Click Here Anchor Tag Button

5 Reasons Why ‘Click Here’ As Anchor Text isn’t recommended (But There Are Exceptions)

Anchor text plays a defining role in how clickable a hyperlink in your content is. Even though the page you are linking to maybe a credible, authoritative and informative resource, all that won’t matter for the reader if the anchor text is lackluster or repulsive.

Many website owners and copywriters fail at this crucial step of content creation by treating anchor text as an afterthought. There’s no better example of this failure than the frequent use of ‘Click Here’ as anchor text. While the phrase sounds harmless and to some extent practical, it’s usually not recommended for anchor text though there are exceptions.

We take a look at why you should use ‘Click Here’ sparingly.

1. Google Doesn’t Like It

One of the reasons for the popularity, proliferation, and power of the Internet is the absence of a central authority. Still, while there’s nobody or person sitting somewhere dictating what can and cannot be done on the worldwide web, Google is by far the single most influential organization on the Internet.

Accounting for the largest proportion of web traffic, Google’s opinions on how the world wide web should work is pivotal. You are under no obligation to adhere to Google’s recommendations or rules but failure to do so would mean missing out on the enormous web traffic that originates from Google Search.

When it comes to the use of ‘Click Here’ as anchor text, Google is unequivocal in discouraging it (see Google’s SEO Starter Guide).

2. Confuses Search Engines

Google discourages the use of ‘Click Here’ as anchor text. That’s partly because the phrase doesn’t help search engine bots understand and categorize the content. When assessing content for relevance and authority, search engines compare the text on the target page with the phrases different websites use as anchor text to link to the page. If you use ‘Click Here’ for most or all links on your web page or website, you’re denying search engines the vital information they need to establish the context of the target page.

Click Here Buttons
Click Here Buttons

It’s bad enough if you are using ‘Click Here’ for external links but much worse when linking to internal pages. In theory, you are the foremost authority on the content of your page. So if you are not clear about what your internal pages are about, you cannot expect anyone else to do it for you. Your web page’s reputation could suffer for it in the eyes of search engines.

3. It May Be Ambiguous

‘Click Here’ is such a common, generic phrase that a user wouldn’t know what they are getting into. There’s an ambiguity that may breed confusion and hesitation. Always assume that your users are in a rush and that they’d be keen on getting down to business in the shortest time possible. Giving them the run-around with ambiguous anchor text defeats the purpose of the link.

Of course, you can mitigate against such confusion by leading up to the ‘Click Here’ with a couple of sentences providing context and explaining what the user will find when they follow the link.

4. It Assumes the Type of Device

Study the traffic to your website and pay attention to what devices most visitors are using. If you are like most sites today, you’ll realize that half or more of your traffic is from smartphones and tablets. If that’s the case, most users aren’t using a mouse when navigating your site. Ergo, when your anchor text says ‘Click Here’, that instruction cannot be executed in its literal form on a mobile device where screen tapping is the name of the game.

And that’s not the only instance where ‘Click Here’ cannot apply. Some users may be navigating your page with their keyboard or via voice commands. ‘Click Here’ not only seems to ignore these alternative modes of navigation but also implies that they are not supported.

5. It’s a Little Pedantic

“Sit here”. “Stand there”. “Walk here”. On the face of it, these statements seem quite harmless. However, if you’ve ever had someone say them to you, they come across as condescending, patronizing, infantilizing, pedantic and just rude (depending on the tone used). Every human has a proud and perhaps rebellious streak within them that makes them resent being told what to do. So when you tell users to ‘Click Here’, some may actually think twice about following your direction just to prove that you have no right to order them around.

Click Here
Click Here

One of the key tenets for business success is establishing an emotional connection with your prospective customers. Recognizing the visitors to your page are rational, intelligent individuals by paying attention to small details like your anchor text phrasing can make a substantial positive difference to your click-through rates.

‘Click here’ as anchor text reached its peak in the 1990s when web designers were experimenting with stylish page design and getting rid of the underlines on hyperlinks. Making the links indistinguishable from the rest of the text was thought of as a means of creating flowing, coherent content. It didn’t take too long though for many to figure out this was a bad idea and actually affected click-through rates by rendering hyperlinks almost invisible.

As a general rule, your anchor text should be concise yet descriptive enough for readers to know what information they can expect. By avoiding ‘Click Here’ and similarly problematic phrases, you’ll be halfway there to creating an anchor text that entices users to follow the link.

Do like, share, subscribe, and follow ShouTech on Facebook, Instagram, Twitter, and LinkedIn to see the latest SEO and digital marketing tips.

 

Published By: Anish Tiwari is a Digital Marketing Expert and Blogger who loves to write and explore newness relating to IT, Search Engines, Web Development, Gadgets, etc. Follow me on Facebook and Instagram for the glimpses. You can also find me on Twitter and LinkedIn for better communication.

Wedding Invitation

Wedding Invitation Trends 2019

With the world of weddings gaining a really different approach on a global scale, weddings no more tend to be a general event. This once in a life time event is actually being pleasured and enjoyed like no other. Right from the party plans to the events, food, dress and every other thing that goes to your mind with respect to the wedding plans have taken a simply innovative turn these days.

