Category: App Marketing Stragegy

Best Mobile App Monetization Techniques - ShouTech

What Are the Best Mobile App Monetization Techniques?

Posted on | by Anish Tiwari | Leave a Comment on What Are the Best Mobile App Monetization Techniques?

In a Mobile-first world, one can build an app, launch that app, and the money will follow. This might be wonderful in hearing, but the process is as much difficult and more complicated. The users have a wide-variety kind taste, and they have massive selections criteria with more the 2 million apps in the Apple store and more than 3.5 million apps available through Google Play. If you have already developed and launched a product in the market or have been considering mobile app development, driving revenue has probably been top-of-mind. Developing a sustainable stream of revenue involves defining a mobile app monetization path-just, as many other businesses do.

What Is Mobile App Monetization?

Mobile app monetization is exactly what it sounds like- a method or a technique to generate revenue from a mobile app. And, there is a very productive reason that every app owner or app developer wants to perform this task.

In the year of 2017, there is a report from Comscore about the US has been reviled and that report was focused on user media consumption habits.

There were Smartphones user recorded more than desktop users, and it is clear from the report that most of the users are spending their time on Smartphones and by means of Smartphone; we would like to say that mobile apps are in much demand.

App Usability Stats - ShouTech
App Usability Stats – ShouTech

By the mean of this record most of the people relying on their phone to complete their various tasks via using mobile apps.

Due to this massive usage of apps, mobile app monetization becomes far easy for the app owners or the app developers.

Time Spend On Apps by Users

Uses of Mobile Apps - ShouTech
Uses of Mobile Apps – ShouTech

On average, consumers spend 2.3 hours every day engaged with media in mobile apps. This concept is one and only one of the vital reasons why top news publishers choose to develop mobile apps and monetize them too.

How Do I Monetize a Mobile App?

Being an app owner, at the end of the day, you have to think about your users and their journey. Based on how you believe they will utilize the app, where does it make the most sense to monetize it? Here we have mentioned some beneficial methods to monetize an app.

Method 1: Paid Downloads

Paid downloads are a method of earning more money through mobile apps. Every time users click or download your mobile app, they pay a download fee. Hence the more your cost for your app, the more you earn from the paid downloads. But, you have to be very attentive about how you price this compared to what you deliver.

Method 2: In-App Purchases

An in-app purchase is a better choice to acquire more money. It takes numerous structures a new exercise in a healthcare app is a one-time trick for the mobile game, another user level or reward, or a top-notch include in an efficiency app. The significant thing to recollect is that your app ought to be practical without the extra purchases with the extra serving to upgrade the user experience.

Method 3: In-App Subscriptions

Freemium content also refers to as In-App Subscription, and it is similar to in-app purchases in that the spending of money opens users up to new parts of the app experience.

Meanwhile, there is a slight difference between in-app purchase and in-app subscription. In-app purchases are typically the items, events, or the content that are viewed as a bonus of a reward.

In-app subscription, on the other hand, offers users the true version of the app. Choices for paid premium upgrades are then made accessible so they can undo the rest of the experience.

With mobile apps, this usually comes in the form of gated substances you can access after subscribing the App.

Method 4: In-App Video Advertisement

Video has long proven its worth as a powerful & a connective way to convey exciting content and turns consumers into loyal fans. So, it’s not a surprising element to find out that video ads are doing the same for mobile marketers across the world.

As of the third quarter of 2018, there are 4+ million apps in the world of which 90-94% are available for free. Thus, the question is, how do these Freemium apps make money? The answer can be found in 3 alphabets – ‘Ads.’ By 2020, mobile apps are forecasted to generate about $189 billion in revenue through app stores & in-app advertising.

Method 5: Apply the Freemium Model

The freemium model is another unique strategy to social event revenue from the users. The model is generally sought after by online services, including digitized apps. Freemium apps fundamental strategy is straightforward. The app distributors offer the app free of cost at first and after that approach users to pay for opening a further created version. The customers who love the helpfulness of such apps are sure to pay to some degree more for it. The impelled variation of the app is for each situation more-incorporate rich and is made available under the freemium version. Here is an instance of Evernote grasping tantamount method.

