Marketing Professional, Blogger, and writer in spare time. You can contact him for Guest Blogging or Guest Posting opportunities and to learn digital marketing as well. Follow ShouTech on Facebook, Twitter, LinkedIn and Instagram for the glimpses and latest updates. You can also find me on and LinkedIn for better communication.
Have you ever wondered what your behavior speaks about the kind of leader you actually are? Yes, there is a tool that can really help you in finding it out. This tool is known as DiSC, which is a behavioral assessment tool.
The DiSC model of behavior was first introduced by William Mouton Marston. William was a renowned psychologist who wrote a book in 1928 entitled “Emotions of normal people”. In this book, he explained his theory which was based on different human behavior. He categorized into various types i.e. Dominance, Inducement, Submission, and Compliance, commonly known as DiSC. He believed that when a person gets familiar with his traits, it becomes a little easier for him to experience and manage his relations with other people.
As the time passed, there were several assessments were developed using Marston’s theories. It led to the introduction of modern DiSC personality assessment and its current styles: Dominance, Influence, Steadiness, and Conscientiousness.
How does DiSC work?
Nowadays, DiSC assessment tool is widely getting used in government and business organizations. The goal is to make their team work effectively. The respondents are supposed to rate a bunch of behavioral phrases based on the agreement and disagreement. There are several other aspects in which DiSC helps the business:
Become more self-knowledgeable, well-rounded and effective leaders
Enhances the teamwork and makes you learn the productive force.
Identify and respond to customer styles in order to develop better sales skills
Increase your knowledge regarding the conflicts, motivations, the stress and their solutions.
Helps you understand the priority of the team members and manage them more effectively
Enhancement of the working environment
What are the DiSC leadership styles?
Depending on the DiSC assessment, the leadership styles have been categorized into different parts:
Empowering– The leaders who belong to the Empower group are known to be eager, upbeat and willing to take chances on their new ideas. They are someone who likes to be consistent. One lesson that can be learned from them is that you need a lot of enthusiasm to reach your goals.
Gentle and courteous– The leaders of this group are fair-minded, positive and modest of all. They can provide suitable outcomes by being steady but consistent. They can often be over cautious and need no fluctuation is their status. One lesson we can learn from them is that other people have different need and choice than yours.
Dominating– The one who dominates are often very powerful and decisive. They enlist other people to work on their speed in order to reach their goals. They can be egotistical and forceful leaders who are habitual of pushing others to sacrifice their morale. They work according to their personal authority.
The discovering one: These types of leaders are bold and passionate. They inspire others to take risks to discover a new way to success. They can often be very impulsive and overconfident who uses their charisma to achieve support for adventuring ideas. They always try to seek new opportunities by going beyond their imagination.
Deliberate: There are leaders who are disciplined and conscientious but with an ability to produce some excellent outcomes with their analysis and planning. They are ready to take the risk and are known be the perfectionist.
The DiSC way to figure out what kind of leadership you are
When we talk about leadership, there are multiple resources available today. Nonetheless, there’s a truth that leadership that people often overlook:
Being a leader is a skill to learn
Leadership totally depend on your behavioral style
Different type of leaders, according to DiSC assessment
There are some leaders who are very daring and bold. They are quick in seizing the opportunities coming their way and are ready to take challenges put in front of them. These leaders belong to the D- style leadership, i.e. Direct, Decisive and Dominant.
Some leaders love to motivate their team and are efficient enough to boost up the greatness in their followers. They are charming speakers and they know the way how to influence other people. This is I-style leadership, i.e. Inspiring, Interactive and Influencing.
There are certain leaders who like to lead by giving the example of the most influential people. They are grounded and do not hesitate when there is time to work hard. They like to appreciate their team members for even their smallest improvements and are surely able to create strong and trustworthy teams. They belong to the S-style leadership group, i.e. Strong, Stable and Supportive.
Some of the leaders are well-experienced and knowledgeable and are considered as experts in their respective field. They are keen to lead the team by their extensive knowledge and by the virtue of their ability. They are known to be very good planners, tacticians and strategy developers. They are someone who belongs to the group of C-style leaders, i.e. Creative, Competent and Control.
Different situations develop different leadership styles. If you know your leadership style, it will help you to meet the demands of the environment and their situation, which is actually quite necessary to be a good leader.
Author: Bharat Rawat is a digital marketing expert working in Addictive Media as SEO Manager. He has 5 years of experience in the digital marketing arena. He has done search engine optimization for many big brands like Big Boy Toyz, Unity Group, McDonald’s, Lal Path Labs, Toshiba AC, Dr. Morepen Now and many small and medium-size organizations. Catch him if you need any help regarding guest blogging or digital marketing.
