Your consumer base is waiting for you in the mobile world. However, they can’t find you among thousands of other mobile apps. That is what prevents you from growing your business via smartphones.
Mobile app marketing is a smart decision to make sure that your customers or audiences are able to explore your mobile presence. There are many different ways to market your mobile apps. But it all comes down to three things:
These three factors save you from choosing a wrong direction of marketing. You prioritize and find an efficient way to market your app. And that leads to high ROI.
Here, in this article, you will get 15 of the best mobile app marketing activities. These are all for a strong foundation, so that, you can establish a targeted campaign.
1. Branding your business story
Winning customer loyalty goes through a path of relationship creation. You need to become transparent and share your business story to potential customers. Personal branding of business owners can offer a great help in this matter. You can target your success story in your app marketing strategy and improve your authority in the industry.
2. Start maintaining an email list
Holding your visitors and giving them something to come back is extremely important. You should follow this practice from the very beginning. Start maintaining an email list to promote your products or services. Companies that incorporate email marketing into their strategy obtain much higher sales with a great ROI.
3. Invest in sponsored marketing
Search engines and other platforms offer sponsored marketing opportunities for apps. Investing in this activity will allow your app to reach a wider audience, which is necessary to create initial awareness.
4. Find influencers to boost your app’s visibility
People with a strong following in digital world are called influencers. The influencers of your industry are available on Twitter, Facebook, LinkedIn, YouTube and other platforms. These influencers can promote your mobile app to thousands of consumers via a tweet, a video or a post. You need to find these influencers and connect with them to collaborate.
5. Leverages meaningful and engaging images
Images on your app pages and social media platforms can give a great height to audiences’ response. But don’t just add images for the sake of doing it. Every image should fulfill a purpose. Only then, you can boost your app’s presence among targeted users.
6. Answer questions for your audiences
The digital world is the first place where people like to go for answers. There are special forums such as Quora and others where people ask questions. All you need to do is find relevant questions and answer them. Also, you can promote your mobile app in those answers.
7. Run ad campaigns
In the initial stages, mobile apps require a little boost. That is why best digital marketing services suggest owners that they conduct ad campaigns. Combining ad impressions to organic reach, your app can obtain a great visibility all over the internet. There are flexible campaign sizes possible. A professional can help you select suitable campaigns for your app.
8. Advertise on Facebook
Facebook videos have gained an immense level of popularity recently. Almost every business model is using video ads to gain app visibility via Facebook. The cost of such videos is also pretty affordable. You can run such ads to gain the interest of people towards your app.
9. Promote via Google Adwords
Every digital marketing professional suggests using Google Adwords in advertising. This tactic will lead your app straight to the top of relevant Google result pages. You can target high volume keywords that are relevant to your app. By using these words, you can create ads that will bring more clicks and installation of your app.
10. Incorporate push notifications
Finding new users is not the only target for your business. You need to keep your current users engaged too. Here come push notifications that allow you to re-engage your audiences. You can use this activity to notify about your content, product or services. Businesses use push notifications for discount promotion and other customer loyalty programs.
11. Offer a referral reward
Referral programs give a new excellence to word-of-mouth. You can employ your current users to promote your apps and obtain rewards in return.
12. Gain valuable reviews
More reviews get you more installs and rankings. Your rating improves which helps in improving your visibility in app stores. So, direct your strategy towards gaining quality reviews from your users in order to enhance app presence.
13. Obtain positions in app lists
Many blogs create lists of apps in different ways. These lists help you gain authority and higher visibility at the same time. Connect with such bloggers and platforms in order to find top positions in relevant app lists.
14. Have your own blog
Mobile apps can also obtain an explosive response with an official blog. A blog offers you a platform where you can connect with your audiences, answer their questions and brand your application as well.
15. Hire a professional agency
Having professionals by your side will allow you to go beyond a few tactics and use relevant methods for your app. So, hire a reputed agency with experienced professionals.
So, that is the best mobile marketing strategy of 2018 to follow for your application. Make sure you get in touch with experts in mobile marketing in order to gain more insights and create a perfect marketing strategy.
Author Bio: Anish Tiwari is a writer and professional Blogger at ShouTech. He is a full-time Digital Marketer working with a New Delhi based startup, Muser. He has more than 3 years of experience in Digital Marketing and Blogging. Follow Muser on Facebook, Twitter, LinkedIn and Instagram to improve your business presence on the web. This Guest Blog is posted by me on behalf of Muser and if you want to feature guest blog here then send us your guest post today.