If any startup or entrepreneur are wishing to change their business to the mobile the subsequent to performing mobile application development, must play out some mobile app adapting strategies with the goal that they can win more from their mobile apps.

Concluding Lines

Here we have mentioned some of the best mobile app monetization techniques to explore, and this article will let you understand that which of the monetization technique the best fit is for your business.

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Author Bio: Radhika finds covering the tech world to be an exciting and engaging experience as each day brings new and groundbreaking technologies to explore and write about. A believe that words are our most inexhaustible source of magic, makes her fortify to writing pieces that enhance the visibility of any brand and helps them position themselves in the best possible way.

 

Published By: Anish Tiwari is an SEO/SMO expert and Blogger who loves to write and explore newness relating to IT, Search Engines, Web Development, Gadgets, etc. Follow me on Facebook and Instagram for the glimpses. You can also find me on Twitter and LinkedIn for better communication.

Android is Evolving and Transforming the World!

Posted on | by Anish Tiwari | Leave a Comment on Android is Evolving and Transforming the World!

In the present scenario, Android is one of the fastest growing technologies in the world. Android is competing successfully in a wide range of Smartphone as well as tablets simultaneously with several other devices.

Observing this, people may think developing an Android App or a program is simple, but in reality, it’s not! Android developers deal with many difficulties for developing even a simple application.

Android is known as an early bird OS (Operating System) that comes up with presenting the world’s most excellent OS in the Mobile market.

Today, various app development companies are working actively to improve the system people perform multiple jobs such as mailing, watch movies/videos, catching up trending news, and interact over various platforms. Thus, people are associated continuously to their smartphone through one or the other means.

Also, the corporate world is not left out on these changes. As many business owners have started to demand an app for their businesses, some of these corporate apps are project management tools, time management software, etc. have jump highly. To be sure, it is fair to say that mobile app development companies and app developers to succeed have blended them into the realm of mobile app development.

Let’s discuss Android is growing and transforming the world

In the present scenario, Android is almost everywhere. Mobile apps development companies produce astonishing applications also for cars, smart watches, television, and many more devices.

For example: Think you are relaxing at your home with a cup of tea or coffee – take a look around your home. You will notice many of things that are working on Android OS.

Originally Android began as an experiment, and by now it has confirmed with the proof that it can run on every object that has the capability of enduring a tiny microprocessor.

Though Android app development has enormous advantages to the entire world, also a few other modifications can still make it more beneficial.

Thinking!! What else can be made to make Android app development simpler? 

Replacing Java language

Though Java is one of the leading and reliable programming languages, now it’s time to think something extraordinary. App developers must begin thinking of new languages which will replace Java as the primary language for Android development.

Database Management

One more problem is DB management AP. Android is still dependant on SQL commands that extremely influence the method of development. When SQL errors occur debugging becomes very tough as it consumes a lot of time and includes no GUI to look over the database data. Hence, app developers must begin seeking out other alternatives/options.

Let’s take a close look at some of the latest trends for Android users 

Cloud Storage:

It is the current trends for Android app developers that allow Android users a unique level of storage facilities. But the developer must check that it should not occupy much space.

Cloud Storage - ShouTech
Cloud Storage – ShouTech

The reason why you should use cloud storage is as below:

It is a safe, fast, easy to use and effective way of storing images, emails, text messages; and it prevents users from losing their files when they require most.

When device owners upload their documents to cloud storage servers, they provide secure back-up for all of their documents, images, videos. Then, there is no risk of losing things permanently due to failure of the device or stolen mobile phone or tablet. They can also simply share their files between any devices, computers and can also utilize cloud storage as a way of sharing stuff with their groups.

Demand for In-app Search Capacity:

Presently, Apps are an essential part of all smartphone users. Hence, it is necessary to provide all features that must be accessible under the right circumstances. In other words, an app should have the ability to work the same as well as on any website.

It is seen that mobile device usage has driven a high lift in app-related searches. Due to this mobile app search has arisen as a vertical within traditional universal search.