Several wedding planners have thus, graduated high in this field making a list of essential ingredients for a perfect wedding and working this out in the most influential ways. Weddings today have become a status symbol and nobody wishes to ever compromise with it.

Similarly, wedding invitations are also gaining a highly trending format. Couples no longer wish to have the same of card patterns for the invitation for their special day. Thus, wedding invitation cards are being created in the most innovative and alluring format that would perfectly go with the desired format of the bride and the groom.

Here are a few wedding invitation cards ideas to checkout, if you have your wedding nearing by!

  1. Foil printed

Foil prints are very much in these days as they offer a unique way to express your wedding content. Setting your invitation in an exemplary form, these have been one of the hot favourite among the couples planning their special day, together.

  1. Acrylic Invitations

Appearing in a complete crystal clear form, these specialised invitation formats are getting high rise popularity due to the innovation, it brings associated with it. Adding a perfect touch to the modern weddings, this style of invitation card brings in a complete stylised form with elegance.

  1. Mixed metals

Metallic are getting highly popular in the world of weddings that uses the hues of gold, silver, copper, etc for printing in the contents of the invitation card. Trailing the list of the trendiest wedding invitations, this category has been high in demand, fulfilling all the expectations of the would-be couple.

  1. Designed with maps

Another innovative form of designer wedding cards is by making use of maps. Yes! With this, one cannot just invite folks in a creative form but, also guide them to the ultimate destination or venue for their wedding. This exemplary form of invitation has been hard hitting the folks as this comes with a pretty outstanding form of expression.

 

  1. Watercolor

Designer watercolor designs are quite magnificent way to honour and invite your guests on board. These imageries can be used to depict the idea of a perfect wedding in terms of the wedding destination’s image or an idea of the same or even the perfect bonding on the couple. Remarking complete style and a colourful form of innovative invitation drafting for your wedding, this one can also be one of the best choices for you.

You may choose any of these wedding invitation cards to find the best one as per you and your partner’s choice.

All the best!

Cubby-Cove-Kids-Indoor-Playground

Cubby Cove: Kids Indoor Playground & Birthday Party Venue in Delhi

Kids today aren’t just happy with a fun-filled place to enjoy but, they are always in a need to find a more creative and innovative destination to enjoy and explore, too. Even though, the open playgrounds are still the kids thing but, they often look for an appropriate place to enjoy even being indoor. Cubby Cove is one such perfect destination giving way to fulfilling all the needed desires of the kids, right from activities exploration to party plans.

Coming in with an entirely unique, innovative, interactive, agile, safe and secure, state-of-the-art playing zone setting, these are gradually becoming the most desired destination for the little ones. The best thing about this place is that they hold an expert design setting carved under the Child Experts, who are well aware about the stimulating environment a kid needs during their growth cycle. With the best state-of-the-art facilities on board, these places make sure to offer an environment that makes the kids ‘feel at home’, while they are away from their home.

As per the name, the Cubby Cove is the den of the little champs who can best enjoy their time and joy pleasures at these little fun-filled spaces. Sharing each bit of joy, imagination and creativity, this will not just help them enjoy but, also enable the element of creative thinking within them.

What do they offer?

Cubby Cove holds a plethora of fun-filled activities that keeps the kids concentrated and joyful at the same time. The offer a range of services that covers requirements like-

  • Kids Play Zone
  • Birthday Party Venue
  • Play Date Venue

Cubby Cove- Best Birthday Party Venue in Delhi

Kids’ birthday parties are fun for the kids but, at the same time, it can be a real pain for the parents. In order to cut down such pain and trouble, this place comes as a really pleasured destination for all your kid’s birthday party plans.

Right from being the perfect venue, fixing the menu, you can get your kid enjoy a range of distinctive activities to enjoy with his friends.

Holding a ‘Made in India’ setting, this spectacular comes with a pretty favourable conventional setting that is loved by almost every kid. Offering a truly customized approach to suit your needs, this place helps in making the suitable arrangements as per your kid’s desires and your exclusive party plans.

There are a number of activities to double your party fun ranging from trampoline, air hockey, ball pools, slides, rides and many more.

If you are planning to host a party for your toddler or willing to let them enjoy themselves to the fullest, this place has a specially deigned area for the little smarties, too.

So what keeps you waiting for?

Let your kid enjoy and experience the fun zone with extreme creativity while you do not have to fear about their safety and security concerns, in all manners. Hygienic setting and apt placing is another remarkable factor that is often a big concern with kids but, with Cubby Cove, none of this needs to be concerned.

Mi A3 Storage and RAM Variants

Xiaomi Mi A3 is launched in India with triple camera android one, Prices starts from 12999 Rupees

Xiaomi India has launched their latest Mi A3 smartphone in India in an event held on The Lalit hotel in New Delhi at 21st August 2019. The device is the successor of its predecessor Mi A2 and A3 is a massive upgrade over Mi A2 in all aspects.

The smartphone is launched with AI triple rear cameras setup with Android One OS. The smartphone is coming with trendy and attractive gradient back panel with glossy finish protected by the Corning Gorilla Glass 5.

