10 essential onpage SEO elements needs more focus
We all know that what SEO is all about and what we need to do to accomplish our goal. Having two types of strategies and both needs to be implemented with appropriate research and precautions, so that one can be sure about that his/her website comply with the search engines quality guidelines and gets great visibility and rankings as well.
However, we all are familiar with the Onpage SEO its definition and work nature as well. So, let’s take a break and read about the 10 ten essential onpage elements or areas which needs more focus than others. But it doesn’t means that other things are not important and don’t needs to fixed, you must needs to focus on every single onpage activity apart from these five essential elements.
1. Content
Everyone knows that content is the king of the website and every search engine loves content. Specially Google is a content feeder, it means the more unique, new and interesting content your website provide to Google the more greater visibility your website gets in Google SERPs. Keep it in mind that your WebPages/websites must have unique, attractive, keyword reach and engaging content that users love to read, so that it can retain a great time of users’ activity. The more high quality content your website has the better ranking and web traffic your website will get.
These are the five essential elements every website or webpage needs to be complying with to get the best of web. So every website owner must need to keep these things in the mind to assure that his/her website performs well in search.
2. HTML Mark-ups
HTML Mark-ups are tags known as Title, Description, Keywords, Language and several other Meta Tags and some others important codes is the first thing that search engine looks for in a webpage. So you must need to implement a great and relevant Title, Description and other important HTML Mark-up tags in your webpage to make your website capable to be ranked in search engines.
3. H1 or Heading 1 Tag
H1 Tag or Heading 1 tag is the first heading of the page which you can say that it defines the entire content of your webpage to search engines. H1 tells both search engines and visitors that what information search bots and visitors will get on that particular webpage. So you must be sure that your website/webpage has a great and attractive H1 tag with rich keywords.
A well deployed H1 tag is always beneficial for the visitors and search bots as both can find the main keyword in the H1 and both can understand what kind of information the webpage is having.
4. XML Sitemaps
Sitemaps is the thing that always is in the list and it deserves to be here. A XML sitemap has a list of all the links that the website has. XML sitemap is used to display each and every link of the website to search engines and users as well. Not every user can access the XML sitemaps but some such people who know how about they can view the XML sitemap of a particular website.
So, through a sitemap search bots can know and identify how many and what pages they need to crawl. Users can also set the priority of the pages to control the crawl frequency of the WebPages according to their importance. XML sitemap can be automatically updated with dynamic functionality.
5. Redirections Issues
Every Website is developed by the web designers and developers have some redirection issues which need to be fixed by the SEO experts to ensure that the users or visitors lands on the correct website or WebPages or on the better version. Some frequent redirection issues are more than 1 index or home page, WWW to Non-WWW redirection issues, moving from old domain to new domain or many other types of redirections according to the requirement and functionality of the website. So we must need to look it carefully that every single redirection is applied gently and if there is any issues it must needs to be removed to get the best SEO potential.
You can read this article to understand the various redirection issues in details with suitable examples.
6. Link/URL Structure or URL Optimization
Link Structure or URL structure is one of the most important onpage SEO factors that couldn’t be ignored. URL helps WebPages to be ranked well in search engines if it is SEO friendly, create URL stuffed with your business keywords so that search engines can recognize it. A well deployed and keyword rich URL improves the keyword density and maintain the relevancy of keywords in content and in other areas of website.
7. Robots.txt
Robots are used to guide the web crawlers that how search spiders can crawl or index the website. It means you can let search spiders that these are the WebPages you are allowed to crawl or index and these WebPages you are not allowed to crawl or index. There are several permissions and functions robots.txt has to help you to guide the search crawlers or search spiders. You can even allow or block a specific set of WebPages, a particular webpage, a particular search bot and so many other functions are also there.
8. Image Optimization or Alt Tags Optimization
Image optimization is also a great way to show your images in image search results so that you can get traffic to your website through image searches. And you need to use your keywords in file name, caption, alt tags, appropriate image size, and image quality to ensure a well image optimization strategy.
Alt Tag or Alternative Tag both are same and both functions same as well. An Alt tag is simply a tag or a small piece of content deployed on the image and infused in a code. Let’s say your website has several images and due to slow internet, missing file or any reason image is not be able to load then that time user and search engine both will be provided that alt tag so that both can understand about the context of the image.
9. User Interface and User Experience (UI/UX) Optimization
User interface or user experience (UI/UX) is the most important thing of website and it plays a vital role to hold the visitors and get traffic. If your website doesn’t have a well designed and well deployed UI/UX then there are chances that your website fails to attracting visitors. An unattractive website always leads to poor web traffic and throws it out of the search engines results pages (SERPs). So you must need to create a great UI/UX design to ensure that your website provide smooth browsing experience along with great site navigation flow to hold and attract visitors.
10. Custom 404 Error Page
When a resource is not available due to any reason then that time 404 error pages are displayed to the visitors active on your website in the meantime. If a website produces server generated 404 pages then visitors don’t have any other option and they quit the website and start looking for another resource.
But if you provide a well-designed custom 404 error page then you are providing some alternate options to your visitors and there are chances that visitors can look for some other options to find a good solution. A custom 404 error page helps to hold the visitors rather letting them go-off or quitting your website. Save your visitors with a well-designed 404 error page and give them some other fruitful choices to stick within the website.
Website tracking and monitoring for further improvements
It is always good to track and monitor the performance of your website as it has several benefits. Regularly tracking and monitoring of the website help you to identify the strong and weak areas of your website. It will help you to create a better plan of improvement or site optimization.
Google Analytics: – You can use Google Analytics to track the traffic estimations of your website so that you can make a great plan to promote and market your website in search engines precisely well.
Google Search Console: – Google Search console formerly known as the Google Webmaster Tools lets you to track the health of your website and lets you know that whether you are penalized by Google or any manual spam action taken on your website. You can also set your preferred domain, link your sitemaps, identify duplicate content, traffic impressions and CTR and so many other useful metrics.
These are the essential areas you must need to optimize in your website when you are going to promote or market your website in search engines. Or else you can take out the help of a great SEO consultant or Digital Marketing expert.
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Written by: – Anish Tiwari is an SEO/SMO expert and Blogger loves to write and explore newness relates to IT, Search Engines, Web Development, and Gadgets etc. Follow me on Facebook and Instagram for the glimpses. You can also find me on Twitter and LinkedIn for better communication.