ShouTech is a rapidly growing Digital Marketing and IT blog startup in India, if you want to feature your free guest blog on a great website then send us your guest post today.
Just wanted to tell you guys, cold calling or other conventional marketing strategies are dead to generate business leads or promotion. Digital Marketing came and rise as the most popular method of business promotion and lead generation.
Here we will discuss the reasons that why people came forward and started adopting the Digital Marketing instead of using the antique cold calling or other promotional activities.
What happens, when you got a call from an unrecognized number or sometimes, when there is no number shown on the screen but there is a call coming to your phone?
Do you really like answering such calls, or somehow, you answered the call, but, you do trust the person who called you?
These are the possible actions people always take in such condition:
Nobody wants to accept calls from a stranger or if no number is displaying there, then there is no reason that they will pick up your call.
Somehow, your call has been picked up, but, why do they trust you, there is no reason for them to trust you.
As an advertiser, you wouldn’t get any call back from their side or there is no incentive or any other benefits.
People expect that the big brands don’t make calls, but take an approach seems more interactive and trustworthy.
Word of Mouth advertising
Lots of people say that word of mouth advertising is a great method to advertise or sell your products or services. But, it is not really a great idea, everyone knows and capable enough to make their decision. When you are proposing them to use or buy something that they are already using, and then they simply separate themselves and says that, are you using that product or service, what benefit have you got? Even if you are showcasing them the benefits you got, they easily give you some excuses and walk away.
Guys, there is a catch!
Why only digital marketing is the best option works better for your business branding and advertising campaigns with insurance success?
Let’s find it out in the discussion below:
Everyone is online
Nowadays, everyone is online and has internet access, they can easily find lots of ways to find and connect with the group of people or with the audience of that particular product or service in the world. There are no such boundaries when it comes to location (Geographic or Demographic) or even there are no language barriers.
People can easily find the information about the stuff that you are offering to them, instead trusting upon your word of mouth definition and benefits, they will do a web research to find out, whether the product or services you proposed to them is really good or trustworthy for them or not, then they will make their decision which could be in your favour or maybe not.
Let’s say, once you are able to meet the requirements of your audience and managed to increase your social media traffic nearly around 80% in last few years. Just because, your products or services are really loved by the people and they are giving a great response, then definitely they will make every possible step to find and connect with you on the web.
Even you can easily find them on the web once you are online, because, there are several ways help you find your target audience and lets you connect with them, just because of the prominence of that particular demographic which is becoming a famous platform.
You have added value
Do you think when you’re calling people and asking them to trust you blindly without giving them any solid reason? Calling people and selling your stuff is really challenging because, nobody will going to trust upon you until you showcase your products or services to them, and that makes this approach of marketing and selling products more challenging.
On the other hand, if people find anything of your skill which shows the proof of your skills than they will come or contact you. Nowadays, people do online searches to find the appropriate solutions for their needs, instead of making calls or trusting upon the promotional calls from an unknown person. Showcasing your skills online to people can give you more leads or business when compared to calling.
You can make your value by creating unique, high quality and useful content for people on your websites or blogs and share it with people via social media.
More money-making and less expensive
The most common misunderstanding is that the cold calling is cheaper than the Digital Marketing as all it needs is just time. But time is the most valuable asset you have. Most people are failed to give ample value to their time. To generate the positive and best ROI, you just need to spend your time on doing the things on which you can give your best and streamline the process for the rest.
The best part about Digital Marketing is, you can do your work on daily basis and analyze to find the best time to work and publish your promotional works according to your customers or audience behavior. But, in cold calling, you can only work in day to sell your stuff, as 70% of people don’t like picking promotional calls after 04:00 ‘O’ clock and 90% of people sleep in a night so they get easily offended with such calls.
In a day, most people are busy in their works, such as official or personal works, studies, meetings or anything else, and when they get some free time, they don’t want to waste it on taking promotional calls. They want to utilize their time to enjoy with their family, friends or with official colleagues as well.
But, when the matter comes to the web, they like spending time on surfing the web and scrolling their Facebook, Twitter or other social media platform’s newsfeed to find their favorite things. So, there is no restriction of time, when it comes to marketing or selling products online through Social Media or online marketing.
Sometimes, it might consider outsourcing your marketing department or jobs to Digital Marketing Company.