Triple Layer Gorilla Glass 5
Triple Layer Gorilla Glass 5

The Mi A3 features houses a 48 Megapixel Main Rear Camera accompanied by the 8MP ultra wide-angle sensor and a 2MP depth sensors. The highlight of the smartphone is the AI triple cameras in the backside, Xiaomi is using the 48 MP main Sony IMX586 sensor of f/1.79 aperture to capture the crisper images; the 8 MP ultra-wide-angle sensor comes with 118° FOV (field of view) to capture wider shots without any distortion and noise in images; and a 2 MP sensor is used to capture the depth of field information. The cameras are capable to record 4K videos and come with EIS support to reduce the shakes and movements while capturing photos and videos.

AI Smart Triple Rear Camera Mi A3
AI Smart Triple Rear Camera Mi A3

The device features a 32 megapixel FF (fixed focus) selfie camera on the front features 1.6μm 4-in-1 Super Pixel Design with 5pc lens, ƒ/2.0, 79° FOV (field of view). The front camera lets you capture the panorama selfie as well to capture more people in your selfies.

32 MP Selfie Camera
32 MP Selfie Camera

The Smartphone comes with a 6.08 inches Super AMOLED HD+ display with 19.5:9 aspect ratio, NTSC 102.7% color gamut, 2.5D curved glass back with rounded display corners. The display is protected by the 3 layer coating of Corning Gorilla Glass 5 said by the Manu Kumar Jain in the launch event.

Super AMOLED Display
Super AMOLED Display

The smartphone comes equipped with a Qualcomm Snapdragon 665 AIE Octa-core Kryo 260 CPU of up to 2.0 GHz processor made with 11 mm FinFET process and Adreno 610 GPU. The device comes in 2 variants first is 4 GB RAM and 64 GB storage and second is with 6 GB RAM and 128 GB storage. The device comes with hybrid slots and lets you use either of 2 SIM cards or 1 SIM card and 1 memory card of up to 256 GB.

The device comes pre-loaded with the Android Pie OS and runs on Android One OS, it means, you will receive the latest software updates quicker than other devices directly from Google. The smartphone houses a 4030 mAh battery supports Quick Charge 3.0 with 18W fast charging technology. It has an in-display fingerprint sensor, USB Type C, 3.5mm earphone jack, IR blaster, 4G Dual SIM connectivity options.

Large 4030 mAh Battery
Large 4030 mAh Battery

The smartphone is available in 3 colour options; Kind of Grey, Not just Blue and More than White. In terms of pricing, the 4GB RAM with 64 GB storage is priced at rupees 12,999 and 6 GB RAM and 128 GB storage variant is priced at rupees 15,999 and this is the first time the company has launched an Android One smartphone in India in less than 15000 rupees.

Xiaomi Mi A3
Xiaomi Mi A3

The smartphone will be going on sale from 23rd August 2019 on Mi.com, Amazon, Flipkart, and Mi Home stores, and very soon it will be available to buy on offline stores.

Do like, share, subscribe, and follow ShouTech on Facebook, Instagram, Twitter, and LinkedIn to see the latest smartphone updates and launches.

Giveaway: Do like and share this blog by tagging your 4 friends on Facebook, Instagram, and Twitter. The person who shares this article on all social media platforms by tagging the genuine people wins the giveaway.

Winner will be awarded 1 Limited Edition ShouTech T-shirt worth rupees 499 along with rupees 150 cash via PayTM/GooglePay. The winner will be featured on our social media channels as well.

Winner will be chosen carefully by assessing their social media profiles and the profile of the person’s as well they have tagged. If we found any profile fake or spammy, then a different winner will be chosen for the same on 31st August 2019 at 07:00 PM and announced on our social media pages. If we haven’t seen any eligible person for the giveaway, then we are holding the right to cancel the giveaway anytime. The contest is valid for the residents of India only.

Photo Credits: Xiaomi India

 

Written and Published By: Anish Tiwari is a Digital Marketing Expert and Blogger who loves to write and explore newness relating to IT, Search Engines, Web Development, Gadgets, etc. Follow me on Facebook and Instagram for the glimpses. You can also find me on Twitter and LinkedIn for better communication.

Ecommerce Optimization Techniques of 2019

Tips Guaranteed Increase the Sales of Your Ecommerce Business Website in Google

With markets getting so much global, you simply can’t afford to miss the prospective worldwide audience. To attract an international audience, you must ensure that your website is created to cater all their needs, the website has to be search engine friendly and most importantly your visitor must understand the content and get a seamless browsing experience.

Search Engine Optimization (SEO) is the process of making your website to be ranked on the top pages of various search engines, particularly on Google. You need to compete with your business rivals, convert visitors to customers and eventually increase your sales. Getting visitors to your website is one thing and converting those leads into sales is an altogether different strategy. In this article, we will mainly focus on a few tricks to bring traffic to your existing website.

Tip 1: Use the translator on page

Yes, English is the global language, but we must realize that your website will attract international visitors and they feel more comfortable with their native language. They will have more confidence to buy goods from your e-shop if the FAQ section has resolutions to all their quarries. This will not only give your customer peace of mind, rather it will boost your sales and you may get more referrals for your website through your existing customers.