Google had rolled out deep linking within Google search, which allows Android users searching on their phone to find and release content in their Android applications by clicking on links to Google search results.

It’s important to know that 72% of mobile engagement relies on apps as compared to browsers. Looking at usage among teenagers, apps are increasingly in demand. Also, 55% of teenagers use voice search. Deep linking technology has made it possible. Smaller start-ups to big companies like Google, Twitter, and Facebook, have begun to implement this technology. As per layman’s terms, it’s about making hyperlinks. It has historically connected the pages of the web smartly. Rather than just pointing you to web pages, it is also possible to know of what device you’re using, and if mobile, what apps you have installed.

Adopting Augmented Reality and Virtual Reality apps

Augmented Reality (AR) apps, as well as Virtual Reality (VR) apps, are presently being developed at a rapid speed. Also, it is predicted that till this year-end Android is going to beat and meet the demands of today’s modern generation public.

Augmented Reality and Virtual Reality App
Augmented Reality and Virtual Reality App

Conclusion

As many of us are switching to browse more on mobile apps; hence the demand for in-app search capacity is also expanding rapidly. Users are demanding for executing search function simpler. Thus, we can state that in the past few years Android has improved a lot and has grown from being a simple OS to powering multiple other devices now.

In future years, it will evolve even more. Thus, if you are deeming of developing an Android app, then hire an app developer who knows all the latest trends and have excellent skills.

Do like, share, subscribe, and follow ShouTech on Facebook, Instagram, Twitter, and LinkedIn to see the latest updates and news about Android.

 

Published By: Anish Tiwari is an SEO/SMO expert and Blogger who loves to write and explore newness relating to IT, Search Engines, Web Development, Gadgets, etc. Follow me on Facebook and Instagram for the glimpses. You can also find me on Twitter and LinkedIn for better communication.

Turn Mobile App into a Lead Magnet

How to Turn Your Mobile App into a Lead Magnet (Guest Blog)

Posted on | by Anish Tiwari | Leave a Comment on How to Turn Your Mobile App into a Lead Magnet (Guest Blog)

Understanding Lead Magnets

Business products and services have to be marketed with a lot of gusto. Potential buyers are a priced commodity, and marketing experts have to attract them. Lead magnets are incentives that are offered to customers in exchange for information. An opt-in bribe is used to lure the buyer into giving away contact details. The information such as name, email address, phone number, etc., is necessary for communication.

Digital Marketing gurus have dangled this online carrot for successful outcomes. There are many ways of attracting a customer and holding his attention. On the web, this translates to spectacular site design, readable text, offers and gift brochures. All types of text, audio, and visual data are utilized in devising a successful strategy. Creating, promoting, and sustaining a brand name takes time and effort. Lead magnets are an effective, formulaic method of captivating the minds and eyeballs of digital consumers.

  1. Having an impressive mailing list is not a sign of a successful campaign.
  2. Learn to differentiate between email subscribers and paying customers.
  3. Attractive desktop and mobile marketing techniques emplo1y lead magnets.
  4. Well-designed bribes lead to a large number of signups or subscriptions.
  5. Poor strategies fail to make an impact or create the necessary interest.
  6. Mobile app development process has to factor in different advertising formats.
  7. Experts suggest targeted campaigns to guarantee immediate viewer response.
  8. They also favor building a committed and healthy customer relationship.
  9. Invest and be flexible to deliver impactful content to smartphones, PCs, and tablets.

Putting It in the Context of Mobile Apps

Online advertising has taken many shapes, sizes, and colors in recent years. The basic aim is to direct organic traffic to a website and assure conversions. Desktop and mobile phone users are both lured into making subscriptions or purchases. Mobile app marketing experts implement effective lead magnet techniques. They may choose a multi-device, cross-platform optimization method or a device-centric procedure.