It enhances your reach
Cold calling is a limited and one to one approach, only people will know about you and your services to whom you have called. And, in a given time, you can contact to a limited number of people. In fact, the best telesales executive can make around some hundred calls in a day, maximum.
On the other hand, Digital Marketing gives you an opportunity to enhance your reach epidemically. When people read and share your content, their entire circle of friends can see it, and possibly some of them can also share that if they too like your content and this is how it goes to and seen by numerous people in the meantime.
Meanwhile, few people shared your content and your reach is started getting grown and keep growing. This is the reason for viral marketing, the heavenly chalice of content marketing.
Things are in customer’s comfort zone
Your prospects will probably believe you on the off chance that they’re ready to check your capacity and believability. In cold calling, it’s not easy to make people believe on you because; you can’t provide them any proof of your effectiveness or efficiency.
In Digital Marketing, there are several ways to portray your credibility; you can provide proof of your effectiveness via testimonials and case studies or with customer reviews as well. Nowadays, people are asking for MR/PR reviews as well, some worldwide MR/PR companies are reviewing and assessing the products or services offered by companies and tons of people are reading those reviews to find the best solution for their needs.
Meanwhile, case studies, reviews, and testimonials are great for winning the customers’ trust by portraying it online to the people. These types of content are gigantically successful at converting visitors into leads and leads into customers.
So, what do you think, is cold calling really dead, or it has a place in the marketing?
So, what do you feel, is cold calling dead? Does regardless it has a place in marketing? Or on the other hand, has Digital Marketing taken it over completely? Just let me know your opinions in the comment section below.
Thanks for visiting ShouTech, have a nice day!
Written by: – Anish Tiwari, is a Digital Marketing Professional, Blogger, and writer in spare time. You can contact him for Guest Blogging or Guest Posting opportunities and to learn digital marketing too. Follow us on Facebook, Twitter, LinkedIn and Instagram for the glimpses and latest updates. You can also find me on and LinkedIn for better communication.
Google has acquainted the infinite scrolling into mobile search results pages.
Where there used to be page numbers at the base of SERPs there is currently a “more results” button appears. Tapping on the button will produce more search results to load up on the same page.
Google has confirmed this is only a “test.” However, it’s not a kind of test that shows up every so often. The “more results” button appeared for each search I performed today in the Google application and different mobile browsers.
Maybe it’s a “test” to assume that it’s generally accessible, yet Google will choose whether or not to keep this feature according to the user’s feedback. Until Google confirms whether it’s permanent, we can assume it the temporary one just for now.
Don’t you think that Google has changed the definition of ranking on the first page? We’ll need to sit back and see if this test turns into the new standard.
Delhi is the capital of India and is known as the busiest metropolitan city in India. Generally, nobody is going to tolerate you if you are screaming or abusing someone in a city like Delhi. The same incident happened with a person of Delhi when he purchased a device from Xiaomi.
Customer made some orders from Xiaomi and Delhivery is the delivery partner to deliver those products to the doorstep of the customer. As per our discussion with the customer he told us the entire incident, which is as follows:
Without any notification, courier boy reached the customer’s house with the parcel and without any notification, it’s usual that sometimes people don’t have enough money.
The same thing happen with the customer as well, he didn’t have the appropriate amount so customer’s mother requested the courier boy to reschedule the delivery (for tomorrow) on next day. After hearing this, he just started screaming and abusing the lady and this is not enough, after abusing the lady, he called the customer and started screaming and abusing customer as well.
We have heard the call recording and seen the phone and email as well and found that customer didn’t have any notification about the delivery.
In fact, till now, no actions have been taken from the Delhivery or either Xiaomi yet, to resolve the issue and customer is very upset and feeling unsafe. It feels like anyone can come to your home and easily started screaming and abusing you. It is not really good to see that the customer who’s going to pay you is getting misbehaved by your own team members.
Such incidents are rising day by day in Delhi and people are getting frustrated with the online shopping as they are facing such issues. Xiaomi and Delhivery, both need to send the notification to remind customers in the morning that their package is coming today. If customers will get enough time or earlier notification, then definitely they will keep ready the cash and there is no need for rescheduling the delivery.
Instead of troubling customers, delighting them is a great option so that they can recommend you more customers. Otherwise, they will start posting negative reviews for you which can damage your brand value.
If you want to talk to the customer regarding the issue, just let us know and send us an email to this (firstname.lastname@example.org) email address and we will provide you the necessary details.
We are completely agreed with the customer and providing our full support to him and hoping the same from Xiaomi and Delhivery as well.