Tip 2: Power on the Like button

With countless users of social media, it will be very wise to promote your website on social media. Creating your social media page and promoting it on various platforms is the most cost-effective way to gain sales. However, don’t bombard your fans with direct links for people to buy. Use the social media platform to converse with your customers for new product release, an announcement of discount vouchers, an offer of the month and more catchy postings.

Social Media Optimization
Social Media Optimization

You might be interested in other means on digital marketing, so please review our blog on digital marketing.

Tip 3:  Use your keywords smartly

Stuffing your website with maximum keywords is not a good idea anymore. Now Google’s algorithm is so intelligent to read the behavior of people and record user’s reactions to headings and titles and records the time they spend on a website making that website rank higher. Better use catchy lines to entice your visitors to read your website content, include the target keywords in heading so that Google picks them and appraise your website on the top pages, leave traces of your link to various online press releases and blogs.

Tip 4:  Request reviews from your customers

After any purchase, please get the review directly from the horse’s mouth. The product review from customers will definitely add some content to your website and contribute to the number of hits.

Benefits of Customer Reviews
Benefits of Customer Reviews

The more hits and review your website receives, there are more chances that Google put an eye-catching star adjacent to your listing.

Closing Lines

This is a guest post sponsored by the Viral Web Tech and Written by Anish Tiwari from ShouTech. Feel free to contact us today to publish your guest posts on our website with do-follow links. To learn more about the guidelines, browse our guest posting guidelines today.

Do like, share, subscribe, and follow ShouTech on Facebook, Instagram, Twitter, and LinkedIn to see the latest SEO and digital marketing tips.

 

Written and Published By: Anish Tiwari is a Digital Marketing Expert and Blogger who loves to write and explore newness relating to IT, Search Engines, Web Development, Gadgets, etc. Follow me on Facebook and Instagram for the glimpses. You can also find me on Twitter and LinkedIn for better communication.

Top 5 Kids Play and Birthday Party Venues in Delhi NCR

Top 5 Kids Play and Birthday Party Venues in Delhi NCR

Are you looking for the best venues to celebrate the birthday of your kids and them memorable for the life, then today we are going to tell you the top 5 kids play and birthday party venues in Delhi NCR that can really blow your mind by their amazing services, location, hospitality, interior, and exterior. So, let’s get started before wasting very much time.

  1. Tumble House

Tumble House is one of the most famous kids’ party house provides the best and safe space for children to learn, play, and party with friends. The place designed exceptionally well by the kids’ experts and every inch is utilized perfectly for the kids so that they can’t miss the fun in any corner of the place. This is an amazing place for parents to say goodbye to the babysitting and let your kids enjoy the safest and interactive environment.

The team is very good in terms of taking care of the kids and the place is full of fun games, activities, and workshops to let them enjoy and grow in an interactive and safe environment.

What they have for the kids

  • An interactive playing area teaches your kids through several fun activities.
  • Amazing collection of toys with interactive and engaging games.
  • Our team of trained childcare experts and professionals ensures the best safety of every single kid.
  • Provides the best-in-class workshop to grow and nurture your kids by organizing several workshop activities like summer classes, arts and crafts, yoga, storytelling, etc.
  • Enjoy the best moments with your friends by giving them a party at the best kid-friendly place.
  • Physical games and activities to keep your child physically fit and encourage them towards physical fitness.

These benefits and services make them the best on the list.

  1. The FunBox

The FunBox is 2nd best place kids play area of Delhi NCR where parents can host the birthday party of their kids. The place is the largest kids’ play and birthday party in NCR located in Gurugram. The venue is perfect for kids and offering the best play and party entertainment solutions for kids and toddlers. The area is fully loaded with ball pool, wall games, slides, zip line, ball shooting, trampoline, and lots of other rides and swings to keep your child busy in fun.

The area has a separate party zone with ready-to-use buffet and an in-house Bread et More outlet for the kids and parents to enjoy the best and delicious cakes, coffees, and snacks.

The place is also known for its best in class safety, hospitality, childcare experts, and the team of professionals to keep the kids safe and make them feel like they are at home.

Services:

  • Baby Showers
  • Graduation Parties
  • Birthday Parties
  • School Trips
  • Kitty Parties
  • Play Dates
  • Celebrations
  • Corporate Events

Avail their services at great prices and enjoy with your kids to make memories for life.

  1. Cubby Cove

Cubby Cove is the 3rd best kids’ play and birthday venue located in the South Delhi, NCR is known for its best in class safety, services, and accommodation. The area is designed by the child experts to helping them grow up in an interactive learning cum playing area with a lot of activities to nurture them.

Cubby Cove Kids Play Games
Cubby Cove Kids Play Games

The area is loved by the residents of Delhi and is the first choice of people living in South Delhi. Cubby Cove is an indoor playing and learning area to provide your kids with the best fun-filled ambiance.

The venue is fully loaded with slides, swings, ball games, arcade games, balloons, toys, party zone, etc. Our kids’ experts are taking care of the kids in such a great way by keeping them busy in lots of fun activities in a fun way which makes their mind sharp and keeps them physically and mentally fit.

The venue is best suited to avail these services

  • Kids Play Zone
  • Kids Birthday Party
  • Play Dates
  • Kitty Parties
  • Corporate Parties

Browse their website today to learn more about Cubby Cove.