  1. The percentage of digital users who depend on multiple devices has grown sharply. They expect support for various platforms, along with speedy access.
  2. High conversion rate through mobile devices is a big challenge. User clicks have to lead to well-designed, responsive landing or sales pages.
  3. Consumers like to feel special and exclusive offers can be attractive. Solutions include video tours, e-books, checklists, and blog post incentives.
  4. Knowledge of consumer behavior can be used to elicit a positive response. Understand the audience’s needs and deliver meaningful gifts (downloads).
  5. The app marketing campaign has to aim for effective lead magnets. They have to be action-oriented, easy to consume, free, productive and relevant.

Tips and Tricks

Businesses hire competent and reputed digital consultants to rake in the profits. Smartphone apps are an effective tool in the marketer’s repertoire. The top Application Development Company in Delhi suggests these guidelines for campaign success:

Lead Generation Tips and Tricks
Lead Generation Tips and Tricks
  • Word of mouth publicity and referrals from former clients do not work. Lead magnets are trendy, and they are envisioned for success in the modern social milieu.
  • Inexperienced marketers research the web resources for ideas and solutions. An agency has to target these customers through value propositions.
  • Get down to the specifics and be thorough with all the details. Focussed lead magnets are effective in a particular industry or software platform.
  • App developers have to lure in buyers with technical finesse. Their marketing scheme has to be specific like – “How to book a two-way trip to the Bahamas on the mobile?”
  • Marketing advisors devise ad campaigns with well-defined objectives. They factor in the target audience, mobile conversion, and viewer response.
  • An additional thought is put into building healthy customer relationships. Short, medium and long-term relations with buyers are envisioned.
  • The lead magnet strategy is specifically developed for mobile apps. The software platform, the format of ads, and client business are taken into account.

Top Quality Lead Magnet Deliveries

Choose a format that has valuable information and visual appeal. Giving away technical expertise and business tricks for free may seem counter-intuitive. But these tricks strengthen relationships and build an online reputation. Try these effective lead magnet formats and withstand the competition on the internet:

Lead Magnet Tips
Lead Magnet Tips
  1. Cheat Sheets and Checklists – Step by step instructions are short and easy to read. Patterned and well outlined mobile app guides are enticing.
  2. E-mail Courses and E-books- Downloadable e-books and free 1-week courses via email are effective. They help in customer retention and user response monitoring.
  3. Free Consultations – Filter out non-serious buyers and offer a free consultation to establish a stable social reputation.
  4. Open Source Toolkits – Free templates and user interface widgets are ideal gifts through mobile or smartphone
  5. Sharing Expertise – Useful lead magnets include customized audits and PDF reports.

Above written tips will help you turn your mobile app into a lead magnet. Now, generate more business leads through your mobile app and expand your business reach. Let us know your thoughts, opinions, and feedback to help us serve you in a better way.

 

Author: Muser is known for providing the best mobile app development and digital marketing services in India or worldwide. You can contact us for digital marketing, mobile app promotion or marketing, and website development as well. Browse our website to know more about us.

If you want to feature your Guest Post here then contact ShouTech and send us your Guest Blog quickly for the review to be featured on ShouTech. Keep browsing and sharing us to learn more advanced digital marketing tips and tricks.

15 Best Mobile App Marketing Activities and Strategy - Guest Blog

15 best activities to create a prevailing mobile app marketing strategy (Guest Blog)

Posted on | by Anish Tiwari | Leave a Comment on 15 best activities to create a prevailing mobile app marketing strategy (Guest Blog)

Your consumer base is waiting for you in the mobile world. However, they can’t find you among thousands of other mobile apps. That is what prevents you from growing your business via smartphones.

Mobile app marketing is a smart decision to make sure that your customers or audiences are able to explore your mobile presence. There are many different ways to market your mobile apps. But it all comes down to three things:

  • Efficiency
  • Prioritization
  • ROI

These three factors save you from choosing a wrong direction of marketing. You prioritize and find an efficient way to market your app. And that leads to high ROI.

15 Best Mobile App Marketing Tips - Muser - Guest Blog
15 Best Mobile App Marketing Tips – Muser – Guest Blog

Here, in this article, you will get 15 of the best mobile app marketing activities. These are all for a strong foundation, so that, you can establish a targeted campaign.