  1. Kidzania

Kidzania is also a great place to host and celebrate your kids’ birthday party at a great child-friendly environment. The venue is very large and spreading in over 90,000 square feet area with over 100 activities. The place is known for its superior food, amazing services, and a large area to celebrate your kids’ birthdays, kitty parties, gathering with friends, etc.

Feel free to get in touch with the Kidzania Experts to learn more about their services and booking related enquiries.

  1. Smaaash Entertainment

Smaaash is one of the most famous and favorite spots for kids and adults both to enjoy the birthday parties, kitty parties, gathering with friends, etc. If you want to have fun at the best level, then smaaash is the best place. You can visit here with your friends, family, and with your loved ones to host your kids birthday party, corporate gathering, family gathering, etc.

You will get the best food, drinks, swings, slides, video games, amusement park, fun activities, slides, and contests as well. You can get a chance to win amazing prizes as well as the company runs several contests and giveaways regularly.

Feel free to check out the website of Smaaash Entertainment today to learn more about the Smaaash.

Conclusion

These are the best kids play and birthday party places in Delhi NCR where your kids and you can enjoy the most. Don’t hesitate to give us thumbs up or share if you liked the article, or share your ideas, suggestions, or feedback with us in the comments section to help us improve the thread.

Do like, share, subscribe, and follow ShouTech on Facebook, Instagram, Twitter, and LinkedIn to know more about the best party places in India.

 

Published and Written By: Anish Tiwari is a Digital Marketing Expert and Blogger who loves to write and explore newness relating to IT, Search Engines, Web Development, Gadgets, etc. Follow me on Facebook and Instagram for the glimpses. You can also find me on Twitter and LinkedIn for better communication.

P.S. This article is sponsored by Bharat Rawat on behalf of Cubby Cove, and all images are downloaded from their website.

Watcho

6 Bollywood Crime Movies Based on Real Life and True Events

Movies based on crime and real-life true events always make for an interesting watch. The seismic shift has come since the Bollywood movies started receiving flak for their overdose of masala and commercialization and too less ‘content.’ But in this era of masala movies and romantic Hindi serials, crime movies based on true events are a welcome change.

There is more than a handful of streaming apps and websites where you can watch full HD movies online. Here’s a curated list of 6 best Bollywood crime movies based on real life and true events:

  1. Talvar (2015)

Based on the real crime incident of Arushi Talvar murder case that jolted the entire nation, Talvar stars Irrfan Khan, Tabu, Konkona Sen Sharma, and Neeraj Kabi in lead roles. The Noida double murder case revolved around the murder of a teenage girl and the house servant and their doctor parents were convicted of the crime.

  1. No One Killed Jessica (2011)

Another crime and murder movie, No One Killed Jessica is the story of Jessica Lal murder case. Jessica Lal, a New Delhi-based model, was killed by Manu Sharma, son of an influential minister Vinod Sharma. However, despite enough pieces of evidence and repeat trials, all acquitted were released by the court in 2006 for lack of substantial evidence. The movie starred Vidya Balan and Rani Mukherji in lead roles.

  1. Neerja (2016)

Based on the hijacking case of Pan Am Flight 73 in Karachi, Pakistan; Neerja is the story a brave heart Neerja Bhanot who went beyond the call of her duty to save the lives of 300+ passengers while risking her own. The 1987 hijacking case-based movie had Sonam Kapoor in the title role which bagged her National Award for best film actress.

Watcho Movies Streaming App

This is one of my favorite movies since its release, and I watched it several times with my friends and family.

  1. Shahid (2013)

Based on the life of Shahid Azmi, a lawyer and a human rights activist, the movie Shahid had his real-life story when he was assassinated in 2010 in his own office. Popular for fighting for the rights of people accused under POTA, he dedicated his life for saving people from getting implicated in false cases as he has been in one. The movie starred Raj Kumar Rao in the lead role and went on to getting him a National Award for best performance.

  1. Special 26 (2013)

After a true fake CBI raid incident that happened in 1987, Special 26 showcases a series of raids conducted by fake CBI officers and looting the black money of fraudulent businessmen and ministers. The movie had Akshay Kumar, Anupam Kher, Manoj Bajpayee, Jimmy Shergill and Divya Dutta in pivotal roles.

  1. Raazi (2018)

Though not essentially a crime movie, but Raazi makes for a great must watch a movie with your family and pals. Based on the true-life story of a Kashmiri girl Sehmat, it is adapted from the novel ‘Calling Sehmat.’ The story has Sehmat marrying a Pakistani Army Officer in order to spy on his family to get the vital information about cross border tension to pass on to his family. Set against the backdrop of Indo-Pak war of 1971, Raazi had Alia Bhatt and Vicky Kaushal in the lead roles and won critical and popular acclaim for its brilliant execution.

Final words

Hope you liked the article and hopefully many of you have seen some or even all of the movies mentioned in the article. However, if you haven’t seen these movies, then you must have to watch these movies to learn and know some exciting things from the movies.

Do like, share, subscribe, and follow ShouTech on Facebook, Instagram, Twitter, and LinkedIn to see more amazing must watch movies.

 

Published By: Anish Tiwari is a Digital Marketing Expert and Blogger who loves to write and explore newness relating to IT, Search Engines, Web Development, Gadgets, etc. Follow me on Facebook and Instagram for the glimpses. You can also find me on Twitter and LinkedIn for better communication.

This is a sponsored post shared by the Piyush Ranjan on behalf of Watcho.

Online Reputation Management

6 Things Every Business Should Know About Online Reputation Management in Melbourne

Are you searching for online reputation management in Melbourne? A wrong Facebook picture or a series of bad reviews can ruin the name and fame build over time. Both individuals and businesses worry about falling down in the pit of a bad reputation in the digital world. The status or image of a brand has become a critical factor in the last decade. Businesses are judged for their actions and brand representation. So, a well-planned representation can promote brand image while a series of mistakes can ruin it.

Thanks to the experts of online reputation management in Melbourne, businesses are able to utilize regular management of their brand image in the online world. But many still feel confused about the necessity of such a service. This post covers some of the most valuable questions regarding the status of a brand in the digital world.

  1. What can a reputation manager do for a business?

The job of such a specialist is to ensure the desired image of a business or individual in the digital world. The past, present, and future of a brand are protected from any element that can harm the image.

Benefits of Online Reputation Management
Benefits of Online Reputation Management

The basic responsibilities include:

  • Creating effective, targeted and well-designed content.
  • Attaining authoritative links and removing negative links.
  • Obtaining high-quality reviews and working on the elimination of negative reviews.
  • Working on any crisis that can harm the brand image.
  • Utilizing SEO to enhance digital credibility.
  • Cleaning every aspect of web presence for consistency and quality.
  1. Why does every business need digital image management?

Running a business is not an easy task. The owner of a business has to wear multiple hats on a daily basis. At the same time, the employees of a business are supposed to focus on daily tasks. They can’t divert their focus from the actions required to keep the business running.

Why Business Needs ORM Services
Why Business Needs ORM Services

On the other hand, image building requires consistent efforts and professional excellence in managing the dynamic nature of the digital world. Hence, the presence of professionals is necessary for every business to monitor and manage the status of their brand consistently.

  1. What are the common problems most brands encounter?

Commonly, the problems arise due to the unawareness of growing issues. Most brands require assistance to manage their content quality, SEO, reviews, and content marketing. Bad optimization of the web presence and low-quality content are highly common these days.

The solutions require a comprehensive assessment of the problems with an audit. ORM specialists can conduct such an audit and plan a step-by-step process to eliminate every problem.

  1. How long does it take to fix an ORM problem?

The duration required to resolve an ORM problem depends on various factors. The intensity of an issue, the objectives, the size of a brand and many other aspects come into play to decide the time duration. This is the reason why smart businesses keep an ongoing ORM partner to protect themselves from such problems in the first place.

Every ORM problem is unique and requires a unique approach to its solution, which is why professional consultation becomes essential for a business.

  1. Should a business be proactive or reactive?

In most cases, a business has to follow both proactive and reactive approaches, depending on the situation. However, the presence of an ORM partner shifts the graph a little bit towards the proactive side. The specialists regularly monitor the web presence of a brand with website analysis, social media evaluation, search engine assessment, and other valuable steps.

Business Advertisement Actively
Business Advertisement Actively

Being proactive diminishes the chances of a brand image crisis. However, there is always a chance to find an unwanted situation. Then, the ORM team takes reactive measures to recover a brand from that situation.

  1. What is the process of changing a negative conversation into something positive?

For a company, the conversation happening around their brand decides the reputation. So, a negative conversation in the industry puts a bad impact on the status of a brand.

Changing a negative conversation into a positive one requires well-directed steps. It starts with the identification of the cause of a negative conversation. Why people are talking negatively about a brand? This leads to a problem, which requires a solution. Then, the brand has to work on the solution and provide a positive side of the same problem to their target market.

Power of Data Analytics in Online Marketing
Power of Data Analytics in Online Marketing

Spreading a positive voice requires influencers’ support and their involvement in brand marketing. The key is to listen to the target market. Only then, a brand can know what to focus on and how to create a new, positive conversation.

Final words

While consistent ORM is necessary, it is also possible to come back from a bad brand image. It all comes down the ability to work hard in the right direction.

Call a reliable company providing services on online reputation management in Melbourne now! Brand identity requires consistent, proactive and reactive support.

Do like, share, subscribe, and follow ShouTech on Facebook, Instagram, Twitter, and LinkedIn to see more monetization and money making tips via working online.

 

 

Published By: Anish Tiwari is a Digital Marketing Expert and Blogger who loves to write and explore newness relating to IT, Search Engines, Web Development, Gadgets, etc. Follow me on Facebook and Instagram for the glimpses. You can also find me on Twitter and LinkedIn for better communication.

Top 10 Free SEO Tools

Top 10 Free SEO Tools that No One Talks About

No doubts paid tools are amazing for the SEO but, are too costly to afford for most of the people.

But, if done right, free SEO tools also work great – just choose the right tools.

There are a lot of free tools for SEO but most of them are junk and do not serve their purpose correctly.