1. Branding your business story

Winning customer loyalty goes through a path of relationship creation. You need to become transparent and share your business story to potential customers. Personal branding of business owners can offer a great help in this matter. You can target your success story in your app marketing strategy and improve your authority in the industry.

2. Start maintaining an email list

Holding your visitors and giving them something to come back is extremely important. You should follow this practice from the very beginning. Start maintaining an email list to promote your products or services. Companies that incorporate email marketing into their strategy obtain much higher sales with a great ROI.

3. Invest in sponsored marketing

Search engines and other platforms offer sponsored marketing opportunities for apps. Investing in this activity will allow your app to reach a wider audience, which is necessary to create initial awareness.

4. Find influencers to boost your app’s visibility

People with a strong following in digital world are called influencers. The influencers of your industry are available on Twitter, Facebook, LinkedIn, YouTube and other platforms. These influencers can promote your mobile app to thousands of consumers via a tweet, a video or a post. You need to find these influencers and connect with them to collaborate.

5. Leverages meaningful and engaging images

Images on your app pages and social media platforms can give a great height to audiences’ response. But don’t just add images for the sake of doing it. Every image should fulfill a purpose. Only then, you can boost your app’s presence among targeted users.

6. Answer questions for your audiences

The digital world is the first place where people like to go for answers. There are special forums such as Quora and others where people ask questions. All you need to do is find relevant questions and answer them. Also, you can promote your mobile app in those answers.

7. Run ad campaigns

In the initial stages, mobile apps require a little boost. That is why best digital marketing services suggest owners that they conduct ad campaigns. Combining ad impressions to organic reach, your app can obtain a great visibility all over the internet. There are flexible campaign sizes possible. A professional can help you select suitable campaigns for your app.

8. Advertise on Facebook

Facebook videos have gained an immense level of popularity recently. Almost every business model is using video ads to gain app visibility via Facebook. The cost of such videos is also pretty affordable. You can run such ads to gain the interest of people towards your app.

9. Promote via Google Adwords

Every digital marketing professional suggests using Google Adwords in advertising. This tactic will lead your app straight to the top of relevant Google result pages. You can target high volume keywords that are relevant to your app. By using these words, you can create ads that will bring more clicks and installation of your app.

10. Incorporate push notifications

Finding new users is not the only target for your business. You need to keep your current users engaged too. Here come push notifications that allow you to re-engage your audiences. You can use this activity to notify about your content, product or services. Businesses use push notifications for discount promotion and other customer loyalty programs.

11. Offer a referral reward

Referral programs give a new excellence to word-of-mouth. You can employ your current users to promote your apps and obtain rewards in return.

12. Gain valuable reviews

More reviews get you more installs and rankings. Your rating improves which helps in improving your visibility in app stores. So, direct your strategy towards gaining quality reviews from your users in order to enhance app presence.

13. Obtain positions in app lists

Many blogs create lists of apps in different ways. These lists help you gain authority and higher visibility at the same time. Connect with such bloggers and platforms in order to find top positions in relevant app lists.

14. Have your own blog

Mobile apps can also obtain an explosive response with an official blog. A blog offers you a platform where you can connect with your audiences, answer their questions and brand your application as well.

15. Hire a professional agency

Having professionals by your side will allow you to go beyond a few tactics and use relevant methods for your app. So, hire a reputed agency with experienced professionals.

Mobile App Marketing Strategy
Mobile App Marketing Strategy

So, that is the best mobile marketing strategy of 2018 to follow for your application. Make sure you get in touch with experts in mobile marketing in order to gain more insights and create a perfect marketing strategy.

 

Author Bio: Anish Tiwari is a writer and professional Blogger at ShouTech. He is a full-time Digital Marketer working with a New Delhi based startup, Muser. He has more than 3 years of experience in Digital Marketing and Blogging. Follow Muser on Facebook, Twitter, LinkedIn and Instagram to improve your business presence on the web. This Guest Blog is posted by me on behalf of Muser and if you want to feature guest blog here then send us your guest post today.