So, here we have come up with the Top 10 Handpicked Free SEO Tools that you will not see many people talking about.

Here we go…

Less Known Top 10 Free SEO Tools

Below goes the complete list.

1. Ahrefs’ Free Backlink Checker

Ahrefs’ Free Backlink Checker tool is an amazing tool to check the top 100 backlinks to any website. By being very limited as compared to the full version, it still provides a lot of value for free.

Ahrefs Free Backlink Checker
Ahrefs Free Backlink Checker

Not only the backlinks, but it also shows the top 100 referring domains. Looking at the metrics like top 5 most linked-to pages and top 5 most common anchor texts along with the Ahrefs’ premium stats like UR, DR, etc. does also help.

Ahrefs’ Free Backlink Checker Official Website

2. SEMrush SEO Writing Assistant

If you are into a lot of content writing, this SEO Writing Assistant by SEMrush might be your dream tool. It comes as a Google Docs AddOn and WordPress Plugin to help you in writing.

SEMrush SEO Writing Assistant
SEMrush SEO Writing Assistant

The tool analyzes the top 10 Google search results related to the topic that you’re writing and provides suggestions like:

  • Number of Words in Your Article
  • Overall Content Score
  • Plagiarism
  • Readability Score

The best feature of this tool is that it suggests the number of words that your article should be to rank on Google by analyzing the top 10 competitor’s results on the topic.

SEMrush SEO Writing Assistant Google Docs AddOn

SEMrush SEO Writing Assistant WordPress Plugin

3. Ubersuggest

Ubersuggest, now owned by Neil Patel, is one of the most underrated SEO tools which is great for doing Keyword Research.

The tool Ubersuggest provides you with the hundreds of Google’s Autocomplete keywords along with the other stats like CPC, Competition, Monthly Search volume, etc. You can also filter negative keywords that you don’t want to see.

Ubersuggest
Ubersuggest

Using Ubersuggest is pretty simple – just enter your keyword in the search box and hit enter, it will start showing you hundreds of results within a few seconds.

Ubersuggest Official Website

4. Google’s Pagespeed Insights

We all know the value of speed in SEO. If your website is not fast enough then you will be losing most of your precious visitors.

Google’s Pagespeed Insights is an awesome tool which lets you test your website’s speed in a very detailed manner. It also provides you with various suggestions to improve the speed of your website.

Google Pagespeed Insights
Google Pagespeed Insights

The tool provides speed test results for Desktop as well as the Mobile devices. You can know which resources are taking too long to load and make changes accordingly.

Google’s Pagespeed Insights Official Website

5. Answer the Public

Unlike most of the keyword research tools, Answer the Public does not fetch the keywords suggestion from the Google Keyword Planner. Instead, it looks for the various questions that people ask on forums, social media, blogs, etc. and turns them into keywords.

Answer the Public
Answer the Public

Answer the Public also provides “vs keywords (e.g. Apple vs Samsung)” which are easier to create contents on and also easier to rank in the Google.

The tool groups all the suggested keywords in a circular style which you can download as an image or a spreadsheet.

Answer the Public Official Website

6. Keywords Everywhere

Keywords Everywhere is a simple Google Chrome extension which provides on-the-go search volume, CPC and competition of the keywords that you search on Google.

The extension also provides Related Keywords and People Also Search For Keywords along with their volume, competition, and CPC in the sidebar of your search results.

Keywords Everywhere
Keywords Everywhere

By the way, the Keywords Everywhere tool does not only supports Google Search but also Google Analytics, Google Trends, Google Search Console, Google Search Widgets, Amazon, eBay, YouTube, Bing, Answer the Public, Moz, etc.

Keywords Everywhere Google Chrome Extension

7. Google’s Mobile-Friendly Test

On most of the blog sites, more than 60-80% of the readers visit using a smartphone. And, if your site is not mobile-friendly then you might lose a considerable amount of visitors.

There comes Google’s Mobile-Friendly Test tool which will tell whether your website is mobile friendly or not. And, if not where can you do changes to make it so.

Google Mobile Friendly Page Test
Google Mobile Friendly Page Test

The tool is pretty simple and straight forward to use – just enter your website’s URL and press enter. It will try to load your website on a mobile device and provide you with the complete analytics and suggestions to make it mobile-friendly.

Google’s Mobile-Friendly Test Official Website

8. VidIQ

If you are into YouTube then this tool is a must-have. VidIQ is a Google Chrome extension which will tell you whether your video title is SEO friendly and if you are using correct tags for the video.

VidIQ Chrome Extension
VidIQ Chrome Extension

The tool VidIQ is great for finding new topics by researching your competitor’s videos. It shows some stats like Twitter and Facebook followers of the channel, tags, controversial keywords, like-dislike ratio, etc. which no other free tools can.

VidIQ Google Chrome Extension

9. What’s My SERP

As the name suggests, What’s My SERP is a completely free tool to keep a record of the main keywords of your website. You will have to enter the Domain name, Region, Platform and Keywords that you wanna keep an eye on.

Whats My SERP
Whats My SERP

And, if you want to know the current position of your keywords, just click refresh and, within seconds, it will show the current position along with the positive or negative changes in the Google rankings.

What’s My SERP Official Website

10. SimilarWeb Chrome Extension

SimilarWeb Chrome Extension is a website analytics tool which provides information like monthly traffic, engagement rate, keyword ranking and traffic source for any website.

SimilarWeb Chrome Extension
SimilarWeb Chrome Extension

You will need to just install the Chrome extension and click on the SimilarWeb icon while visiting any website – it will provide you key metrics for any website for free.

SimilarWeb Google Chrome Extension

Conclusion

Free SEO Tools which are listed here provide you with a lot of value and there are many SEO experts out there who are still using free tools while making tons of $$$.

So, now, it’s your turn…

Which tool from the above list do you use regularly?

Or, have we missed any important tool?

Either way, let’s know by dropping a quick comment right now.

Author Bio

Deepak is the founder of the digiTechnolog and a blogger, digital marketer, and WordPress expert. He loves writing about WordPress optimization and various other internet related topics.

Do like, share, subscribe, and follow ShouTech on Facebook, Instagram, Twitter, and LinkedIn to see the latest SEO and digital marketing pro tips.

 

Published By: Anish Tiwari is a Digital Marketing Expert and Blogger who loves to write and explore newness relating to IT, Search Engines, Web Development, Gadgets, etc. Follow me on Facebook and Instagram for the glimpses. You can also find me on Twitter and LinkedIn for better communication.

6 Key Skills To Know To Be A Kickass UX Designer

6 Key Skills You Need to Become a Kick-Ass UX Designer

Job descriptions for UX Designers are replete with complex-sounding technical descriptions of skill sets. How do you make sense of it all to forge a mid-life career in this highly sought-after field?

First off, you need to get your mind around the fact that UX, or User Experience, is a huge area of knowledge that involves engineers, psychologists, marketers, sociologists, and mathematicians. Donald Norman, Director of the Design Lab at the University of California is credited with coining the term, ‘User Experience’. In very basic terms, User Experience is most often described as a way to solve human problems in the most simple and efficient manner possible.

Consider a smartphone platform designer who needs to create an app that helps you weed out facts from rumor. Rumors spread quickly online over social media and by word-of-mouth and breed irrational behavior. A newspaper might want to sponsor such an app in order to build its reputation as a source of authentic news. How would a UX Designer go about designing an app to stop such tendencies?

  1. Do your Research

As with any problem-solving process, the first thing that the developer would do would be to state the problem clearly. To create the problem statement one would need to find out who is the person who would want to use this fact-checking app. You would want to find out not just the number of people interested in this app but also why they need this app?

Research for Design Ideas
Research for Design Ideas

You would also need to prepare questions to interview users and conduct surveys. You should have the necessary skills to analyze the data and recognize patterns. That would help you in building what is called the User Persona in Design Thinking – the typical user who would be using your online tool.

  1. Listening to People

Quite often you as a designer would need to empathize with users when they are being interviewed to discover hidden cues. In UX terms these steps go into building the User Persona. When interviewing typical users, for example, you would want to find out hidden biases in the survey questions.  These would prevent the research from finding the truth about real user wants. The misleading results so gathered could result in a fatal failure that discredits the fact-finding ability of your app.

  1. Pay Attention to Detail

Attention to Detail is a caption found in many successful job-resumes that one need not be born with. Consider all factors that could affect the usability of your application. This is a practiced skill that is vital to business. This is because it helps the business in catching discrepancies and saving money for the organization.

  1. Collaboration is the key

You should frequently compare your app with other attempts that have been made in this direction. Programs can be developed that track down the origin of suspected fake posts, for example. You can also ask other developers, designers, and mentors for help in identifying problems. Learning how others think will help your own advancement as a UX Designer.

  1. Hone your Problem Solving Skills

Because we talked about User Experience development as a function of problem-solving skills you should work toward honing your mental capacities. Good reasoning skills are necessary. Good mathematical skills are desirable but not absolutely necessary. Practice aptitude and reasoning questions to boost your IQ. This can only come from regular and sustained practice.

  1. Focus on Interaction Design

More than an aesthetically pleasing look for your app you should think about how users are going to interact with it. Although this is an advanced skill that comes at later stages of the UX ladder it is nevertheless essential to design. At the stage of prototyping, typically, you would need more than one interactive prototype to determine which one is easier and more efficient for the user.

Interaction Design
Interaction Design

The process could involve several iterations before you get a definite answer. The goal should be to not disturb established customer interaction expectations.

Final Words

DesignBoat UI/ UX design school has been offering some of the most acclaimed curricula in the field. Begun by some of the most inspired young entrepreneurs who have found success in the design industry, DesignBoat has been helping young designers reach the pinnacle of their potential since 2016. Their new programs in Bangalore, Delhi, Mumbai, Gurugram, Chennai, and Pune, have been receiving phenomenal responses.

 

Published By: Anish Tiwari is a Digital Marketing Expert and Blogger who loves to write and explore newness relating to IT, Search Engines, Web Development, Gadgets, etc. Follow me on Facebook and Instagram for the glimpses. You can also find me on Twitter and LinkedIn for better communication.

 

Cover Image Credit: Created by fullvector – Freepik

P.S. This is a guest post published on ShouTech on behalf of the Wisitech.